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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1539,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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If that’s the case, read the below article in which I have outlined 9 effective ways how to eliminate wasted spend in your PPC accounts, starting today. 1. Make Sure Your […]\u003C\u002Fp>\n","\u002Fblog\u002F9-effective-ways-to-reduce-wasted-spend-in-your-ppc-account\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504372_jp-valery-9BatP4ovW2I-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":902,"name":903},{"type_key":3778,"title":3808,"excerpt":3809,"to":3810,"postedAt":3793,"readingTime":2359,"image":3811,"authors":3812,"category":3813},"How The Evolution Of Keyword Match Types Have Impacted PPC","\u003Cp>As digital marketers, we’ve always relied on keyword match types to control how our keywords match to a user’s search query, and it’s no secret that over the years Google has continued to change the way that these match types operate, in line with their ever-growing automation methods. But how has this impacted PPC and […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-the-evolution-of-keyword-match-types-have-impacted-ppc\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504378_light-smartphone-macbook-mockup-67112-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1846,"name":20},{"type_key":3778,"title":3815,"excerpt":3816,"to":3817,"postedAt":3793,"readingTime":44,"image":6,"authors":3818,"category":3820},"Native Advertising Using Microsoft Audience Network","\u003Cp>It has become apparent that now is the time to start investing in native advertising; spending in native advertising reached over £6bn in 2019 and is set to grow around 25% by 2023 (source, Microsoft Ads). Dedicating time and budget into native advertising is going to have a greater chance to improve a company’s reach. […]\u003C\u002Fp>\n","\u002Fblog\u002Fnative-advertising-using-microsoft-audience-network\u002F",[3819],{"name":3797,"image":3798},{"to":1846,"name":20},{"type_key":3778,"title":3822,"excerpt":3823,"to":3824,"postedAt":3825,"readingTime":3826,"image":3827,"authors":3828,"category":3830},"2020 Google Merchant Center Product Data Updates","\u003Cp>Every year Google announces changes to their product data specifications and introduces new product attributes. This year is no different, with two immediate changes (thanks for the notice Google!) and five changes that are in effect from 1st September. This blog will ensure that you keep up to speed with Google’s ever-changing requirements! Changes Beginning […]\u003C\u002Fp>\n","\u002Fblog\u002F2020-google-merchant-center-product-data-updates\u002F","2022-03-14T10:29:58",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjggfnBFG-050720211625504387_google-updates-3.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3829],{"name":3786,"image":3787},{"to":902,"name":903},{"type_key":3778,"title":3832,"excerpt":3833,"to":3834,"postedAt":3835,"readingTime":44,"image":3836,"authors":3837,"category":3839},"Bing Universal Event Tracking Set Up & Goals","\u003Cp>Bing’s universal event tracking tag (UET) used in Microsoft ads is a tag that goes across all accounts & campaigns as long as they are all under one customer shell (one website).  This tag is multifunctional and allows you to track all of your online conversions along with many other functions like targeting remarketing lists […]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-universal-event-tracking-set-up-goals\u002F","2025-02-24T16:43:11","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504388_marten-bjork-GM9Xpgb0g98-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3838],{"name":3797,"image":3798},{"to":1846,"name":20},{"type_key":3778,"title":3841,"excerpt":3842,"to":3843,"postedAt":3793,"readingTime":1254,"image":3844,"authors":3845,"category":3846},"Search Ads 360 Bidding Strategies","\u003Cp>If you’ve read my recent blog, ‘Introduction To Search Ads 360’ or you’re familiar with the platform itself, you’ll be aware that by using Search Ads, you can manage multiple ‘engines’ within one place – which is really useful when managing a large advertiser account as you can combine data from multiple engines to review […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-ads-360-bidding-strategies\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504413_impression-nottingham-marketing-manager-budget-recession-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1846,"name":20},{"type_key":3778,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":315,"image":3852,"authors":3853,"category":3855},"Recession Proof Businesses And Adapting To Change","\u003Cp>Adapting and responding quickly to the present climate is a never-ending task. The digital shift from in-store to online is ever-changing particularly even more so with the current volatile market conditions; consumer behaviour has shifted towards online shopping with some clients seeing better weeks & months than Black Friday. The upcoming recession is going to […]\u003C\u002Fp>\n","\u002Fblog\u002Fadapting-to-change\u002F","2025-02-11T15:53:43","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504420_balaji-malliswamy-0tCQN8sMNXk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3854],{"name":3797,"image":3798},{"to":1846,"name":20},{"type_key":3778,"title":3857,"excerpt":3858,"to":3859,"postedAt":3860,"readingTime":2359,"image":3861,"authors":3862,"category":3864},"Beginners guide to the PPC Auction","\u003Cp>Two months into lockdown and you’ve hit a wall. You’ve watched every Netflix series going, baked banana cake six times and read more books than any sane human being. Now what? Well, I’m glad you asked because now is the perfect time to be investing in yourself. And what better way than learning how search […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeginners-guide-to-the-ppc-auction\u002F","2022-04-01T08:57:48","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F80IvXpp5-050720211625504430_auction-2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3863],{"name":3786,"image":3787},{"to":221,"name":222},{"type_key":3778,"title":3866,"excerpt":3867,"to":3868,"postedAt":3793,"readingTime":2359,"image":3869,"authors":3870,"category":3874},"PPC Audits – The Essentials","\u003Cp>Managing a PPC account can mean juggling a lot of different plates. From monitoring budgets to assessing ad performance and much more. It can feel like a daunting task at times, which is why successful account managers will often have audit routines to make sure nothing important is missed. This blog will highlight various areas […]\u003C\u002Fp>\n","\u002Fblog\u002Fppc-audits-the-essentials\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FsmSwSI8W-050720211625504464_PPC-AUDIT.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3871],{"name":3872,"image":3873},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},{"type_key":3778,"title":3876,"excerpt":3877,"to":3878,"postedAt":3879,"readingTime":315,"image":3880,"authors":3881,"category":3883},"How PPC and SEO Can Work Together","\u003Cp>Too often SEO (Search Engine Optimisation) & PPC (Pay Per Click) channels operate independently. When the channels work closer together it can increase views of your company’s site. Let’s start by defining the two channels: SEO – This revolves around optimising a website organically to appear for your chosen keywords you are targeting. This source […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-ppc-and-seo-can-work-together\u002F","2022-02-07T16:48:17","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FpeabmjUz-050720211625504504_blog-SEO-PPC.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3882],{"name":3797,"image":3798},{"to":1846,"name":20},{"type_key":3778,"title":3885,"excerpt":3886,"to":3887,"postedAt":3888,"readingTime":105,"image":3889,"authors":3890,"category":3892},"How to Enable Free Google Shopping Listings","\u003Cp>Last week Google announced that, for the first time in 8 years, free listings would be included in Google Shopping tab results. Understandably, PPC and SEO folk alike got very excited about this development. However, those of us in the UK may have been disappointed (or glad) to read the following statement from Google: “These […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-enable-free-google-shopping-listings\u002F","2025-03-19T11:48:01","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504504_light-smartphone-macbook-mockup-67112-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3891],{"name":3786,"image":3787},{"to":902,"name":903},{"type_key":3778,"title":3894,"excerpt":3895,"to":3896,"postedAt":3879,"readingTime":3826,"image":3897,"authors":3898,"category":3902},"Why you shouldn’t compare Google Analytics and Google Ads conversion data.","\u003Cp>It’s a common mistake made and one that can have a considerable impact on how much marketers value paid traffic. This blog aims to explain how conversions are counted in both platforms a why they should be used independently, and not compared. As the title suggests, this blog covers Google Analytics and Google Ads, however […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhy-you-shouldnt-compare-google-analytics-and-google-ads-conversion-data\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FSj35P4OT-050720211625504510_3927372139038527673-office.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3899],{"name":3900,"image":3901},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1420,"name":1421},{"type_key":3778,"title":3904,"excerpt":3905,"to":3906,"postedAt":3907,"readingTime":3826,"image":3908,"authors":3909,"category":3913},"Why I’m excited about free listings in Google Shopping","\u003Cp>Within a couple of hours of Google announcing free listings within Google Shopping, I received 23 individual messages…  Apparently, I’ve built up a reputation for being a massive Shopping Ads nerd? I’m sorry to spoil the “cool” image most people have of me… it’s true, I love it. Most messages were from concerned PPC-folk, panicking […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhy-im-excited-about-google-shoppings-free-listings\u002F","2025-03-19T11:41:07","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504511_manuel-nageli-p60mNTW5glI-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3910],{"name":3911,"image":3912},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},{"type_key":3778,"title":3915,"excerpt":3916,"to":3917,"postedAt":3879,"readingTime":2692,"image":3918,"authors":3919,"category":3920},"8 Free PPC Tools To Save You Time And Improve Your PPC Account","\u003Cp>In light of the current situation where many businesses are facing challenges, I think we can all agree that anything FREE – whether it’s a tool, webinar or other resource – comes in handy. While you can manage PPC using only Google Ads and Bing Ads online interfaces, doing so will be less than optimal. […]\u003C\u002Fp>\n","\u002Fblog\u002F8-free-ppc-tools-to-save-you-time-and-improve-your-ppc-account\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504518_tool-set-on-plank-175039-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":902,"name":903},{"type_key":3778,"title":3922,"excerpt":3923,"to":3924,"postedAt":3879,"readingTime":1254,"image":3925,"authors":3926,"category":3928},"A Guide to Google Certifications","\u003Cp>Google offers a range of free qualifications which teach you about digital marketing and how to use their webmaster tools. These courses are split into different modules, with video tutorials and demo accounts to show you through the process. You will take a short quiz at the end of each module, with a final assessment […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-google-certifications\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F3NBJXNa0-050720211625504581_beginner-guide-google-analytics.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3927],{"name":3786,"image":3787},{"to":902,"name":903},{"type_key":3778,"title":3930,"excerpt":3931,"to":3932,"postedAt":3879,"readingTime":315,"image":3933,"authors":3934,"category":3936},"Google Shopping Ads – Not Just For Online Sales","\u003Cp>Shopping campaigns are not only there to help you gain a strong ROAS and online sales; used in the right formats they can increase your visits, new customers and your brand awareness consequently boosting your business’s profit. Optimisations First, it is worth looking at the basics of where this all starts, your shopping feed. Nurturing […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-shopping-ads-not-just-for-online-sales\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504586_rupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3935],{"name":3797,"image":3798},{"to":1846,"name":20},"251","14",{"category":1844,"collection":29},{"title":1851,"script":3941,"meta":3983,"link":3998},[3942],{"type":3943,"key":3944,"innerHTML":3945},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3946},[3947,3957,3961,3965],{"@type":3948,"@id":2733,"url":2733,"name":3950,"isPartOf":3951,"datePublished":3952,"dateModified":3953,"description":3954,"breadcrumb":3955,"inLanguage":96},[3949,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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