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Meta tags also help web browsers to understand how to display this content to users which is another important aspect in making sure your website is suitably optimised.  Meta tags are […]\u003C\u002Fp>\n","\u002Fblog\u002Fmeta-tags-in-seo\u002F","2024-02-06T12:04:52","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fpankaj-patel-u2Ru4QBXA5Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3689],{"name":3690,"image":3691},"Charlie Cheyette","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2125,"name":20},{"type_key":3682,"title":3694,"excerpt":3695,"to":3696,"postedAt":3697,"readingTime":635,"image":3698,"authors":3699,"category":3703},"How to measure and improve page speed","\u003Cp>Page speed is the amount of time it takes for a web page to load for a user visiting your site. Having a fast page load on mobile is important because it provides a good user experience with lower bounce rates, which can improve conversion rates, but it is also a ranking factor for search […]\u003C\u002Fp>\n","\u002Fblog\u002Fpage-speed\u002F","2025-03-31T15:53:28","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fjake-givens-iR8m2RRo-z4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=744%2C360%2C1234%2C1234&w=640",[3700],{"name":3701,"image":3702},"Luke Davis","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2125,"name":20},{"type_key":3682,"title":3705,"excerpt":3706,"to":3707,"postedAt":3708,"readingTime":102,"image":3709,"authors":3710,"category":3714},"AvailableCar appoints Impression as its organic search partner","\u003Cp>Following a competitive three-way pitch, used car retailer AvailableCar has appointed Impression as its new organic search partner.  We’ll be helping increase organic growth to drive success in a hyper-competitive market, through technical SEO, on-page content and digital PR.  AvailableCar selected our agency based on our integrated approach to organic strategy, creative response to the […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-available-car-partnership\u002F","2024-01-18T13:07:59","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FavailableCar_featured-image-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3711],{"name":3712,"image":3713},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":961,"name":962},{"type_key":3682,"title":3716,"excerpt":3717,"to":3718,"postedAt":3719,"readingTime":303,"image":3720,"authors":3721,"category":3723},"December 2023 Google algorithm and search industry updates","\u003Cp>Following a few turbulent months of numerous Google Algorithm Updates and Google Core Updates, things appeared to wind down in December as we saw the completion of the final Reviews Update of the year which began in November. Ranking volatility was still a subject of discussion at both the beginning and later part of the […]\u003C\u002Fp>\n","\u002Fblog\u002Fdecember-2023-google-algorithm-and-search-industry-updates\u002F","2024-06-05T14:20:30","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fdonnie-rosie-O7L3MrlSAHA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=-1%2C1035%2C2400%2C2400&w=640",[3722],{"name":3690,"image":3691},{"to":1214,"name":1215},{"type_key":3682,"title":3725,"excerpt":3726,"to":3727,"postedAt":3728,"readingTime":712,"image":3729,"authors":3730,"category":3734},"November 2023 Google algorithm and search industry updates","\u003Cp>November saw the conclusion of Google’s Core Update rollout, its fourth update of the year. In this article, we’ve covered the impact of this latest update, as well as the winners and losers.  We’ve also covered how Google is working on improving structured data markup for companies in search results and introducing AI-driven generative summaries. […]\u003C\u002Fp>\n","\u002Fblog\u002Fnovember-2023-google-algorithm-and-search-industry-updates\u002F","2024-06-05T14:20:56","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fmeric-tuna-hfe_ddjkLhw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3731],{"name":3732,"image":3733},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1214,"name":1215},{"type_key":3682,"title":3736,"excerpt":3737,"to":3738,"postedAt":3739,"readingTime":1719,"image":3740,"authors":3741,"category":3743},"October 2023 Google algorithm and search industry updates","\u003Cp>October was certainly a busy month for SEO. With the launch and completion of both the October 2023 core update and the October 2023 spam update, we also ended the month with another core Google algorithm update on the horizon for November.  In this article, we’ve covered what these updates involved and their impact. Amongst […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-2023-google-algorithm-and-search-industry-updates\u002F","2024-06-05T14:21:13","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Ferica-marsland-huynh-DLxOLOQPNAc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C800%2C2400%2C2400&w=640",[3742],{"name":3690,"image":3691},{"to":1214,"name":1215},{"type_key":3682,"title":3745,"excerpt":3746,"to":3747,"postedAt":3748,"readingTime":712,"image":3749,"authors":3750,"category":3754},"Understanding Google’s Core Web Vitals metric INP and how to measure it","\u003Cp>In March of 2024 Google will be replacing the First Input Delay (FID) Core Web Vitals metric with Interaction to Next Paint (INP), but how important is this change and will it affect your website? We will explore these questions within our blog. What is INP? INP stands for Interaction to Next Paint. INP measures […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-core-web-vital-inp\u002F","2026-08-25T09:31:38","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Femile-perron-xrVDYZRGdw4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=1050%2C0%2C1350%2C1350&w=640",[3751],{"name":3752,"image":3753},"Chris Rogers","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FChris-R.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2125,"name":20},{"type_key":3682,"title":3756,"excerpt":3757,"to":3758,"postedAt":3759,"readingTime":3760,"image":3761,"authors":3762,"category":3764},"The purpose of blogs: Showcasing value in Google Analytics 4","\u003Cp>The purpose of blogs is often questioned – even in the most digitally savvy companies. Is blogging just about raising brand awareness and educating your target audience? Or can a company blog drive meaningful revenue? Criticisms levelled at blogs abound in the C-suite. It is common to hear assertions that they are a waste of […]\u003C\u002Fp>\n","\u002Fblog\u002Fpurpose-of-blogs-showcasing-value-ga4\u002F","2026-08-25T09:57:15",18,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fdiego-ph-fIq0tET6llw-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3763],{"name":3732,"image":3733},{"to":2125,"name":20},{"type_key":3682,"title":3766,"excerpt":3767,"to":3768,"postedAt":3769,"readingTime":464,"image":3770,"authors":3771,"category":3775},"How to calculate Organic Search CPA: Formulas & Examples","\u003Cp>Organic Cost Per Action or Acquisition (CPA) is a challenging concept that search marketers may not have to manage regularly. This is due to CPA being almost exclusively used as a metric for calculating the ROI of paid digital advertising campaigns, rather than organic campaigns – and for good reason. PPC and paid social media […]\u003C\u002Fp>\n","\u002Fblog\u002Forganic-seo-cpa\u002F","2023-11-02T12:15:03","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Frecha-oktaviani-h2aDKwigQeA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3772],{"name":3773,"image":3774},"Nathan Dale","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2125,"name":20},{"type_key":3682,"title":3777,"excerpt":3778,"to":3779,"postedAt":3780,"readingTime":102,"image":3781,"authors":3782,"category":3784},"Impression shortlisted four times at The Drum Awards","\u003Cp>The Drum is one of the world’s leading marketing and media publishers and its awards program provides a global competition for marketers to enter work that has achieved standout results. Each entry is judged by a panel of influential industry experts who look out for: • Clear strategic thinking• Creativity and innovation• Tangible results and […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-four-times-2023-drum-awards\u002F","2023-10-26T10:53:34","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002Fpexels-pixabay-38573.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3783],{"name":3712,"image":3713},{"to":1629,"name":1630},{"type_key":3682,"title":3786,"excerpt":3787,"to":3788,"postedAt":3789,"readingTime":102,"image":3790,"authors":3791,"category":3793},"\u003Cstrong>Impression shortlisted for 8 UK Search Awards\u003C\u002Fstrong>","\u003Cp>It’s a challenging time for both brands and consumers right now so to be recognised for the hard work and effort put in by our teams and client partners feels especially rewarding.  The UK Search Awards celebrate the very best in Search across England, Ireland, Scotland and Wales. The accolades are industry-recognised and have been […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-8-times-2023-uk-search-awards\u002F","2023-10-23T07:28:22","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F10\u002Fpexels-karolina-grabowska-5725981.jpg",[3792],{"name":3712,"image":3713},{"to":961,"name":962},{"type_key":3682,"title":3795,"excerpt":3796,"to":3797,"postedAt":3798,"readingTime":712,"image":3799,"authors":3800,"category":3802},"September 2023 Google algorithm and search industry updates","\u003Cp>In September, there were multiple updates in Google’s systems, with the most significant being the Helpful Content Update. This Google algorithm update was launched on 14th September and was rolled out over 13 days, ending on 27th September. This month, we will be covering some other interesting changes across the Search landscape. For instance, Google […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-2023-google-algorithm-and-search-industry-updates\u002F","2025-01-23T12:44:17","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fcaleb-riston-TXiBwX0kg-Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3801],{"name":3732,"image":3733},{"to":1214,"name":1215},{"type_key":3682,"title":3804,"excerpt":3805,"to":3806,"postedAt":3807,"readingTime":303,"image":3808,"authors":3809,"category":3813},"August 2023 Google algorithm and search industry updates","\u003Cp>In August, there were multiple updates in Google’s systems, with the most significant being the latest Broad Core update (with the last major update in March this year). This August Core Update was launched on 22nd August and was rolled out over 16 days, ending on September 7th. This month, we will be covering some […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2023-google-algorithm-and-search-industry-updates\u002F","2023-09-21T16:06:20","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fdaniel-lerman-fr3YLb9UHSQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3810],{"name":3811,"image":3812},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1214,"name":1215},{"type_key":3682,"title":3815,"excerpt":3816,"to":3817,"postedAt":3818,"readingTime":35,"image":3819,"authors":3820,"category":3822},"July 2023 Google algorithm and search industry updates","\u003Cp>July saw multiple updates in Google’s systems. Most notably marketers and businesses have moved to GA4 and are now using this new data to decide their strategies and performance. This month we’ll be covering interesting changes across the search landscape. Bing testing a new snippet question result box, presenting search results in a Q&A format […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2023-google-algorithm-and-search-industry-updates\u002F","2023-08-21T16:02:14","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F08\u002Fkevs-Acs8yFUb93g-unsplash-640x640.jpg",[3821],{"name":3811,"image":3812},{"to":1214,"name":1215},{"type_key":3682,"title":3824,"excerpt":3825,"to":3826,"postedAt":3827,"readingTime":3828,"image":3829,"authors":3830,"category":3832},"June 2023 Google algorithm and search industry updates","\u003Cp>June officially marks the shutdown of Google Universal Analytics as we all make the move on to Google Analytics 4. Google has advised that the shutdown is being rolled out in stages which is why you might notice that some data is still accessible. Nevertheless, we are reminded that the eagerly anticipated migration to Google […]\u003C\u002Fp>\n","\u002Fblog\u002Fjune-2023-google-algorithm-and-search-industry-updates\u002F","2023-07-12T13:04:45",6,"https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F07\u002Fzane-lee-LDhfoQkRn1c-unsplash-640x640.jpg",[3831],{"name":3690,"image":3691},{"to":1214,"name":1215},{"type_key":3682,"title":3834,"excerpt":3835,"to":3836,"postedAt":3837,"readingTime":712,"image":3838,"authors":3839,"category":3841},"May 2023 Google algorithm and search industry updates","\u003Cp>Google announced further updates to their systems last month, these include Topic Authority, Audience Builder in GA4 and in the future, Helpful Content that is found in blogs and articles. As well as a new Core Web Vitals metric in the works. In this article, we’ve also covered other topics such as improved search filtering […]\u003C\u002Fp>\n","\u002Fblog\u002Fmay-2023-google-algorithm-and-search-industry-updates\u002F","2023-06-20T10:40:44","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Frayia-soderberg-5fOwDi6LXhE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3840],{"name":3811,"image":3812},{"to":1214,"name":1215},{"type_key":3682,"title":3843,"excerpt":3844,"to":3845,"postedAt":3846,"readingTime":105,"image":3847,"authors":3848,"category":3850},"PureGym and Kingfisher Direct among additions to Impression’s client roster","\u003Cp>We’re entering the second half of the year by announcing and welcoming some new client partnerships. Following a period of high growth, Kingfisher Direct has appointed our SEO team to devise and deliver an organic strategy to boost brand awareness and achieve ambitious longer-term goals. 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