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If the goal of SEO is to bring more customers to our clients, then there are few businesses that […]\u003C\u002Fp>\n","\u002Fblog\u002Fbreaking-down-local-seo\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FVjO8LSgz-050720211625525775_high-street.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3822],{"name":3823,"image":3824},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2176,"name":20},{"type_key":3777,"title":3827,"excerpt":3828,"to":3829,"postedAt":3830,"readingTime":102,"image":6,"authors":3831,"category":3833},"How to Build Useful Audience Personas to Guide Your Digital Strategy","\u003Cp>Personas are an important tool in digital marketing. They help marketing teams and the wider business to better understand the target audience, and give everyone a shared language with which to discuss that audience in all of its complexities. Brighton SEO is a bi-annual conference aimed at the marketing community, during which experts from a […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-build-useful-audience-personas-to-guide-your-digital-strategy\u002F","2023-01-30T14:28:53",[3832],{"name":3794,"image":3795},{"to":2176,"name":20},{"type_key":3777,"title":3835,"excerpt":3836,"to":3837,"postedAt":3838,"readingTime":35,"image":3839,"authors":3840,"category":3842},"Which Third-Party SEO Metrics Should I Use?","\u003Cp>If there’s one thing that’s in abundance in the SEO industry, it’s SEO tools. Whether they’re native or web-based, simply searching for “SEO tools” on Google will reveal a plethora of results. There’s no denying their importance. I’m of the belief, and hopefully many of you will agree, that an SEO is only as good […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhich-third-party-seo-metrics-should-i-use\u002F","2024-06-25T11:09:26","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FVpHbBNuX-050720211625526276_third-party-seo-metrics-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3841],{"name":3805,"image":3806},{"to":2176,"name":20},{"type_key":3777,"title":3844,"excerpt":3845,"to":3846,"postedAt":3847,"readingTime":2354,"image":3848,"authors":3849,"category":3851},"How to Use Photography to Enhance E-commerce Websites","\u003Cp>Great photography is an essential part of any e-commerce website. It can improve user engagement, serve as a business USP and improve your SEO efforts. As world photography day has recently passed, I thought I’d shed some light on how photography can give e-commerce websites a competitive edge. Limitations of E-commerce Online shopping is growing […]\u003C\u002Fp>\n","\u002Fblog\u002Fuse-photography-enhance-e-commerce-websites\u002F","2022-02-07T16:48:42","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEuSWz1T4-050720211625526331_How-to-use-photography-to-enhance-ecommerce-impression.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3850],{"name":3794,"image":3795},{"to":1157,"name":1158},{"type_key":3777,"title":3853,"excerpt":3854,"to":3855,"postedAt":3847,"readingTime":730,"image":3856,"authors":3857,"category":3859},"Haven’t the days of off-site checkouts passed?","\u003Cp>I don’t blog too frequently, but when I do it’s usually about technical SEO or web development; this time it’s a little different. Over the past few years, digital marketing has become more data-driven than ever before. Here at Impression, we love having data to analyse so we can make better informed decisions that produce […]\u003C\u002Fp>\n","\u002Fblog\u002Foff-site-checkouts\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FN03AxvIn-050720211625526510_stairs-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3858],{"name":3784,"image":3785},{"to":2176,"name":20},{"type_key":3777,"title":3861,"excerpt":3862,"to":3863,"postedAt":3847,"readingTime":1249,"image":3864,"authors":3865,"category":3867},"The Impact Of Paid Ads In The Local Pack","\u003Cp>Earlier this year Google announced that they were to begin showing paid ads within the local search pack results. Since the announcement there has been very little mention of the potential changes and how this could impact search marketing from both a paid and organic perspective. We wanted to give our insight into how this could […]\u003C\u002Fp>\n","\u002Fblog\u002Fpaids-ads-in-the-local-pack\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnJZDD8Yf-050720211625526754_Impression-010216_23_Full-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3866],{"name":3794,"image":3795},{"to":1841,"name":1842},{"type_key":3777,"title":3869,"excerpt":3870,"to":3871,"postedAt":3847,"readingTime":1760,"image":3872,"authors":3873,"category":3875},"The Evolving Role of Keyword Rankings in SEO","\u003Cp>Keyword rankings have long been an essential part of SEO. To understand what terms your website should rank for and in what position it ranks is considered hugely valuable information by much of the SEO community. However, there are parts of the community that question the role of keyword rankings in today’s far more complex SEO […]\u003C\u002Fp>\n","\u002Fblog\u002Fkeyword-rankings-role\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FR5tOHAgf-050720211625526948_keyword-rankings-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3874],{"name":3794,"image":3795},{"to":2176,"name":20},{"type_key":3777,"title":3877,"excerpt":3878,"to":3879,"postedAt":3847,"readingTime":44,"image":3880,"authors":3881,"category":3885},"Search Leeds: Tom Anthony on the next trillion searches","\u003Cp>Tom Anthony is head of research and development for Distilled. His talk at Search Leeds 2016 was an energetic exercise in futurology, guiding the audience through new technologies that are either in the early research phase, already in existence or already starting to become a trend. Most importantly, he theorised what these developments mean for […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-next-trillion-searches\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FVynu3SCK-050720211625527261_Search-Leeds-Tom-Anthony-Distilled-next-trillion-searches.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3882],{"name":3883,"image":3884},"Tom Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2176,"name":20},{"type_key":3777,"title":3887,"excerpt":3888,"to":3889,"postedAt":3847,"readingTime":1249,"image":3890,"authors":3891,"category":3893},"Search Leeds: Melanie Hyde on How to Maximise Potential from an Ongoing Shift in Device Usage","\u003Cp>Melanie followed a really strong presentation by Russell McAthy on marketing attribution. Mel’s focus is on what’s definitely one of the most prominent topics in search today – device shift and the associated attribution. Mobile device usage is growing (obviously!) Melanie noted the shift in device usage and spoke of how her agency’s data shows […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-melanie-hyde-maximise-potential-ongoing-shift-device-usage\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fmq5vTrAV-050720211625527267_mobile-device-use.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3892],{"name":3784,"image":3785},{"to":2176,"name":20},{"type_key":3777,"title":3895,"excerpt":3896,"to":3897,"postedAt":3847,"readingTime":3791,"image":3898,"authors":3899,"category":3901},"Search Leeds: Content strategy for rankings by Tim Grice","\u003Cp>Tim Grice, CEO of Branded3 discusses how a solid content strategy can have a positive impact on a website’s organic rankings. Tim says the reason for this topic is the number of meetings he’s had over the last 2 or 3 years where he’s found there’s a disconnect between producing good quality content and achieving […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-content-strategy-rankings-tim-grice\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fr2Hsh5fO-050720211625527275_pexels-photo-66100-1.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3900],{"name":3883,"image":3884},{"to":392,"name":393},{"type_key":3777,"title":3903,"excerpt":3904,"to":3905,"postedAt":3847,"readingTime":105,"image":3906,"authors":3907,"category":3909},"Search Leeds: How to Choose SEO Tools by Alex Tachalova","\u003Cp>Alex started her presentation by mentioning how she only uses 5 SEO tools to complete her client work. She advised that you don’t actually need many to implement effective SEO campaigns. “One thousand songs in your pocket” Above is the popular slogan used by Apple when they marketed their iPod. Steve Jobs had an amazing […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-how-to-choose-seo-tools-by-alex-tachalova\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F2NW4nsxS-050720211625527289_seo-tools.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3908],{"name":3805,"image":3806},{"to":2176,"name":20},{"type_key":3777,"title":3911,"excerpt":3912,"to":3913,"postedAt":3914,"readingTime":105,"image":3915,"authors":3916,"category":3918},"Search Leeds: Content Confusion by Ian Harris","\u003Cp>Ian Harris kicks off the afternoon’s round of lectures with his talk on content confusion, questioning what is the point of your content marketing? What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-content-confusion-ian-harris\u002F","2022-02-07T16:48:43","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FHG3lUOmH-050720211625527290_content-confusion-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3917],{"name":3805,"image":3806},{"to":2176,"name":20},{"type_key":3777,"title":3920,"excerpt":3921,"to":3922,"postedAt":3914,"readingTime":44,"image":3923,"authors":3924,"category":3926},"Search Leeds: Dixon Jones on how to evaluate the whole web","\u003Cp>Dixon Jones is marketing director at Majestic, one of the largest crawlers on the planet. His talk at this Search Leeds 2016 was all about how companies like Google (and Majestic) evaluate the whole web, and what the SEO industry can learn from this to get results. Here are our notes from his talk: Take aways Ideas […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-dixon-jones\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FvP5y6oGP-050720211625527295_Search-Leeds-Dixon-Jones-How-to-measure-the-whole-web.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3925],{"name":3883,"image":3884},{"to":2176,"name":20},{"type_key":3777,"title":3928,"excerpt":3929,"to":3930,"postedAt":3931,"readingTime":1249,"image":3932,"authors":3933,"category":3935},"Search Leeds: Five Things That Can Go Wrong with a Site Migration, by Jon Earnshaw","\u003Cp>Jon Earnshaw of Pi Datametrics is known for giving really detailed talks and we’ve been looking forward to this one on site migration. Moving your site to a new domain, or even just overhauling the site’s design, can be a bit of a minefield. But Jon’s argument is that it needn’t be scary. He suggests […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-five-things-can-go-wrong-site-migration-jon-earnshaw\u002F","2025-02-11T16:06:53","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FIIQMNEza-050720211625527301_migration.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3934],{"name":3794,"image":3795},{"to":2176,"name":20},"400","23",{"category":102,"collection":29},{"title":2182,"script":3940,"meta":3982,"link":3997},[3941],{"type":3942,"key":3943,"innerHTML":3944},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3945},[3946,3956,3960,3964],{"@type":3947,"@id":2728,"url":2728,"name":3949,"isPartOf":3950,"datePublished":3951,"dateModified":3952,"description":3953,"breadcrumb":3954,"inLanguage":96},[3948,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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