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We hope to be able to tackle the barriers currently in place to drive a representative workforce for the future.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Through this area on our site, we hope to educate readers on the importance of representation in tech and raise awareness of the issues faced by underrepresented communities. We aim to provide a platform to allow minority groups to share their views and experiences and to be heard. Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":212,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2096,2097,2099,2100,2102,2103,2104,2105,2106,2107,2108,2109,2110,2111,2112,2113,2115,2117],{"property":48,"content":2094},{"property":227,"content":2098},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2101},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2094},{"property":236,"content":2098},{"property":64,"content":2101},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2114,"content":2094},"twitter:title",{"property":2116,"content":2098},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2119},[2120,2125,2129,2133],{"@type":90,"@id":2121,"url":2121,"name":2094,"isPartOf":2122,"description":2098,"breadcrumb":2123,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2124},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2124,"itemListElement":2126},[2127,2128],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2089},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2130,"inLanguage":110,"potentialAction":2131},{"@id":109},{"@type":112,"target":2132,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2134,"image":125,"sameAs":2135,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2136,"location":2137,"areaServed":2147},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2138,2141,2144],{"@type":146,"name":147,"geo":2139,"address":2140,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2142,"address":2143,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2145,"address":2146},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2148,2149,2150],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2152,"collection":2157,"about":2159,"wp:post_type":2161,"curies":2172},[2153],{"href":2154,"targetHints":2155},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2156},[190],[2158],{"href":193},[2160],{"href":196},[2162,2164,2166,2168,2170],{"href":2163},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2165},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2173],{"name":210,"href":211,"templated":212},{"id":102,"count":2175,"description":2176,"link":2177,"name":1533,"slug":2178,"taxonomy":39,"parent":40,"meta":2179,"acf":2180,"head_links":2181,"resource_count":2182,"yoast_title":2183,"yoast_meta":2184,"yoast_json_ld":2203,"_links":2236},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? 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There’s loads of information out there for you to digest in detail – I recommend checking out Google’s own blog post on the […]\u003C\u002Fp>\n","\u002Fblog\u002Flink-attribute-update\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FFj7eZ5Si-050720211625508924_link-attributes.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3842],{"name":3782,"image":3783},{"to":984,"name":20},{"type_key":3774,"title":3845,"excerpt":3846,"to":3847,"postedAt":3848,"readingTime":989,"image":3849,"authors":3850,"category":3851},"Ask the experts: what’s changed in the evolution of Digital PR?","\u003Cp>As we’ve experienced the dominance of technology in lifestyle over the last few decades, digital industries have grown from mere underdogs into the most profitable industries globally. Within this, we’ve seen the rise of entirely new disciplines that initially weren’t even a twinkle in Larry Page’s eye, but today provide the livelihood for everyone in […]\u003C\u002Fp>\n","\u002Fblog\u002Fask-the-experts-whats-changed-in-the-evolution-of-digital-pr\u002F","2025-07-04T09:40:31","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F0mHMNcSe-050720211625509313_womenwithphone.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":984,"name":20},{"type_key":3774,"title":3853,"excerpt":3854,"to":3855,"postedAt":3831,"readingTime":3856,"image":3857,"authors":3858,"category":3860},"Google’s John Mueller: No Reason to Nofollow Outbound Links – Impact for PR\u002FPress","\u003Cp>Google’s spokesperson John Mueller has confirmed during a Webmaster Central Hangout that there is no benefit to publications using the nofollow attribute on outbound links. This means that publications who apply the nofollow tag – including many of the red top and national newspapers – needn’t be doing so as not only is there no benefit to […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogles-john-mueller-no-reason-to-nofollow-outbound-links-impact-for-pr-press\u002F",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FicemcbA0-050720211625509319_nofollow-links-press.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3859],{"name":3782,"image":3783},{"to":984,"name":20},{"type_key":3774,"title":3862,"excerpt":3863,"to":3864,"postedAt":3831,"readingTime":311,"image":3865,"authors":3866,"category":3868},"Brighton SEO: How to Get More From Digital PR – Laura Hampton","\u003Cp>Digital PR is an evolving discipline. Over the years, we’ve developed from link builders to more rounded PRs and broader marketers. Yet more often than not, the way we see digital PR being judged revolves around links and the traditionally SEO based metrics from which our discipline was born. You’ll find my slides from my […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-pr-brighton-seo\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FYuxj3gcx-050720211625510045_brighton-seo-laura-hampton-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3867],{"name":3782,"image":3783},{"to":984,"name":20},{"type_key":3774,"title":3870,"excerpt":3871,"to":3872,"postedAt":3873,"readingTime":3856,"image":3874,"authors":3875,"category":3876},"How to use data to create the best PR news hooks","\u003Cp>When we talk about the main differences between ‘digital PR’ and ‘traditional PR’ the common talking points usually refer to the processes of linkbuilding, campaign ideation and the varying metrics (think DR v AVE or referral traffic v ‘reach’) used to demonstrate the value of links and mentions to clients. However, despite the many differences […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-use-data-to-create-the-best-pr-news-hooks\u002F","2022-02-07T16:48:22","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fe6gwwWVg-050720211625510225_Data-Newshook.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":984,"name":20},{"type_key":3774,"title":3878,"excerpt":3879,"to":3880,"postedAt":3873,"readingTime":3856,"image":3881,"authors":3882,"category":3884},"Affiliate links and digital PR: What’s going on?","\u003Cp>I was recently reviewing coverage for a client who was featured in The S*n when I noticed the use of affiliate codes from AWIN, an affiliate partnership site. Now, this isn’t some thinly veiled flex about my digital PR skills, it genuinely sparked a thought in my head: was this coverage made possible because the […]\u003C\u002Fp>\n","\u002Fblog\u002Faffiliate-links-and-digital-pr\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjjuNHQBS-050720211625511622_adults-aerial-barbecue-1260310-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3883],{"name":3782,"image":3783},{"to":984,"name":20},{"type_key":3774,"title":3886,"excerpt":3887,"to":3888,"postedAt":3873,"readingTime":3856,"image":3889,"authors":3890,"category":3891},"Purpose-Driven Charity PR: How Not-For-Profits Are Leading The Way","\u003Cp>PR is a valuable channel for any business looking to build awareness – and charities are no different. The origins of PR lie with Edward Bernays, the nephew of Freud, who was really interested both in psychology and in advertising. Working in the cigarette industry, he was the first to create a PR campaign with […]\u003C\u002Fp>\n","\u002Fblog\u002Fpurpose-driven-charity-pr\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FqsmwQzAD-050720211625511665_charity-pr.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":984,"name":20},{"type_key":3774,"title":3893,"excerpt":3894,"to":3895,"postedAt":3873,"readingTime":44,"image":3896,"authors":3897,"category":3899},"OutREACH 2019 – How to Perfect your Email Pitch  – Sian Elvin","\u003Cp>We all know the struggles of capturing the attention of journalists that receive hundreds of press releases every single day. As PRs we are often known by many reporters and editors for clogging up their inboxes with spammy, poorly written press releases and features. No doubt this is still the case, but only when it’s […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-2019-how-to-perfect-your-email-pitch-sian-elvin\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FqApbpcCz-050720211625511682_aerial-blog-blogger-990819.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3898],{"name":3782,"image":3783},{"to":984,"name":20},{"type_key":3774,"title":3901,"excerpt":3902,"to":3903,"postedAt":3873,"readingTime":1248,"image":3904,"authors":3905,"category":3907},"outREACH Conference 2019: Getting the Biggest Linking Coverage in the Hardest Markets – James Finlayson","\u003Cp>James starts his presentation with a shameless flex from Verve and their coverage across five thousand links and you know what, I don’t blame him. There are some absolute bangers in there and it’s great to see some lovely digital PR examples such as the Lens store gigapixel 24 hours in London. James is discussing […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-conference-2019-getting-the-biggest-linking-coverage-in-the-hardest-markets-james-finlayson\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FZdRbgzFE-050720211625511734_simon-migaj-421505-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3906],{"name":3782,"image":3783},{"to":984,"name":20},{"type_key":3774,"title":3909,"excerpt":3910,"to":3911,"postedAt":3873,"readingTime":1248,"image":3912,"authors":3913,"category":3915},"Making headlines: Using Data to Supercharge your Outreach Efforts – Outreach Conf","\u003Cp>We often rely on our gut instinct as PRs to influence the way we work, from the types of campaigns to launch dates to language of outreach. And the reason we rely on guy feel, says Shannon McGuirk from Aira, is that it’s a nerve wracking time. We’ve worked on the campaign for months, we’re […]\u003C\u002Fp>\n","\u002Fblog\u002Fusing-data-in-outreach-conference\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FDLaxS5AK-050720211625511743_IMG_6755-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3914],{"name":3782,"image":3783},{"to":984,"name":20},{"type_key":3774,"title":3917,"excerpt":3918,"to":3919,"postedAt":3920,"readingTime":1760,"image":3921,"authors":3922,"category":3924},"OutREACH 2019 –  The Power of Language in the Clickbait Age – Kim Bjornquist","\u003Cp>The first talk of the morning is from Kim Bjornquist on The Power of Language in the Clickbait Age. According to the conference agenda, the talk is going to cover the following:   Why do content marketing campaigns fail? According to a recent study, a combination of too little time, and ‘bad’ writing might be […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-2019-the-power-of-language-in-the-clickbait-age-kim-bjornquist\u002F","2022-02-22T09:48:43","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FSbj2m0G8-050720211625511790_blahlblahblaj.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3923],{"name":3782,"image":3783},{"to":984,"name":20},"131","8",{"category":982,"collection":29},{"title":990,"script":3929,"meta":3971,"link":3986},[3930],{"type":3931,"key":3932,"innerHTML":3933},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3934},[3935,3945,3949,3953],{"@type":3936,"@id":2729,"url":2729,"name":3938,"isPartOf":3939,"datePublished":3940,"dateModified":3941,"description":3942,"breadcrumb":3943,"inLanguage":96},[3937,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. At Impression, we are always keeping up to date and discussing the latest trends",{"@id":3944},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F#breadcrumb",{"@type":98,"@id":3944,"itemListElement":3946},[3947,3948],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":19},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":3950,"inLanguage":110,"potentialAction":3951},{"@id":109},{"@type":112,"target":3952,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":3954,"image":125,"sameAs":3955,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":3956,"location":3957,"areaServed":3967},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[3958,3961,3964],{"@type":146,"name":147,"geo":3959,"address":3960,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":3962,"address":3963,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":3965,"address":3966},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[3968,3969,3970],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},[3972,3973,3974,3975,3976,3977,3978,3979,3980,3981,3982,3983,3984,3985],{"name":227,"content":994},{"name":50,"content":51},{"property":56,"content":110},{"property":59,"content":60},{"property":62,"content":990},{"property":236,"content":994},{"property":64,"content":997},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"name":81,"content":82},{"name":84,"content":85},[]]