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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1539,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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Step 3: Measure And Optimise Performance Of Your Ads","\u003Cp>This is the third and final article in the series of “3 steps to setting up a successful LinkedIn ad campaign” which will cover how to effectively measure and optimise performance of your LinkedIn ads.  If you’ve not seen my previous blog posts about all the available LinkedIn ad types and a step-by-step guide of […]\u003C\u002Fp>\n","\u002Fblog\u002Fmeasure-and-optimise-performance-of-your-ads-on-linkedin\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FF414D8Vy-050720211625504698_linkedin-1007071_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1760,"name":1761},{"type_key":3778,"title":3827,"excerpt":3828,"to":3829,"postedAt":3782,"readingTime":480,"image":3830,"authors":3831,"category":3833},"Advertising in a recession: How to keep your PPC campaigns thriving","\u003Cp>The UK economy is in recession – there are no two ways about that. The main priority for businesses in the immediate future is understandably surviving the 2020 recession period. But with the European Commission predicting a significant bounceback in 2021, business owners should also be aware of the upcoming opportunity for long term business […]\u003C\u002Fp>\n","\u002Fblog\u002Fppc-in-a-pandemic\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FFkyQNIjT-050720211625504700_city-1868530_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3832],{"name":3796,"image":3797},{"to":482,"name":483},{"type_key":3778,"title":3835,"excerpt":3836,"to":3837,"postedAt":3838,"readingTime":44,"image":3839,"authors":3840,"category":3841},"A Beginners Guide To Audiences","\u003Cp>What is an audience? You may or may not be familiar with audience targeting and the available types of audiences within the Google Analytics and Google Ads platforms, but broadly speaking audiences are groups of people with specific interests, intents, demographic information, or behaviours. There may not be an extensive list of audience types available, […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-beginners-guide-to-audiences\u002F","2022-02-07T16:48:18","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnHRVUAZL-050720211625504715_ross-sneddon-G4fPRLboREI-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":221,"name":222},{"type_key":3778,"title":3843,"excerpt":3844,"to":3845,"postedAt":3838,"readingTime":2692,"image":3846,"authors":3847,"category":3848},"3 Steps To Setting Up A Successful LinkedIn Ad Campaign. Step 2: Create A LinkedIn Ad Campaign","\u003Cp>This is a second article of the series of posts called “3 steps to setting up a successful LinkedIn ad campaign” and will cover a step-by-step guide of how to create a LinkedIn Ad campaign. If you’ve not seen the previous blog post about all different LinkedIn ad types, you can read it here. **Read […]\u003C\u002Fp>\n","\u002Fblog\u002F3-steps-to-setting-up-a-successful-linkedin-ad-campaign-step-2-create-a-linkedin-ad-campaign\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJpf9MI9R-050720211625505141_linkedin-1007071_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1760,"name":1761},{"type_key":3778,"title":3850,"excerpt":3851,"to":3852,"postedAt":3838,"readingTime":44,"image":3853,"authors":3854,"category":3855},"An Introduction To Search Ads 360","\u003Cp>What is Search Ads 360? Search Ads 360 (also known as SA360, or formerly DoubleClick) is Google’s advanced search marketing platform, and unlike Google Ads or Microsoft Ads, this platform comes with a price tag. The platform itself helps agencies and marketers manage large search marketing campaigns, across multiple engines and media channels, all in […]\u003C\u002Fp>\n","\u002Fblog\u002Fan-introduction-to-search-ads-360\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FxqAknSR9-050720211625505866_benjamin-dada-EDZTb2SQ6j0-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1846,"name":20},{"type_key":3778,"title":3857,"excerpt":3858,"to":3859,"postedAt":3838,"readingTime":2359,"image":3860,"authors":3861,"category":3862},"3 Steps To Setting Up A Successful LinkedIn Ad Campaign. Step 1: Get To Know LinkedIn Ad Types","\u003Cp>LinkedIn is a very well known and highly valuable social media platform for professionals, with over 630 million active users. While it is mainly used for professional networking, posting jobs, or looking for new opportunities, it’s also got its own advertising platform called Campaign Manager where businesses can acquire new leads, increase their brand awareness […]\u003C\u002Fp>\n","\u002Fblog\u002F3-steps-to-setting-up-a-successful-linkedin-ad-campaign-step-1-get-to-know-linkedin-ad-types\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Feb9IQcxV-050720211625505947_linkedin-1007071_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1760,"name":1761},{"type_key":3778,"title":3864,"excerpt":3865,"to":3866,"postedAt":3838,"readingTime":1254,"image":3867,"authors":3868,"category":3870},"Creating Custom Dimensions in Google Data Studio","\u003Cp>Using Google Data Studio is, in theory, a great way of saving time on PPC reporting. Once everything you want in your reports is configured correctly, data within charts will update automatically, allowing you to simply leave it to do its thing while you work hard on improving results. When reporting for clients with unconventional […]\u003C\u002Fp>\n","\u002Fblog\u002Fcreating-custom-dimensions-in-google-data-studio\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FlHAtA9e4-050720211625505949_black-samsung-tablet-computer-106344-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3869],{"name":3796,"image":3797},{"to":1846,"name":20},{"type_key":3778,"title":3872,"excerpt":3873,"to":3874,"postedAt":3875,"readingTime":105,"image":3876,"authors":3877,"category":3878},"Responsive Search Ads Are Now Available In All Microsoft Advertising Interfaces","\u003Cp>PPC News After a successful open beta running since September 2019, Microsoft Ads have decided to roll out the responsive search ads globally to all advertisers. RSAs make creating and testing ads easier by matching the most optimal combinations of headlines and descriptions to show more text and more relevant messages to the customers. This […]\u003C\u002Fp>\n","\u002Fblog\u002Fresponsive-search-ads-are-now-available-in-all-microsoft-advertising-interfaces\u002F","2025-02-24T16:38:10","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FF9EcAfNQ-050720211625506264_building-1011876_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1846,"name":20},{"type_key":3778,"title":3880,"excerpt":3881,"to":3882,"postedAt":3883,"readingTime":315,"image":3884,"authors":3885,"category":3889},"The Basics of PPC Advertising","\u003Cp>PPC stands for pay per click and is the term used to refer to paid advertising on the internet, usually through Google Ads or Bing Ads. PPC is one part of the wider area of paid search marketing, which today encompasses display advertising, remarketing, Google Shopping and social media advertising, too. PPC is used by both B2B and B2C businesses to […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-basics-of-ppc-advertising\u002F","2025-03-13T14:59:22","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625506271_pexels-lex-photography-1109543-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3886],{"name":3887,"image":3888},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},{"type_key":3778,"title":3891,"excerpt":3892,"to":3893,"postedAt":3894,"readingTime":105,"image":3895,"authors":3896,"category":3898},"Product Titles: Friend or Foe","\u003Cp>A friend is the wax that keeps the flame lit, an enemy is the wind that blows it out. Customer Journey When people are beginning their shopping journey and needing some inspiration they are searching for options by using generic keywords; Chair, cordless vacuum, mascara, candle. Your summer berry hot day scented candle sounds luxurious […]\u003C\u002Fp>\n","\u002Fblog\u002Fproduct-names-friend-or-foe\u002F","2022-02-07T16:48:19","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FOBpa64Eq-050720211625506280_paul-zoetemeijer-KAZy5R2ZOV0-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3897],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3900,"excerpt":3901,"to":3902,"postedAt":3903,"readingTime":315,"image":3904,"authors":3905,"category":3907},"Attribution Models Explained","\u003Cp>Any marketing campaign whether its digital or traditional benefits from being able to review its effectiveness. Whilst it can be trickier for traditional marketing campaigns to express their impact on a business, one huge advantage of digital campaigns is the ability to track key metrics such as clicks and sales\u002Fleads. However, even though it’s clearer […]\u003C\u002Fp>\n","\u002Fblog\u002Fattribution-models-explained\u002F","2022-03-14T14:24:48","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FSdaJ7a2P-050720211625506289_3927372139038527673-office.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3906],{"name":3816,"image":3817},{"to":1846,"name":20},{"type_key":3778,"title":3909,"excerpt":3910,"to":3911,"postedAt":3912,"readingTime":315,"image":3913,"authors":3914,"category":3918},"Paid Social in 2020 and Beyond: 3 Key Trends You Need to Know","\u003Cp>Social media has been so quickly adopted that it’s really hard to remember what life was like before. Forget Instagram and Snapchat, did you know that Facebook only released its mobile app in 2010? It was pretty basic, with a clunky layout and very few sponsored ads. Here’s a reminder of what we used to […]\u003C\u002Fp>\n","\u002Fblog\u002Fpaid-social-in-2020-and-beyond\u002F","2024-05-08T10:14:30","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F2Rpf42Fx-050720211625506290_year-2020-4674937_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3915],{"name":3916,"image":3917},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1760,"name":1761},{"type_key":3778,"title":3920,"excerpt":3921,"to":3922,"postedAt":3894,"readingTime":3804,"image":3923,"authors":3924,"category":3926},"How To Write The Perfect Ad Copy","\u003Cp>How To Write The Perfect Ad Copy Writing ad copy for Google ads is tricky. As a PPC account manager there is an array of challenges we face when trying to formulate what makes the perfect ad. Especially when the more you think about it the more questions occur, from keeping the user engaged to […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-write-the-perfect-ad-copy\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FfcolstnK-050720211625506302_pexels-photo-2556956.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3925],{"name":3816,"image":3817},{"to":1846,"name":20},{"type_key":3778,"title":3928,"excerpt":3929,"to":3930,"postedAt":3894,"readingTime":102,"image":3931,"authors":3932,"category":3934},"Improve CTR: One Small Change That Brings Big Results","\u003Cp>Want to improve the CTR in your Google Ads campaigns? It sounds a bit too good to be true, but there’s one small change that you can make to your ads that can give your CTR an instant boost. In this short post, I’ll be giving you one super-easy way to increase your CTR and […]\u003C\u002Fp>\n","\u002Fblog\u002Fimprove-ctr\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fg6UQVITD-050720211625506306_apple-business-computer-connection-392018.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3933],{"name":3796,"image":3797},{"to":1846,"name":20},"251","14",{"category":1844,"collection":29},{"title":1851,"script":3939,"meta":3981,"link":3996},[3940],{"type":3941,"key":3942,"innerHTML":3943},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3944},[3945,3955,3959,3963],{"@type":3946,"@id":2733,"url":2733,"name":3948,"isPartOf":3949,"datePublished":3950,"dateModified":3951,"description":3952,"breadcrumb":3953,"inLanguage":96},[3947,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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