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We hope to be able to tackle the barriers currently in place to drive a representative workforce for the future.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Through this area on our site, we hope to educate readers on the importance of representation in tech and raise awareness of the issues faced by underrepresented communities. We aim to provide a platform to allow minority groups to share their views and experiences and to be heard. Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1539,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? 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The award was presented at a ceremony in London, following a morning of judges’ panels. We travelled down to present our work, having previously submitted written entries. This award recognises excellence in the […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-silver-award-best-use-seo-dxa-2018\u002F","2022-02-07T16:48:28",[3784],{"name":3785,"image":3786},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1673,"name":20},{"type_key":3778,"title":3789,"excerpt":3790,"to":3791,"postedAt":3792,"readingTime":105,"image":3793,"authors":3794,"category":3796},"Winner of Best Digital Strategy & Best Search Agency, RAR Digital Awards 2018","\u003Cp>We’re extremely proud to announce that at last night’s RAR Digital Awards, we were named best Search Agency and best Digital Strategists in the Under 40 Staff Category. The RAR awards are based solely on our client’s testimonials and are the only award to truly reflect the experience that the client receives from a business. Our […]\u003C\u002Fp>\n","\u002Fblog\u002Fwinner-best-digital-strategy-best-search-agency-rar-digital-awards-2018\u002F","2022-02-07T16:48:29","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fn6UX6RpY-050720211625519352_rar-digital-awards-drum-recommends-impression.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3795],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3798,"excerpt":3799,"to":3800,"postedAt":3792,"readingTime":105,"image":3801,"authors":3802,"category":3804},"Aaron Dicks Wins Institute of Directors’ Director of the Year Award","\u003Cp>Impression’s managing director and co-founder Aaron Dicks has been awarded the title of the Director of the Year in the SMR category by the Institute of Directors. The award, which recognises the region’s greatest business directors, was presented at a ceremony in Nottingham today. Aaron – who founded Impression alongside Tom Craig in 2012 – was […]\u003C\u002Fp>\n","\u002Fblog\u002Faaron-dicks-wins-institute-directors-director-year-award\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FGmSwJxBU-050720211625519374_impression-seo-training-aaron.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3803],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3806,"excerpt":3807,"to":3808,"postedAt":3809,"readingTime":105,"image":3810,"authors":3811,"category":3813},"Impression Shortlisted in RAR Digital Awards 2018","\u003Cp>The team may still be recovering from an awesome party at the European Search Awards last week, but that won’t stop up celebrating our latest accolade! Having fought off stiff competition to bring home the Best Large SEO Agency in Europe award, we’re now shortlisted in THREE categories for the RAR Digital Awards 2018. The […]\u003C\u002Fp>\n","\u002Fblog\u002Frar-digital-awards-2018-shortlist\u002F","2022-02-07T16:48:30","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjRxd4Bm1-050720211625519448_rar-awards-digital-strategy-impression.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3812],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3815,"excerpt":3816,"to":3817,"postedAt":3809,"readingTime":105,"image":3818,"authors":3819,"category":3821},"Winner of the Best Large SEO Agency in Europe, European Search Awards 2018","\u003Cp>We’re immensely proud to announce that Impression won the title of Best Large SEO Agency in Europe at last night’s European Search Awards. The award, which recognises the very best in SEO performance across all of Europe, was presented to us at the ceremony in Prague. The judges said: “The judges loved how invested this […]\u003C\u002Fp>\n","\u002Fblog\u002Fwinner-best-large-seo-agency-european-search-awards-2018\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FYrM8aaqy-050720211625519449_best-seo-agency-awards.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3820],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3823,"excerpt":3824,"to":3825,"postedAt":3809,"readingTime":105,"image":3826,"authors":3827,"category":3829},"Impression shortlisted in UK Digital Experience Awards","\u003Cp>The UK Digital Experience Awards are all about celebrating work which has made a real impact to both the client and their end user. Far more than just about the pure numbers, the DXAs take into account lead\u002Fsale quality too – meaning every campaign shortlisted has provided an exceptional ROI for their business\u002Fclient. We’re really […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-experience-awards-2018\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F1Sygujn1-050720211625519619_impression-awards.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3828],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3831,"excerpt":3832,"to":3833,"postedAt":3834,"readingTime":2359,"image":3835,"authors":3836,"category":3838},"STAT City Crawl Manchester","\u003Cp>STAT is one of our favourite SEO tools, providing us a huge amount of insight and data into the ranking performance of our clients and their competitive landscape. 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Becky Carré, one of our PPC strategists, has set herself a […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-great-fothergill-bake-off\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fu4WJP4JP-050720211625520987_baking-cropped.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3845],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3848,"excerpt":3849,"to":3850,"postedAt":3834,"readingTime":105,"image":3851,"authors":3852,"category":3854},"Impression shortlisted in 5 categories at European Search Awards 2018","\u003Cp>The European Search Awards are huge in our industry, recognising only the very best in digital excellence across Europe. We’re excited and proud to announce that we are shortlisted in 5 categories: Best Large SEO Agency The Best Large SEO Agency category is highly prestigious and competitively fought. Our shortlisting in this category is a […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-5-categories-european-search-awards-2018\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FgazUYAnU-050720211625520998_award-winners-small.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3853],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3856,"excerpt":3857,"to":3858,"postedAt":3834,"readingTime":102,"image":3859,"authors":3860,"category":3864},"SMX Munich 2018: Advanced Shopping Campaigns","\u003Cp>Thanks to all who attended my talk on Advanced Shopping Campaigns. It was an absolute honour to speak alongside some of the finest minds in the industry.  In my presentation, I covered: Contextual Shopping Feeds Proactive RLSA Targeting Search Query Sculpting (Advanced). You can find and download the slides below: SMX Munich 2018 – In […]\u003C\u002Fp>\n","\u002Fblog\u002Fsmx-munich-2018-advanced-shopping\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F35oxHEca-050720211625520998_Screen-Shot-2018-03-21-at-13.05.52.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3861],{"name":3862,"image":3863},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1673,"name":20},{"type_key":3778,"title":3866,"excerpt":3867,"to":3868,"postedAt":3869,"readingTime":1254,"image":3870,"authors":3871,"category":3873},"Digital Marketing Academy Insight Day","\u003Cp>In November last year we launched the Digital Marketing Academy with the University of Nottingham. Yesterday, we held an insight day that awarded students who had shown an invested interest in building a career in digital marketing with an insight day at Impression. The Digital Marketing Academy is an initiative that aims to help students […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-marketing-academy-insight-day\u002F","2025-02-13T15:04:06","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FLxqmCrP9-050720211625521002_IMG_4813-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3872],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3875,"excerpt":3876,"to":3877,"postedAt":3878,"readingTime":1254,"image":3879,"authors":3880,"category":3882},"Impression Celebrates New Office at Fothergill House, Nottingham","\u003Cp>For anyone who visited us over at our old digs on Stoney Street, you’ll know we had a pretty sweet set up. With exposed brick and big, industrial piping combined with Chesterfield sofas and more ‘agency’ decor than you can shake a flannel shirt at, we were the epitome of young agency life! After nearly […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-celebrates-new-office-fothergill-house-nottingham\u002F","2022-02-07T16:48:32","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F8tON5a30-050720211625521046_impression-5.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3881],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3884,"excerpt":3885,"to":3886,"postedAt":3878,"readingTime":105,"image":3887,"authors":3888,"category":3890},"Impression shortlisted for Careers and Service award","\u003Cp>Recruitment is a key area for our business. As our portfolio of fantastic clients continues to grow, so too does our team – and with our vision being to build a world-class team of digital experts, it’s important we attract the very best people. For that reason, we invest a lot in our team development, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-careers-service-award\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FMpk23VN5-050720211625521055_impression-team-rebecca-and-sean.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3889],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3892,"excerpt":3893,"to":3894,"postedAt":3878,"readingTime":102,"image":3895,"authors":3896,"category":3897},"Impression gains Facebook Blueprint Certification","\u003Cp>Impression is proud to have gained the Facebook Blueprint certification, making us one of only a few agencies in the UK to hold the accreditation. Facebook Blueprint, launched in 2016, is the only Facebook-owned and certified accreditation. An extensive knowledge of the Facebook advertising platform, completion of no less than 50 learning modules, and completion […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-gains-facebook-blueprint-certification\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Ff9drfzJn-050720211625521145_pexels-photo-267885-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1673,"name":20},{"type_key":3778,"title":3899,"excerpt":3900,"to":3901,"postedAt":3878,"readingTime":105,"image":3902,"authors":3903,"category":3907},"Impression shortlisted in UK Biddable Media Awards","\u003Cp>Impression has been going through plenty of changes recently – including us relocating across Nottingham into our new home. (If you’re a local client, partner or company who would like to meet us, keep March 1st at 5pm free and get in touch to let us know!) There are also a few things which have remained […]\u003C\u002Fp>\n","\u002Fblog\u002Fshortlisted-biddable-media-awards\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FsxefIbkz-050720211625521152_UK-Biddable-Media-Awards-2018-Shortlist-Twitter.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3904],{"name":3905,"image":3906},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1673,"name":20},{"type_key":3778,"title":3909,"excerpt":3910,"to":3911,"postedAt":3912,"readingTime":734,"image":3913,"authors":3914,"category":3916},"Merry Christmas and a Happy New Year!","\u003Cp>Another years draws to a close and, like we imagine you have too, we’ve been thinking back over all that’s happened, and all that’s to come. From a digital marketing point of view, it’s been a year of technical development and a renewed focus on ensuring our platforms are technically excellent. Some will no doubt […]\u003C\u002Fp>\n","\u002Fblog\u002Fmerry-christmas-happy-new-year\u002F","2022-02-07T16:48:33","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnrM5N5t2-050720211625522235_christmas.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3915],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3918,"excerpt":3919,"to":3920,"postedAt":3912,"readingTime":2359,"image":3921,"authors":3922,"category":3924},"Digital Day 2017","\u003Cp>BIMA’s Digital Day has soon come around again… After taking part in Digital Day 2016 for the first time we made sure that we took part in this annual event again and were thrilled to be partnered with Nottingham Girls High School. I learnt all about the benefits that exist within digital marketing when I […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-day-2017\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F8sc10Yqb-050720211625522610_Digital-Day-2017-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3923],{"name":3785,"image":3786},{"to":1673,"name":20},{"type_key":3778,"title":3926,"excerpt":3927,"to":3928,"postedAt":3912,"readingTime":102,"image":3929,"authors":3930,"category":3934},"SMX Munich 2018: Liam Wade Announced as Speaker","\u003Cp>Impression’s PPC Manager Liam Wade will be taking the stage at SMX Munich in 2018. The event, which is run across the globe throughout the year, attracts search marketers to learn the latest techniques and gain tips from the best in the industry. Liam will join the likes of Lisa Myers, Greg Gifford and Larry […]\u003C\u002Fp>\n","\u002Fblog\u002Fsmx-munich-2018-liam-wade-announced-speaker\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FXTnEhLKw-050720211625522611_munich.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3931],{"name":3932,"image":3933},"Tom Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1673,"name":20},"255","15",{"category":1671,"collection":29},{"title":1678,"script":3939,"meta":3981,"link":3996},[3940],{"type":3941,"key":3942,"innerHTML":3943},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3944},[3945,3955,3959,3963],{"@type":3946,"@id":2733,"url":2733,"name":3948,"isPartOf":3949,"datePublished":3950,"dateModified":3951,"description":3952,"breadcrumb":3953,"inLanguage":96},[3947,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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