[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fchatgpt-ai-for-seo-strategies":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":473,"breadcrumbs":474,"reading_minutes":207,"category":482,"head":485},"2026-03-18T15:14:00",{"rendered":6},"\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-chatgpt\">What is ChatGPT?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-seo-strategies-can-leverage-ai-like-chatgpt\">How SEO strategies can leverage AI like ChatGPT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#generating-content-at-scale\">Generating content at scale\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#content-ideation\">Content ideation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#categorise-keywords-by-search-intent\">Categorise keywords by search intent\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-generative-intent-is-redefining-the-2026-search-journey\">How generative intent is redefining the 2026 search journey\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#create-schema-markup\">Create schema markup\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-do-you-report-on-ai-search\">How do you report on AI Search?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#risks-of-using-ai-for-seo\">Risks of using AI for SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-the-long-term-impact-of-language-models-on-the-web-search-industry\">What is the long-term impact of language models on the web search industry?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-chatgpt\">What is ChatGPT?\u003C\u002Fh2>\n\n\n\n\u003Cp>ChatGPT is a large language model created by OpenAI that uses artificial intelligence and natural language processing to understand and generate human-like responses to text-based input.\u003C\u002Fp>\n\n\n\n\u003Cp>A language model is trained on a corpus or multiple corpora, which is a large set of texts. It’s built on the patterns and structure of the language in the corpora, and this knowledge is then used to make predictions about the likelihood of the next word or sequence of words given the previous context.\u003C\u002Fp>\n\n\n\n\u003Cp>Language models can be trained to carry out specific tasks, and there are many different models out there, including:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>GPT-5.4  \u003C\u002Fli>\n\n\n\n\u003Cli>Gemini 3.1 Pro  \u003C\u002Fli>\n\n\n\n\u003Cli>Claude Opus 4.6   \u003C\u002Fli>\n\n\n\n\u003Cli>OpenAI o4-mini  \u003C\u002Fli>\n\n\n\n\u003Cli>DeepSeek-R1\u002FV3.2  \u003C\u002Fli>\n\n\n\n\u003Cli>Kimi K2 Thinking\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Tech giants continue to invest billions into AI research to evolve their language models into autonomous agents. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fqai\u002F2023\u002F01\u002F27\u002Fmicrosoft-confirms-its-10-billion-investment-into-chatgpt-changing-how-microsoft-competes-with-google-apple-and-other-tech-giants\u002F\">Microsoft’s landmark $10 billion commitment in 2023\u003C\u002Fa> accelerated ChatGPT’s integration into the ecosystem, eventually unifying its AI efforts under the Microsoft Copilot brand. This strategy aimed to pivot Bing from a traditional search engine into an “AI-first” companion, successfully growing its share of the desktop search market.\u003C\u002Fp>\n\n\n\n\u003Cp>Simultaneously, Google’s collaboration with its DeepMind subsidiary led to the launch and rapid evolution of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fai\u002Fgoogle-gemini-ai\u002F\">Gemini\u003C\u002Fa> (\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Ftechnology\u002Fai\u002Fbard-google-ai-search-updates\u002F\">formerly Bard\u003C\u002Fa>). In a definitive shift to counter its competitors, Google transitioned its core interface to prioritise \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-ai-overviews\u002F\">AI Overviews\u003C\u002Fa> and the conversational AI Mode. This evolution has fundamentally redefined the search landscape, moving the industry toward a “zero-click” reality where the search engine synthesises information directly for the user.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-seo-strategies-can-leverage-ai-like-chatgpt\">How SEO strategies can leverage AI like ChatGPT\u003C\u002Fh2>\n\n\n\n\u003Cp>But \u003Cstrong>how \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-use-chatgpt-for-seo\u002F\">do you use ChatGPT for SEO in 2026\u003C\u002Fa>\u003C\u002Fstrong>? There are a few tips and tricks to help.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"generating-content-at-scale\">Generating content at scale\u003C\u002Fh3>\n\n\n\n\u003Cp>One of the most exciting applications of ChatGPT is content creation at scale. The tool can respond to a wide number of requests to produce both short and long-form copy at scale, potentially reducing hundreds of hours in copywriting time.  \u003C\u002Fp>\n\n\n\n\u003Cp>ChatGPT can help SEOs to craft metadata, write blog outlines and make category and product page recommendations. Human intervention is essential, however, and SEOs must establish a proofing stage at the beginning, middle and end of the copywriting process to create content that reads naturally while also being keyword-targeted and distinct from competitor content. \u003C\u002Fp>\n\n\n\n\u003Cp>A general rule of thumb for generating a prompt is to use the following format:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>“I want you to act as a….” (copywriter)\u003C\u002Fli>\n\n\n\n\u003Cli>“I will…” (what information will you provide?)\u003C\u002Fli>\n\n\n\n\u003Cli>“You will…” (what do you want it to produce? What is the style or tone you want it to use?)\u003C\u002Fli>\n\n\n\n\u003Cli>Provide your request. Make sure it includes the context you laid out earlier in the prompt.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>This process of generating prompts such as these is what is known as prompt engineering. Repeating this style of input will help to train the model over time.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1574\" height=\"770\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fchatgpt-seo-strategies-generating-content-at-scale.png?auto=compress%2Cformat&q=90\" alt=\"Screenshot of ChatGPT displaying prompt to generate new content\" class=\"wp-image-21633\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"content-ideation\">Content ideation\u003C\u002Fh3>\n\n\n\n\u003Cp>Another use of ChatGPT is for content ideation. Researching topics can be time-consuming and demotivating, but language models facilitate this process. Though the data provided by ChatGPT isn’t as exhaustive or up-to-date as tools like Ahrefs or Semrush, it can be a great jumping-off point for creating a content calendar.\u003C\u002Fp>\n\n\n\n\u003Cp>Prominent SEO \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.authorityhacker.com\u002Fchatgpt-prompts\u002F\">Gael Breton\u003C\u002Fa> has shared some valuable prompts for ideation:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“I run a website about X. What are some sub-niches I should be tackling with my content? Give me the results as a table with the sub-niche a number between 1 and 100 to indicate the sub-niche popularity.\u003C\u002Fem>”\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1146\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fchatgpt-seo-strategies-content-ideation.png?auto=compress%2Cformat&q=90\" alt=\"Screenshot of ChatGPT displaying prompt with a list of sub-niches with Google search volume.\" class=\"wp-image-21632\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Gael also explains that you can expand on this list and provide a list of target keywords that you can then cross-reference with data from Ahrefs or Semrush.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1094\" height=\"1202\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fchatgpt-seo-strategies-content-ideation-2.png?auto=compress%2Cformat&q=90\" alt=\"Screenshot of ChatGPT displaying prompt with a list of article titles, target keywords and google search volume.\" class=\"wp-image-21631\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Due to inclinations in which language models tend to behaviour to sometimes make things up, popularity numbers or requests for numerical data might not be accurate, this is also known as hallucinations.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"categorise-keywords-by-search-intent\">Categorise keywords by search intent\u003C\u002Fh3>\n\n\n\n\u003Cp>A common step in the keyword research process is categorising keywords by search intent. Before optimising for keywords, SEOs must first understand where the queries fit into the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fusing-search-intent-to-shape-a-content-strategy\u002F\">search journey\u003C\u002Fa>. Most search terms can be assigned to one of these four types of intent: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Informational\u003C\u002Fli>\n\n\n\n\u003Cli>Navigational\u003C\u002Fli>\n\n\n\n\u003Cli>Commercial Investigation\u003C\u002Fli>\n\n\n\n\u003Cli>Transactional\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>You can ask ChatGPT to classify your list of keywords by search intent, helping you to understand where they fit into the search journey and plan your optimisation efforts accordingly.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"982\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fchatgpt-seo-strategies-search-intent.png?auto=compress%2Cformat&q=90\" alt=\"Screenshot of ChatGPT displaying prompt and a list of search intent related keywords\" class=\"wp-image-21635\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-generative-intent-is-redefining-the-2026-search-journey\">\u003Cstrong>How generative intent is redefining the 2026 search journey\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Generative intent is an evolution of search intent. It is an emerging area where the definition is not yet clear or universally agreed upon. Whilst traditional search seeks to retrieve and rank information, generative intent seeks a personalised response. Here, in AI-driven environments like AI Mode in Google, or in ChatGPT, users are crafting complex prompts with multiple clauses, containing more information than they would in traditional search, with the intent to generate a personalised answer. The user may be looking to complete a task or summarise a lot of information in one fell swoop. \u003C\u002Fp>\n\n\n\n\u003Cp>While traditional keyword data is limited here, new AI Visibility Trackers and Citation Analytics tools are now helping marketers monitor how often their brand is mentioned or cited within these generative responses.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"create-schema-markup\">Create schema markup\u003C\u002Fh3>\n\n\n\n\u003Cp>SEOs can also leverage ChatGPT to create \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-guide-fast-paced-world\u002F\">schema markup\u003C\u002Fa>. Structured data can be used to enhance rich results and by using ChatGPT you can easily go ahead and create templates to work from:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"737\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fchatgpt-seo-strategies-schema-markup.png?auto=compress%2Cformat&q=90\" alt=\"Screenshot of ChatGPT displaying prompt which has generated schema markup\" class=\"wp-image-21634\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>While you still have to edit this it gives a great (and more importantly valid) jumping-off point to start creating structured data for your website.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-do-you-report-on-ai-search\">How do you report on AI Search?\u003C\u002Fh2>\n\n\n\n\u003Cp>My colleague has written a \u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthe-cmos-guide-to-ai-metrics-what-kpis-actually-matter\u002F\">CMO’s guide to AI search metrics\u003C\u002Fa>\u003C\u002Fstrong>. Here, you’ll learn about the metrics that matter and how to craft a narrative around search that uses LLMs.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"risks-of-using-ai-for-seo\">Risks of using AI for SEO\u003C\u002Fh2>\n\n\n\n\u003Cp>Though the applications of ChatGPT are both extensive and exciting, it is important to be aware of its limitations. \u003C\u002Fp>\n\n\n\n\u003Cp>It is advisable to avoid an overreliance on the tool, as language models are only as knowledgeable as their corpora and number of parameters. Language models are known to create ‘hallucinations’, which is when the chatbot provides a convincing but made-up answer to a question. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst AI models are continuously improving, meaning some of the most famously reported hallucinations in the early days of LLMs \u003Cem>should\u003C\u002Fem> not be as prevalent as they once were. Citations with links to authoritative content may grow in importance for thoughtful and diligent users who want to verify the output. \u003C\u002Fp>\n\n\n\n\u003Cp>The hallucination phenomenon means that human critical thinking and supervision remain essential, particularly when researching content for Your Money Your Life (YMYL) industries, such as medical or financial advice. Not only could this have a potentially harmful impact on readers, but it could also have a negative impact on website rankings, user experience and brand authority. \u003C\u002Fp>\n\n\n\n\u003Cp>There is also the question of originality. As more people start using AI tools for content creation, we run the risk of seeing search results become saturated with almost-duplicate or otherwise unhelpful content. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-the-long-term-impact-of-language-models-on-the-web-search-industry\">What is the long-term impact of language models on the web search industry?\u003C\u002Fh2>\n\n\n\n\u003Cp>The development of language models and the integration of conversational AI into Google and Bing is one of the most significant developments in the history of web search. These tools have the potential to revolutionise how people look for answers to questions and find products\u002Fservices. For SEOs, learning \u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-optimise-for-generative-ai-search\u002F\">how to optimise content for ai search\u003C\u002Fa>\u003C\u002Fstrong> is now a critical step in adapting to this change.\u003C\u002Fp>\n\n\n\n\u003Cp>Some people, including Gmail creator Paul Buchheit, have \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPaul_Buchheit\">claimed\u003C\u002Fa> that the arrival of conversational AI signals the end of search engine result pages (SERPs) as we know them. The ability of ChatGPT to understand complex questions and give clear, concise answers in a matter of seconds could be a major time-saver for many.\u003C\u002Fp>\n\n\n\n\u003Cp>Indeed, the introduction of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Freintroduction-googles-featured-snippets\u002F\">Featured Snippets\u003C\u002Fa> in Google’s search results in 2018 highlights that finding quick, straightforward answers to questions is a well-recognised goal for people navigating the web. The buzz surrounding ChatGPT demonstrates that conversational AI tools meet this intent much better than traditional SERPs, and hence the only way forward for Google and Bing is to integrate these tools into search engines to retain this element of web search.\u003C\u002Fp>\n\n\n\n\u003Cp>This trend is further underscored by Google’s introduction of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fai-overviews\">AI Overviews\u003C\u002Fa> in May 2024. Designed to summarise information at the top of search results, these AI-generated insights aim to deliver concise answers to complex topics. Expanded to over 100 countries, AI Overviews demonstrate a clear step forward in meeting the demand for quick, accurate information. However, their rollout has also raised questions about \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.technologyreview.com\u002F2024\u002F05\u002F31\u002F1093019\u002Fwhy-are-googles-ai-overviews-results-so-bad\u002F\">accuracy\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fai-overviews-update-may-2024\u002F\">transparency\u003C\u002Fa>, highlighting the ongoing challenge of balancing user convenience with reliability.\u003C\u002Fp>\n\n\n\n\u003Cp>However, the jury is still out on whether conversational AI tools could truly replace search engines. Many people do not want one answer from a single source but rather would like to compare and view multiple sources, particularly when their intent is transactional.\u003C\u002Fp>\n\n\n\n\u003Cp>Language models are also highly limited by the datasets that they are trained on. According to OpenAI, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fintroducing-gpt-5-4\u002F\">ChatGPT 5.4\u003C\u002Fa> (released March 2026) features deep web research and agentic workflows, allowing it to access real-time information and execute complex professional tasks across various software environments.\u003C\u002Fp>\n\n\n\n\u003Cp>A lot of the potential behind language models and their long-term impact on web search is still up for debate. For now, ChatGPT and similar tools can be used as tools to facilitate more ambitious \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> strategies and scale organic growth for businesses.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",false,"standard",[10,11],323,1,[],[14,15],109,135,[17,18,19,20,21,22,23,24,25],"post-21615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-seo",{"page_content_modules":27,"hero":203},[28,160],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"How SEO strategies can leverage ChatGPT in 2026",[33,125],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":41,"job_title":37,"specialist_service_links":42,"photo":69},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[43,60],{"page":44,"link_text":49},{"ID":45,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":54,"post_type":56,"post_mime_type":48,"comment_count":57,"filter":58,"url_path":59},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":46,"post_date":63,"post_date_gmt":63,"post_content":48,"post_title":64,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":65,"to_ping":48,"pinged":48,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":48,"post_parent":45,"guid":67,"menu_order":54,"post_type":56,"post_mime_type":48,"comment_count":57,"filter":58,"url_path":68},57,"2020-03-12 15:49:37","Technical SEO","technical-seo","2025-10-28 09:41:49","\u002F?page_id=57","\u002Fseo\u002Ftechnical-seo\u002F",{"ID":70,"id":70,"title":71,"filename":72,"filesize":54,"url":73,"link":74,"alt":48,"author":75,"description":48,"caption":48,"name":76,"status":77,"uploaded_to":54,"date":78,"modified":79,"menu_order":54,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},8558,"Charlie-Norledge","jVjBhz1i-Charlie-Norledge.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&q=90","\u002Fcharlie-norledge\u002F","12","charlie-norledge","inherit","2021-07-15 16:28:10","2021-10-11 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A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[175],{"name":176,"image":177},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":179,"name":49},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":18,"title":181,"excerpt":182,"to":183,"postedAt":184,"readingTime":172,"image":185,"authors":186,"category":188},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[187],{"name":176,"image":177},{"to":179,"name":49},{"type_key":18,"title":190,"excerpt":191,"to":192,"postedAt":193,"readingTime":194,"image":195,"authors":196,"category":200},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. 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We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[396,397,400,401,403,404,405,406,408,409,410,411,412,413,414,415],{"property":220,"content":394},{"property":398,"content":399},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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