[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fchannel-4-digital-advertising-giants":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":331,"breadcrumbs":332,"reading_minutes":142,"category":340,"head":342},"2017-11-16T15:20:00",{"rendered":6},"\n\u003Cp>Channel 4 has announced it is joining an alliance of Europe’s biggest broadcasters, \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Febx.tv\u002F\">the European Broadcaster Exchange\u003C\u002Fa>, to create a pan-European advertising network able to compete with Google and Facebook’s digital marketing domination.\u003C\u002Fp>\n\n\n\n\u003Cp>Formed of Germany’s ProSiebenSat1, France’s TF1 and Italy and Spain’s Mediaset, the network hopes to launch in early 2018 and claims to have access to 160m viewers per month.\u003C\u002Fp>\n\n\n\n\u003Cp>Advertisers will be able to run campaigns across all of the EBX’s available channels as well as their online video-on-demand (VOD) services. The move is a direct response to combat the so-called duopoly which Google & Facebook have over online advertising, provoked by fears that the vast size of their online video services could stunt the growth of on-demand services and of a decreasing spend on traditional TV advertising. The broadcasters are emphasising the reliability of this service in the wake of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fexpanded-safeguards-advertisers-can-use-effectively\u002F\">Google’s ad placement blunder earlier this year\u003C\u002Fa>, with Jonathan Lewis, head of digital and partnership at Channel 4, \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2017\u002F11\u002F14\u002Fchannel-4-forges-ahead-with-pan-european-broadcaster-alliance\">affirming\u003C\u002Fa> “the demand for multi-territory digital ad campaigns in brand safe and transparent environments is increasing”.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fstatic.impression.co.uk\u002F2017\u002F11\u002FScreen-Shot-2017-11-16-at-14.27.28-300x124.png\" alt=\"\" class=\"wp-image-8714\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The EBX’s initial focus will be on programmatic video campaigns using automated and data-based management of digital marketing sales. Commenting on the announcement, Josh Krichefski, CEO at MediaCom UK, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmediatel.co.uk\u002Fnewsline\u002F2017\u002F11\u002F14\u002Fc4-joins-european-broadcasters-in-fight-back-against-duopoly\u002F\">said\u003C\u002Fa> Channel 4’s decision to run commercials across their video-on-demand services is a direct pushback to Facebook and Google’s duopoly of digital advertising. “Both companies – which must now be seen as media organisations as much as they are tech organisations – already eat up 90% of every new £1 spent on digital advertising, and Channel 4’s online video growth has opened up new possibilities to challenge the big-hitters. This growth is reflective of a trend towards VoD services, not least among young people, where our research showed teens are watching TV on demand most often – more so than live TV.”\u003C\u002Fp>\n\n\n\n\u003Cp>In an additional announcement \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.channel4.com\u002Finfo\u002Fpress\u002Fnews\u002Fc4-offers-100-targeted-advertising-in-2018-after-record-all-4-success\">it was revealed\u003C\u002Fa> at Channel 4’s 2018 Upfronts event that the network will have first party data on all All 4 viewers early next year as mandatory registration is introduced to use the service, increasing the broadcaster’s personalisation and targeting capabilities using information such as age, gender, location, interests and behaviour. This is a considerable development when accounting for All 4’s 16 million viewer database which includes almost two thirds of UK 16-34 year olds, and marks one of the first real steps traditional broadcasters have taken to adapt to today’s digital marketing landscape.\u003C\u002Fp>\n\n\n\n\u003Cp>David Barker, Managing Director of marketing tech company Amobee, \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.netimperative.com\u002F2017\u002F11\u002Fchannel-4-links-top-european-broadcasters-video-ad-alliance\u002F\">praised Channel 4’s decision\u003C\u002Fa> and said “Programmatic will propel TV to become a very interesting advertising medium for marketers. This is an area the digital industry should continue to keep a close eye on in 2018. Impression’s resident programmatic specialist, Lauren Capon, adds, “It was only a matter of time before programmatic buying began to creep into the TV market. Until now the two strategies have mostly overlapped each other, but Channel 4’s recent decision paves the way for programmatic and TV to become increasingly integrated.”\u003C\u002Fp>\n\n\n\n\u003Cp>It’s certainly clear that if TV is to keep up with the capabilities of increasingly targeted online advertising then broadcasters worldwide will have to follow in Channel 4’s footsteps to ensure they don’t get left behind.\u003C\u002Fp>\n",false,"standard",[10],40,[],[13],135,[15,16,17,18,19,20,21,22],"post-11826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":24,"hero":138},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Channel 4 Takes On Digital Advertising Giants",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,114,126],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":111},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106,108],{"name":107,"image":36},"Joe Turnbull",{"name":109,"image":110},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":16,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":119,"image":120,"authors":121,"category":125},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[122,124],{"name":123,"image":36},"Harry Clements",{"name":109,"image":110},{"to":112,"name":113},{"type_key":16,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":137},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134,135],{"name":123,"image":36},{"name":136,"image":36},"Jennifer Shin",{"to":112,"name":113},{"type":139,"style":140,"heading":28,"date":4,"updatedAt":141,"reading_minutes":142,"image":143,"imageAlt":28,"categories":144,"collections":330},"blog-post","light","2022-02-07T16:48:33",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fnetwork-logo-1200x630-840x300-1.jpeg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[145],{"id":10,"count":146,"description":147,"link":112,"name":113,"slug":148,"taxonomy":149,"parent":42,"meta":150,"acf":151,"head_links":152,"resource_count":153,"yoast_title":154,"yoast_meta":155,"yoast_json_ld":199,"_links":298,"path":112},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[156,158,161,164,167,170,173,175,177,179,182,185,188,191,193,196],{"property":157,"content":154},"title",{"property":159,"content":160},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest PPC blogs!",{"name":162,"content":163},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":165,"content":166},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"name":168,"content":169},"og:locale","en_GB",{"property":171,"content":172},"og:type","article",{"property":174,"content":154},"og:title",{"property":176,"content":160},"og:description",{"property":178,"content":166},"og:url",{"property":180,"content":181},"og:site_name","Impression",{"property":183,"content":184},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":186,"content":187},"og:image:width",1200,{"property":189,"content":190},"og:image:height",630,{"property":192,"content":49},"og:image:type",{"property":194,"content":195},"twitter:card","summary_large_image",{"property":197,"content":198},"twitter:site","@impressiontalk",{"@context":200,"@graph":201},"https:\u002F\u002Fschema.org",[202,210,220,231],{"@type":203,"@id":204,"url":204,"name":154,"isPartOf":205,"description":160,"breadcrumb":207,"inLanguage":209},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"@id":206},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":208},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F#breadcrumb","en",{"@type":211,"@id":208,"itemListElement":212},"BreadcrumbList",[213,218],{"@type":214,"position":215,"name":216,"item":217},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":214,"position":219,"name":113},2,{"@type":221,"@id":206,"url":217,"name":181,"description":34,"publisher":222,"inLanguage":224,"potentialAction":225},"WebSite",{"@id":223},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":226,"target":227,"query-input":230},"SearchAction",{"@type":228,"urlTemplate":229},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":232,"@id":223,"name":181,"url":217,"logo":233,"image":239,"sameAs":240,"@context":244,"email":245,"foundingDate":246,"legalName":247,"vatID":248,"description":249,"telephone":250,"address":251,"location":258,"areaServed":291},"Organization",{"@type":234,"inLanguage":224,"@id":235,"url":236,"contentUrl":236,"width":237,"height":238,"caption":181},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[241,242,243],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[259,268,280],{"@type":260,"name":261,"geo":262,"address":266,"photo":239,"telephone":267},"Place","Impression Digital - Nottingham",{"@type":263,"latitude":264,"longitude":265},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},"+44 01158 242 212",{"@type":260,"name":269,"geo":270,"address":273,"photo":278,"telephone":279},"Impression Digital - London",{"@type":263,"latitude":271,"longitude":272},"51.50237208377361","-0.09229841534284115",{"@type":252,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":257},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":260,"name":281,"geo":282,"address":285},"Impression Digital - New York",{"@type":263,"latitude":283,"longitude":284},"40.726722746949","-74.00527778220652",{"@type":252,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":290},"160 Varick St","New York","NY","10013","USA",[292,295,297],{"@type":293,"name":294},"Country","Worldwide",{"@type":293,"name":296},"GBR",{"@type":293,"name":290},{"self":299,"collection":309,"about":312,"wp:post_type":315,"curies":326},[300],{"href":301,"targetHints":302},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F40",{"allow":303},[304,305,306,307,308],"GET","POST","PUT","PATCH","DELETE",[310],{"href":311},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[313],{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[316,318,320,322,324],{"href":317},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=40",{"href":319},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=40",{"href":321},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=40",{"href":323},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=40",{"href":325},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=40",[327],{"name":328,"href":329,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[333,335,337,338],{"path":334,"name":216},"\u002F",{"path":96,"name":336},"Blog",{"path":112,"name":113},{"path":339,"name":28},null,[341],{"id":10,"name":113,"path":112},{"title":343,"script":344,"meta":414,"link":441},"Channel 4 Takes On Digital Advertising Giants | Impression",[345],{"type":346,"key":347,"innerHTML":348},"application\u002Fld+json","yoast-json-ld",{"@context":200,"@graph":349},[350,367,375,377,385,389,407],{"@type":351,"@id":352,"isPartOf":353,"author":355,"headline":28,"datePublished":357,"dateModified":358,"mainEntityOfPage":359,"wordCount":360,"publisher":361,"image":363,"thumbnailUrl":365,"articleSection":366,"inLanguage":224},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fchannel-4-digital-advertising-giants\u002F#article",{"@id":354},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fchannel-4-digital-advertising-giants\u002F",{"name":33,"@id":356},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2017-11-16T15:20:00+00:00","2022-02-07T16:48:33+00:00",{"@id":354},550,{"@id":362},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":364},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fchannel-4-digital-advertising-giants\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fnetwork-logo-1200x630-840x300-1.jpeg?auto=compress%2Cformat&q=90",[113],{"@type":368,"@id":354,"url":354,"name":343,"isPartOf":369,"primaryImageOfPage":370,"image":371,"thumbnailUrl":365,"datePublished":357,"dateModified":358,"description":372,"breadcrumb":373,"inLanguage":209},"WebPage",{"@id":206},{"@id":364},{"@id":364},"Channel 4 is joining with Europe’s biggest broadcasters to take on Google and Facebook with targeted advertising. What does this mean for the future?",{"@id":374},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fchannel-4-digital-advertising-giants\u002F#breadcrumb",{"@type":234,"inLanguage":224,"@id":364,"url":365,"contentUrl":365,"width":376,"height":90},840,{"@type":211,"@id":374,"itemListElement":378},[379,380,382,383],{"@type":214,"position":215,"name":216,"item":217},{"@type":214,"position":219,"name":336,"item":381},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":214,"position":142,"name":113,"item":204},{"@type":214,"position":384,"name":28},4,{"@type":221,"@id":206,"url":217,"name":181,"description":34,"publisher":386,"inLanguage":224,"potentialAction":387},{"@id":223},{"@type":226,"target":388,"query-input":230},{"@type":228,"urlTemplate":229},{"@type":232,"@id":223,"name":181,"url":217,"logo":390,"image":239,"sameAs":391,"@context":244,"email":245,"foundingDate":246,"legalName":247,"vatID":248,"description":249,"telephone":250,"address":392,"location":393,"areaServed":403},{"@type":234,"inLanguage":224,"@id":235,"url":236,"contentUrl":236,"width":237,"height":238,"caption":181},[241,242,243],{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},[394,397,400],{"@type":260,"name":261,"geo":395,"address":396,"photo":239,"telephone":267},{"@type":263,"latitude":264,"longitude":265},{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},{"@type":260,"name":269,"geo":398,"address":399,"photo":278,"telephone":279},{"@type":263,"latitude":271,"longitude":272},{"@type":252,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":257},{"@type":260,"name":281,"geo":401,"address":402},{"@type":263,"latitude":283,"longitude":284},{"@type":252,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":290},[404,405,406],{"@type":293,"name":294},{"@type":293,"name":296},{"@type":293,"name":290},{"@type":408,"@id":409,"name":33,"image":410,"description":35,"url":413},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":234,"inLanguage":224,"@id":411,"url":412,"contentUrl":412,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[415,416,417,418,419,420,421,422,423,426,428,430,432,433,434,435,437,438,440],{"name":159,"content":372},{"name":162,"content":163},{"property":168,"content":169},{"property":171,"content":172},{"property":174,"content":343},{"property":176,"content":372},{"property":178,"content":354},{"property":180,"content":181},{"property":424,"content":425},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":427,"content":357},"article:published_time",{"property":429,"content":358},"article:modified_time",{"property":183,"content":431},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fnetwork-logo-1200x630-840x300-1.jpeg?auto=compress%2Cformat",{"property":186,"content":376},{"property":189,"content":90},{"property":192,"content":49},{"name":436,"content":33},"author",{"name":194,"content":195},{"name":439,"content":198},"twitter:creator",{"name":197,"content":198},[]]