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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1537,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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We have worked with many large, successful companies using Shopify and we’d love to work […]\u003C\u002Fp>\n","\u002Fblog\u002Fshopify-seo-the-definitive-guide-to-ranking-your-ecommerce-website\u002F","2025-10-27T12:20:07","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FShopify-website-SEO.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3817,3820],{"name":3818,"image":3819},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3821,"image":3822},"Louisa Holman","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1160,"name":20},{"data":3825,"total":4008,"pages":4009},[3826,3835,3846,3855,3869,3880,3891,3902,3911,3920,3929,3938,3949,3959,3968,3976,3987,3998],{"type_key":3776,"title":3827,"excerpt":3828,"to":3829,"postedAt":3830,"readingTime":2692,"image":3831,"authors":3832,"category":3834},"Which ecommerce platform is best for SEO?","\u003Cp>Overwhelmed by the number of platforms available for hosting your ecommerce business? In this guide, we’ll introduce you to three of the most popular ecommerce platforms; Shopify, BigCommerce and WooCommerce for WordPress. We’ll run through the advantages and disadvantages of each and let you decide for yourself which is the best SEO ecommerce platform for […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-choose-the-best-ecommerce-platform-for-seo\u002F","2025-07-17T14:00:57","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Frupixen-com-Q59HmzK38eQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3833],{"name":3818,"image":3819},{"to":1160,"name":20},{"type_key":3776,"title":3836,"excerpt":3837,"to":3838,"postedAt":3839,"readingTime":734,"image":3840,"authors":3841,"category":3845},"How to optimise your product pages for Black Friday","\u003Cp>One of the busiest times for ecommerce is just around the corner – Black Friday and Cyber Monday. With people expected to be spending less this year, it is crucial to ensure your product pages are optimised for search. This year Black Friday falls on the 29th of November with Cyber Monday happening on the […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-optimise-your-product-pages-for-black-friday\u002F","2025-02-13T14:21:39","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fproduct-page-example-featured-image-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3842],{"name":3843,"image":3844},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":309,"name":310},{"type_key":3776,"title":3847,"excerpt":3848,"to":3849,"postedAt":3850,"readingTime":315,"image":3851,"authors":3852,"category":3854},"SEO tips for Black Friday and the holiday season","\u003Cp>When should you start SEO activity in order to drive the most value during the peak retail season?  The answer is now.  Results from organic search activity are infamously not achieved as quickly as they might be for other channels such as social and paid. There’s a myriad of factors why this is, which this […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-tips-for-black-friday-and-the-holiday-season\u002F","2024-11-14T14:38:59","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3853],{"name":3843,"image":3844},{"to":309,"name":310},{"type_key":3776,"title":3856,"excerpt":3857,"to":3858,"postedAt":3859,"readingTime":480,"image":3860,"authors":3861,"category":3868},"Planning for the peak selling season","\u003Cp>This year’s peak selling season is upon us! Black Friday, Christmas and the January sales are just around the corner. To help you make the most of your Paid Media performance, we’ve asked Impression’s experts, Yasmin Burchill and Jake Shaw, for some actionable tips and tactics to help you prepare for the biggest ecommerce events […]\u003C\u002Fp>\n","\u002Fblog\u002Fplanning-for-the-peak-selling-season\u002F","2026-04-14T14:21:08","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Ffreestocks-spP6LqxN0-g-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3862,3865],{"name":3863,"image":3864},"Jacob Shaw","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3866,"image":3867},"Mike Wickham","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":309,"name":310},{"type_key":3776,"title":3870,"excerpt":3871,"to":3872,"postedAt":3873,"readingTime":1165,"image":3874,"authors":3875,"category":3879},"Black Friday 2024: Strategies to maximise sales","\u003Cp>Black Friday, historically known as the year’s biggest shopping event, rolls around each year, and marketers prepare months ahead for the increased activity.  The UK is one of the biggest ecommerce markets in the world, however, reports have been mixed regarding the industry’s performance so far in 2024. Industries such as men’s fashion have seen […]\u003C\u002Fp>\n","\u002Fblog\u002Fblack-friday-2024-strategies-to-maximise-sales\u002F","2024-10-30T16:34:32","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Fave-calvar-V4EkslTKRG8-unsplash-3.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3876],{"name":3877,"image":3878},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":309,"name":310},{"type_key":3776,"title":3881,"excerpt":3882,"to":3883,"postedAt":3884,"readingTime":102,"image":3885,"authors":3886,"category":3890},"Impression shortlisted in two categories at the UK Ecommerce Awards","\u003Cp>We’re delighted to have been recognised in two categories at the 2023 UK Ecommerce Awards. This news comes a year after being awarded ‘Ecommerce Agency of the Year’ at the UK Agency Awards. These awards celebrate outstanding work carried out across multiple online retail sectors. Each of the categories recognises website creativity and technology, software […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-in-2023-uk-ecommerce-awards\u002F","2023-09-11T07:51:51","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F09\u002Fpatti-black-3YSGBYZMvcs-unsplash-640x640.jpg",[3887],{"name":3888,"image":3889},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":902,"name":903},{"type_key":3776,"title":3892,"excerpt":3893,"to":3894,"postedAt":3895,"readingTime":480,"image":3896,"authors":3897,"category":3901},"3 ways to capture market share in Q4 and beyond","\u003Cp>How can your business maximise performance in what’s going to be a very unique Q4? STOP preparing for Black Friday and the holiday season. Instead, use this year’s peak period as a chance to capture market share and drive first-party data collection.  During a time when consumer spending is dropping like there’s no tomorrow, I’m […]\u003C\u002Fp>\n","\u002Fblog\u002Fmaximising-paid-media-performance\u002F","2025-01-30T13:20:38","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fpexels-nataliya-vaitkevich-6214479-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3898],{"name":3899,"image":3900},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":309,"name":310},{"type_key":3776,"title":3903,"excerpt":3904,"to":3905,"postedAt":3906,"readingTime":1764,"image":3907,"authors":3908,"category":3910},"How to prepare your on-site content for Black Friday","\u003Cp>Black Friday is on its way. You’ve weighed up the Black Friday vs Cyber Monday debate and started thinking about the great deals and exclusive discounts you’re going to offer your customers over the retail holiday.  Your business may be prepared, but is your on-site content?  As the Black Friday weekend marks the start of […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-prepare-your-on-site-content-for-black-friday\u002F","2025-02-12T17:06:23","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fnathan-dumlao-lvWw_G8tKsk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3909],{"name":3843,"image":3844},{"to":309,"name":310},{"type_key":3776,"title":3912,"excerpt":3913,"to":3914,"postedAt":3915,"readingTime":2692,"image":3916,"authors":3917,"category":3919},"3 key SEO opportunities to seize","\u003Cp>In our latest ecommerce webinar, we shared some of the latest SEO trends that your business should take advantage of to see organic success in 2022 and beyond. Read our blog below to explore three key opportunities in more detail or click here to catch up on a recording of the webinar. Personalised multimedia search […]\u003C\u002Fp>\n","\u002Fblog\u002F3-key-seo-opportunities-to-seize\u002F","2025-05-08T16:25:27","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002F3-key-opportunities-to-seize-in-2022-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=465%2C0%2C1600%2C1600&w=640",[3918],{"name":3877,"image":3878},{"to":1160,"name":20},{"type_key":3776,"title":3921,"excerpt":3922,"to":3923,"postedAt":3924,"readingTime":480,"image":3925,"authors":3926,"category":3928},"Setting up for ecommerce success","\u003Cp>In our recent webinar, paid media strategist Maddie Smith shared how your ecommerce business can set up for success in 2022 and beyond This blog captures the content from Maddie’s talk, if you’d prefer to watch a recording of the session, click here. Read on to learn about:  Which key trends we predicted towards the […]\u003C\u002Fp>\n","\u002Fblog\u002Fsetting-up-for-ecommerce-success\u002F","2022-04-01T09:00:38","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002Fsetting-up-for-ecommerce-success-in-2022.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=267%2C0%2C1280%2C1280&w=640",[3927],{"name":3877,"image":3878},{"to":1160,"name":20},{"type_key":3776,"title":3930,"excerpt":3931,"to":3932,"postedAt":3933,"readingTime":2359,"image":3934,"authors":3935,"category":3937},"Ecommerce growth in China and its influence on global retail","\u003Cp>Why should we be interested in China’s ecommerce industry? Simply put, China’s digital surge not only creates an opportunity to tap into this country’s market but has far reaching implications on shopping platforms in the West and can provide key insight into what’s coming next for ecommerce trends. More and more, traditional Western brands are […]\u003C\u002Fp>\n","\u002Fblog\u002Fecommerce-growth-in-china-and-its-influence-on-global-retail\u002F","2023-01-11T11:48:05","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fecommerce-growth-in-china-and-its-influence-on-global-retail-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3936],{"name":3877,"image":3878},{"to":1160,"name":20},{"type_key":3776,"title":3939,"excerpt":3940,"to":3941,"postedAt":3942,"readingTime":315,"image":3943,"authors":3944,"category":3948},"How to carry out an ecommerce SEO audit","\u003Cp>For ecommerce businesses, organic search is the most sustainable and cost-effective way to drive consistent revenue. While paid ads can generate quick wins, their costs add up, and user behaviour consistently shows a preference for organic listings. That’s why ecommerce SEO isn’t just a nice-to-have; it’s fundamental to long-term success. But even the best-optimised websites […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-carry-out-an-ecommerce-seo-audit\u002F","2026-08-25T10:01:24","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002Frupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3945],{"name":3946,"image":3947},"Abbie Hallam","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1160,"name":20},{"type_key":3776,"title":3950,"excerpt":3951,"to":3952,"postedAt":3953,"readingTime":3954,"image":3955,"authors":3956,"category":3958},"7 Top Tips For Ecommerce Link Building Success","\u003Cp>Today, we share seven of our most-effective link building strategies that your ecommerce business can leverage to achieve SEO success. Link building strategies for ecommerce websites Link building is, arguably, the most challenging pillar of SEO, but it can also be the most impactful. Alongside content and technical SEO, an ecommerce website’s backlink profile is […]\u003C\u002Fp>\n","\u002Fblog\u002F7-top-tips-for-ecommerce-link-building-success\u002F","2025-05-08T16:31:59",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fjj-ying-PDxYfXVlK2M-unsplash-scaled-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3957],{"name":3877,"image":3878},{"to":989,"name":990},{"type_key":3776,"title":3960,"excerpt":3961,"to":3962,"postedAt":3963,"readingTime":3954,"image":3964,"authors":3965,"category":3967},"Common Ecommerce Security Threats and How to Solve Them","\u003Cp>Welcome to this next guide in our series of blogs on ecommerce. In this article, we explore the most common ecommerce security threats and how websites can protect against them. By the end of this guide, you should have a better understanding of the growing importance of ecommerce security. What is ecommerce security? Ecommerce security […]\u003C\u002Fp>\n","\u002Fblog\u002Fecommerce-security\u002F","2022-02-07T16:48:12","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fecommerce-scaled-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3966],{"name":3877,"image":3878},{"to":1160,"name":20},{"type_key":3776,"title":3969,"excerpt":3970,"to":3971,"postedAt":3963,"readingTime":995,"image":3972,"authors":3973,"category":3975},"International Ecommerce – A Definitive Guide","\u003Cp>Read the full article below or download this guide as a PDF. What is international ecommerce? International ecommerce is the business of online retailers expanding their trade across borders and selling to foreign consumers. The international e-retail industry is expected to rapidly grow in the years to come; according to a recent report published by […]\u003C\u002Fp>\n","\u002Fblog\u002Finternational-ecommerce-a-definitive-guide\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FhiWGm6aD-international-ecommerce-scaled-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3974],{"name":3877,"image":3878},{"to":1160,"name":20},{"type_key":3776,"title":3977,"excerpt":3978,"to":3979,"postedAt":3980,"readingTime":2359,"image":3981,"authors":3982,"category":3986},"Facebook Ads delayed reporting after iOS14 – explained","\u003Cp>There’s been a lot of talk about how iOS14 and Apple’s App Tracking Transparency updates will change Paid Social. So far, the conversation has been led by Facebook, particularly how Apple’s changes will affect retargeting audiences and performance measurement. This is a huge topic which marketers all over the world are still grappling with – […]\u003C\u002Fp>\n","\u002Fblog\u002Ffacebook-ads-delayed-reporting-after-ios14-explained\u002F","2023-04-12T08:27:42","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2021\u002F06\u002Fdaryl-baird-qWkKXXIf1nc-unsplash-640x640.jpg",[3983],{"name":3984,"image":3985},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1160,"name":20},{"type_key":3776,"title":3988,"excerpt":3989,"to":3990,"postedAt":3991,"readingTime":3954,"image":3992,"authors":3993,"category":3997},"4 Essential Methods for Measuring Black Friday Success","\u003Cp>Black Friday is a huge opportunity for ecommerce businesses, this year in particular we expect to see an even bigger increase in online sales due to lockdown restrictions. As we know, in digital marketing, it’s essential to measure as much as possible in order to best understand which channels work for you and help you […]\u003C\u002Fp>\n","\u002Fblog\u002F4-essential-methods-for-measuring-black-friday-success\u002F","2022-02-07T16:48:14","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503633_campaign-creators-pypeCEaJeZY-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3994],{"name":3995,"image":3996},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":309,"name":310},{"type_key":3776,"title":3999,"excerpt":4000,"to":4001,"postedAt":4002,"readingTime":4003,"image":4004,"authors":4005,"category":4007},"How to Develop an Ecommerce Digital Marketing Strategy","\u003Cp>Unsurprisingly, the COVID-19 pandemic has brought about big changes in the way we shop, with many of us turning increasingly to ecommerce for everything from groceries to fashion. The aggregate effect of this change in consumer behaviour is that overall UK online retail sales in June 2020 were up 33.9% year-on-year and 3.5% month-on-month (a […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-develop-an-ecommerce-strategy\u002F","2025-05-08T16:26:27",26,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F7ak42zBf-050720211625503668_pexels-photomix-company-230544.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[4006],{"name":3877,"image":3878},{"to":1160,"name":20},"39","3",{"category":1159,"collection":29},{"title":1166,"script":4012,"meta":4054,"link":4069},[4013],{"type":4014,"key":4015,"innerHTML":4016},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":4017},[4018,4028,4032,4036],{"@type":4019,"@id":2733,"url":2733,"name":4021,"isPartOf":4022,"datePublished":4023,"dateModified":4024,"description":4025,"breadcrumb":4026,"inLanguage":96},[4020,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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