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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1537,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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If […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-write-optimised-category-product-content-ecommerce\u002F","2025-10-22T14:22:51","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504397_books-on-shelf-in-library-256517-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3805],{"name":3806,"image":3807},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1160,"name":20},{"type_key":3778,"title":3810,"excerpt":6,"to":3811,"postedAt":3812,"readingTime":1252,"image":3813,"authors":3814,"category":3818},"Simple Bing ecommerce revenue tracking through Google Tag Manager","\u002Fblog\u002Fsimple-bing-ecommerce-revenue-tracking-google-tag-manager\u002F","2022-02-07T16:48:26","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FNMjzF6C1-050720211625513935_neonbrand-315896-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3815],{"name":3816,"image":3817},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1160,"name":20},{"type_key":3778,"title":3820,"excerpt":3821,"to":3822,"postedAt":3812,"readingTime":1252,"image":3823,"authors":3824,"category":3826},"Retrofitting Facebook ViewContent events from enhanced ecommerce dataLayer objects","\u003Cp>As we work with an increasing number of ecommerce brands, and as our B2B clients are increasingly more open to Facebook advertising, we’re facing a growing number of challenges with achieving the tagging we require. For many popular content management systems, there are appropriate Facebook Pixel plugins or handy snippets for theme developers to include […]\u003C\u002Fp>\n","\u002Fblog\u002Fretrofitting-facebook-viewcontent-events-enhanced-ecommerce-datalayer-objects\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fyy8O2Wi6-050720211625513940_brooke-lark-609899-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3825],{"name":3816,"image":3817},{"to":1160,"name":20},{"type_key":3778,"title":3828,"excerpt":3829,"to":3830,"postedAt":3831,"readingTime":315,"image":3832,"authors":3833,"category":3835},"How To Manage Status Codes For Out Of Stock Products","\u003Cp>Large ecommerce sites have products coming in and out of stock constantly. For SEO, this offers a challenge of how we are going to handle this. There are many different ways that stock can come and go: A product has been removed permanently from the shop A product is temporarily out of stock A product […]\u003C\u002Fp>\n","\u002Fblog\u002Fmanage-status-codes-stock-products\u002F","2022-02-07T16:48:31","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FhwoHuVbh-050720211625520670_status-codes.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3834],{"name":3806,"image":3807},{"to":1160,"name":20},{"type_key":3778,"title":3837,"excerpt":3838,"to":3839,"postedAt":3840,"readingTime":315,"image":6,"authors":3841,"category":3843},"E-Commercial 2017: Ways social media can support your ecommerce business – Paul Ince","\u003Cp>People say social media’s not about selling. But what do business owners want? Sales! The first thing to understand is that everything in social needs an image. Even stock images can make a big difference. The way marketing works is changing. It’s become much more human; much more personal. How can you personalise social media […]\u003C\u002Fp>\n","\u002Fblog\u002Fe-commercial-2017-ways-social-media-can-support-ecommerce-business-paul-ince\u002F","2026-04-09T12:56:05",[3842],{"name":3806,"image":3807},{"to":1160,"name":20},{"type_key":3778,"title":3845,"excerpt":3846,"to":3847,"postedAt":3848,"readingTime":2359,"image":6,"authors":3849,"category":3851},"E-Commercial 2017: SEO & Ecommerce – Ian Lockwood","\u003Cp>In the course of two years, the CTR for organic results has dropped significantly on desktop and mobile. Seems to be a sign of Google making it much harder for businesses to get good results without paying for it. While CTR has dropped, the search volume and traffic to the website has stayed the same. […]\u003C\u002Fp>\n","\u002Fblog\u002Fe-commercial-2017-ian-lockwood-boom\u002F","2022-02-07T16:48:34",[3850],{"name":3806,"image":3807},{"to":1160,"name":20},{"type_key":3778,"title":3853,"excerpt":3854,"to":3855,"postedAt":3856,"readingTime":1764,"image":3857,"authors":3858,"category":3860},"How to use psychology to boost ecommerce sales","\u003Cp>It’s easy to get so fixated on traffic and sales figures that you can forget real humans are behind them. Those numbers – whether they’re good or bad – are the result of the decision making processes of thousands of human minds. Would you like more of your website visitors to become customers? If the […]\u003C\u002Fp>\n","\u002Fblog\u002Fusing-pyschology-boost-ecommerce-sales\u002F","2022-02-07T16:48:36","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FM0NAuPud-050720211625523446_microscope-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3859],{"name":3806,"image":3807},{"to":649,"name":650},{"type_key":3778,"title":3862,"excerpt":3863,"to":3864,"postedAt":3865,"readingTime":44,"image":3866,"authors":3867,"category":3869},"SearchLeeds: Nailing eCommerce Analysis With Google Analytics – Anna Lewis","\u003Cp>Cracking Google Analytics can often provide us the data we need to gain insights, solve problems, and make profitable changes to our digital marketing strategy. Most of us will be able to talk comfortably about key Analytics metrics such as sessions, bounce rate, pages, conversion rate and traffic sources to name only a few, but […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearchleeds-nailing-ecommerce-analysis-google-analytics-anna-lewis\u002F","2022-02-07T16:48:37","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fd8zUoTDv-050720211625523802_search-leeds-2017.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3868],{"name":3786,"image":3787},{"to":902,"name":903},{"type_key":3778,"title":3871,"excerpt":3872,"to":3873,"postedAt":3874,"readingTime":315,"image":3875,"authors":3876,"category":3878},"Ecommerce copy: 5 questions to answer before you start writing","\u003Cp>A successful ecommerce store relies on a technically sound website that has been optimised to drive traffic with intent from search engines. It may also be promoted by a paid advertising campaign to capture and retarget users. It could be defined by a digital PR campaign that raises awareness of its offering and builds trust in […]\u003C\u002Fp>\n","\u002Fblog\u002Fecommerce-copy-5-questions-to-answer-before-you-start-writing\u002F","2022-02-07T16:48:38","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F1o6IJiUB-050720211625524457_writing-notes-idea-conference.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3877],{"name":3786,"image":3787},{"to":396,"name":397},{"type_key":3778,"title":3880,"excerpt":3881,"to":3882,"postedAt":3883,"readingTime":44,"image":3884,"authors":3885,"category":3887},"BrightonSEO: Charlie Williams – Shop it like it’s hot; Ecommerce content that’s worth a damn","\u003Cp>Charlie Williams (@pagesauce) of Screaming Frog kicked-off BrightonSEO’s Ecommerce session by sharing tips, tactics, and tricks for creating better content for ecommerce sites. The slides from Charlie’s presentation can be found here. Ecommerce content: SEO considerations Charlie began by outlining the SEO considerations to be made when planning content for ecommerce product and service pages. […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-charlie-williams-commerce-content-thats-worth-damn\u002F","2022-02-07T16:48:39","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5k67bI7S-050720211625524680_pexels-photo-92020.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3886],{"name":3786,"image":3787},{"to":1160,"name":20},{"type_key":3778,"title":3889,"excerpt":3890,"to":3891,"postedAt":3892,"readingTime":655,"image":3893,"authors":3894,"category":3896},"How can SMEs compete with ecommerce giants in the SERPs?","\u003Cp>At the end of 2016, Merkle discovered that Amazon was again testing with Google’s paid product listing ads (PLAs). If ecommerce giants like Amazon decide to start dominating paid results, is there anywhere left for smaller ecommerce sites to gain visibility? How significant are the tests? At present, the tests that Amazon have been conducting […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-smes-compete-ecommerce-giants-serps\u002F","2024-09-30T09:54:34","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fn8baS9hD-050720211625525137_arm-wrestle.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3895],{"name":3806,"image":3807},{"to":1160,"name":20},{"type_key":3778,"title":3898,"excerpt":3899,"to":3900,"postedAt":3901,"readingTime":1764,"image":3902,"authors":3903,"category":3907},"Magento SEO hacks all Ecommerce managers need to be aware of","\u003Cp>There’s the learning curve associated to a new CMS and then there’s the learning curve associated to the Magento CMS. It’s an unwieldy beast, no doubt. Even experienced developers would acknowledge that, let alone search engine marketers. In fact, it’s only really been the past couple of months that I’ve managed to get my head […]\u003C\u002Fp>\n","\u002Fblog\u002Fmagento-seo-hacks\u002F","2022-02-07T16:48:41","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUTMcJVNN-050720211625525425_magento-seo-banner.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3904],{"name":3905,"image":3906},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":902,"name":903},{"type_key":3778,"title":3909,"excerpt":3910,"to":3911,"postedAt":3901,"readingTime":44,"image":3912,"authors":3913,"category":3915},"Ecommercial Conference: Getting the Most from Enhanced Ecommerce Reporting #Ecommercial16","\u003Cp>Ian Lockwood of Boom Online presented a session on using enhanced ecommerce reporting. Ecommerce reporting isn’t new for GA. You’ll be familiar with getting product information in there, overall conversion rates, average order values, money taken, pages viewed, etc etc. That’s the kind of standard reporting you get with GA. With Enhanced Ecommerce, you get […]\u003C\u002Fp>\n","\u002Fblog\u002Fecommercial-conference-enhanced-ecommerce-reporting\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FeSun6I6t-050720211625525757_enhanced-ecommerce-reporting-ian-lockwood-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3914],{"name":3786,"image":3787},{"to":1160,"name":20},{"type_key":3778,"title":3917,"excerpt":3918,"to":3919,"postedAt":3901,"readingTime":2359,"image":3920,"authors":3921,"category":3923},"Ecommercial Conference: The Future of SEO for Ecommerce Websites #Ecommercial16","\u003Cp>Owen Gill introduced a talk on the subject of ecommerce SEO. He covered 3 main points: Changes in SERPs in 2016 How mobile usage is changing Importance of content for ecommerce sites and generating prominent SERP visibility Changes to SERPs in 2016 The SERPs have changed significantly over the past 12 months. Primarily, changes to […]\u003C\u002Fp>\n","\u002Fblog\u002Fecommercial-conference-future-seo-ecommerce-websites\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FuReZujnO-050720211625525766_owen-gill-ecommercial-conference-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3922],{"name":3786,"image":3787},{"to":1160,"name":20},{"type_key":3778,"title":3925,"excerpt":3926,"to":3927,"postedAt":3928,"readingTime":2359,"image":3929,"authors":3930,"category":3932},"How to Use Photography to Enhance E-commerce Websites","\u003Cp>Great photography is an essential part of any e-commerce website. It can improve user engagement, serve as a business USP and improve your SEO efforts. As world photography day has recently passed, I thought I’d shed some light on how photography can give e-commerce websites a competitive edge. Limitations of E-commerce Online shopping is growing […]\u003C\u002Fp>\n","\u002Fblog\u002Fuse-photography-enhance-e-commerce-websites\u002F","2022-02-07T16:48:42","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEuSWz1T4-050720211625526331_How-to-use-photography-to-enhance-ecommerce-impression.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3931],{"name":3786,"image":3787},{"to":1160,"name":20},{"type_key":3778,"title":3934,"excerpt":3935,"to":3936,"postedAt":3937,"readingTime":44,"image":3938,"authors":3939,"category":3941},"BrightonSEO: eCommerce Keyword Research – Alec Bertram","\u003Cp>Keyword research for eCommerce can be a challenging and daunting affair. With hundreds of pages to potentially go through, where should eCommerce SEOs start, and to what extent should they pursue keyword research? Thankfully, Alec Bertram had all the answers at April 2016’s BrightonSEO. His talk,“eCommerce Keyword Research, Completing Large-Scale Analysis in a Small-Scale World”, […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-ecommerce-keyword-research-alec-bertram\u002F","2024-06-25T11:21:32","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F7DCQ4nvJ-050720211625527527_25808900975_783fc9e54d_b.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3940],{"name":3905,"image":3906},{"to":1160,"name":20},"39","3",{"category":1159,"collection":29},{"title":1166,"script":3946,"meta":3988,"link":4003},[3947],{"type":3948,"key":3949,"innerHTML":3950},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3951},[3952,3962,3966,3970],{"@type":3953,"@id":2733,"url":2733,"name":3955,"isPartOf":3956,"datePublished":3957,"dateModified":3958,"description":3959,"breadcrumb":3960,"inLanguage":96},[3954,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. At Impression, we are always keeping up to date and discussing the latest trends",{"@id":3961},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F#breadcrumb",{"@type":98,"@id":3961,"itemListElement":3963},[3964,3965],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":19},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":3967,"inLanguage":110,"potentialAction":3968},{"@id":109},{"@type":112,"target":3969,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":3971,"image":125,"sameAs":3972,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":3973,"location":3974,"areaServed":3984},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[3975,3978,3981],{"@type":146,"name":147,"geo":3976,"address":3977,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":3979,"address":3980,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":3982,"address":3983},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[3985,3986,3987],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},[3989,3990,3991,3992,3993,3994,3995,3996,3997,3998,3999,4000,4001,4002],{"name":231,"content":1170},{"name":50,"content":51},{"property":56,"content":57},{"property":59,"content":60},{"property":62,"content":1166},{"property":240,"content":1170},{"property":64,"content":1173},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"name":81,"content":82},{"name":84,"content":85},[]]