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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1539,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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As somebody without a sense of smell, Fraser is left relying […]\u003C\u002Fp>\n","\u002Fblog\u002Ffraser-andrews-paid-social-show-brighton-seo\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503461_pexels-fauxels-3184465-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3821],{"name":3797,"image":3798},{"to":1846,"name":20},{"type_key":3778,"title":3824,"excerpt":3825,"to":3826,"postedAt":3827,"readingTime":315,"image":3828,"authors":3829,"category":3831},"How To Use Dynamic Search Ads","\u003Cp>With 15% of searches on Google being new each day, managing keyword lists can be challenging and time-consuming at the best of times. That’s where Dynamic Search Ads come in. Wait, what are Dynamic Search Ads? Dynamic Search Ads, or DSA’s for short, are one of the easiest ways to find new customers searching for […]\u003C\u002Fp>\n","\u002Fblog\u002Fusing-dynamic-search-ads\u002F","2022-04-01T08:57:58","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjmPeG7wu-050720211625503513_photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3830],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3833,"excerpt":3834,"to":3835,"postedAt":3836,"readingTime":734,"image":3837,"authors":3838,"category":3842},"Getting Started with TikTok Ads","\u003Cp>Wondering how to advertise your business on TikTok? Impression gained early access to the TikTok Ads beta, and we’ve put it to good use! Now that we’ve racked up considerable experience running campaigns we’re really excited to share our beginner’s guide to TikTok advertising. In this blog post, you’ll discover how to tell if TikTok […]\u003C\u002Fp>\n","\u002Fblog\u002Fgetting-started-with-tiktok-ads\u002F","2025-03-05T17:44:44","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503647_pexels-cottonbro-5081930-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3839],{"name":3840,"image":3841},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":221,"name":222},{"type_key":3778,"title":3844,"excerpt":3845,"to":3846,"postedAt":3847,"readingTime":3848,"image":3849,"authors":3850,"category":3852},"How to Develop an Ecommerce Digital Marketing Strategy","\u003Cp>Unsurprisingly, the COVID-19 pandemic has brought about big changes in the way we shop, with many of us turning increasingly to ecommerce for everything from groceries to fashion. The aggregate effect of this change in consumer behaviour is that overall UK online retail sales in June 2020 were up 33.9% year-on-year and 3.5% month-on-month (a […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-develop-an-ecommerce-strategy\u002F","2025-05-08T16:26:27",26,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F7ak42zBf-050720211625503668_pexels-photomix-company-230544.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3851],{"name":3786,"image":3787},{"to":1161,"name":1162},{"type_key":3778,"title":3854,"excerpt":3855,"to":3856,"postedAt":3857,"readingTime":315,"image":3858,"authors":3859,"category":3863},"The Use Of Automation In PPC","\u003Cp>Automation is simply giving most of the control to Google’s or Bing’s algorithms to help determine where you can best achieve the KPIs & goals set for the account, or campaign. It can be utilised across different channels, search, display & video. Most people will assume automation means automatic bidding strategies but it can be […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-use-of-automation-in-ppc\u002F","2022-02-07T16:48:15","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504218_photos-hobby-U3sOwViXhkY-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3860],{"name":3861,"image":3862},"Claire Henley","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmO32PPWW-Claire-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},{"type_key":3778,"title":3865,"excerpt":3866,"to":3867,"postedAt":3857,"readingTime":102,"image":3868,"authors":3869,"category":3873},"Best Large PPC Agency in Europe: Impression Wins European Search Awards 2020","\u003Cp>We’re absolutely thrilled to announce we have been named Best Large PPC Agency in Europe at the European Search Awards 2020. It’s always an incredible feeling to even be shortlisted for awards like these, so to win is a humbling experience. While we recognise that awards aren’t everything (we’d much rather have fantastic client results […]\u003C\u002Fp>\n","\u002Fblog\u002Fbest-large-ppc-agency-in-europe-impression-wins-european-search-awards-2020\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FN75CsVPZ-050720211625504243_european-search-award-winners.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3870],{"name":3871,"image":3872},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1674,"name":1675},{"type_key":3778,"title":3875,"excerpt":3876,"to":3877,"postedAt":3857,"readingTime":1254,"image":3878,"authors":3879,"category":3880},"The Ultimate Guide To Amazon Ads. Part 1: What is Amazon Advertising?","\u003Cp>In recent years, Amazon has become a platform you can no longer ignore in the e-commerce world. Why you may ask? There are quite a few reasons- let me tell you. In just 25 years since its creation, Amazon has grown to be one of the most visited websites in the world! According to Oberlo, […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-ultimate-guide-to-amazon-ads-part-1-what-is-amazon-advertising\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504270_christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":902,"name":903},{"type_key":3778,"title":3882,"excerpt":3883,"to":3884,"postedAt":3885,"readingTime":3886,"image":3887,"authors":3888,"category":3892},"Complete guide to UTM tracking","\u003Cp>UTM tracking or “Urchin Tra…” okay, no one really cares what it stands for. What you do want to know is what it is, why we use it and how to use it. This blog will give you the knowledge you need to master UTM tracking! What is UTM tracking? AKA UTM tags\u002Fcode\u002Fparameters, UTM tracking […]\u003C\u002Fp>\n","\u002Fblog\u002Fcomplete-guide-to-utm-tracking\u002F","2024-09-30T09:48:36",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504276_pazarlama-stratejisi-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3889],{"name":3890,"image":3891},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1420,"name":1421},{"type_key":3778,"title":3894,"excerpt":3895,"to":3896,"postedAt":3897,"readingTime":2692,"image":3898,"authors":3899,"category":3901},"Free Shopping Listings – How to Track Key Metrics and How to Use the Data Effectively","\u003Cp>Back in April, Google rolled out free product listings on ‘Surfaces across Google’ including the Shopping tab, causing quite a stir in the digital marketing community. When this was initially announced, one of the immediate concerns was how we could track standard metrics from this channel, as Google seemingly offered no solution out of the […]\u003C\u002Fp>\n","\u002Fblog\u002Ffree-shopping-listings-how-to-track-key-metrics-and-how-to-use-the-data-effectively\u002F","2025-03-19T11:49:52","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504305_pexels-burak-k-186464-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3900],{"name":3786,"image":3787},{"to":1420,"name":1421},{"type_key":3778,"title":3903,"excerpt":3904,"to":3905,"postedAt":3906,"readingTime":2359,"image":3907,"authors":3908,"category":3910},"Testing Your PPC Ad Copy","\u003Cp>We all want to increase traffic but don’t always want to expand into other marketing channels or increase spend. Ad copy testing can be a great place to start in achieving that goal. Ad testing within campaigns can sometimes be a task in the audits that gets overlooked but can often be the most effective […]\u003C\u002Fp>\n","\u002Fblog\u002Ftesting-your-ppc-ad-copy\u002F","2022-02-07T16:48:16","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504317_jason-dent-JVD3XPqjLaQ-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3909],{"name":3861,"image":3862},{"to":1846,"name":20},{"type_key":3778,"title":3912,"excerpt":3913,"to":3914,"postedAt":3915,"readingTime":2359,"image":3916,"authors":3917,"category":3919},"The Rise Of YouTube","\u003Cp>Shop visits during lockdown decreased at an alarming rate and consequently, the demand for online inspiration and casual browsing is changing dramatically. It is more important than ever to be creative in the ways in which you gain your customer’s attention. That is why in the coming months and key seasonal months, YouTube is going […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-rise-of-youtube\u002F","2025-03-18T16:08:01","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504323_szabo-viktor-UfseYCHvIH0-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3918],{"name":3861,"image":3862},{"to":1846,"name":20},{"type_key":3778,"title":3921,"excerpt":3922,"to":3923,"postedAt":3924,"readingTime":2359,"image":3925,"authors":3926,"category":3928},"Part 3 – How To Fix Google Product Feed Issues","\u003Cp>If you’ve read the previous parts, congratulations you are halfway there to a fully functional Google Shopping feed! If you haven’t read the previous blog then click here to read up on ways to easily identify disapproved products and the reason why they are disapproved. If you are up to speed with the series you […]\u003C\u002Fp>\n","\u002Fblog\u002Fpart-3-how-to-fix-google-product-feed-issues\u002F","2022-04-28T08:30:56","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FMRj0u3gp-050720211625504330_fix.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3927],{"name":3786,"image":3787},{"to":902,"name":903},{"type_key":3778,"title":3930,"excerpt":3931,"to":3932,"postedAt":3933,"readingTime":2359,"image":3934,"authors":3935,"category":3937},"Part 2: How To Identify Google Shopping Feed Issues","\u003Cp>Introduction Feed audits should be an essential part of managing e-commerce accounts but they can be tricky to tackle if you haven’t had any experience with them before. This section is going to be focused on identifying issues within the feed whether it be at product, feed or account level. The overall aim of this […]\u003C\u002Fp>\n","\u002Fblog\u002Fpart-2-how-to-conduct-a-google-shopping-feed-audit\u002F","2022-04-28T08:31:07","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F98djAEcr-050720211625504331_photo-1554039363-bb1ab89fc855.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3936],{"name":3786,"image":3787},{"to":902,"name":903},{"type_key":3778,"title":3939,"excerpt":3940,"to":3941,"postedAt":3942,"readingTime":44,"image":3943,"authors":3944,"category":3946},"How to implement & test Google Ads call tracking using Tag Manager","\u003Cp>If you’re a business who receives a high percentage of customers via telephone, it can often be a challenge to attribute them a specific piece of marketing activity or channel. Luckily, at least for Google Ads, this challenge has a solution, and even better, it’s free! There are four types of call tracking within Google […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-implement-test-google-ads-call-tracking-using-tag-manager\u002F","2024-08-01T16:17:27","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fehbw8fxP-050720211625504339_telephone-banner.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3945],{"name":3890,"image":3891},{"to":1420,"name":1421},"251","14",{"category":1844,"collection":29},{"title":1851,"script":3951,"meta":3993,"link":4008},[3952],{"type":3953,"key":3954,"innerHTML":3955},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3956},[3957,3967,3971,3975],{"@type":3958,"@id":2733,"url":2733,"name":3960,"isPartOf":3961,"datePublished":3962,"dateModified":3963,"description":3964,"breadcrumb":3965,"inLanguage":96},[3959,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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