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We hope to be able to tackle the barriers currently in place to drive a representative workforce for the future.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Through this area on our site, we hope to educate readers on the importance of representation in tech and raise awareness of the issues faced by underrepresented communities. We aim to provide a platform to allow minority groups to share their views and experiences and to be heard. Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1539,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? 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Each entry is judged by a panel of influential industry experts who look out for: • Clear strategic thinking• Creativity and innovation• Tangible results and […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-four-times-2023-drum-awards\u002F","2023-10-26T10:53:34","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002Fpexels-pixabay-38573.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3796],{"name":3786,"image":3787},{"to":1673,"name":20},{"type_key":3778,"title":3799,"excerpt":3800,"to":3801,"postedAt":3802,"readingTime":105,"image":3803,"authors":3804,"category":3806},"Impression recognised as One to Watch in The LDC Top 50 Most Ambitious Business Leaders for 2023","\u003Cp>Congratulations to our co-founders, Tom Craig and Aaron Dicks, for being recognised and named Ones to Watch in The LDC Top 50 Most Ambitious Business Leaders 2023. Created by trusted investment partner LDC – part of Lloyds Banking Group, and supported by The Times, The LDC Top 50 champions the business leaders who are pushing […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-recognised-by-the-ldc-top-50-most-ambitious-business-leaders-2023\u002F","2023-10-23T15:42:44","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FTop-50-Social-OTW-Wide.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3805],{"name":3786,"image":3787},{"to":1673,"name":20},{"type_key":3778,"title":3808,"excerpt":3809,"to":3810,"postedAt":3811,"readingTime":102,"image":3812,"authors":3813,"category":3815},"\u003Cstrong>Impression shortlisted for 8 UK Search Awards\u003C\u002Fstrong>","\u003Cp>It’s a challenging time for both brands and consumers right now so to be recognised for the hard work and effort put in by our teams and client partners feels especially rewarding.  The UK Search Awards celebrate the very best in Search across England, Ireland, Scotland and Wales. 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Why are we evolving our CRO offering?  Firstly, the industry is changing. Clients are becoming increasingly sophisticated and require a multi-channel approach […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-launches-digital-experience-offering\u002F","2026-04-22T08:40:53","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002Falvaro-reyes-qWwpHwip31M-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3850],{"name":3786,"image":3787},{"to":902,"name":903},{"type_key":3778,"title":3853,"excerpt":3854,"to":3855,"postedAt":3856,"readingTime":105,"image":3857,"authors":3858,"category":3860},"Impression wins 2 awards at the 2023 EU Paid Media Awards","\u003Cp>The paid media landscape is becoming increasingly more competitive, and agencies like us always need to be ahead of the game in order to deliver fantastic results for clients, and awards are a testimony to this. Last week, the EU Paid Media Awards winners were announced and we were over the moon to learn that […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-2-awards-at-the-2023-eu-paid-media-awards\u002F","2023-10-02T13:31:32","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FEUPMA23_WinnerSquare-720x720-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3859],{"name":3786,"image":3787},{"to":1673,"name":20},{"type_key":3778,"title":3862,"excerpt":3863,"to":3864,"postedAt":3865,"readingTime":102,"image":3866,"authors":3867,"category":3869},"Impression shortlisted for 6 European Agency Awards for 2023","\u003Cp>We’re proud to announce that we have been shortlisted for 6 awards at the European Agency Awards in recognition of our work with our clients over the past year. The European Agency Awards showcase outstanding work in the world of creative, digital marketing, advertising, and PR agencies across the continent. Well done to all of […]\u003C\u002Fp>\n","\u002Fblog\u002Fshortlisted-for-6-european-agency-awards-for-2023\u002F","2023-08-08T09:16:41","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FEuropean-Agency-Awards-2023-Finalist-Social-Post-2048x1152-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3868],{"name":3786,"image":3787},{"to":1673,"name":20},{"type_key":3778,"title":3871,"excerpt":3872,"to":3873,"postedAt":3874,"readingTime":102,"image":3875,"authors":3876,"category":3878},"Impression shortlisted for 4 awards in the Global Digital Excellence Awards 2023","\u003Cp>We’re happy to announce that we have been shortlisted for 4 awards in the Global Digital Excellence Awards 2023! This is our second time entering these awards and it’s amazing to see us shortlisted again, it is a huge achievement. A big congratulations to our SEO & Paid Media teams. These awards recognise standout work […]\u003C\u002Fp>\n","\u002Fblog\u002Fshortlisted-for-4-awards-in-the-global-digital-excellence-awards-2023\u002F","2023-08-08T08:59:37","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGDEA-2023-Finalist-featured-image.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3877],{"name":3786,"image":3787},{"to":1673,"name":20},{"type_key":3778,"title":3880,"excerpt":3881,"to":3882,"postedAt":3883,"readingTime":44,"image":3884,"authors":3885,"category":3889},"4.5-day working week trial: What we are learning so far","\u003Cp>One of our values at Impression is being “Open to Change”, so we were excited to begin discussions at the end of 2022 about the potential of trialling a 4.5-day workweek. After looking at how this could work for us, and discussing it with our clients, we began a trial on 1st March 2023, and […]\u003C\u002Fp>\n","\u002Fblog\u002F4-5-day-working-week-trial-what-we-are-learning-so-far\u002F","2023-07-26T12:54:33","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Ftim-mossholder-8R-mXppeakM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3886],{"name":3887,"image":3888},"Zoë Ogden","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1673,"name":20},{"type_key":3778,"title":3891,"excerpt":3892,"to":3893,"postedAt":3894,"readingTime":102,"image":3895,"authors":3896,"category":3898},"Impression wins Digital PR Campaign of the Year at the UK Digital PR Awards 2023","\u003Cp>We’re incredibly proud to announce that last night Impression won Digital PR Campaign of the Year for the automotive sector at the UK Digital PR Awards 2023, celebrating the fantastic work we have done in partnership with our client, Marmalade. The UK Digital PR Awards celebrates Digital PR that drives search visibility, traffic to websites, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-at-the-uk-digital-pr-awards-2023\u002F","2023-07-13T10:48:35","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FUKDPR23-Winner-Square.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3897],{"name":3786,"image":3787},{"to":989,"name":990},{"type_key":3778,"title":3900,"excerpt":3901,"to":3902,"postedAt":3903,"readingTime":102,"image":3904,"authors":3905,"category":3907},"Impression shortlisted for 4 European Paid Media Awards","\u003Cp>We’re absolutely thrilled to have been shortlisted for not just one, but four European Paid Media awards! Being shortlisted for such competitive awards truly recognises and rewards the success of our clients and accounts. The European Paid Media awards are especially important to us because it highlights the work that our 35-strong paid media team […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-for-4-european-paid-media-awards-2023\u002F","2023-07-10T12:12:47","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FEUPMA23_FinalistSquare-720x720-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3906],{"name":3786,"image":3787},{"to":1673,"name":20},{"type_key":3778,"title":3909,"excerpt":3910,"to":3911,"postedAt":3912,"readingTime":102,"image":3913,"authors":3914,"category":3916},"Impression wins 3 awards at Alliance Independent Agency Awards 2023","\u003Cp>We’re incredibly proud that last night it was announced that we would be bringing home 3 huge awards, including Independent Agency of the Year, from the Alliance Independent Agencies Awards at MAD\u002F\u002FFest. The Alliance Independent Agencies Awards celebrated excellent work from Independent Agencies, those which are not part of a network or owned by a […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-at-alliance-independent-agency-awards-2023\u002F","2023-07-05T13:07:55","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Findependent-agency-awards-cover-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3915],{"name":3786,"image":3787},{"to":1673,"name":20},{"type_key":3778,"title":3918,"excerpt":3919,"to":3920,"postedAt":3921,"readingTime":102,"image":3922,"authors":3923,"category":3925},"Impression nominated for three UK Digital PR Awards","\u003Cp>Our digital PR team is delighted to be nominated across three categories at the 2023 UK Digital PR Awards. The UK Digital PR Awards celebrate work that increases search visibility, drives website traffic, raises brand awareness, and delivers exceptional ROI. In collaboration with our clients, we’re proud to be shortlisted in the following categories: Congratulations […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-nominated-for-three-uk-digital-pr-awards\u002F","2023-06-12T07:31:25","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F06\u002Fpexels-anna-shvets-6250995-640x640.jpg",[3924],{"name":3786,"image":3787},{"to":989,"name":990},{"type_key":3778,"title":3927,"excerpt":3928,"to":3929,"postedAt":3930,"readingTime":102,"image":3931,"authors":3932,"category":3934},"Impression shortlisted across six categories at the Global Search Awards","\u003Cp>We’re over the moon to have been nominated across six categories at The Global Search Awards. The Global Search Awards recognise and reward the impact PPC, SEO and Content Marketing have across the globe. The awards celebrate agencies and teams who are delivering the most innovative and engaging campaigns that cut through the noise and achieve standout […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-across-six-categories-at-the-global-search-awards\u002F","2023-06-09T10:18:22","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fpexels-dreamsky-790916.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3933],{"name":3786,"image":3787},{"to":1673,"name":20},{"type_key":3778,"title":3936,"excerpt":3937,"to":3938,"postedAt":3939,"readingTime":105,"image":3940,"authors":3941,"category":3943},"PureGym and Kingfisher Direct among additions to Impression’s client roster","\u003Cp>We’re entering the second half of the year by announcing and welcoming some new client partnerships. Following a period of high growth, Kingfisher Direct has appointed our SEO team to devise and deliver an organic strategy to boost brand awareness and achieve ambitious longer-term goals. Our organic team has also been selected by PureGym to […]\u003C\u002Fp>\n","\u002Fblog\u002Fpuregym-and-kingfisher-direct-among-additions-to-impressions-client-roster\u002F","2023-06-27T11:42:56","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fnew-clients_06-23.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3942],{"name":3786,"image":3787},{"to":1673,"name":20},"255","15",{"category":1671,"collection":29},{"title":1678,"script":3948,"meta":3990,"link":4005},[3949],{"type":3950,"key":3951,"innerHTML":3952},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3953},[3954,3964,3968,3972],{"@type":3955,"@id":2733,"url":2733,"name":3957,"isPartOf":3958,"datePublished":3959,"dateModified":3960,"description":3961,"breadcrumb":3962,"inLanguage":96},[3956,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. At Impression, we are always keeping up to date and discussing the latest trends",{"@id":3963},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F#breadcrumb",{"@type":98,"@id":3963,"itemListElement":3965},[3966,3967],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":19},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":3969,"inLanguage":110,"potentialAction":3970},{"@id":109},{"@type":112,"target":3971,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":3973,"image":125,"sameAs":3974,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":3975,"location":3976,"areaServed":3986},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[3977,3980,3983],{"@type":146,"name":147,"geo":3978,"address":3979,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":3981,"address":3982,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":3984,"address":3985},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[3987,3988,3989],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},[3991,3992,3993,3994,3995,3996,3997,3998,3999,4000,4001,4002,4003,4004],{"name":231,"content":1682},{"name":50,"content":51},{"property":56,"content":57},{"property":59,"content":60},{"property":62,"content":1678},{"property":240,"content":1682},{"property":64,"content":1685},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"name":81,"content":82},{"name":84,"content":85},[]]