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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1539,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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Sophie is the Director of answerthepublic.com, a search query data visualisation tool, which maps out keyword predictions that you see when users make a Google search, allowing us to start answering our public\u002Faudience a lot better. She […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-sophie-coley-search-listening-how-and-why-we-should-be-using-google-data-way-beyond-traditional-keyword-research\u002F","2022-02-07T16:48:22",[],{"to":1846,"name":20},{"type_key":3778,"title":3824,"excerpt":3825,"to":3826,"postedAt":3820,"readingTime":44,"image":3827,"authors":3828,"category":3830},"Search Leeds: Jon Greenhalgh – A.I. in Paid Media: strategies you can use tomorrow","\u003Cp>One of the hardest things that digital marketers find at the moment is trying to understand digital media in an AI context – the purpose of Jon’s talk today is to give us a starting point for implementing AI in our digital strategies. Jon is going to give us an overview of how the big […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-jon-greenhalgh-a-i-in-paid-media-strategies-you-can-use-tomorrow\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FaaAMOwzF-050720211625510254_IMG_20190620_135009-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3829],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3832,"excerpt":3833,"to":3834,"postedAt":3820,"readingTime":44,"image":3835,"authors":3836,"category":3837},"Social Media Advertising for Charities and Not For Profits","\u003Cp>Social media provides charities and other not for profit organisations with the opportunity to reach new audiences and build engagement. Across platforms, ad formats look different, but what we say in PPC is that if it exists on the internet, we can put an advert on it! There are huge audiences to be reached through […]\u003C\u002Fp>\n","\u002Fblog\u002Fsocial-media-advertising-for-charities\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F0M2K6rWL-050720211625511669_social-media-advertising-charities.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1760,"name":1761},{"type_key":3778,"title":3839,"excerpt":3840,"to":3841,"postedAt":3842,"readingTime":102,"image":3843,"authors":3844,"category":3846},"The Automation Challenge: Assessing Your Options [Video]","\u003Cp>The topic of automation is a popular one in modern marketing. While many are already taking advantage of the opportunities available through automation, there are others who are not yet aware of the options that can make their jobs easier \u002F more effective. Whether yours is a role that relies on automation, or you manage a […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-automation-challenge\u002F","2022-03-22T16:50:44","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FGeneric-Blue-Video.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3845],{"name":3786,"image":3787},{"to":902,"name":903},{"type_key":3778,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":2359,"image":3852,"authors":3853,"category":3855},"Brighton SEO – Oliver Ewbank – Become a Local Hero: PPC Tips To Boss Your Neighbourhood","\u003Cp>In a session titled “Become a Local Hero: PPC Tips To Boss Your Neighbourhood” at Brighton SEO, Oliver Ewbank demonstrates the importance of local PPC and shares some top tips to succeed in your local market. Why Is Local PPC Important? With the vast reach of Google Ads and the ease of national targeting it […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-oliver-ewbank-become-a-local-hero-ppc-tips-to-boss-your-neighbourhood\u002F","2022-04-28T08:31:52","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FSrK3FeZC-050720211625512568_photo-1506019162706-2459e35cc663.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3854],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3857,"excerpt":3858,"to":3859,"postedAt":3860,"readingTime":44,"image":3861,"authors":3862,"category":3863},"Paid Social Show: Rebecca Meekings – Top Tips for Promoted Pin Success","\u003Cp>This post is based on Rebecca Meeking’s talk titled ‘Top Tips for Promoted Pin Success’ at the Brighton 2019 Paid Social Show. Why Pinterest? Rebecca kicked off her talk by highlighting why you should advertise on Pinterest in the first place. The first of these is brand discovery.  People visit Pinterest to be inspired, discover […]\u003C\u002Fp>\n","\u002Fblog\u002Ftips-for-promoted-pin-success\u002F","2022-02-09T11:00:12","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F34zA12jf-050720211625512571_brooke-lark-203839-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1760,"name":1761},{"type_key":3778,"title":3865,"excerpt":3866,"to":3867,"postedAt":3868,"readingTime":1254,"image":6,"authors":3869,"category":3873},"Brighton SEO – Tanesha Stafford – Land Grab: How to win business from your competitors with Google PPC","\u003Cp>Google Ads is a saturated marketplace – 64.6% of users click on ads, with only the remaining 35.4% clicking on Organic results only. Fortunately, there are ways to get ahead of competitors – Tanesha Stafford gives us 5 tips to take a bigger chunk of the market share. SKAGs For those not familiar, SKAGs, or […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-tanesha-stafford-land-grab-how-to-win-business-from-your-competitors-with-google-ppc\u002F","2022-02-07T16:48:24",[3870],{"name":3871,"image":3872},"Greg Holland","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1846,"name":20},{"type_key":3778,"title":3875,"excerpt":3876,"to":3877,"postedAt":3878,"readingTime":44,"image":3879,"authors":3880,"category":3882},"Data science @ Brighton SEO – Chris Pitt – Using data science to work smarter, not harder in PPC","\u003Cp>Chris Pitt is Head of Marketing at Vertical Digital. In his talk, Chris explained how data science, algorithms and automation systems can take the stress out of PPC campaign management, helping you work smarter, not harder. This talk also covered smarter goal-setting, faster analysis techniques, and instant opportunity prioritisation for PPC campaigns. Below are some […]\u003C\u002Fp>\n","\u002Fblog\u002Fdata-science-brighton-seo-chris-pitt-using-data-science-to-work-smarter-not-harder-in-ppc\u002F","2023-01-05T15:18:55","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FC8r0ZplH-050720211625512699_background-2462436_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3881],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3884,"excerpt":3885,"to":3886,"postedAt":3887,"readingTime":315,"image":3888,"authors":3889,"category":3891},"SMX Munich 2019: Rand Fishkin – The Four Horseman of the Web Marketing Apocalypse","\u003Cp>Rand Fishkin opened SMX Muenchen today with a keynote in the main auditorium. Rand is a great digital marketer and having read his blogs and guides and followed his digital marketing insights for the 5 years I’ve been in SEO, it was great to see him speak today. The SEO + Content playbook The SEO […]\u003C\u002Fp>\n","\u002Fblog\u002Fsmx-munich-2019-rand-fishkin-the-four-horseman-of-the-web-marketing-apocalypse\u002F","2022-02-07T16:48:25","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FuqGLT2tq-050720211625512786_IMG_0284-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3890],{"name":3786,"image":3787},{"to":396,"name":397},{"type_key":3778,"title":3893,"excerpt":3894,"to":3895,"postedAt":3896,"readingTime":3897,"image":3898,"authors":3899,"category":3901},"Price Elasticity Of Demand In Google Shopping","\u003Cp>Google Shopping is a complex and ever-changing platform that consists of thousands of algorithms to give the user the best possible experience when searching for a product online. Strip all that back and you get a product comparison tool with one standout factor, price. Being the cheapest on Google Shopping obviously has its advantages but […]\u003C\u002Fp>\n","\u002Fblog\u002Fprice-elasticity-of-demand-in-google-shopping\u002F","2022-04-28T08:32:18",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FcPwY0rcK-050720211625512832_rubber-bands-elastic-bands-office-supplies-stationery-39675.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3900],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3903,"excerpt":3904,"to":3905,"postedAt":3887,"readingTime":1167,"image":3906,"authors":3907,"category":3909},"How One Simple Principle Increased Revenue By 172.07%","\u003Cp>If I were to sum up this whole blog post in one word, it would be “Focus.” Ad group structure is more important that you think. By simply focusing on the most profitable areas of your Google Ads account, you can drive more conversions and thus more revenue. After all, the smaller group of searchers […]\u003C\u002Fp>\n","\u002Fblog\u002Fad-group-structure-one-simple-principle\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FOufsDYGN-050720211625513004_glasses-2947708_1920.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3908],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3911,"excerpt":3912,"to":3913,"postedAt":3887,"readingTime":315,"image":3914,"authors":3915,"category":3917},"How To: Floodlight & Audience Tracking in Campaign Manager","\u003Cp>Tackling the technical set up to track and measure campaigns in Search Ads or Display & Video 360 via Floodlight tags can be a a daunting process, especially if you’re new to these Google Marketing Platform (formerly known as DoubleClick) advertising platforms. If you’re not sure what Floodlight is, it’s a system used by Search […]\u003C\u002Fp>\n","\u002Fblog\u002Ffloodlight-tracking-campaign-manager\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUBBVEOJQ-050720211625513066_abstract-ai-art-373543-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3916],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3919,"excerpt":3920,"to":3921,"postedAt":3922,"readingTime":44,"image":3923,"authors":3924,"category":3926},"The Ultimate Guide To Passing Your Google Ads Exams","\u003Cp>Here at Impression, all of our marketers possess a range of digital marketing qualifications. This includes the Google Ads qualifications, Bing Ads Accredited Professional Status and the Facebook Blueprint certification (more info on how to pass that here). But in this post, I’ll give you some top tips for passing your Google Ads exams. Unlike […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-ultimate-guide-to-passing-your-google-ads-exams\u002F","2022-02-22T10:35:42","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FB2r3R0yq-050720211625513074_pexels-photo-313690-1.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3925],{"name":3786,"image":3787},{"to":1846,"name":20},{"type_key":3778,"title":3928,"excerpt":3929,"to":3930,"postedAt":3931,"readingTime":3897,"image":3932,"authors":3933,"category":3934},"Top Tips For A Successful Search Campaign","\u003Cp>Want to create a successful Search campaign, but not sure how? Here are some top tips that are sure to help. Keyword Research Although you may think you know your business and what your customers tend to search for, do not rely on your instincts when it comes to keyword selection, always do your research! […]\u003C\u002Fp>\n","\u002Fblog\u002Ftop-tips-successful-search-campaign\u002F","2024-06-25T11:24:49","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FkekyBpEd-050720211625513079_blur-business-click-1109543-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1846,"name":20},"251","14",{"category":1844,"collection":29},{"title":1851,"script":3939,"meta":3981,"link":3996},[3940],{"type":3941,"key":3942,"innerHTML":3943},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3944},[3945,3955,3959,3963],{"@type":3946,"@id":2733,"url":2733,"name":3948,"isPartOf":3949,"datePublished":3950,"dateModified":3951,"description":3952,"breadcrumb":3953,"inLanguage":96},[3947,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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