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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1539,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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In this blog, I’ll be giving a quick overview of the value AI can bring to Display & Video advertising today.  For us, AI is no longer just food for thought; it’s an active force reshaping how we approach campaign […]\u003C\u002Fp>\n","\u002Fblog\u002Fai-in-display-and-video\u002F","2025-07-08T15:34:02","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Frobot-handshake-human-background-futuristic-digital-age-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3820],{"name":3821,"image":3822},"Jacob Shaw","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},{"type_key":3778,"title":3825,"excerpt":3826,"to":3827,"postedAt":3828,"readingTime":1426,"image":3829,"authors":3830,"category":3834},"What’s New in Paid Media: June 2025 Industry Updates","\u003Cp>Welcome to the latest edition of the Impression Paid Media Team blog, where we explore the newest updates and trends to keep you ahead of the game. As summer begins to make its presence felt, the digital marketing scene is warming up too. June has delivered a new round of updates in paid media. Let’s […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2025-industry-updates\u002F","2025-07-08T14:57:14","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fcollabstr-UnP8n1o2MMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3831],{"name":3832,"image":3833},"Amandeep Padda","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FAmandeep-Padda.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1760,"name":1761},{"type_key":3778,"title":3836,"excerpt":3837,"to":3838,"postedAt":3839,"readingTime":315,"image":3840,"authors":3841,"category":3845},"Meta Blueprint Certification: Unlocking your Meta Advertising Potential","\u003Cp>NOTE: First published 21 February 2018, updated on 17 June 2025. Data-driven marketing is becoming increasingly important as budgets are under scrutiny, platforms are becoming more complex, and businesses need evidence that their marketing investment is in the hands of people who truly understand their tools. This is particularly true on Meta platforms like Facebook, […]\u003C\u002Fp>\n","\u002Fblog\u002Fcomplete-guide-facebook-blueprint-certification\u002F","2025-06-17T11:12:09","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002Ffacebook-blueprint-certification-guide-feature-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3842],{"name":3843,"image":3844},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1760,"name":1761},{"type_key":3778,"title":3847,"excerpt":3848,"to":3849,"postedAt":3850,"readingTime":734,"image":3851,"authors":3852,"category":3856},"What’s new in Paid Media: May 2025 industry updates","\u003Cp>The sun is shining, Winter has fled, and the paid media landscape continues to warm up as Summer approaches. With updates from Google, Spotify and most Paid Social platforms, it’s as important as ever to stay informed to make the best of the changes. Read on to find out about… Google is bringing the Discover […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-may-2025-industry-updates\u002F","2025-06-04T12:23:12","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fcharlesdeluvio-SqmT5NIXbe8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3853],{"name":3854,"image":3855},"Yasmin Burchill","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1760,"name":1761},{"type_key":3778,"title":3858,"excerpt":3859,"to":3860,"postedAt":3861,"readingTime":480,"image":3862,"authors":3863,"category":3867},"What’s new in Paid Media: April 2025 industry updates","\u003Cp>Welcome to the latest blog from the Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. The first hints of summer are starting to show, and the digital marketing landscape is heating up right alongside the weather. April has brought along a fresh wave […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-april-2025\u002F","2025-04-29T10:41:01","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fralph-olazo-x2N00Q-Zd1Y-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3864],{"name":3865,"image":3866},"ted.sassi@impressiondigital.com","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FTed-Elsassi.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1760,"name":1761},{"type_key":3778,"title":3869,"excerpt":3870,"to":3871,"postedAt":3872,"readingTime":3805,"image":3873,"authors":3874,"category":3878},"Using online reviews to support your Paid Media activity","\u003Cp>Customer reviews and endorsements play an important role in helping public perception of your business. In a 2022 study, it was found that 95% of consumers read reviews before they buy a product, while 67% say they wouldn’t trust a high rating unless it comes with many reviews. Reviews assist future customers at the consideration […]\u003C\u002Fp>\n","\u002Fblog\u002Fonline-reviews-paid-media\u002F","2025-04-23T15:52:34","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fspacepixel-creative-0_KdH3jn0qY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3875],{"name":3876,"image":3877},"Oliver Dykes","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},{"type_key":3778,"title":3880,"excerpt":3881,"to":3882,"postedAt":3883,"readingTime":480,"image":3884,"authors":3885,"category":3887},"What’s new in Paid Media: March 2025 industry updates","\u003Cp>Welcome to the latest blog from the Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Spring is just around the corner, and so are some fresh updates in the paid media world! As we transition into a new season, March brings exciting changes […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-march-2025-industry-updates\u002F","2025-04-01T14:35:52","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fappshunter-io-RvAzjmysKYk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3886],{"name":3843,"image":3844},{"to":1760,"name":1761},{"type_key":3778,"title":3889,"excerpt":3890,"to":3891,"postedAt":3892,"readingTime":1587,"image":3893,"authors":3894,"category":3896},"What’s new in Paid Media: February 2025 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve.  We are bringing back our “What’s new in Paid Media” articles with our February 2025 edition. Over the winter months, we’ve seen various shifts in the paid media […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-february-2025\u002F","2025-03-18T11:38:31","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Frodion-kutsaiev-pnmlfdbLm_I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3895],{"name":3797,"image":3798},{"to":1760,"name":1761},{"type_key":3778,"title":3898,"excerpt":3899,"to":3900,"postedAt":3901,"readingTime":3902,"image":3903,"authors":3904,"category":3908},"Complete guide to the Google Ads Editor","\u003Cp>Google Ads Editor is a tool from Google that allows advertisers to manage a variety of accounts with multiple campaigns and keywords. The nifty thing is that it can be used offline too! Here’s everything you need to know about to start using Google Ads Editor outside of the Google Ads browser UI. Use the […]\u003C\u002Fp>\n","\u002Fblog\u002Fguide-to-google-ads-editor\u002F","2025-01-17T09:22:24",24,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fchristin-hume-mfB1B1s4sMc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3905],{"name":3906,"image":3907},"Salik Chaudry","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002FSalik-Chaudry-1.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},{"type_key":3778,"title":3910,"excerpt":3911,"to":3912,"postedAt":3913,"readingTime":315,"image":3914,"authors":3915,"category":3920},"Impression’s paid media predictions for 2025","\u003Cp>As we move into the new year, it’s the perfect time to reflect on the past year in the digital world and to see what 2025 could hold. Over the course of 2024, it’s clear to see that the landscape experienced significant changes and evolution. 3 key paid media insights from 2024 The world of […]\u003C\u002Fp>\n","\u002Fblog\u002Fpaid-media-predictions-for-2025\u002F","2025-01-13T16:37:17","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Farthur-ogleznev-rWDumHFt8E8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3916,3919],{"name":3917,"image":3918},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3786,"image":3787},{"to":1760,"name":1761},{"type_key":3778,"title":3922,"excerpt":3923,"to":3924,"postedAt":3925,"readingTime":480,"image":3926,"authors":3927,"category":3930},"Planning for the peak selling season","\u003Cp>This year’s peak selling season is upon us! Black Friday, Christmas and the January sales are just around the corner. To help you make the most of your Paid Media performance, we’ve asked Impression’s experts, Yasmin Burchill and Jake Shaw, for some actionable tips and tactics to help you prepare for the biggest ecommerce events […]\u003C\u002Fp>\n","\u002Fblog\u002Fplanning-for-the-peak-selling-season\u002F","2026-04-14T14:21:08","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Ffreestocks-spP6LqxN0-g-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3928,3929],{"name":3821,"image":3822},{"name":3786,"image":3787},{"to":309,"name":310},{"type_key":3778,"title":3932,"excerpt":3933,"to":3934,"postedAt":3935,"readingTime":44,"image":3936,"authors":3937,"category":3939},"Create urgency this Black Friday with dynamic countdown ads","\u003Cp>Black Friday is a crucial time for businesses to maximise Q4 sales. Therefore, businesses like yours need to be on its A-game when it comes to their Black Friday Google Ads Campaign – and Countdown Ads should be a central part of this.  What are Countdown Ads? Countdown Ads appear on the Google search results […]\u003C\u002Fp>\n","\u002Fblog\u002Fcreate-urgency-this-black-friday-with-dynamic-countdown-ads\u002F","2024-11-14T14:48:07","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fpexels-tima-miroshnichenko-8327976.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=551%2C0%2C1280%2C1280&w=640",[3938],{"name":3786,"image":3787},{"to":309,"name":310},{"type_key":3778,"title":3941,"excerpt":3942,"to":3943,"postedAt":3944,"readingTime":1254,"image":3945,"authors":3946,"category":3948},"Impression joins The Google Video Expert Program","\u003Cp>Paid search has undergone significant change in recent years. Ad formats have evolved, offering more dynamic ways to capture audiences. An increase in AI has changed bidding strategies, through formats such as Performance Max. Additionally, placement choices have expanded, allowing advertisers to reach audiences across more platforms than ever before. We’re witnessing a shift and […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-joins-the-google-video-expert-program\u002F","2024-06-24T12:16:14","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Frubaitul-azad-K1Hns0VkihQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3947],{"name":3786,"image":3787},{"to":1674,"name":1675},{"type_key":3778,"title":3950,"excerpt":3951,"to":3952,"postedAt":3953,"readingTime":3902,"image":3954,"authors":3955,"category":3959},"SEO & PPC: The differences & how they work together","\u003Cp>SEO and PPC are often the bread and butter of many marketing strategies. Why? Because we, as consumers, heavily rely on search engines. Understanding the difference between the two is central to a holistic approach to search marketing. Search advertising accounts for around 42% of digital marketing revenue globally each year – and Google alone […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-ppc-differences-and-integration\u002F","2025-07-31T10:30:03","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fmatteo-vistocco-Dph00R2SwFo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3956],{"name":3957,"image":3958},"Rebecca Edwards","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},{"type_key":3778,"title":3961,"excerpt":3962,"to":3963,"postedAt":3964,"readingTime":1254,"image":3965,"authors":3966,"category":3970},"How to measure offline conversions to optimise your paid search activity and improve ROAS","\u003Cp>This article continues our exploration into how to use Google Ads to drive online traffic to your offline brick-and-mortar store. Click here to read more about it. If you want to learn how to measure offline conversion to help optimise your paid search activity, read on. Understanding the value of your offline conversions is a […]\u003C\u002Fp>\n","\u002Fblog\u002Foffline-conversions-to-optimise-your-paid-search-activity\u002F","2024-04-29T17:08:58","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Ftowfiqu-barbhuiya-HNPrWOH2Z8U-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3967],{"name":3968,"image":3969},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},"252","14",{"category":1844,"collection":29},{"title":1851,"script":3975,"meta":4017,"link":4032},[3976],{"type":3977,"key":3978,"innerHTML":3979},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3980},[3981,3991,3995,3999],{"@type":3982,"@id":2733,"url":2733,"name":3984,"isPartOf":3985,"datePublished":3986,"dateModified":3987,"description":3988,"breadcrumb":3989,"inLanguage":96},[3983,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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