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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1537,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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This video tackles the big questions facing brands today: How to generate high-quality content, where to invest for the best results, and what the role of a marketer will be in the age of AI agents. In this video, you’ll […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeyond-tomorrow-navigating-an-ai-first-future-video\u002F","2026-04-28T13:09:26","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F07_beyond-tomorrow-navigating-an-AI-first-future-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3828,3831],{"name":3829,"image":3830},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3832,"image":3833},"Mike Wickham","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":36,"name":37},{"type_key":3776,"title":3836,"excerpt":3837,"to":3838,"postedAt":3839,"readingTime":2359,"image":3840,"authors":3841,"category":3846},"The Automation Advantage: Streamlining the Doing to Do More Thinking [Video]","\u003Cp>With activation becoming increasingly automated, how do performance marketers stay ahead? In this video, join Performance Director Liam Wade and Paid Media Director Mike Wickham as they reveal how AI is shifting the role of marketers from “doers” to “thinkers,” unlocking new opportunities for growth. What You’ll Learn: Transcript Liam Wade: So in this new […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-automation-advantage-streamlining-the-doing-to-do-more-thinking-video\u002F","2025-08-22T12:40:13","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F06_the-automated-advantage-streamlining-the-doing-to-do-more-thinking-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3842,3845],{"name":3843,"image":3844},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3832,"image":3833},{"to":902,"name":903},{"type_key":3776,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":44,"image":3852,"authors":3853,"category":3855},"How online platforms are adapting and implementing AI [Video]","\u003Cp>Learn how major marketing platforms like Google and Meta are integrating AI to change the way we advertise. Nick Handley and Aaron Dicks explain the profound shifts happening behind the scenes and how marketers need to adapt. In this video, you’ll learn: Transcript Nick Handley: Let’s jump into Google to start with. There are a […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-online-platforms-are-adapting-and-implementing-ai-video\u002F","2025-08-22T12:40:05","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F05_how-platforms-are-adapting-and-implementing-AI-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3854],{"name":3832,"image":3833},{"to":902,"name":903},{"type_key":3776,"title":3857,"excerpt":3858,"to":3859,"postedAt":3860,"readingTime":2359,"image":3861,"authors":3862,"category":3867},"AI Supported Optimisation & Experimentation [Video]","\u003Cp>Optimisation and experimentation are key to marketing success, and AI is here to make them smarter. In this video, Claire Elsworth and Liam Wade discuss how AI is transforming the way we test and refine our strategies, giving marketers more power and control over their campaigns. What you’ll learn: Transcript Liam Wade: It would be […]\u003C\u002Fp>\n","\u002Fblog\u002Fai-supported-optimisation-experimentation-video\u002F","2025-08-22T12:40:00","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F04_AI-supported-optimisation-experimentation-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3863,3864],{"name":3843,"image":3844},{"name":3865,"image":3866},"Greg Holland","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":902,"name":903},{"type_key":3776,"title":3869,"excerpt":3870,"to":3871,"postedAt":3872,"readingTime":2359,"image":3873,"authors":3874,"category":3881},"Search in the AI Era: Optimising for Google AI Overviews & LLMs [Video]","\u003Cp>Navigating the AI era requires a new approach to search engine optimisation (SEO). In this video, join marketing experts Charlie Norledge and Lauren Henley as they break down how to show up and stay relevant in a world dominated by Google’s AI Overviews and Large Language Models (LLMs) such as ChatGPT. What you’ll learn: Transcript […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-in-the-ai-era-optimising-for-google-ai-overviews-llms-video\u002F","2026-04-28T13:08:54","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F03_showing-up-in-the-AI-era-optimising-for-googles-AI-overviews-LLMs-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3875,3878],{"name":3876,"image":3877},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3879,"image":3880},"Lauren","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FLauren-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":36,"name":37},{"type_key":3776,"title":3883,"excerpt":3884,"to":3885,"postedAt":3886,"readingTime":44,"image":3887,"authors":3888,"category":3890},"Balancing AI-Driven Optimisation with Human Creative Control [Video]","\u003Cp>Join marketing experts Claire Elsworth and Immy Sheppardson as they discuss how to strike the perfect balance between technology and creativity for powerful, authentic campaigns. In this video, you’ll learn: Transcript Immy Sheppardson: AI has huge possibilities, especially if you have small budgets or limited time. I think the limitation comes in when we are […]\u003C\u002Fp>\n","\u002Fblog\u002Fbalancing-ai-driven-optimisation-with-human-creative-control-video\u002F","2025-08-22T12:39:46","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F02_balancing-AI-driven-optimisation-with-human-creative-control-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3889],{"name":3865,"image":3866},{"to":566,"name":567},{"type_key":3776,"title":3892,"excerpt":3893,"to":3894,"postedAt":3895,"readingTime":2359,"image":3896,"authors":3897,"category":3899},"What the AI Evolution Means for Marketers [Video]","\u003Cp>In this video, join marketing experts Claire Elsworth and Nick Handley as they demystify the AI evolution and explain what it means for modern marketers… Claire and Nick challenge the idea that AI is a threat, instead revealing how it’s a powerful tool to enhance creativity and streamline your campaigns. Key discussion points: Transcript Claire […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhat-the-ai-evolution-means-for-marketers-video\u002F","2025-08-22T12:39:35","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F01_what-the-AI-Eevolution-means-for-marketers-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3898],{"name":3865,"image":3866},{"to":1075,"name":20},{"type_key":3776,"title":3901,"excerpt":3902,"to":3903,"postedAt":3904,"readingTime":3905,"image":3906,"authors":3907,"category":3910},"Performance Marketing is getting smarter: The blurring lines between paid & organic advertising","\u003Cp>Performance marketing is no longer just about clicks or rankings: it’s about experience and outcomes. For search advertisers, this means blurring the lines between Paid & Organic advertising. Those outcomes can no longer come without collaboration. Here’s a snapshot of how performance marketing is getting smarter, and what it means when PPC and SEO work […]\u003C\u002Fp>\n","\u002Fblog\u002Fintegrating-ppc-seo-strategies\u002F","2025-07-31T10:50:51",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fgetty-images-dM2FXKWaFZ4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3908,3909],{"name":3876,"image":3877},{"name":3832,"image":3833},{"to":1075,"name":20},{"type_key":3776,"title":3912,"excerpt":3913,"to":3914,"postedAt":3915,"readingTime":2265,"image":3916,"authors":3917,"category":3926},"A Strategic Guide to Brand Measurement","\u003Cp>Whilst measuring the impact of performance marketing comes with its own challenges, mostly due to privacy and technological pressures, understanding the true impact of brand investment has been notoriously difficult to measure. The importance of an integrated approach across the customer journey is well researched, with brand activation vital to overcoming the performance plateau. Research […]\u003C\u002Fp>\n","\u002Fblog\u002Fstrategic-guide-to-brand-measurement\u002F","2025-07-16T17:37:43","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fmarkus-spiske-pwpVGQ-A5qI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3918,3921,3924,3925],{"name":3919,"image":3920},"Abbie Hare","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3922,"image":3923},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3879,"image":3880},{"name":3865,"image":3866},{"to":902,"name":903},{"type_key":3776,"title":3928,"excerpt":3929,"to":3930,"postedAt":3931,"readingTime":480,"image":3932,"authors":3933,"category":3935},"Mythbusting Brand and Performance Marketing: Are they really so different?","\u003Cp>As marketers, we are all familiar with this scenario: stakeholders who are struggling to hit their performance targets want to pause their Brand spend because it ‘doesn’t contribute to sales’. ‘Brand’ spend is frequently the first thing to be cut when business objectives aren’t being met, when targets are increased, or in response to wider […]\u003C\u002Fp>\n","\u002Fblog\u002Fmythbusting-brand-and-performance-marketing-are-they-really-so-different\u002F","2026-06-29T15:32:30","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Flin3jgJU-cj-A36fxINRd04-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3934],{"name":3922,"image":3923},{"to":902,"name":903},{"type_key":3776,"title":3937,"excerpt":3938,"to":3939,"postedAt":3940,"readingTime":3905,"image":3941,"authors":3942,"category":3944},"Impact x Efficiency = Effectiveness","\u003Cp>Many businesses today face a common, frustrating challenge. They’ve optimised their performance campaigns, pushed every button and pulled every lever to strive towards efficient growth. But despite these efforts, costs continue to rise, and maintaining efficiency feels increasingly difficult. Growth that once seemed reliable now flattens. This isn’t just a feeling; it’s a reality driven […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpact-x-efficiency-effectiveness\u002F","2025-06-23T13:55:36","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fthomas-t-OPpCbAAKWv8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3943],{"name":3865,"image":3866},{"to":1075,"name":20},{"type_key":3776,"title":3946,"excerpt":3947,"to":3948,"postedAt":3949,"readingTime":3950,"image":3951,"authors":3952,"category":3954},"Mastering Media Planning and Budget Optimisation: Strategies for Marketers","\u003Cp>In a recent study by Impression, research showed that 61% of marketers expected to increase their marketing budget in the next 12 months, but out of 915 marketers surveyed there was a split on where they thought it would be best to invest their budget, including a surprising near 30% who were allocating “equally” or […]\u003C\u002Fp>\n","\u002Fblog\u002Fmastering-media-planning-and-budget-optimisation\u002F","2025-06-19T12:22:13",17,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fkatelyn-perry-bgkG5PF1zUM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3953],{"name":3829,"image":3830},{"to":902,"name":903},{"type_key":3776,"title":3956,"excerpt":3957,"to":3958,"postedAt":3959,"readingTime":2359,"image":3960,"authors":3961,"category":3962},"Red Thread: How brands can break out of performance marketing","\u003Cp>There is a growing consensus in marketing that viewing brand and performance marketing as separate silos limits growth. WARC’s recent study on the relationship between brand and performance has prompted a much-needed reassessment.  The conversation has shifted – rightly – back to the fundamentals of marketing. From quick wins to long-term value, from isolated metrics […]\u003C\u002Fp>\n","\u002Fblog\u002Fred-thread-brand-performance-marketing\u002F","2025-07-08T14:53:17","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Falex-0101-oY4MOA45UWw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":566,"name":567},{"type_key":3776,"title":3964,"excerpt":3965,"to":3966,"postedAt":3967,"readingTime":44,"image":3968,"authors":3969,"category":3971},"Building a marketing plan that actually works","\u003Cp>Marketing moves fast, and building a plan that actually works can be tricky; not because of a lack of new ideas, but because it’s hard to know what’s genuinely moving the needle versus what’s just noise. More often than not, this is because the fundamentals of the plan aren’t solid enough to guide decision-making. Even […]\u003C\u002Fp>\n","\u002Fblog\u002Fbuilding-a-marketing-plan-that-actually-works\u002F","2025-02-28T09:54:01","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fyunus-tug-kAm6BXQLVmE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C905%2C2400%2C2400&w=640",[3970],{"name":3865,"image":3866},{"to":902,"name":903},{"type_key":3776,"title":3973,"excerpt":3974,"to":3975,"postedAt":3976,"readingTime":1764,"image":3977,"authors":3978,"category":3985},"ComplE-E-A-T: A framework to unite SEO and CRO strategy","\u003Cp>Historically, getting SEO and CRO teams to align on strategy and agree on the needs of a website has been challenging for marketing and product teams alike. This is despite both of their motivations requiring user-centricity. SEO tactics can easily sway towards influencing search engines only to build organic visibility, losing sight of user needs […]\u003C\u002Fp>\n","\u002Fblog\u002Fcomple-e-a-t-a-framework\u002F","2026-07-07T13:37:39","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002Fakira-hojo-cI-Ctf3PRPs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C1200%2C2400%2C2400&w=640",[3979,3982],{"name":3980,"image":3981},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3983,"image":3984},"Isabel Nunez-Lopez","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FIsabel-Nunez-Lopez.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":649,"name":650},{"type_key":3776,"title":3987,"excerpt":3988,"to":3989,"postedAt":3990,"readingTime":3991,"image":3992,"authors":3993,"category":3995},"Marketing Automation: Definition, Tools and Strategies","\u003Cp>Marketing automation is a powerful tool for businesses. By utilising software to automate key marketing tasks, it can streamline both your marketing operations and your customer journey, driving efficiency gains and delivering highly personalised experiences for your users. At its best, digital marketing automation extends way beyond the remit of email campaigns. From social media […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarketing-automation\u002F","2025-02-24T16:53:22",29,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Falmas-salakhov-duDbgis3f-Y-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3994],{"name":3829,"image":3830},{"to":736,"name":737},{"type_key":3776,"title":3997,"excerpt":3998,"to":3999,"postedAt":4000,"readingTime":315,"image":4001,"authors":4002,"category":4006},"Why marketing insights are important for your digital strategy","\u003Cp>For any digital marketer, leveraging marketing insights are vital when it comes to formulating a strong digital marketing strategy. But what makes them so important, how do you derive useful information from data, and how can you collect these insights? In this blog, we’ll look at all of these topics, including methods for data gathering, […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarketing-insights-for-your-digital-strategy\u002F","2024-09-18T06:59:06","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Ffirmbee-com-jrh5lAq-mIs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[4003],{"name":4004,"image":4005},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":902,"name":903},{"type_key":3776,"title":4008,"excerpt":4009,"to":4010,"postedAt":4011,"readingTime":480,"image":4012,"authors":4013,"category":4015},"Selecting insight tools to supercharge your digital marketing strategy","\u003Cp>Data is at the heart of everything in digital. First-party data helps marketers understand their users and make strategic decisions. However, with first-party data alone, marketers aren’t quite able to understand the whole picture. It doesn’t give us access to what trends the industry is seeing, what our competitors are doing, or any insight into […]\u003C\u002Fp>\n","\u002Fblog\u002Finsight-tools-to-supercharge-your-digital-marketing-strategy\u002F","2024-09-18T06:59:14","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fbarn-images-t5YUoHW6zRo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[4014],{"name":3865,"image":3866},{"to":902,"name":903},"18","1",{"category":1073,"collection":29},{"title":1080,"script":4020,"meta":4062,"link":4077},[4021],{"type":4022,"key":4023,"innerHTML":4024},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":4025},[4026,4036,4040,4044],{"@type":4027,"@id":2733,"url":2733,"name":4029,"isPartOf":4030,"datePublished":4031,"dateModified":4032,"description":4033,"breadcrumb":4034,"inLanguage":96},[4028,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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