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Primarily we’ve been coming up against ecommerce queries, but in principle any hit type can be fired in the ways we discuss below. Google Analytics (GA) is a JavaScript-based tracking code which runs in […]\u003C\u002Fp>\n","\u002Fblog\u002Fusing-google-analytics-measurement-protocol-improve-data-quality\u002F","2022-02-07T16:48:37","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FkqaQngk9-050720211625523641_using-google-analytics-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3847],{"name":3792,"image":3793},{"to":1415,"name":20},{"type_key":3774,"title":3850,"excerpt":3851,"to":3852,"postedAt":3844,"readingTime":44,"image":3853,"authors":3854,"category":3856},"SearchLeeds: Nailing eCommerce Analysis With Google Analytics – Anna Lewis","\u003Cp>Cracking Google Analytics can often provide us the data we need to gain insights, solve problems, and make profitable changes to our digital marketing strategy. Most of us will be able to talk comfortably about key Analytics metrics such as sessions, bounce rate, pages, conversion rate and traffic sources to name only a few, but […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearchleeds-nailing-ecommerce-analysis-google-analytics-anna-lewis\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fd8zUoTDv-050720211625523802_search-leeds-2017.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3855],{"name":3810,"image":3811},{"to":898,"name":899},{"type_key":3774,"title":3858,"excerpt":3859,"to":3860,"postedAt":3861,"readingTime":1250,"image":3862,"authors":3863,"category":3865},"BrightonSEO: Tony Lu – How real time dashboards can help you make better decisions","\u003Cp>In this talk, Tony Lu shows us how to utilise real time dashboards using various data sources ranging from Google Analytics to social media APIs. Definitely follow along with the slides, located here, as there are loads of great visual examples in this talk. Tony’s head of digital analytics at CNN International, so knows a […]\u003C\u002Fp>\n","\u002Fblog\u002Ftony-lu-real-time-dashboards-can-help-make-better-decisions-brighton-seo-2017\u002F","2022-02-07T16:48:39","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FCvBRSzTA-050720211625524690_luis-llerena-18011-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3864],{"name":3792,"image":3793},{"to":1415,"name":20},{"type_key":3774,"title":3867,"excerpt":3868,"to":3869,"postedAt":3861,"readingTime":1250,"image":3870,"authors":3871,"category":3873},"Al Wightman – How can Google Data Studio help me? Brighton SEO 2017","\u003Cp>In the late morning Insights track, Al of So What Analytics picked up on some awesome Analytics and Data scientist tips and tricks for us all. Al’s a huge fan of Google’s Big Query, Big Data (warehousing) and Google’s sort-of-still-new Data Studio. Here’s a summary of his talk for those who didn’t make it! If you want […]\u003C\u002Fp>\n","\u002Fblog\u002Fal-wightman-can-google-data-studio-help-brighton-seo-2017\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FIIZIuYr8-050720211625524840_Data-Studio.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3872],{"name":3792,"image":3793},{"to":1415,"name":20},{"type_key":3774,"title":3875,"excerpt":3876,"to":3877,"postedAt":3878,"readingTime":44,"image":3879,"authors":3880,"category":3882},"Ecommercial Conference: Getting the Most from Enhanced Ecommerce Reporting #Ecommercial16","\u003Cp>Ian Lockwood of Boom Online presented a session on using enhanced ecommerce reporting. Ecommerce reporting isn’t new for GA. You’ll be familiar with getting product information in there, overall conversion rates, average order values, money taken, pages viewed, etc etc. That’s the kind of standard reporting you get with GA. With Enhanced Ecommerce, you get […]\u003C\u002Fp>\n","\u002Fblog\u002Fecommercial-conference-enhanced-ecommerce-reporting\u002F","2022-02-07T16:48:41","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FeSun6I6t-050720211625525757_enhanced-ecommerce-reporting-ian-lockwood-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3881],{"name":3810,"image":3811},{"to":1157,"name":1158},{"type_key":3774,"title":3884,"excerpt":3885,"to":3886,"postedAt":3887,"readingTime":2688,"image":3888,"authors":3889,"category":3891},"Infusionsoft and Google Analytics cross-domain iFrame goal and event tracking","\u003Cp>Cross domain tracking isn’t easy at the best of times, and for an Infusionsoft implementation, where you are wanting to track events or goal completions on infusionsoft.com, there are a few undocumented issues worth discussing. This blog isn’t for the feint-hearted, nor does it include information (just yet) on ecommerce tracking. There are a number […]\u003C\u002Fp>\n","\u002Fblog\u002Finfusionsoft-google-analytics-cross-domain-iframe-goal-event-tracking\u002F","2022-02-07T16:48:46","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F0Dq9kuoW-050720211625528021_infusionsoft-google-analytics1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3890],{"name":3792,"image":3793},{"to":1415,"name":20},{"type_key":3774,"title":3893,"excerpt":3894,"to":3895,"postedAt":3887,"readingTime":44,"image":3896,"authors":3897,"category":3899},"Event tracking in WordPress Contact Form 7 (Universal Analytics)","\u003Cp>Tracking goals through contact forms in WordPress is important for a lot of businesses. It’s been possible now for some time, but with many businesses now moving to Google’s recently out of Beta ‘Universal Analytics‘, many code snippets need updating. PLEASE NOTE – for those of you using Yoast’s WordPress SEO plugin, or those with […]\u003C\u002Fp>\n","\u002Fblog\u002Fevent-tracking-wpcf7-universal-analytics\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FMHlXciJX-050720211625528089_wordpress-contact-form-7-banner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3898],{"name":3792,"image":3793},{"to":1415,"name":20},"104","6",{"category":1413,"collection":29},{"title":1421,"script":3904,"meta":3946,"link":3961},[3905],{"type":3906,"key":3907,"innerHTML":3908},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3909},[3910,3920,3924,3928],{"@type":3911,"@id":2729,"url":2729,"name":3913,"isPartOf":3914,"datePublished":3915,"dateModified":3916,"description":3917,"breadcrumb":3918,"inLanguage":96},[3912,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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