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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1539,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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With updates from Google, Spotify and most Paid Social platforms, it’s as important as ever to stay informed to make the best of the changes. 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The first hints of summer are starting to show, and the digital marketing landscape is heating up right alongside the weather. April has brought along a fresh wave […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-april-2025\u002F","2025-04-29T10:41:01","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fralph-olazo-x2N00Q-Zd1Y-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3827],{"name":3828,"image":3829},"ted.sassi@impressiondigital.com","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FTed-Elsassi.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1759,"name":20},{"type_key":3778,"title":3832,"excerpt":3833,"to":3834,"postedAt":3835,"readingTime":480,"image":3836,"authors":3837,"category":3839},"What’s new in Paid Media: March 2025 industry updates","\u003Cp>Welcome to the latest blog from the Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Spring is just around the corner, and so are some fresh updates in the paid media world! As we transition into a new season, March brings exciting changes […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-march-2025-industry-updates\u002F","2025-04-01T14:35:52","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fappshunter-io-RvAzjmysKYk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3838],{"name":3806,"image":3807},{"to":1759,"name":20},{"type_key":3778,"title":3841,"excerpt":3842,"to":3843,"postedAt":3844,"readingTime":2359,"image":3845,"authors":3846,"category":3850},"The Pinterest Performance+ Playbook: Strategies for smarter investment","\u003Cp>Pinterest, the visually driven social media platform, has officially entered the AI-powered advertising game with the launch of Performance+. Pinterest’s Performance+ is a new suite of automation tools for Paid Social advertisers designed to maximise efficiency and results by guiding advertisers through the campaign setup process by simplifying ad creation, targeting, and bidding. We’ve been […]\u003C\u002Fp>\n","\u002Fblog\u002Fpinterest-performance-plus-advertising\u002F","2025-03-13T14:29:31","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fdima-solomin-UKAViH-hFMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3847],{"name":3848,"image":3849},"Amy Smallman","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1759,"name":20},{"type_key":3778,"title":3852,"excerpt":3853,"to":3854,"postedAt":3855,"readingTime":2692,"image":3856,"authors":3857,"category":3859},"Leveraging UGC in 2025: Shaping the future of brand engagement ","\u003Cp>User-generated content (UGC), which includes images, videos, blog posts, reviews, and other content created and shared by users outside of traditional professional marketing, has quickly become a crucial tool for brands aiming to establish genuine connections with their audiences. Interestingly, 93% of marketers leveraging user-generated content in their marketing efforts claim that it performs notably […]\u003C\u002Fp>\n","\u002Fblog\u002Fugc-trends-insights-and-examples\u002F","2025-03-11T16:24:01","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fsteve-gale-e7jq0NH9Fbg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3858],{"name":3786,"image":3787},{"to":1759,"name":20},{"type_key":3778,"title":3861,"excerpt":3862,"to":3863,"postedAt":3864,"readingTime":1587,"image":3865,"authors":3866,"category":3870},"What’s new in Paid Media: February 2025 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve.  We are bringing back our “What’s new in Paid Media” articles with our February 2025 edition. Over the winter months, we’ve seen various shifts in the paid media […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-february-2025\u002F","2025-03-18T11:38:31","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Frodion-kutsaiev-pnmlfdbLm_I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3867],{"name":3868,"image":3869},"Olivia Rowse","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1759,"name":20},{"type_key":3778,"title":3872,"excerpt":3873,"to":3874,"postedAt":3875,"readingTime":2692,"image":3876,"authors":3877,"category":3881},"Bans, Controversy & Boycotts: How brands can safely navigate disruption in the social media landscape","\u003Cp>Since the Cambridge Analytica scandal in 2016, social media platforms like TikTok, Meta, and X have faced increasing scrutiny from governments worldwide. This culminated in TikTok’s short-lived ban in 2025—raising the question: how can marketers protect brand safety in such an unpredictable landscape? In the last 5 years alone, we have seen bans, controversy and […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrands-safety-on-social-media\u002F","2025-03-05T17:39:38","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fjustus-menke-caQwgmo2lro-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3878],{"name":3879,"image":3880},"Jasmine Gorst","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1759,"name":20},{"type_key":3778,"title":3883,"excerpt":3884,"to":3885,"postedAt":3886,"readingTime":315,"image":3887,"authors":3888,"category":3895},"Impression’s paid media predictions for 2025","\u003Cp>As we move into the new year, it’s the perfect time to reflect on the past year in the digital world and to see what 2025 could hold. Over the course of 2024, it’s clear to see that the landscape experienced significant changes and evolution. 3 key paid media insights from 2024 The world of […]\u003C\u002Fp>\n","\u002Fblog\u002Fpaid-media-predictions-for-2025\u002F","2025-01-13T16:37:17","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Farthur-ogleznev-rWDumHFt8E8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3889,3892],{"name":3890,"image":3891},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3893,"image":3894},"Mike Wickham","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1759,"name":20},{"type_key":3778,"title":3897,"excerpt":3898,"to":3899,"postedAt":3900,"readingTime":480,"image":3901,"authors":3902,"category":3907},"Planning for the peak selling season","\u003Cp>This year’s peak selling season is upon us! Black Friday, Christmas and the January sales are just around the corner. To help you make the most of your Paid Media performance, we’ve asked Impression’s experts, Yasmin Burchill and Jake Shaw, for some actionable tips and tactics to help you prepare for the biggest ecommerce events […]\u003C\u002Fp>\n","\u002Fblog\u002Fplanning-for-the-peak-selling-season\u002F","2026-04-14T14:21:08","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Ffreestocks-spP6LqxN0-g-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3903,3906],{"name":3904,"image":3905},"Jacob Shaw","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3893,"image":3894},{"to":309,"name":310},{"type_key":3778,"title":3909,"excerpt":3910,"to":3911,"postedAt":3912,"readingTime":1254,"image":3913,"authors":3914,"category":3916},"Impression joins The Google Video Expert Program","\u003Cp>Paid search has undergone significant change in recent years. Ad formats have evolved, offering more dynamic ways to capture audiences. An increase in AI has changed bidding strategies, through formats such as Performance Max. Additionally, placement choices have expanded, allowing advertisers to reach audiences across more platforms than ever before. We’re witnessing a shift and […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-joins-the-google-video-expert-program\u002F","2024-06-24T12:16:14","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Frubaitul-azad-K1Hns0VkihQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3915],{"name":3893,"image":3894},{"to":1674,"name":1675},{"type_key":3778,"title":3918,"excerpt":3919,"to":3920,"postedAt":3921,"readingTime":1764,"image":3922,"authors":3923,"category":3926},"What’s new in Paid Media: February 2024 industry updates","\u003Cp>Welcome to the latest blog from Impression on Paid Media Industry Updates, where we uncover the latest paid media trends to help you stay ahead of the curve. Dust off the January Blues as February is well underway. 2024 has already seen various changes and announcements to the paid media landscape for the upcoming year […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-february-2024-industry-updates\u002F","2024-03-07T10:34:54","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002Felement5-digital-MEzqoN8p6C0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3924,3925],{"name":3904,"image":3905},{"name":3806,"image":3807},{"to":1759,"name":20},{"type_key":3778,"title":3928,"excerpt":3929,"to":3930,"postedAt":3931,"readingTime":44,"image":3932,"authors":3933,"category":3937},"Boosting Paid Media efficiency through UX Design","\u003Cp>Paid Media is an essential part of any performance strategy but how can you best identify inefficiencies and get more out of your current paid traffic? Making the case for UX Design A successful paid advert will be in the right place, at the right time, targeting the right audience, with the right message. Paid […]\u003C\u002Fp>\n","\u002Fblog\u002Fboosting-paid-media-efficiency-through-ux-design\u002F","2024-03-13T14:48:15","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fjosh-riemer-YW11AF7Jjto-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3934],{"name":3935,"image":3936},"Isabel Nunez-Lopez","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FIsabel-Nunez-Lopez.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":649,"name":650},{"type_key":3778,"title":3939,"excerpt":3940,"to":3941,"postedAt":3942,"readingTime":2359,"image":3943,"authors":3944,"category":3946},"How to gain insights from competitor ads on Paid Social","\u003Cp>How can your brand stand out amongst its competitors in the fast-paced social media environment? It begins with developing a strong understanding of competitor activity and using these insights to inform and enhance your campaigns. In this blog, we’ll be exploring which social listening tools you can leverage to analyse your competitor’s ads, and why […]\u003C\u002Fp>\n","\u002Fblog\u002Fpaid-social-competitor-ad-analysis\u002F","2023-11-06T17:33:10","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Flianhao-qu-LfaN1gswV5c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3945],{"name":3879,"image":3880},{"to":1759,"name":20},{"type_key":3778,"title":3948,"excerpt":3949,"to":3950,"postedAt":3951,"readingTime":315,"image":3952,"authors":3953,"category":3957},"Which paid social platform is right for your business?","\u003Cp>So, you’ve decided to push your business through paid social. But which platform should you focus on? Should you use a variety? What’s your objective? Is it cost-effective? The decisions can seem endless. Fear not, we have summarised the pros and cons of the most popular platforms using our own experience, research and expertise to […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhich-paid-social-platform-is-right-for-your-business\u002F","2025-03-05T17:40:22","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Frahul-chakraborty-xsGxhtAsfSA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3954],{"name":3955,"image":3956},"James Taylor","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FXICeHh4Z-James-Taylor.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1759,"name":20},{"type_key":3778,"title":3959,"excerpt":3960,"to":3961,"postedAt":3962,"readingTime":307,"image":3963,"authors":3964,"category":3968},"Facebook advertising: The complete guide","\u003Cp>Facebook ads can be a great way to connect with your target audience. Despite the hype around new industry players (TikTok, we’re looking at you), Facebook still holds the crown as the world’s largest social media platform. With almost 3 billion active monthly users, Facebook offers an unrivalled user base – creating huge opportunities for […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-advertise-on-facebook\u002F","2025-01-30T13:23:48","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fbrett-jordan-EefRxCpIxnA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3965],{"name":3966,"image":3967},"Abbie Hare","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":221,"name":222},"89","5",{"category":1757,"collection":29},{"title":1765,"script":3973,"meta":4015,"link":4030},[3974],{"type":3975,"key":3976,"innerHTML":3977},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3978},[3979,3989,3993,3997],{"@type":3980,"@id":2733,"url":2733,"name":3982,"isPartOf":3983,"datePublished":3984,"dateModified":3985,"description":3986,"breadcrumb":3987,"inLanguage":96},[3981,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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