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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1539,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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So… we live in a world of multi-channel, and we need a better understanding of what each visit is […]\u003C\u002Fp>\n","\u002Fblog\u002Fsmx-london-attribution-modelling-russell-mcathy\u002F","2022-02-07T16:48:38","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FcQhFtnX2-050720211625524388_russell-mcathy-smx-london-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3819],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3822,"excerpt":3823,"to":3824,"postedAt":3816,"readingTime":44,"image":3825,"authors":3826,"category":3828},"SMX London: Attribution Success in a Cross Device World","\u003Cp>Rebekah Schelfhout of Merkle | Periscopix opened by asking us to give our mobile phones to the person next to us. Nomophobia: the fear of being away from our mobile phones. It’s the state of the UK today that we don’t want to be away from our phones. One screen usage has declined to just 13%, with […]\u003C\u002Fp>\n","\u002Fblog\u002Fsmx-london-attribution-cross-device\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FINl4MZV9-050720211625524396_rebekah-smx-london-attribution-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3827],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3830,"excerpt":3831,"to":3832,"postedAt":3816,"readingTime":44,"image":3833,"authors":3834,"category":3836},"How Apple SearchAds could revolutionise the App Store","\u003Cp>Describing itself as “smart, effortless and flexible”, the Apple SearchAds platform allows users to advertise on the App Store using a ‘cost-per-tap’ bidding system. While SearchAds has been publicly available in the US since October 2016, Apple have recently rolled it out to the UK, Australia and New Zealand as well. So how does SearchAds […]\u003C\u002Fp>\n","\u002Fblog\u002Fapple-searchads\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpexels-pixabay-38544.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3835],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3838,"excerpt":3839,"to":3840,"postedAt":3841,"readingTime":1254,"image":6,"authors":3842,"category":3844},"Expanded Safeguards For Advertisers – How Can We Use Them Most Effectively?","\u003Cp>Following the revelation that ads for the Guardian newspaper had been placed next to extremist material, Google has announced additional security measures to protect businesses online. On their Adwords blog the company recognises the potential threats posed to brands if their ads are shown next to offensive or undesirable content. As a result, Google has […]\u003C\u002Fp>\n","\u002Fblog\u002Fexpanded-safeguards-advertisers-can-use-effectively\u002F","2022-02-07T16:48:39",[3843],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3846,"excerpt":3847,"to":3848,"postedAt":3841,"readingTime":44,"image":3849,"authors":3850,"category":3852},"BrightonSEO: Samantha Noble on How To Use Paid Media To Increase The Lifetime Value Of A Customer","\u003Cp>In her BrightonSEO talk, Samantha Noble opened with the statistic that it’s 500% more expensive for paid search marketers to acquire new customers than retain old ones. Most of our digital marketing efforts lean towards attracting as many potential customers as possible, but should we be spending our budget on increasing customer loyalty instead? Interestingly, […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-samantha-noble-on-how-to-use-paid-media-to-increase-the-lifetime-value-of-a-customer\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FoqfmHCl5-050720211625524475_loyalty.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3851],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3854,"excerpt":3855,"to":3856,"postedAt":3841,"readingTime":44,"image":3857,"authors":3858,"category":3859},"BrightonSEO: Arianne Donoghu – Moving Towards Audiences in a Keyword-Based World","\u003Cp>Keywords are no longer the driving force behind PPC campaigns, audiences are. This is the key theme of this BrightonSEO talk by Arianne Donoghu, Digital Marketing Manager at icelolly.com Location, interests, device and age are just a few of the methods paid search marketers can use to target users already. Bus as we enter an era […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-arianne-donoghu-moving-towards-audiences-keyword-based-world\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FpGqCEj0H-050720211625524475_davide-ragusa-24118-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1760,"name":1761},{"type_key":3778,"title":3861,"excerpt":3862,"to":3863,"postedAt":3864,"readingTime":1254,"image":6,"authors":3865,"category":3867},"BrightonSEO: Marco Volpe On How To Create Your Own Dynamic Remarketing","\u003Cp>When it comes to remarketing of any kind, it’s crucial to start with ‘why’ you are doing it – considering only ‘how’ you are going to go about it will never get the results you want to achieve. Marco Volpe revealed that shockingly, up to 92% of potential buyers will add products to the shopping cart on […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-2017-marco-volpe-create-dynamic-remarketing\u002F","2025-02-11T15:52:06",[3866],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3869,"excerpt":3870,"to":3871,"postedAt":3841,"readingTime":44,"image":3872,"authors":3873,"category":3874},"BrightonSEO: Sophie Turton – The Psychology of Language for PPC","\u003Cp>In this talk, Sophie (a content manager and communications expert by trade) spoke about how to get your ad noticed in the ever-more competitive SERP. Language is Your Most Powerful Asset Tap into the psyche of your audience. Sophie believes we should be focussed on the ‘why’. Why should they care? Why should they buy […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-2017-sophie-turton-psychology-language-ppc\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FGd7g7leO-050720211625524841_photo-1453847668862-487637052f8a-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1846,"name":20},{"type_key":3778,"title":3876,"excerpt":3877,"to":3878,"postedAt":3841,"readingTime":1254,"image":3879,"authors":3880,"category":3881},"BrightonSEO: Sam Vandermark – Looking Beyond Paid Search For Better Biddable Results","\u003Cp>Voice & image search is enabling users to search any time and anywhere, making search part of our customer’s everyday routine. Adoption of digital voice assistance is predicted to see exponential growth over the next few years, with brands being able to interact with consumers in a more conversational way. Facebook messenger ChatBots, for example, […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-2017-sam-vandermark-looking-beyond-paid-search-better-biddable-results\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FfkcBpKVi-050720211625524943_jens-kreuter-85328.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1846,"name":20},{"type_key":3778,"title":3883,"excerpt":3884,"to":3885,"postedAt":3841,"readingTime":1254,"image":3886,"authors":3887,"category":3888},"Google AdWords Announce More ‘Exact Match’ Changes","\u003Cp>When is an exact match keyword not an exact match keyword? With the latest AdWords shake up, exact match keywords as we know them, will be a thing of the past. Changes announced include variations of word order and variations of function words in search queries applied to exact match keywords. Back in 2014, Google […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-adwords-announce-exact-match-changes\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FbpSt02FY-050720211625524961_luis-llerena-18011-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1846,"name":20},{"type_key":3778,"title":3890,"excerpt":3891,"to":3892,"postedAt":3893,"readingTime":655,"image":3894,"authors":3895,"category":3899},"How can SMEs compete with ecommerce giants in the SERPs?","\u003Cp>At the end of 2016, Merkle discovered that Amazon was again testing with Google’s paid product listing ads (PLAs). If ecommerce giants like Amazon decide to start dominating paid results, is there anywhere left for smaller ecommerce sites to gain visibility? How significant are the tests? At present, the tests that Amazon have been conducting […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-smes-compete-ecommerce-giants-serps\u002F","2024-09-30T09:54:34","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fn8baS9hD-050720211625525137_arm-wrestle.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3896],{"name":3897,"image":3898},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1161,"name":1162},{"type_key":3778,"title":3901,"excerpt":3902,"to":3903,"postedAt":3904,"readingTime":1254,"image":3905,"authors":3906,"category":3908},"Google Makes YouTube A Better Place For Advertisers","\u003Cp>2017 has widely been hailed as “the year of the video”, with reports emerging that by 2021, video will be accountable for a massive 70% of all mobile traffic. It’s perhaps no surprise, then, that Google recently announced that it would be improving the ways in which adverts were delivered on YouTube. In order to […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-makes-youtube-better-place-advertisers\u002F","2022-02-07T16:48:40","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FRm9tyZVZ-050720211625525140_bigstock-YouTube-homepage-86151869.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3907],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3910,"excerpt":3911,"to":3912,"postedAt":3904,"readingTime":105,"image":3913,"authors":3914,"category":3918},"Automatically pause Google’s new ‘Added by AdWords’ ads in your AdWords account","\u003Cp>AdWords may be about to roll out an automated feature that automatically injects new Expanded Text Ads into your account. It’s currently rolled out to approximately 2,000 accounts as a pilot, and if that goes well it’s likely to become a permanent fixture in AdWords’ toolset. It’s not yet clear how it will impact all advertisers […]\u003C\u002Fp>\n","\u002Fblog\u002Fauto-pause-added-by-adwords-ads\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FyKylhoYR-050720211625525143_ug4r5r7af8u-justin-main-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3915],{"name":3916,"image":3917},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},{"type_key":3778,"title":3920,"excerpt":3921,"to":3922,"postedAt":3923,"readingTime":2359,"image":3924,"authors":3925,"category":3927},"Expanded Text Ads: Does Bigger Really Mean Better?","\u003Cp>From 31st January 2017, Google is all set to roll out a new text ad format to all advertisers, marking the biggest change to the text ad format since AdWords launched 15 years ago. For many of these advertisers the pressure is really on: if an ad isn’t updated into this new, longer format, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fexpanded-text-ads-does-bigger-really-mean-better\u002F","2022-02-07T16:48:41","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fb8MldwqB-050720211625525477_google.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3926],{"name":3786,"image":3787},{"to":1846,"name":20},"251","14",{"category":1844,"collection":29},{"title":1851,"script":3932,"meta":3974,"link":3989},[3933],{"type":3934,"key":3935,"innerHTML":3936},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3937},[3938,3948,3952,3956],{"@type":3939,"@id":2733,"url":2733,"name":3941,"isPartOf":3942,"datePublished":3943,"dateModified":3944,"description":3945,"breadcrumb":3946,"inLanguage":96},[3940,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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