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We’ll talk about how Google crawls and indexes JavaScript, why it benefits both users as well as SEOs and most importantly, the best practices you should follow to make your JavaScript […]\u003C\u002Fp>\n","\u002Fblog\u002Fjavascript-seo-guide\u002F","2025-03-31T15:46:11","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fgabriel-heinzer-g5jpH62pwes-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3808,3811],{"name":3809,"image":3810},"Chris Rogers","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FChris-R.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3812,"image":3813},"Louisa Holman","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2183,"name":1539},{"type_key":3776,"title":3816,"excerpt":3817,"to":3818,"postedAt":3819,"readingTime":35,"image":3820,"authors":3821,"category":3825},"XML sitemaps: What they are and how to submit them","\u003Cp>XML sitemaps were first introduced by Google back in June 2005. 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Sitemaps solved this discovery problem in a straightforward […]\u003C\u002Fp>\n","\u002Fblog\u002Fxml-sitemaps\u002F","2025-01-23T11:54:16","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fplanet-volumes-OLH166vSyHA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C0%2C1714%2C1714&w=640",[3822],{"name":3823,"image":3824},"Eloise Andrews","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2183,"name":1539},{"data":3827,"total":4008,"pages":4009},[3828,3839,3852,3863,3872,3884,3896,3907,3916,3925,3936,3945,3956,3965,3973,3981,3990,3999],{"type_key":3776,"title":3829,"excerpt":3830,"to":3831,"postedAt":3832,"readingTime":655,"image":3833,"authors":3834,"category":3838},"Hreflang Tags: What Are They and How Do You Implement Them?","\u003Cp>Hreflang tags are a crucial component of a carefully planned and executed international SEO strategy. Hreflang and its implementation have been documented as one of the most complex aspects of SEO, but don’t let that dissuade you. If your website is available in multiple languages, then understanding what hreflang is and how to implement it […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhat-are-hreflang-tags\u002F","2024-11-07T16:21:50","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fandrew-butler-aUu8tZFNgfM-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3835],{"name":3836,"image":3837},"Charlie Cheyette","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2183,"name":1539},{"type_key":3776,"title":3840,"excerpt":3841,"to":3842,"postedAt":3843,"readingTime":3844,"image":3845,"authors":3846,"category":3851},"Site Architecture for SEO","\u003Cp>In SEO, site architecture decisions can make or break your organic visibility. Whether you’re building a website from scratch or reassessing the existing structure of an enterprise site, the theory is the same: keep your website’s architecture as simple and organised as possible. This definitive guide to structuring a website for SEO covers everything you […]\u003C\u002Fp>\n","\u002Fblog\u002Fwebsite-architecture-seo\u002F","2024-09-25T15:09:17",29,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FtTHgw1oV-Screenshot-2024-09-23-at-12.03.39.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3847,3848],{"name":3798,"image":3799},{"name":3849,"image":3850},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2183,"name":1539},{"type_key":3776,"title":3853,"excerpt":3854,"to":3855,"postedAt":3856,"readingTime":655,"image":3857,"authors":3858,"category":3862},"How to measure and improve page speed","\u003Cp>Page speed is the amount of time it takes for a web page to load for a user visiting your site. Having a fast page load on mobile is important because it provides a good user experience with lower bounce rates, which can improve conversion rates, but it is also a ranking factor for search […]\u003C\u002Fp>\n","\u002Fblog\u002Fpage-speed\u002F","2025-03-31T15:53:28","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fjake-givens-iR8m2RRo-z4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=744%2C360%2C1234%2C1234&w=640",[3859],{"name":3860,"image":3861},"Luke Davis","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2183,"name":1539},{"type_key":3776,"title":3864,"excerpt":3865,"to":3866,"postedAt":3867,"readingTime":734,"image":3868,"authors":3869,"category":3871},"Understanding Google’s Core Web Vitals metric INP and how to measure it","\u003Cp>In March of 2024 Google will be replacing the First Input Delay (FID) Core Web Vitals metric with Interaction to Next Paint (INP), but how important is this change and will it affect your website? We will explore these questions within our blog. What is INP? INP stands for Interaction to Next Paint. INP measures […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-core-web-vital-inp\u002F","2026-08-25T09:31:38","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Femile-perron-xrVDYZRGdw4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=1050%2C0%2C1350%2C1350&w=640",[3870],{"name":3809,"image":3810},{"to":2183,"name":1539},{"type_key":3776,"title":3873,"excerpt":3874,"to":3875,"postedAt":3876,"readingTime":3877,"image":3878,"authors":3879,"category":3883},"Pagination SEO: Best practices and implementation","\u003Cp>Pagination is a must-have feature of any website that has a requirement to display large amounts of content. This could be e-commerce category pages that contain hundreds of products, or a blog homepage for your lead generation site that houses all of your informational content. SEO and pagination have in the past not been the […]\u003C\u002Fp>\n","\u002Fblog\u002Fpagination-seo-best-practices-and-implementation\u002F","2026-04-14T14:10:42",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Froman-trifonov-67rnodKzsRQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3880],{"name":3881,"image":3882},"Nathan Dale","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2183,"name":1539},{"type_key":3776,"title":3885,"excerpt":3886,"to":3887,"postedAt":3888,"readingTime":1167,"image":3889,"authors":3890,"category":3895},"How to scale SEO content with AI","\u003Cp>Interest in AI has increased over the last year with news about models such as ChatGPT being mentioned all over the web. Search engine giants such as Microsoft, Google and Baidu have been investing heavily in AI software, such as OpenAI, but we want to provide you with a balanced perspective on how you can […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-scale-seo-content-with-ai\u002F","2025-01-23T12:45:05","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Frolf-van-root-oLthDWAG244-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3891,3892],{"name":3860,"image":3861},{"name":3893,"image":3894},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2183,"name":1539},{"type_key":3776,"title":3897,"excerpt":3898,"to":3899,"postedAt":3900,"readingTime":315,"image":3901,"authors":3902,"category":3906},"Things to consider before adding a disallow to your robots.txt file","\u003Cp>The robots.txt file is a core tool in any technical SEO specialist’s arsenal. Auditing it is paramount in any standard technical SEO review due to the hard-line nature that typically comes with the file. Unlike other SEO components, directives within the file are usually more respected (for search engines, anyway) as opposed to just being […]\u003C\u002Fp>\n","\u002Fblog\u002Fthings-consider-before-adding-disallow-robots-txt-file\u002F","2025-05-07T16:01:05","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQBAX7xiT-050720211625513367_robots.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3903],{"name":3904,"image":3905},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2183,"name":1539},{"type_key":3776,"title":3908,"excerpt":3909,"to":3910,"postedAt":3911,"readingTime":734,"image":3912,"authors":3913,"category":3915},"BrightonSEO: Our Round Up from March 2021","\u003Cp>BrightonSEO has come and gone once more with one of its best sets of talks yet. It was the second online-only conference due to the COVID-19 pandemic and a group of the Impression team attended a variety of talks. We discussed the ones we watched and what we learnt from them. About brightonSEO BrightonSEO is […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-round-up-march-2021\u002F","2022-02-07T16:48:13","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FXPbVnswB-050720211625502801_chris-montgomery-smgTvepind4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3914],{"name":3860,"image":3861},{"to":396,"name":397},{"type_key":3776,"title":3917,"excerpt":3918,"to":3919,"postedAt":3920,"readingTime":734,"image":3921,"authors":3922,"category":3924},"Core Web Vitals: The Global Publications Set to Be Hit by Google’s Latest Update","\u003Cp>Earlier this year, Google introduced Core Web Vitals, a new metric combining existing UX signals to provide an overall view of the experience to users for any page on the web.  Crucially – for SEOs at least – the impact of Core Web Vitals on ranking position isn’t due to come into effect until 2021, […]\u003C\u002Fp>\n","\u002Fblog\u002Fcore-web-vitals-study-global-publications\u002F","2023-01-30T14:38:23","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503696_core-web-vitals-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3923],{"name":3893,"image":3894},{"to":2354,"name":20},{"type_key":3776,"title":3926,"excerpt":3927,"to":3928,"postedAt":3929,"readingTime":3877,"image":3930,"authors":3931,"category":3935},"Site Migration Tips","\u003Cp>In the most recent episode of RankUp, our SEO podcast, hosts Ben and Edd interview senior SEO strategist Ian Humphreys. The 10th episode in the series focuses on Ian’s area of expertise – site migrations. The podcast was a topical session, making the most of Ian’s specialist knowledge and giving him the opportunity to share […]\u003C\u002Fp>\n","\u002Fblog\u002Fsite-migration-tips\u002F","2025-02-11T16:01:46","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEB9DAIc5-050720211625504209_Blog-Image-4.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3932],{"name":3933,"image":3934},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2354,"name":20},{"type_key":3776,"title":3937,"excerpt":3938,"to":3939,"postedAt":3940,"readingTime":1254,"image":3941,"authors":3942,"category":3944},"Googlebot Will Crawl Sites Over HTTP\u002F2","\u003Cp>Google has just announced that they will be starting to crawling certain websites over HTTP\u002F2 from November this year. Googlebot has been crawling using the HTTP protocol since it’s outset and this represents the first time they are using the faster and more efficient HTTP\u002F2 protocol to crawl suitable sites. What is HTTP\u002F2 HTTP\u002F2 is […]\u003C\u002Fp>\n","\u002Fblog\u002Fgooglebot-will-crawl-sites-over-http-2\u002F","2022-02-07T16:48:15","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fyjzr09Ef-050720211625504232_anders-jilden-N2UXcPBIYI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3943],{"name":3893,"image":3894},{"to":2354,"name":20},{"type_key":3776,"title":3946,"excerpt":3947,"to":3948,"postedAt":3949,"readingTime":2692,"image":3950,"authors":3951,"category":3955},"Core Web Vitals: A guide to Google’s new page experience signals","\u003Cp>On May 28 2020, Google announced that it would be introducing a new ranking metric that considered real-world user experience. This new ‘page experience’ ranking metric includes existing ranking signals such as mobile-friendliness and HTTPS, but also includes the Core Web Vitals for the first time. The new ranking metric will launch in 2021 and […]\u003C\u002Fp>\n","\u002Fblog\u002Fcore-web-vitals-a-guide-to-googles-new-page-experience-signals\u002F","2023-01-30T13:29:32","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504282_core-web-vitals-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3952],{"name":3953,"image":3954},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2354,"name":20},{"type_key":3776,"title":3957,"excerpt":3958,"to":3959,"postedAt":3960,"readingTime":1766,"image":3961,"authors":3962,"category":3964},"Redirection: 301 & 302 Redirects","\u003Cp>Redirection refers to the process of diverting a user or search engine crawler from the URL they requested to a different URL, which can be achieved by using a redirect. This blog takes a deep dive into redirection, exploring the different types of redirect; ways to implement redirects (using plugins or otherwise), and potential problems […]\u003C\u002Fp>\n","\u002Fblog\u002Fredirection-301-302-redirects\u002F","2022-02-07T16:48:16","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504485_frederick-tubiermont-pPyHkWYSFbk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3963],{"name":3798,"image":3799},{"to":2354,"name":20},{"type_key":3776,"title":3966,"excerpt":3967,"to":3968,"postedAt":3969,"readingTime":2359,"image":6,"authors":3970,"category":3972},"How to build a technical SEO dashboard using Google Data Studio","\u003Cp>In the modern SEO landscape, practitioners are almost powerless without their tools and the data they provide. Experience is still essential but we need the data first to leverage this experience after. Only then can we properly interpret shortfalls when it comes to more technical and data-driven optimisations. Nowhere are SEO tools rifer than in […]\u003C\u002Fp>\n","\u002Fblog\u002Ftechnical-seo-google-data-studio-dashboard\u002F","2025-01-23T12:20:04",[3971],{"name":3904,"image":3905},{"to":2354,"name":20},{"type_key":3776,"title":3974,"excerpt":3975,"to":3976,"postedAt":3977,"readingTime":734,"image":6,"authors":3978,"category":3980},"How large websites can structure their XML sitemaps for improved crawling and indexing","\u003Cp>My aims for this guide are to educate e-commerce managers, web developers and SEO consultants on the importance of XML sitemaps, the role that they can play and how they can organise and structure them to either future-proof a new website build or use them to provide granular insights on current indexation issues. The importance […]\u003C\u002Fp>\n","\u002Fblog\u002Fstructuring-xml-sitemaps-for-improved-crawlability-and-indexability\u002F","2025-02-11T17:30:01",[3979],{"name":3953,"image":3954},{"to":2354,"name":20},{"type_key":3776,"title":3982,"excerpt":3983,"to":3984,"postedAt":3985,"readingTime":40,"image":3986,"authors":3987,"category":3989},"BrightonSEO 2019: Charlie Norledge – What’s new in Structured Data?","\u003Cp>With new pieces of structured data being tested and released all the time keeping up to date and constantly testing is important. These are things that have changed within structured data over the past 6 months. Charlie Norledge – What’s New In Structured Data – Brighton SEO from Charlie Norledge\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-2019-charlie-norledge-whats-new-in-structured-data\u002F","2022-02-07T16:48:21","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJyOMYm7K-050720211625508385_art-big-data-blur-373543.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3988],{"name":3893,"image":3894},{"to":2354,"name":20},{"type_key":3776,"title":3991,"excerpt":3992,"to":3993,"postedAt":3994,"readingTime":315,"image":3995,"authors":3996,"category":3998},"The Ultimate JavaScript SEO Glossary","\u003Cp>In order to fully understand the vocabulary and components behind JavaScript SEO, we’ve compiled a helpful list of definitions that you can refer to in the future. This glossary covers key fundamental terminology, as well as advanced JavaScript SEO phrases to aid in increasing your understanding of this. Asynchronous JavaScript and XML (AJAX) A programming […]\u003C\u002Fp>\n","\u002Fblog\u002Fjavascript-seo-glossary\u002F","2025-04-01T10:25:32","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F4HJE495m-050720211625508635_JS-SEO-Glossary-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3997],{"name":3849,"image":3850},{"to":2354,"name":20},{"type_key":3776,"title":4000,"excerpt":4001,"to":4002,"postedAt":4003,"readingTime":44,"image":4004,"authors":4005,"category":4007},"Search Leeds: Sam Marsden – Overcoming Technical SEO challenges for enterprise sites","\u003Cp>Sam, with the help of the community, starts his talk by first defining what an enterprise is, stating that it is a mix of the large size of an organisation and length of the decision-making chain. Often analysts define enterprises as just businesses with large amounts of pages but in reality, when we look at […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-sam-marsden-overcoming-technical-seo-challenges-for-enterprise-sites\u002F","2025-02-11T16:16:04","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FsnOxoVfT-050720211625511109_nick-morrison-325805-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[4006],{"name":3953,"image":3954},{"to":2354,"name":20},"25","2",{"category":2352,"collection":29},{"title":2360,"script":4012,"meta":4054,"link":4069},[4013],{"type":4014,"key":4015,"innerHTML":4016},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":4017},[4018,4028,4032,4036],{"@type":4019,"@id":2733,"url":2733,"name":4021,"isPartOf":4022,"datePublished":4023,"dateModified":4024,"description":4025,"breadcrumb":4026,"inLanguage":96},[4020,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. At Impression, we are always keeping up to date and discussing the latest trends",{"@id":4027},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F#breadcrumb",{"@type":98,"@id":4027,"itemListElement":4029},[4030,4031],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":19},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":4033,"inLanguage":110,"potentialAction":4034},{"@id":109},{"@type":112,"target":4035,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":4037,"image":125,"sameAs":4038,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":4039,"location":4040,"areaServed":4050},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[4041,4044,4047],{"@type":146,"name":147,"geo":4042,"address":4043,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":4045,"address":4046,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":4048,"address":4049},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[4051,4052,4053],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},[4055,4056,4057,4058,4059,4060,4061,4062,4063,4064,4065,4066,4067,4068],{"name":231,"content":2364},{"name":50,"content":51},{"property":56,"content":57},{"property":59,"content":60},{"property":62,"content":2360},{"property":240,"content":2364},{"property":64,"content":2367},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"name":81,"content":82},{"name":84,"content":85},[]]