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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1539,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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Nearly the entire room raises their hands, and then he asks “but who of you can honestly say they create content on a regular basis?” As nearly the whole room lowers their hands, this question provides […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-gavin-bell-amplifying-content-facebook-ads\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F4m657ghm-050720211625519864_william-iven-19844-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3803],{"name":3786,"image":3787},{"to":1760,"name":1761},{"type_key":3778,"title":3806,"excerpt":3807,"to":3808,"postedAt":3782,"readingTime":44,"image":3809,"authors":3810,"category":3812},"Brighton SEO: Jeroen Maljers – Hidden Messages: The Psychology Behind PPC & SEO","\u003Cp>What Is Subliminal Advertising? Jeroen opened his talk by first defining subliminal advertising as a concept where marketers aim to influence audiences using stimuli that they don’t consciously detect. This is a concept which has been used in offline advertising for years – we’ve all seen product placement in TV and movies, but that’s not […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-jeroen-maljers\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpexels-dominika-roseclay-905163.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3811],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3814,"excerpt":3815,"to":3816,"postedAt":3817,"readingTime":3818,"image":3819,"authors":3820,"category":3822},"3 Alternative Uses For RLSAs","\u003Cp>Whether it’s retargeting previous website visitors with a display campaign or layering highly engaged audiences in search and shopping campaigns, we love a bit of remarketing here in the Impression PPC team. Lower CPCs, higher conversion rates: it just works, time and time again. But there’s a lot more that advertisers could be doing when […]\u003C\u002Fp>\n","\u002Fblog\u002F3-alternative-uses-rlsas\u002F","2022-02-07T16:48:31",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F1BGNptOr-050720211625520972_black-board-bright-226569-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3821],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3824,"excerpt":3825,"to":3826,"postedAt":3817,"readingTime":102,"image":3827,"authors":3828,"category":3832},"SMX Munich 2018: Advanced Shopping Campaigns","\u003Cp>Thanks to all who attended my talk on Advanced Shopping Campaigns. It was an absolute honour to speak alongside some of the finest minds in the industry.  In my presentation, I covered: Contextual Shopping Feeds Proactive RLSA Targeting Search Query Sculpting (Advanced). You can find and download the slides below: SMX Munich 2018 – In […]\u003C\u002Fp>\n","\u002Fblog\u002Fsmx-munich-2018-advanced-shopping\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F35oxHEca-050720211625520998_Screen-Shot-2018-03-21-at-13.05.52.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3829],{"name":3830,"image":3831},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1674,"name":1675},{"type_key":3778,"title":3834,"excerpt":3835,"to":3836,"postedAt":3837,"readingTime":105,"image":3838,"authors":3839,"category":3841},"Why Excluding Adsense (formobileapps.com) Makes No Sense","\u003Cp>As PPC marketers we thrive on the users choice of search query, on search engines such as Google. A user will spend the majority of time searching for whatever they are looking for on the SERP, and this is where we can gain traffic via paid ads. As soon as a user leaves the SERP, […]\u003C\u002Fp>\n","\u002Fblog\u002Fexcluding-adsenseformobileapps-com-makes-no-sense\u002F","2022-02-07T16:48:32","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fz2UZEPXv-050720211625521166_nordwood-themes-469906-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3840],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3843,"excerpt":3844,"to":3845,"postedAt":3837,"readingTime":44,"image":3846,"authors":3847,"category":3849},"Quality Score 101: The Road To Successful Ads","\u003Cp>What is Quality Score? Quality Score is the metric Google uses to rate the quality and relevance of your targeted keywords and the ads you’re serving. In short, it measures the quality of the user experience provided by your ads. It’s graded at keyword level on a scale of 1-10 and is made up of […]\u003C\u002Fp>\n","\u002Fblog\u002Fquality-score-101\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fdiego-jimenez-A-NVHPka9Rk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3848],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3851,"excerpt":3852,"to":3853,"postedAt":3854,"readingTime":1766,"image":6,"authors":3855,"category":3857},"A Beginner’s Guide to PPC","\u003Cp>With an average of 40,000 search queries made every second on Google, we know the internet is big business. There’s so much scope for companies to get in front of their target audience, but there’s a lot of competition too. In order to cut through the noise and stand the best chance of success many […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeginners-guide-ppc\u002F","2025-02-12T16:17:21",[3856],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3859,"excerpt":3860,"to":3861,"postedAt":3862,"readingTime":2359,"image":3863,"authors":3864,"category":3866},"Stop Dismissing Google Search Partners: How Google’s Search Partner Channel Can Help Boost Campaign Performance","\u003Cp>With no option to adjust search partner and google search bids separately and the inability to exclude specific search partner channels, allowing campaigns to run with search partners enabled has become a default ‘no go’ for many PPC marketers. However, what if I told you that search partners can work, and even more drastically, it […]\u003C\u002Fp>\n","\u002Fblog\u002Fstop-dismissing-google-search-partners-googles-search-partner-channel-can-help-boost-campaign-performance\u002F","2022-02-07T16:48:33","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fyp2VbrsN-050720211625522240_Screen-Shot-2017-12-05-at-16.43.23.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3865],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3868,"excerpt":3869,"to":3870,"postedAt":3862,"readingTime":1254,"image":3871,"authors":3872,"category":3874},"Channel 4 Takes On Digital Advertising Giants","\u003Cp>Channel 4 has announced it is joining an alliance of Europe’s biggest broadcasters, the European Broadcaster Exchange, to create a pan-European advertising network able to compete with Google and Facebook’s digital marketing domination. Formed of Germany’s ProSiebenSat1, France’s TF1 and Italy and Spain’s Mediaset, the network hopes to launch in early 2018 and claims to […]\u003C\u002Fp>\n","\u002Fblog\u002Fchannel-4-digital-advertising-giants\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fnetwork-logo-1200x630-840x300-1.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3873],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3876,"excerpt":3877,"to":3878,"postedAt":3879,"readingTime":1254,"image":6,"authors":3880,"category":3882},"HeroConf17: How To Pull Off PPC for SMBs – Kirk Williams","\u003Cp>PPC is frequently an essential digital channel for small to medium-sized businesses (or SMBs). Often local and offering a specific product or service,  SMBs that utilise paid search advertising benefit greatly from immediate results and ‘quick-win’ visibility that other digital channels can’t offer. But what happens if we’re bidding against brands with bigger advertising budgets […]\u003C\u002Fp>\n","\u002Fblog\u002Fpull-off-ppc-smbs-kirk-williams-heroconf17\u002F","2022-02-07T16:48:34",[3881],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3884,"excerpt":3885,"to":3886,"postedAt":3887,"readingTime":1254,"image":3888,"authors":3889,"category":3891},"Search Love: Beyond the Reach of Keyword Targeting – Samantha Noble","\u003Cp>The main thing that’s changed over the years, says Samantha, is that audiences are now more important than ever. Back in the day, we’d spend a huge anount of time on keyword research and that was totally valid. But now, we need to understand our audience. For PPC, this is a huge shift in process. […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-love-samantha-noble\u002F","2022-02-07T16:48:35","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FE33gCNYO-050720211625523188_sam-noble-great-bean-bags-search-love-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3890],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3893,"excerpt":3894,"to":3895,"postedAt":3896,"readingTime":105,"image":3897,"authors":3898,"category":3900},"Bing Interview: Future of Feed Based Advertising","\u003Cp>The future of feed based advertising to be driven by advertisers, says James Murray of Microsoft Bing in an interview with Laura Hampton of Impression, explaining that Bing is basing the future of its feed advertising – including Shopping – on the information in advertisers’ feeds. Rather than postulating what advertisers might like to do, Bing […]\u003C\u002Fp>\n","\u002Fblog\u002Ffeed-based-advertising\u002F","2022-02-07T16:48:36","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FAKxzeG2c-050720211625523400_bing-impression-interview-feed-based-search.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3899],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3902,"excerpt":3903,"to":3904,"postedAt":3905,"readingTime":1254,"image":3906,"authors":3907,"category":3909},"Bing Interview: Audiences Not Keywords – The Future of PPC","\u003Cp>The focus will move away from traditional keywords and toward audiences, according to James Murray, EMEA Product Marketing Manager at Microsoft Bing in an interview with Laura Hampton of performance marketing agency, Impression. The keyword based structure of PPC platforms is commonplace in today’s digital marketing world. Creating ads based on keywords, put them into ad […]\u003C\u002Fp>\n","\u002Fblog\u002Faudiences-not-keywords\u002F","2025-03-13T12:54:15","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FAsqvna42-050720211625523416_bing-impression-interview-audiences-not-keywords.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3908],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3911,"excerpt":3912,"to":3913,"postedAt":3914,"readingTime":105,"image":3915,"authors":3916,"category":3918},"Bing Interview: Voice “An Inevitable Bid Modifier”","\u003Cp>Voice will become another metric on which advertisers can choose to modify their bids, according to a new interview with Bing. In a recent interview with performance marketing agency Impression, James Murray of Bing has said that Bing will likely be making voice available as a bid modifier in the coming years – opening new […]\u003C\u002Fp>\n","\u002Fblog\u002Fvoice-inevitable-bid-modifier\u002F","2025-03-13T12:49:04","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FeLjkCAXm-050720211625523430_bing-impression-interview-voice-bid-modifier.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3917],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3920,"excerpt":3921,"to":3922,"postedAt":3896,"readingTime":44,"image":6,"authors":3923,"category":3925},"The Golden Rules Of Ad Innovation","\u003Cp>In a world of boring ads, getting creative with ad copy can really make your ad stand out from the crowd. We asked our PPC team to give us their best tips for creating successful, innovative text ads. Stay relevant Ad relevance is important not only for encouraging users to click on your ads, but […]\u003C\u002Fp>\n","\u002Fblog\u002Fgolden-rules-ad-innovation\u002F",[3924],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3927,"excerpt":3928,"to":3929,"postedAt":3930,"readingTime":1254,"image":6,"authors":3931,"category":3933},"Google’s Record Fine And How It Could Affect Digital Marketing","\u003Cp>It’s no secret that Google just got handed a record $2.7 billion fine for favouring its own shopping service over competitor sites. But was this the right decision, and what does it mean for the digital marketing industry? The European Commission Say: The European Commission has ruled that Google has been abusing its power by promoting […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-fine-affect-digital-marketing\u002F","2022-02-07T16:48:37",[3932],{"name":3786,"image":3787},{"to":1846,"name":20},"251","14",{"category":1844,"collection":29},{"title":1851,"script":3938,"meta":3980,"link":3995},[3939],{"type":3940,"key":3941,"innerHTML":3942},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3943},[3944,3954,3958,3962],{"@type":3945,"@id":2733,"url":2733,"name":3947,"isPartOf":3948,"datePublished":3949,"dateModified":3950,"description":3951,"breadcrumb":3952,"inLanguage":96},[3946,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. At Impression, we are always keeping up to date and discussing the latest trends",{"@id":3953},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F#breadcrumb",{"@type":98,"@id":3953,"itemListElement":3955},[3956,3957],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":19},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":3959,"inLanguage":110,"potentialAction":3960},{"@id":109},{"@type":112,"target":3961,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":3963,"image":125,"sameAs":3964,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":3965,"location":3966,"areaServed":3976},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[3967,3970,3973],{"@type":146,"name":147,"geo":3968,"address":3969,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":3971,"address":3972,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":3974,"address":3975},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[3977,3978,3979],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},[3981,3982,3983,3984,3985,3986,3987,3988,3989,3990,3991,3992,3993,3994],{"name":231,"content":1855},{"name":50,"content":51},{"property":56,"content":57},{"property":59,"content":60},{"property":62,"content":1851},{"property":240,"content":1855},{"property":64,"content":1858},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"name":81,"content":82},{"name":84,"content":85},[]]