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We hope to be able to tackle the barriers currently in place to drive a representative workforce for the future.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Through this area on our site, we hope to educate readers on the importance of representation in tech and raise awareness of the issues faced by underrepresented communities. We aim to provide a platform to allow minority groups to share their views and experiences and to be heard. Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":48,"content":2097},{"property":231,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2097},{"property":240,"content":2101},{"property":64,"content":2104},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2122},[2123,2128,2132,2136],{"@type":90,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2092},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2133,"inLanguage":110,"potentialAction":2134},{"@id":109},{"@type":112,"target":2135,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2137,"image":125,"sameAs":2138,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2139,"location":2140,"areaServed":2150},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2141,2144,2147],{"@type":146,"name":147,"geo":2142,"address":2143,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2145,"address":2146,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2148,"address":2149},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2151,2152,2153],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[190,191,192,193,194],[2161],{"href":197},[2163],{"href":200},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":214,"href":215,"templated":216},{"id":102,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":39,"parent":40,"meta":2182,"acf":2183,"head_links":2184,"resource_count":2185,"yoast_title":2186,"yoast_meta":2187,"yoast_json_ld":2206,"_links":2239},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? 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But with every new “PR disaster” comes a new opportunity to learn about what PR can, and what it can’t, do for your business. I discussed the latest ‘disaster’ […]\u003C\u002Fp>\n","\u002Fblog\u002Fpr-is-about-influencing-perceptions-but-perceptions-arent-only-influenced-by-pr\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FxQLRZKKt-050720211625513007_pr-disasters.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3836],{"name":3801,"image":3802},{"to":988,"name":20},{"type_key":3777,"title":3839,"excerpt":3840,"to":3841,"postedAt":3842,"readingTime":3809,"image":3843,"authors":3844,"category":3846},"How to Have “Quick” PR Ideas","\u003Cp>There are few things more frustrating for a PR professional than being asked to ‘come up with a quick idea’. The concept that ideas are simply pulled from nowhere is frankly ludicrous, and actually devalues the creative process. That’s not to say that you can’t have ideas quickly. Far from it. It’s totally possible to […]\u003C\u002Fp>\n","\u002Fblog\u002Fquick-pr-ideas\u002F","2022-02-07T16:48:26","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FL5Y36o7u-050720211625513345_quick-pr-ideas.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3845],{"name":3801,"image":3802},{"to":988,"name":20},{"type_key":3777,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":105,"image":3852,"authors":3853,"category":3855},"CommsCon 2018 – Peter Heneghan – How to avoid ‘zombified’ content in the viral landscape","\u003Cp>LADbible’s Head of Comms, Peter Heneghan discussed how we can avoid ‘zombified’ content and also how PRs can best work with large social publishers like LADbible. Some quick intro points included telling the audience that Joyride is LADbible’s in-house agency and they’ve won the Cannes Lion Grand Prix for PR and are now reaching more […]\u003C\u002Fp>\n","\u002Fblog\u002Fcommscon-2018-peter-henigan-avoid-zombified-content-viral-landscape\u002F","2022-02-07T16:48:27","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FWaZ3UPo6-050720211625514240_daniel-jensen-354568-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3854],{"name":3801,"image":3802},{"to":988,"name":20},{"type_key":3777,"title":3857,"excerpt":3858,"to":3859,"postedAt":3851,"readingTime":2358,"image":6,"authors":3860,"category":3861},"CommsCon 2018 – HEADLINE KEYNOTE – Sir Craig Oliver","\u003Cp>Sir Craig Oliver is currently senior managing director at Teneo Blue Rubicon and former director of communications to David Cameron. During his time as director of comms at number ten, he faced a news revolution which transformed the way government was required to communicate. The news cycle moved beyond a 24\u002F7 media environment to one […]\u003C\u002Fp>\n","\u002Fblog\u002Fcommscon-2018-headline-keynote-sir-craig-oliver\u002F",[],{"to":988,"name":20},{"type_key":3777,"title":3863,"excerpt":3864,"to":3865,"postedAt":3851,"readingTime":2691,"image":6,"authors":3866,"category":3867},"CommsCon 2018 – What journalists want – discussion panel","\u003Cp>The final panel discussion to close CommsCon included an open discussion with a variety of high level journalists. According to Cision, journalists today are producing more content than ever before and the number of social influencers increases every day. However, there exist fewer journalists which means they’re busier than they’ve ever been. This means as […]\u003C\u002Fp>\n","\u002Fblog\u002Fcommscon-2018-journalists-want-discussion-panel\u002F",[],{"to":988,"name":20},{"type_key":3777,"title":3869,"excerpt":3870,"to":3871,"postedAt":3851,"readingTime":44,"image":3872,"authors":3873,"category":3875},"CommsCon 2018 – Crisis Killers: Reputation Management Masterclass","\u003Cp>This talk consisted of three key speakers discussing crisis management in their respective industries. We had insights from Fergus Campbell, Head of Comms at Gumtree, Jenny Packwood, Head of brand engagement at KFC UK\u002FIE and then Ed O’Brien, MD crisis management at Teneo Blue Rubicon. Fergus and Gumtree Fergus discussed how he tackled Gumtree’s ‘death […]\u003C\u002Fp>\n","\u002Fblog\u002Fcommscon-2018-crisis-killers-reputation-management-masterclass\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F4ba1YFHh-050720211625514344_crisis-comms-2018-sos-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3874],{"name":3801,"image":3802},{"to":988,"name":20},{"type_key":3777,"title":3877,"excerpt":3878,"to":3879,"postedAt":3851,"readingTime":3809,"image":3880,"authors":3881,"category":3883},"Freedom of Information (FOI) requests for digital PR and link building","\u003Cp>You’ve more than likely heard of the power of Freedom of Information (FOI) requests at a conference, in a webinar or on Twitter. But it usually ends there. Perhaps you’ll be told it’s the key to link building success, or it’s the very location of the digital PR holy grail. This can be a daunting […]\u003C\u002Fp>\n","\u002Fblog\u002Ffreedom-information-foi-requests-digital-pr-link-building\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F8xR2vUVl-050720211625514888_looking-for-information-and-adventure-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3882],{"name":3801,"image":3802},{"to":988,"name":20},{"type_key":3777,"title":3885,"excerpt":3886,"to":3887,"postedAt":3851,"readingTime":2358,"image":6,"authors":3888,"category":3890},"Brighton SEO – Ways to to definitely get links for your business","\u003Cp>Charlie Marchant gave her talk on how SMEs can gain links across multiple different sectors, especially notoriously difficult ones such as gambling and e-cigarettes. The strategies she discussed included small business features and interviews, data outreach using YouGov and Google surveys, media and news jumping, influencer marketing and blogger outreach, and flick photo links. All the […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-ways-definitely-get-links-business\u002F",[3889],{"name":3801,"image":3802},{"to":988,"name":20},{"type_key":3777,"title":3892,"excerpt":3893,"to":3894,"postedAt":3851,"readingTime":1763,"image":3895,"authors":3896,"category":3898},"How to Pitch An Article: A Beginners’ Guide","\u003Cp>Ranking highly in the search engine results pages (SERPs) comes down to a mix of on-page and off-page factors. The former is what most people think of when Search Engine Optimisation (SEO) is mentioned – optimising title tags and meta descriptions, using the page’s target keywords in the copy and making sure the site’s overall […]\u003C\u002Fp>\n","\u002Fblog\u002Fpitch-article-beginners-guide\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FPr130qY2-050720211625516015_computer-3368242_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3897],{"name":3801,"image":3802},{"to":221,"name":222},{"type_key":3777,"title":3900,"excerpt":3901,"to":3902,"postedAt":3851,"readingTime":2691,"image":3903,"authors":3904,"category":3906},"Are You Ready for Digital PR? Key Questions Your SEOs Need to Answer First","\u003Cp>Digital PR is awesome. OK, so I’m a little biased on this. But genuinely, there are very few other disciplines which can claim to help alter perceptions in quite such a tangible (and therefore valuable) way. And hey, that’s probably what makes it so popular! Digital PR is cool. It’s sexy. It’s that perfect combination […]\u003C\u002Fp>\n","\u002Fblog\u002Fready-digital-pr\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUswEjpz2-050720211625516538_fork_in_the_road.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3905],{"name":3801,"image":3802},{"to":988,"name":20},{"type_key":3777,"title":3908,"excerpt":3909,"to":3910,"postedAt":3911,"readingTime":105,"image":3912,"authors":3913,"category":3915},"Outreach Conference 2018: True Grit – How to Build an Outreach Team that Delivers – Lisa Myers","\u003Cp>Returning to the stage again this year was Lisa Myers, founder and CEO of Verve Search, who delivered her talk ‘True Grit – How to Build an Outreach Team that Delivers’. I really enjoyed Lisa’s talk at the inaugural Outreach Conference last year, where she spoke about how a big part of outreach success is down to mindset. […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-conference-2018-true-grit-build-outreach-team-delivers\u002F","2022-02-07T16:48:29","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY2eEKnkK-050720211625519375_IMG_4439.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3914],{"name":3801,"image":3802},{"to":988,"name":20},{"type_key":3777,"title":3917,"excerpt":3918,"to":3919,"postedAt":3911,"readingTime":44,"image":3920,"authors":3921,"category":3923},"LinkScore: Measuring the Value of a Link – OutREACH 2018","\u003Cp>The burning passion we all share, says James, is metrics. Let’s start with one link, he says. His campaign achieved one link from The Guardian, and 32 from other sites around the web. Which link, he asks, is worth more? And which way that we report links makes either look better? There are plenty of websites […]\u003C\u002Fp>\n","\u002Fblog\u002Flinkscore\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FopZfY5z9-050720211625519375_linkscore-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3922],{"name":3801,"image":3802},{"to":988,"name":20},"131","8",{"category":986,"collection":29},{"title":994,"script":3928,"meta":3970,"link":3985},[3929],{"type":3930,"key":3931,"innerHTML":3932},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3933},[3934,3944,3948,3952],{"@type":3935,"@id":2732,"url":2732,"name":3937,"isPartOf":3938,"datePublished":3939,"dateModified":3940,"description":3941,"breadcrumb":3942,"inLanguage":96},[3936,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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