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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2102,2103,2105,2106,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2118,2119,2121,2123],{"property":48,"content":2100},{"property":231,"content":2104},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2107},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2100},{"property":240,"content":2104},{"property":64,"content":2107},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2120,"content":2100},"twitter:title",{"property":2122,"content":2104},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2125},[2126,2131,2135,2139],{"@type":90,"@id":2127,"url":2127,"name":2100,"isPartOf":2128,"description":2104,"breadcrumb":2129,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2130},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2130,"itemListElement":2132},[2133,2134],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2095},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2136,"inLanguage":110,"potentialAction":2137},{"@id":109},{"@type":112,"target":2138,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2140,"image":125,"sameAs":2141,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2142,"location":2143,"areaServed":2153},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2144,2147,2150],{"@type":146,"name":147,"geo":2145,"address":2146,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2148,"address":2149,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2151,"address":2152},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2154,2155,2156],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2158,"collection":2163,"about":2165,"wp:post_type":2167,"curies":2178},[2159],{"href":2160,"targetHints":2161},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2162},[190,191,192,193,194],[2164],{"href":197},[2166],{"href":200},[2168,2170,2172,2174,2176],{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2177},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2179],{"name":214,"href":215,"templated":216},{"id":102,"count":2181,"description":2182,"link":2183,"name":1539,"slug":2184,"taxonomy":39,"parent":40,"meta":2185,"acf":2186,"head_links":2187,"resource_count":2188,"yoast_title":2189,"yoast_meta":2190,"yoast_json_ld":2209,"_links":2242},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2191,2192,2194,2195,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206,2207,2208],{"property":48,"content":2189},{"property":231,"content":2193},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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I wrote recently about our u-turn on support for AMP as an SEO agency; we feel that although the software is […]\u003C\u002Fp>\n","\u002Fblog\u002Fawesome-mobile-experience-without-google-amp\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FVlXRjkly-050720211625527398_AMP.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3806],{"name":3807,"image":3808},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2183,"name":1539},{"type_key":3778,"title":3811,"excerpt":3812,"to":3813,"postedAt":3782,"readingTime":2361,"image":3814,"authors":3815,"category":3817},"Our U-turn on AMP support","\u003Cp>AMP, or Accelerated Mobile Pages is one of Google’s recent initiatives to increase mobile performance for publishers content. Notice I say content, not website. 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Being both a platform supplier and a security certificate vendor, Amazon […]\u003C\u002Fp>\n","\u002Fblog\u002Famazon-offers-free-ssl-security-certificates\u002F","2022-02-07T16:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FDNvhyy34-050720211625527901_aws-certificate-manager-launch.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3825],{"name":3807,"image":3808},{"to":2183,"name":1539},{"type_key":3778,"title":3828,"excerpt":3829,"to":3830,"postedAt":3822,"readingTime":1254,"image":3831,"authors":3832,"category":3834},"How tech companies are setting the agenda for the mobile web (and all about AMP)","\u003Cp>The web has been mobile-first for some time, yet desktop-driven technology and methodology is still evident everywhere we look on the web. For the majority of websites, load times and the underpinning tech hasn’t kept up with mobile users’ expectations, despite many websites now being accessed from mobile devices over 50% of the time. ‘Mobile-first’ isn’t new news… Last year, the […]\u003C\u002Fp>\n","\u002Fblog\u002Faccelerated-mobile-pages-amp\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FzS0RM0zM-050720211625527907_pexels-photo-2.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3833],{"name":3807,"image":3808},{"to":902,"name":903},{"type_key":3778,"title":3836,"excerpt":3837,"to":3838,"postedAt":3839,"readingTime":102,"image":6,"authors":3840,"category":3842},"Making Mautic and WordPress Total Cache play nice together","\u003Cp>Mautic is an awesome open source marketing automation tool that the team at Impression have been playing with over the last few weeks. It’s like many of the premium pieces of marketing software out there, except it costs almost nothing — just the cost of a web server and some technical know-how. The only slight […]\u003C\u002Fp>\n","\u002Fblog\u002Fmautic-wordpress-cache-play-nice-together\u002F","2022-02-07T16:48:45",[3841],{"name":3807,"image":3808},{"to":2608,"name":20},{"type_key":3778,"title":3844,"excerpt":3845,"to":3846,"postedAt":3839,"readingTime":1766,"image":3847,"authors":3848,"category":3850},"Web security and the role of the marketer","\u003Cp>Web security – especially the encryption mechanisms behind it – is often little understood by marketers, even those with technical understanding. It’s no surprise then, that the responsibility of maintaining website assets such as Security Certificates often falls to the IT department or web design company who may not see the additional benefit for marketers […]\u003C\u002Fp>\n","\u002Fblog\u002Fweb-security\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiQNy6OIP-050720211625527974_door-green-closed-lock.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3849],{"name":3807,"image":3808},{"to":2608,"name":20},{"type_key":3778,"title":3852,"excerpt":3853,"to":3854,"postedAt":3855,"readingTime":2692,"image":3856,"authors":3857,"category":3859},"Infusionsoft and Google Analytics cross-domain iFrame goal and event tracking","\u003Cp>Cross domain tracking isn’t easy at the best of times, and for an Infusionsoft implementation, where you are wanting to track events or goal completions on infusionsoft.com, there are a few undocumented issues worth discussing. This blog isn’t for the feint-hearted, nor does it include information (just yet) on ecommerce tracking. There are a number […]\u003C\u002Fp>\n","\u002Fblog\u002Finfusionsoft-google-analytics-cross-domain-iframe-goal-event-tracking\u002F","2022-02-07T16:48:46","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F0Dq9kuoW-050720211625528021_infusionsoft-google-analytics1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3858],{"name":3807,"image":3808},{"to":1420,"name":1421},{"type_key":3778,"title":3861,"excerpt":3862,"to":3863,"postedAt":3855,"readingTime":105,"image":3864,"authors":3865,"category":3867},"Add meta robots noindex to Magento review pages","\u003Cp>Previously I’ve published a method of redirecting review list pages to their corresponding product pages in Magento. In hindsight, this approach was incorrect and, with further insight into how Magento works, I’ve found a new and better method of reducing duplicate SEO content issues on Magento installs. Through the powerful XML layout files Magento themes […]\u003C\u002Fp>\n","\u002Fblog\u002Fmeta-robots-noindex-magento-review-pages\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiRI355y8-050720211625528025_product-review-noindex-magento-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3866],{"name":3807,"image":3808},{"to":2183,"name":1539},{"type_key":3778,"title":3869,"excerpt":3870,"to":3871,"postedAt":3855,"readingTime":1254,"image":6,"authors":3872,"category":3874},"Choosing the best domain name for your business","\u003Cp>You will already have a name for your company. You will probably have thought long and hard about it. Perhaps it revealed itself to you like a bolt of lightning in the dark, or is the product of a singular recurring constant that has permeated your entire life. Maybe you didn’t give it much thought at […]\u003C\u002Fp>\n","\u002Fblog\u002Fchoosing-right-domain-name\u002F",[3873],{"name":3786,"image":3787},{"to":2183,"name":1539},{"type_key":3778,"title":3876,"excerpt":3877,"to":3878,"postedAt":3855,"readingTime":480,"image":6,"authors":3879,"category":3881},"The history and future of web design","\u003Cp>At the heart of your digital marketing campaign is your website. When formulating how your website should look or even how your audiences will interact with it, you’ll need to consider carefully how it will be designed. You’ll want to strike a balance between a site that is aesthetically pleasing and one that offers effective […]\u003C\u002Fp>\n","\u002Fblog\u002Fhistory-future-web-design\u002F",[3880],{"name":3786,"image":3787},{"to":2608,"name":20},{"type_key":3778,"title":3883,"excerpt":3884,"to":3885,"postedAt":3855,"readingTime":102,"image":3886,"authors":3887,"category":3889},"How to redirect Magento review pages to product pages","\u003Cp>Please note – I have found a better way of preventing this SEO duplicate content issue, which I have documented here: Add meta robots noindex to Magento review pages   If in your Magento product pages you’re pulling through review content, then you’ll want to ensure that the associated product reviews page isn’t available to search engines […]\u003C\u002Fp>\n","\u002Fblog\u002Fredirect-magento-review-product-pages\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5qSM9xJm-050720211625528073_magento-product-review-redirect.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3888],{"name":3807,"image":3808},{"to":2183,"name":1539},{"type_key":3778,"title":3891,"excerpt":3892,"to":3893,"postedAt":3855,"readingTime":2361,"image":3894,"authors":3895,"category":3897},"Importing product images in Magento via Dataflow Profiles","\u003Cp>There have been numerous issues for some time with the standard .csv import\u002Fexport functionality of Magento when dealing with images. We’ve spent many hours scratching our heads at Impression HQ, but have found a great solution that fits well with our workflow. When it comes to uploading data into Magento, there are a few options […]\u003C\u002Fp>\n","\u002Fblog\u002Fimporting-images-magento-data-profiles-csv-xml\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fs9AySodm-050720211625528085_magento-logo1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3896],{"name":3807,"image":3808},{"to":2608,"name":20},{"type_key":3778,"title":3899,"excerpt":3900,"to":3901,"postedAt":3855,"readingTime":44,"image":3902,"authors":3903,"category":3905},"Event tracking in WordPress Contact Form 7 (Universal Analytics)","\u003Cp>Tracking goals through contact forms in WordPress is important for a lot of businesses. It’s been possible now for some time, but with many businesses now moving to Google’s recently out of Beta ‘Universal Analytics‘, many code snippets need updating. PLEASE NOTE – for those of you using Yoast’s WordPress SEO plugin, or those with […]\u003C\u002Fp>\n","\u002Fblog\u002Fevent-tracking-wpcf7-universal-analytics\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FMHlXciJX-050720211625528089_wordpress-contact-form-7-banner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3904],{"name":3807,"image":3808},{"to":1420,"name":1421},{"type_key":3778,"title":3907,"excerpt":3908,"to":3909,"postedAt":3855,"readingTime":1254,"image":3910,"authors":3911,"category":3913},"Does having a secure website matter?","\u003Cp>Online security has become an increasingly bigger concern over the last couple of years. There is so much data being passed around over the internet, not just financial information but personal details, all of which could be used for nefarious purposes should it get into the wrong hands. There has been a number of high […]\u003C\u002Fp>\n","\u002Fblog\u002Fsecure-website-matter\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F4xSxdyQs-050720211625528092_impression-secure-website.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3912],{"name":3786,"image":3787},{"to":2608,"name":20},{"type_key":3778,"title":3915,"excerpt":3916,"to":3917,"postedAt":3918,"readingTime":105,"image":3919,"authors":3920,"category":3922},"Things to look out for when putting a website live","\u003Cp>There are a number of things on your mind when launching a new website; is it compatible, is it scalable, is the client happy with it? A few simple things may slip your mind. A CMS will generally make everything easily portable between a development environment and the live environment, but links may sometimes get […]\u003C\u002Fp>\n","\u002Fblog\u002Fwebsite-live-checklist\u002F","2022-02-07T16:48:47","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FpYGHAFBh-050720211625528101_check-list.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3921],{"name":3807,"image":3808},{"to":2608,"name":20},"35","2",{"category":394,"collection":29},{"title":2613,"script":3927,"meta":3969,"link":3984},[3928],{"type":3929,"key":3930,"innerHTML":3931},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3932},[3933,3943,3947,3951],{"@type":3934,"@id":2733,"url":2733,"name":3936,"isPartOf":3937,"datePublished":3938,"dateModified":3939,"description":3940,"breadcrumb":3941,"inLanguage":96},[3935,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. At Impression, we are always keeping up to date and discussing the latest trends",{"@id":3942},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F#breadcrumb",{"@type":98,"@id":3942,"itemListElement":3944},[3945,3946],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":19},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":3948,"inLanguage":110,"potentialAction":3949},{"@id":109},{"@type":112,"target":3950,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":3952,"image":125,"sameAs":3953,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":3954,"location":3955,"areaServed":3965},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[3956,3959,3962],{"@type":146,"name":147,"geo":3957,"address":3958,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":3960,"address":3961,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":3963,"address":3964},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[3966,3967,3968],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},[3970,3971,3972,3973,3974,3975,3976,3977,3978,3979,3980,3981,3982,3983],{"name":231,"content":2617},{"name":50,"content":51},{"property":56,"content":110},{"property":59,"content":60},{"property":62,"content":2613},{"property":240,"content":2617},{"property":64,"content":2620},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"name":81,"content":82},{"name":84,"content":85},[]]