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How can you personalise social media […]\u003C\u002Fp>\n","\u002Fblog\u002Fe-commercial-2017-ways-social-media-can-support-ecommerce-business-paul-ince\u002F","2026-04-09T12:56:05",[3840],{"name":3841,"image":3842},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1157,"name":1158},{"type_key":3772,"title":3845,"excerpt":3846,"to":3847,"postedAt":3848,"readingTime":1250,"image":3849,"authors":3850,"category":3852},"Search Love: Social Content Masterclass – David Levin","\u003Cp>David opened his talk with a big “Hello Wembley!”. These speakers are weird… 😉 David joins us to talk about social content, and will be sharing examples form his experience working at MTV and coming up with Justin Timerlake’s nickname ‘Justin Trouser Snake’. He now runs an agency focused on Twitter, Snapchat and Instagram. 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Any business using social media advertising as part of their digital marketing strategy will know that the biggest […]\u003C\u002Fp>\n","\u002Fblog\u002Fusing-facebooks-new-value-based-audiences\u002F","2022-02-07T16:48:37","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F2ZDVVxR1-050720211625523867_manuel-reinhard-182240-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1754,"name":20},{"type_key":3772,"title":3862,"excerpt":3863,"to":3864,"postedAt":3865,"readingTime":1250,"image":3866,"authors":3867,"category":3869},"SMX London: Social & SEO – Jeff Ferguson","\u003Cp>Jeff Ferguson has been working in search for over 20 years, and for the last 6 years has been running his own agency. He (quite sweetly) brought along his mum for his presentation (great Christmas gift!). There’s something he wants to get out of the way first… Social has no influence on search rankings. At […]\u003C\u002Fp>\n","\u002Fblog\u002Fsmx-london-social-seo-jeff-ferguson\u002F","2022-02-07T16:48:38","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FzlllptAz-050720211625524413_jeff-ferguson-smx-london-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3868],{"name":3780,"image":3781},{"to":1754,"name":20},{"type_key":3772,"title":3871,"excerpt":3872,"to":3873,"postedAt":3874,"readingTime":44,"image":3875,"authors":3876,"category":3877},"BrightonSEO: Arianne Donoghu – Moving Towards Audiences in a Keyword-Based World","\u003Cp>Keywords are no longer the driving force behind PPC campaigns, audiences are. This is the key theme of this BrightonSEO talk by Arianne Donoghu, Digital Marketing Manager at icelolly.com Location, interests, device and age are just a few of the methods paid search marketers can use to target users already. Bus as we enter an era […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-arianne-donoghu-moving-towards-audiences-keyword-based-world\u002F","2022-02-07T16:48:39","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FpGqCEj0H-050720211625524475_davide-ragusa-24118-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1754,"name":20},{"type_key":3772,"title":3879,"excerpt":3880,"to":3881,"postedAt":3882,"readingTime":44,"image":3883,"authors":3884,"category":3885},"Ecommercial Conference: Remarketing Strategies for Search, Social & Display #Ecommercial16","\u003Cp>Ann Stanley of Anicca discusses remarketing strategies, their advantages, limitatoins and what to be aware of when creating your own remarketing campaigns. Remarketing Strategies for Search, Social & Display In the past, if you had a bricks & mortar store as well as an ecommerce website, there was offline\u002Fonline aspect to the management of your […]\u003C\u002Fp>\n","\u002Fblog\u002Fecommercial-conference-remarketing-strategies-search-social-display\u002F","2022-02-07T16:48:41","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FFAuvLkDe-050720211625525734_wi9yf7kTQxCNeY72cCY6_Images-of-Jenny-Lace-Plasticity-Publish-4-of-25-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1754,"name":20},{"type_key":3772,"title":3887,"excerpt":3888,"to":3889,"postedAt":3882,"readingTime":2353,"image":3890,"authors":3891,"category":3892},"HeroConf 2016: The Facebook Conversion Conundrum","\u003Cp>Kenia Gonzalez & Zoran Selinger at PPC Hero Conference 66% of Facebook users use the platform every day, this equates to 1.1bn daily active users. Each of these users spends an average of 50 minutes a day across Facebook, Messenger and Instagram. This isn’t just people using a platform for browsing, these are social media […]\u003C\u002Fp>\n","\u002Fblog\u002Fppc-hero-facebook-conversion-conundrum\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FbXxMzyr1-050720211625526028_photo-1476905778601-2e68ba72d354-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1754,"name":20},{"type_key":3772,"title":3894,"excerpt":3895,"to":3896,"postedAt":3897,"readingTime":44,"image":3898,"authors":3899,"category":3900},"Instagram: What’s New & What’s Next For Businesses?","\u003Cp>  We all want to reach customers where they spend most of their time. And that’s on mobile. In 2015, one in every five minutes spent using a mobile phone was on Facebook or Instagram. So how do you go about putting your business on the small screens of those that matter the most? If […]\u003C\u002Fp>\n","\u002Fblog\u002Finstagram-whats-new-whats-next-businesses\u002F","2022-02-07T16:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiwYxdqyD-050720211625527682_Screen-Shot-2016-04-07-at-14.38.53.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1754,"name":20},{"type_key":3772,"title":3902,"excerpt":3903,"to":3904,"postedAt":3897,"readingTime":2686,"image":3905,"authors":3906,"category":3908},"How to use LinkedIn to market your business","\u003Cp>How to use LinkedIn – for marketing. You may have used LinkedIn to get your job, or to recruit the team around you – but how can you use it to boost your company’s marketing activity? Founded in 2002, LinkedIn has evolved a lot over the past 14 years. It’s received multiple face lifts and with […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-use-linkedin-to-market-your-business\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FX4QvKoq3-050720211625527697_people-office-group-team-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3907],{"name":3780,"image":3781},{"to":985,"name":986},{"type_key":3772,"title":3910,"excerpt":3911,"to":3912,"postedAt":3913,"readingTime":311,"image":3914,"authors":3915,"category":3917},"Social media for small business","\u003Cp>If Facebook was a country, and its users its inhabitants, facebook would be the world’s third largest country after China and India. Twitter grows by 300,000 users a day with an average of 500 million tweets sent daily. This is just a measure of how social media has become ubiquitous in our everyday lives. For […]\u003C\u002Fp>\n","\u002Fblog\u002Fsocial-media-small-business\u002F","2022-02-07T16:48:46","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F3pMvInQf-050720211625528093_social-media-business.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3916],{"name":3780,"image":3781},{"to":1754,"name":20},"89","5",{"category":1752,"collection":29},{"title":1760,"script":3922,"meta":3964,"link":3979},[3923],{"type":3924,"key":3925,"innerHTML":3926},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3927},[3928,3938,3942,3946],{"@type":3929,"@id":2727,"url":2727,"name":3931,"isPartOf":3932,"datePublished":3933,"dateModified":3934,"description":3935,"breadcrumb":3936,"inLanguage":96},[3930,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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