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We hope to be able to tackle the barriers currently in place to drive a representative workforce for the future.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Through this area on our site, we hope to educate readers on the importance of representation in tech and raise awareness of the issues faced by underrepresented communities. We aim to provide a platform to allow minority groups to share their views and experiences and to be heard. Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":48,"content":2097},{"property":231,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2097},{"property":240,"content":2101},{"property":64,"content":2104},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2122},[2123,2128,2132,2136],{"@type":90,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2092},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2133,"inLanguage":110,"potentialAction":2134},{"@id":109},{"@type":112,"target":2135,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2137,"image":125,"sameAs":2138,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2139,"location":2140,"areaServed":2150},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2141,2144,2147],{"@type":146,"name":147,"geo":2142,"address":2143,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2145,"address":2146,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2148,"address":2149},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2151,2152,2153],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[190,191,192,193,194],[2161],{"href":197},[2163],{"href":200},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":214,"href":215,"templated":216},{"id":102,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":39,"parent":40,"meta":2182,"acf":2183,"head_links":2184,"resource_count":219,"yoast_title":2185,"yoast_meta":2186,"yoast_json_ld":2205,"_links":2238},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? 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Rewinding a little bit Sam gave us a brief […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-sam-charles-incentivise-bloggers-without-spending-money\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F1YqC68xm-050720211625524528_woman-typing-writing-windows-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3848],{"name":3790,"image":3791},{"to":988,"name":20},{"type_key":3776,"title":3851,"excerpt":3852,"to":3853,"postedAt":3854,"readingTime":1584,"image":6,"authors":3855,"category":3857},"Top tools to support your PR campaigns in 2017","\u003Cp>Christmas is now a (sadly) distant memory and we’re all back at work trying hard to stick at our New Year’s resolutions, if they’ve not been broken already! Most of our resolutions tend to relate to things we’d like to achieve in our personal lives, such as losing weight or taking up a new hobby, […]\u003C\u002Fp>\n","\u002Fblog\u002Ftop-tools-to-support-your-pr-campaigns-in-2017\u002F","2022-02-07T16:48:40",[3856],{"name":3790,"image":3791},{"to":988,"name":20},{"type_key":3776,"title":3859,"excerpt":3860,"to":3861,"postedAt":3862,"readingTime":44,"image":3863,"authors":3864,"category":3866},"The art of the press release","\u003Cp>Last week I wrote a blog exploring the relationship between journalists and PRs (inspired by a recent survey by PRWeek and Press Gazette), and gave some top tips on how to improve those connections. Following on from that, I thought I’d also share some pointers on how to write a good press release. Yes, it’s […]\u003C\u002Fp>\n","\u002Fblog\u002Fart-press-release\u002F","2022-02-07T16:48:41","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fd35sED4I-050720211625526153_person-woman-desk-laptop-2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3865],{"name":3790,"image":3791},{"to":988,"name":20},{"type_key":3776,"title":3868,"excerpt":3869,"to":3870,"postedAt":3862,"readingTime":734,"image":3871,"authors":3872,"category":3874},"Influencer marketing in 2016","\u003Cp>As digital PR professionals, we’re increasingly using influencer marketing techniques to secure coverage across the web, put our clients’ products in front of the right audiences and achieve high quality, external links to their websites. 37% of influencers receive more than seven pitches every week from PRs, according to the Vuelio UK Bloggers Survey 2016, and this […]\u003C\u002Fp>\n","\u002Fblog\u002Finfluencer-marketing-2016\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FPqzWpWI7-050720211625526202_Influencerrelations.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3873],{"name":3790,"image":3791},{"to":988,"name":20},{"type_key":3776,"title":3876,"excerpt":3877,"to":3878,"postedAt":3879,"readingTime":2690,"image":3880,"authors":3881,"category":3883},"Journalists and PRs – what do they really think of each other?","\u003Cp>Journalists and PRs – friends or foes? Well, according to a recent survey by PRWeek and Press Gazette, it’s somewhere in the middle. As someone who has spent time working on ‘both sides’, I thought I’d share my opinions on the main findings… Professional competency When the first installment of the results came into my […]\u003C\u002Fp>\n","\u002Fblog\u002Fjournalists-prs-really-think\u002F","2022-02-07T16:48:42","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FspeeWtDX-050720211625526218_writing-notes-idea-conference-2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3882],{"name":3790,"image":3791},{"to":988,"name":20},{"type_key":3776,"title":3885,"excerpt":3886,"to":3887,"postedAt":3879,"readingTime":1252,"image":3888,"authors":3889,"category":3893},"The EU wants to let publishers charge Google: Why this matters for your digital PR","\u003Cp>The European Commission wants to give publishers the power to charge the likes of Google and Facebook for listing links and snippets of their content. If approved, the draft plan to give news sites ‘exclusivity’ over their published content (in a similar way to record labels or broadcasters) would be a bold intervention in the long-running debate […]\u003C\u002Fp>\n","\u002Fblog\u002Feu-google-news\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FycY7XrgJ-050720211625526333_EU-proposal-publishers-vs-platforms-Impression-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3890],{"name":3891,"image":3892},"Tom Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":988,"name":20},{"type_key":3776,"title":3895,"excerpt":3896,"to":3897,"postedAt":3879,"readingTime":480,"image":3898,"authors":3899,"category":3901},"Olympic PR: What can we learn?","\u003Cp>Be it Rio, Sydney or Beijing, the Olympic and Paralympic Games are always accompanied by their fair share of positive and negative press. But could the news reports have taken a different tone if a PR and communications team had acted differently?  By taking a walk through previous Games, we can learn from the highs […]\u003C\u002Fp>\n","\u002Fblog\u002Folympic-pr-what-can-we-learn\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FZHgfTxqU-050720211625526754_OlympicPRLondon2012.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3900],{"name":3790,"image":3791},{"to":988,"name":20},{"type_key":3776,"title":3903,"excerpt":3904,"to":3905,"postedAt":3906,"readingTime":44,"image":3907,"authors":3908,"category":3910},"Search Leeds: Kirsty Hulse on building links and influencing people","\u003Cp>Kirsty Hulse is a freelance SEO and digital marketing expert and founder of Manyminds. Her talk at this year’s Search Leeds on How to make friends and get links covered some of the best things that SEOs can be doing to get better results from their outreach. Here are the essential points from her talk: Take aways Good […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-kirsty-hulse\u002F","2022-02-07T16:48:43","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F9BOA6Sfm-050720211625527310_Search-Leeds-Kirsty-Hulse-Building-links-and-influencing-people.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3909],{"name":3891,"image":3892},{"to":988,"name":20},{"type_key":3776,"title":3912,"excerpt":3913,"to":3914,"postedAt":3906,"readingTime":44,"image":3915,"authors":3916,"category":3918},"Why PR firms are winning with their big marketing campaigns","\u003Cp>When a brand new £90,000 white Range Rover was spotted outside Harrods – spray painted with the words ‘cheater’ and ‘hope she was worth it’ – you’d have been forgiven for thinking it was the work of a vengeful ex. Days later and it was back in the news again when it was revealed to […]\u003C\u002Fp>\n","\u002Fblog\u002Fpr-firms-winning-big-marketing-campaigns\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fl4W9K2c1-050720211625527326_5402732759_058d488e44_b.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3917],{"name":3790,"image":3791},{"to":988,"name":20},{"type_key":3776,"title":3920,"excerpt":3921,"to":3922,"postedAt":3906,"readingTime":2357,"image":3923,"authors":3924,"category":3926},"Earning natural links through digital PR","\u003Cp>What is a ‘natural link’? It’s arguably the holy grail for SEO and digital PR teams – a campaign which allows you to earn powerful natural links from respected, relevant websites to boost yours or your client’s’ website, organically and without you ever having to ‘ask for the link back’. By ‘natural’, I’m talking here […]\u003C\u002Fp>\n","\u002Fblog\u002Fnatural-links-pr\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FadMPSRrY-050720211625527338_Flickr-Siaron-James-CC-BY-SA-2.0-.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3925],{"name":3891,"image":3892},{"to":988,"name":20},"131","8",{"category":986,"collection":29},{"title":994,"script":3931,"meta":3973,"link":3988},[3932],{"type":3933,"key":3934,"innerHTML":3935},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3936},[3937,3947,3951,3955],{"@type":3938,"@id":2731,"url":2731,"name":3940,"isPartOf":3941,"datePublished":3942,"dateModified":3943,"description":3944,"breadcrumb":3945,"inLanguage":96},[3939,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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