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Google has woven Gemini 3, its latest large language model, directly into the search experience. When users ask follow-up questions in AI overviews, they are sent instantly into AI mode, instead of staying in […]\u003C\u002Fp>\n","\u002Fblog\u002Fjanuary-2026-google-algorithm-and-search-industry-updates\u002F","2026-02-09T13:12:58","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3844],{"name":3808,"image":3809},{"to":1242,"name":20},{"type_key":3771,"title":3847,"excerpt":3848,"to":3849,"postedAt":3850,"readingTime":44,"image":3851,"authors":3852,"category":3854},"December 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Google is blurring the lines between web and social, with Search Console Insights now pulling in performance data from social channels like TikTok and YouTube. This move to provide a “unified view” of your […]\u003C\u002Fp>\n","\u002Fblog\u002Fdecember-2025-google-algorithm-and-search-industry-updates\u002F","2026-01-12T16:05:55","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002Ffreestocks-IMSxY7LI2PQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3853],{"name":3834,"image":3835},{"to":1242,"name":20},{"type_key":3771,"title":3856,"excerpt":3857,"to":3858,"postedAt":3859,"readingTime":3829,"image":3860,"authors":3861,"category":3863},"November 2025 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search. Google layered its systems with quieter but meaningful upgrades: Search Console gained future-dated annotations, letting teams map upcoming changes directly onto performance timelines, and a new branded-queries filter to clarify when an audience is searching for you rather than merely […]\u003C\u002Fp>\n","\u002Fblog\u002Fnovember-2025-google-algorithm-and-search-industry-updates\u002F","2025-12-10T15:06:19","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fsajad-nori-q33cqE_Luto-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3862],{"name":3821,"image":3822},{"to":1242,"name":20},{"type_key":3771,"title":3865,"excerpt":3866,"to":3867,"postedAt":3868,"readingTime":2354,"image":3869,"authors":3870,"category":3872},"October 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Recent Google testing reveals a continued investment in the conversational and visual aspects of the AI search experience. For local searches, Google is testing different coloured map pins in AI Mode to improve result […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-2025-google-algorithm-and-search-industry-updates\u002F","2026-06-11T16:06:32","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fheidi-kaden-JjxAasj1_uA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3871],{"name":3834,"image":3835},{"to":1242,"name":20},{"type_key":3771,"title":3874,"excerpt":3875,"to":3876,"postedAt":3877,"readingTime":311,"image":3878,"authors":3879,"category":3881},"September 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search. Recent studies reveal the shifting landscape of Local SEO. For Local SEO, Proximity (55.2%) is the top factor, followed by Review Count (19.2%) and Domain Power (5.9%). For the Top 10 results, the relevance of reviews becomes significantly more influential. […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-2025-google-algorithm-and-search-industry-updates\u002F","2025-10-08T10:55:57","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fcardmapr-nl-lMcHm_tzR3I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3880],{"name":3821,"image":3822},{"to":1242,"name":20},{"type_key":3771,"title":3883,"excerpt":3884,"to":3885,"postedAt":3886,"readingTime":2354,"image":3887,"authors":3888,"category":3890},"August 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Google has now expanded AI mode to 180 countries, which is a particularly large increase from the UK, US and India. New agentic capabilities, personalised responses and a new way to share AI mode […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2025-google-algorithm-and-search-industry-updates\u002F","2025-09-10T14:16:33","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3889],{"name":3834,"image":3835},{"to":1242,"name":20},{"type_key":3771,"title":3892,"excerpt":3893,"to":3894,"postedAt":3895,"readingTime":3829,"image":3896,"authors":3897,"category":3899},"July 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Google is now showing the AI Mode button on the Home Page search box, increasing exposure to its newest feature. This is a significant step in pushing its AI-powered search experience to a broader […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2025-google-algorithm-and-search-industry-updates\u002F","2025-08-12T12:59:46","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fappshunter-io-RvAzjmysKYk-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3898],{"name":3821,"image":3822},{"to":1242,"name":20},{"type_key":3771,"title":3901,"excerpt":3902,"to":3903,"postedAt":3904,"readingTime":2354,"image":3905,"authors":3906,"category":3908},"June 2025 Google Algorithm and Search Industry Updates","\u003Cp>The largest changes influencing the SERP landscape are examined in this month’s search roundup. From a range of new AI Overview tests and AI Mode, to practical updates on Google’s documentation, we’ll discuss it all below.  Google AI Mode has officially launched in India, marking its first international expansion beyond the US, where it was […]\u003C\u002Fp>\n","\u002Fblog\u002Fjune-2025-google-algorithm-and-search-industry-updates\u002F","2025-07-09T13:29:28","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Flalo-hernandez-SYPm1x95IrY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3907],{"name":3834,"image":3835},{"to":1242,"name":20},{"type_key":3771,"title":3910,"excerpt":3911,"to":3912,"postedAt":3913,"readingTime":476,"image":3914,"authors":3915,"category":3917},"May 2025 Google Algorithm and Search Industry Updates","\u003Cp>The largest changes influencing the SERP landscape are examined in this month’s search roundup. From a range of new experiments about AI Overviews and AI Mode, to practical updates for ecommerce and local SEO, we’ll discuss it all below.  Marketers and brands now have a free tool to track keywords, brand mentions and discussion, Reddit […]\u003C\u002Fp>\n","\u002Fblog\u002Fmay-2025-google-algorithm-and-search-industry-updates\u002F","2025-06-18T11:15:21","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Falban-from-japan-Un-vHvg5ezU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3916],{"name":3821,"image":3822},{"to":1242,"name":20},{"type_key":3771,"title":3919,"excerpt":3920,"to":3921,"postedAt":3922,"readingTime":1759,"image":3923,"authors":3924,"category":3928},"April 2025 Google algorithm and search industry updates","\u003Cp>This month’s search roundup dives into the biggest developments shaping the SEO landscape. From a recent surge in ranking volatility throughout April and new experiments in AI-powered search, to practical updates for ecommerce and local SEO, we’ll discuss it all below.  Throughout April, several instances of ranking volatility were noted. SEO monitoring tools all recorded […]\u003C\u002Fp>\n","\u002Fblog\u002Fapril-2025-google-algorithm-and-search-industry-updates\u002F","2025-05-15T16:24:06","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3925],{"name":3926,"image":3927},"Charlie Cheyette","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1242,"name":20},{"type_key":3771,"title":3930,"excerpt":3931,"to":3932,"postedAt":3933,"readingTime":1163,"image":3934,"authors":3935,"category":3937},"March 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies, industry developments and the effect of the March 2025 Core Update. Firstly, Google officially concluded the rollout of the March 2025 Core Update on the 27th. As with previous updates, this is designed to improve the relevance […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarch-2025-google-algorithm-and-search-industry-updates\u002F","2025-04-08T15:55:38","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fmarkus-winkler-qHZEgNv1IwE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3936],{"name":3821,"image":3822},{"to":1242,"name":20},{"type_key":3771,"title":3939,"excerpt":3940,"to":3941,"postedAt":3942,"readingTime":982,"image":3943,"authors":3944,"category":3946},"Google algorithm updates: All major changes up to 2025","\u003Cp>It has been estimated that Google processes approximately 99,000 search queries every second, equating to 8.5 billion searches per day. As the internet evolves it comes as no surprise that Google has to constantly evolve and diversify to ensure it continues to deliver the most helpful and reliable results for users. This is done through […]\u003C\u002Fp>\n","\u002Fblog\u002Fkey-google-algorithm-changes\u002F","2025-04-01T15:56:24","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3945],{"name":3926,"image":3927},{"to":1242,"name":20},{"type_key":3771,"title":3948,"excerpt":3949,"to":3950,"postedAt":3951,"readingTime":1759,"image":3952,"authors":3953,"category":3955},"February 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search.  At the tail end of January and throughout February, search ranking volatility was reported on several occasions. Third-party tracking tools noted very high levels of SERP volatility around the 24th and 30th of January. Similar levels of volatility were also […]\u003C\u002Fp>\n","\u002Fblog\u002Ffebruary-2025-google-algorithm-and-search-industry-updates\u002F","2025-03-12T11:30:59","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3954],{"name":3926,"image":3927},{"to":1242,"name":20},{"type_key":3771,"title":3957,"excerpt":3958,"to":3959,"postedAt":3960,"readingTime":730,"image":3961,"authors":3962,"category":3964},"January 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search. Following a turbulent few months with the rollout of multiple core updates in quick succession, this month was a little quieter on that front. Instead, January was a month of new and updated guidance from Google, as well as some […]\u003C\u002Fp>\n","\u002Fblog\u002Fjanuary-2025-google-algorithm-and-search-industry-updates\u002F","2025-02-20T15:40:56","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fplanet-volumes-Ju6lPcOnLRs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3963],{"name":3926,"image":3927},{"to":1242,"name":20},{"type_key":3771,"title":3966,"excerpt":3967,"to":3968,"postedAt":3969,"readingTime":3829,"image":3970,"authors":3971,"category":3973},"December 2024 Google Algorithm and Search Industry Updates","\u003Cp>In December, Google rolled out its fourth and final core update of 2024 alongside a spam update. The core update aimed to refine ranking factors, impacting many websites across different sectors. Simultaneously, the spam update focused on combating spammy content and web practices, improving the overall search experience.  Along with these updates, a recent episode […]\u003C\u002Fp>\n","\u002Fblog\u002Fdecember-2024-google-algorithm-and-search-industry-updates\u002F","2025-06-19T14:01:29","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Ffrede-langlois-W1fjsX7vdXs-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3972],{"name":3926,"image":3927},{"to":1242,"name":20},{"type_key":3771,"title":3975,"excerpt":3976,"to":3977,"postedAt":3978,"readingTime":476,"image":3979,"authors":3980,"category":3982},"November 2024 Google algorithm and search industry updates","\u003Cp>This month we bring you some exciting developments and updates from the world of search. After a turbulent period for search rankings, Google wrapped up its third core update of the year in early December. As with previous updates, this is designed to improve the relevance and usefulness of search results, ensuring a better experience […]\u003C\u002Fp>\n","\u002Fblog\u002Fnovember-2024-google-algorithm-and-search-industry-updates\u002F","2025-03-19T11:30:28","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Farno-senoner-yUY_dh_dWr8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C655%2C2400%2C2400&w=640",[3981],{"name":3821,"image":3822},{"to":1242,"name":20},"89","5",{"category":1241,"collection":29},{"title":1248,"script":3987,"meta":4029,"link":4044},[3988],{"type":3989,"key":3990,"innerHTML":3991},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3992},[3993,4003,4007,4011],{"@type":3994,"@id":2728,"url":2728,"name":3996,"isPartOf":3997,"datePublished":3998,"dateModified":3999,"description":4000,"breadcrumb":4001,"inLanguage":96},[3995,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. At Impression, we are always keeping up to date and discussing the latest trends",{"@id":4002},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F#breadcrumb",{"@type":98,"@id":4002,"itemListElement":4004},[4005,4006],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":19},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":4008,"inLanguage":110,"potentialAction":4009},{"@id":109},{"@type":112,"target":4010,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":4012,"image":125,"sameAs":4013,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":4014,"location":4015,"areaServed":4025},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[4016,4019,4022],{"@type":146,"name":147,"geo":4017,"address":4018,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":4020,"address":4021,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":4023,"address":4024},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[4026,4027,4028],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},[4030,4031,4032,4033,4034,4035,4036,4037,4038,4039,4040,4041,4042,4043],{"name":227,"content":1252},{"name":50,"content":51},{"property":56,"content":110},{"property":59,"content":60},{"property":62,"content":1248},{"property":236,"content":1252},{"property":64,"content":1255},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"name":81,"content":82},{"name":84,"content":85},[]]