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We hope to be able to tackle the barriers currently in place to drive a representative workforce for the future.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Through this area on our site, we hope to educate readers on the importance of representation in tech and raise awareness of the issues faced by underrepresented communities. We aim to provide a platform to allow minority groups to share their views and experiences and to be heard. 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[…]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-public-relations-award-at-the-drum-recommends-awards-for-marketing-and-advertising\u002F","2022-02-07T16:48:13","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625502754_jason-dent-WNVGLwGMCAg-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3780],{"name":3781,"image":3782},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":984,"name":20},{"type_key":3773,"title":3785,"excerpt":3786,"to":3787,"postedAt":3777,"readingTime":730,"image":3788,"authors":3789,"category":3793},"BrightonSEO: Our Round Up from March 2021","\u003Cp>BrightonSEO has come and gone once more with one of its best sets of talks yet. It was the second online-only conference due to the COVID-19 pandemic and a group of the Impression team attended a variety of talks. 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But while digital PR is often viewed as one of the most exciting parts of a marketing plan, like all marketing disciplines, it still requires clear planning and preparation to get the highest possible return on your investment. […]\u003C\u002Fp>\n","\u002Fblog\u002Flayering-in-digital-pr-how-to-set-fair-kpis-and-drive-greater-returns-for-your-business\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fri8vp0aQ-050720211625504250_digital-pr-strategy-layering.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3837],{"name":3817,"image":3818},{"to":984,"name":20},{"type_key":3773,"title":3840,"excerpt":3841,"to":3842,"postedAt":3824,"readingTime":102,"image":3843,"authors":3844,"category":3846},"Maximising Digital PR Success Through Clear KPIs and Fair Expectations (Sheffield DM)","\u003Cp>Many thanks to everyone who joined me for the online Sheffield DM conference, bringing together a range of minds from the world of digital marketing to share tips, advice and inspiration. During my talk, I shared some of the things that inspire me most as a digital PR specialist; here’s that full list, with links, […]\u003C\u002Fp>\n","\u002Fblog\u002Fmaximising-digital-pr-success-sheffield-dm\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fy1Aa7tnu-050720211625504295_sheffield-dm.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3845],{"name":3817,"image":3818},{"to":984,"name":20},{"type_key":3773,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":44,"image":3852,"authors":3853,"category":3857},"REVEALED: New Study Shows Your Idea Has Probably Been Done Before","\u003Cp>It’s crushing when you have an idea for a campaign and think you’ve hit the jackpot, until you have a quick Google and realise it was done about six months ago AND it was successful.  Subconsciously you might have seen it and that’s how you got to the idea you have now, that’s one reason, […]\u003C\u002Fp>\n","\u002Fblog\u002Frevealed-new-study-shows-your-idea-has-probably-been-done-before\u002F","2022-02-07T16:48:16","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F2a587ucg-050720211625504302_light-bulbs-1125016_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3854],{"name":3855,"image":3856},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":984,"name":20},{"type_key":3773,"title":3859,"excerpt":3860,"to":3861,"postedAt":3851,"readingTime":730,"image":3862,"authors":3863,"category":3865},"Instagram tips for business: how to boost your marketing and PR","\u003Cp>I’m probably right in assuming here that in some way, shape or form, COVID-19 has had an effect on the way you run your business and communicate with your staff and customers. We are no exception – our whole team has been working remotely since lockdown began. The issues faced will vary from company to […]\u003C\u002Fp>\n","\u002Fblog\u002Finstagram-tips-for-business\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504311_luke-chesser-CxBx_J3yp9g-unsplash-2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3864],{"name":3817,"image":3818},{"to":898,"name":899},{"type_key":3773,"title":3867,"excerpt":3868,"to":3869,"postedAt":3851,"readingTime":3870,"image":3871,"authors":3872,"category":3874},"Advanced Search Operators for Digital PRs","\u003Cp>Digital PRs need a really broad set of skills to enable them to create compelling stories, pitch them to the right people and land placements that positive affect their clients’ and their own web presence. One of the most simple of those skills – but one that’s hugely powerful – is the ability to use […]\u003C\u002Fp>\n","\u002Fblog\u002Fadvanced-search-operators-for-digital-prs\u002F",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5qUYHBXC-050720211625504344_advanced-search-queries-pr.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3873],{"name":3817,"image":3818},{"to":984,"name":20},{"type_key":3773,"title":3876,"excerpt":3877,"to":3878,"postedAt":3851,"readingTime":311,"image":3879,"authors":3880,"category":3882},"How to encourage journalists to include links when using your story","\u003Cp>We ran a webinar earlier this week (catch the full video here!), during the course of which I highlighted the importance of gaining links to your website in order to build its perceived authority and relevance on the web. In short, links can be considered like votes for your site, where the sites with the […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-encourage-journalists-to-include-links-when-using-your-story\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FsOsjftXH-050720211625504384_pr-links.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3881],{"name":3817,"image":3818},{"to":984,"name":20},{"type_key":3773,"title":3884,"excerpt":3885,"to":3886,"postedAt":3887,"readingTime":1247,"image":3888,"authors":3889,"category":3891},"Link Intersecting For Digital PR: A Source Of Inspiration","\u003Cp>I didn’t want to include the C word in this blog post (not that one) but, I’ll say it once and get it out of the way, if you’re struggling for inspiration and ideas have run dry, if Coronavirus is getting in the way of your campaigns and you need to adapt, why not use […]\u003C\u002Fp>\n","\u002Fblog\u002Flink-intersecting-for-digital-pr-a-source-of-inspiration\u002F","2022-02-07T16:48:17","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FgPI5JvUN-050720211625504630_chain-690088_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3890],{"name":3855,"image":3856},{"to":984,"name":20},{"type_key":3773,"title":3893,"excerpt":3894,"to":3895,"postedAt":3887,"readingTime":1759,"image":3896,"authors":3897,"category":3898},"Ask the experts: how can PRs adapt to the coronavirus landscape?","\u003Cp>No surprises that coronavirus is dominating conversation at the moment. I’m a bit pissed off that I’m contributing to it, but after 10 straight days in isolation I don’t know what else I’m going to talk about. Just looking through the trending tool over the last 12 hours on Buzzsumo, every article in the world […]\u003C\u002Fp>\n","\u002Fblog\u002Fask-the-experts-how-can-prs-adapt-to-the-coronavirus-landscape\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fjzlip1a0-050720211625504656_wp1822725.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":478,"name":479},{"type_key":3773,"title":3900,"excerpt":3901,"to":3902,"postedAt":3903,"readingTime":1580,"image":3904,"authors":3905,"category":3907},"Dream Job Campaigns for Digital PR: How to Get More Value","\u003Cp>There’s been a lot of chat about dream job campaigns in digital PR circles of late. Inspired by a tweet from the good folks over at JBH Agency, discussion has continued on Twitter about whether the creation of ‘dream jobs’ as a method of gaining PR coverage is super cool or totally naff. My intention here […]\u003C\u002Fp>\n","\u002Fblog\u002Fdream-job-campaigns-for-digital-pr-how-to-get-more-value\u002F","2024-09-30T09:50:01","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FM1EokPy8-050720211625504705_dream-job-pr-campaign.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3906],{"name":3817,"image":3818},{"to":984,"name":20},{"type_key":3773,"title":3909,"excerpt":3910,"to":3911,"postedAt":3912,"readingTime":3870,"image":3913,"authors":3914,"category":3916},"Love Island: how influencers influence our daily search habits","\u003Cp>With the first winter series of Love Island kicking off this week, it is fair to say that many of us here at Impression are already hooked. We like to pretend we watch it to keep up with PR trends and news, but in reality, Love Island has become an integrated part of our culture. […]\u003C\u002Fp>\n","\u002Fblog\u002Flove-island-how-influencers-influence-our-daily-search-habits\u002F","2022-02-07T16:48:18","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FXx1l5bhQ-050720211625506278_Screen-Shot-2020-01-15-at-18.53.18.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3915],{"name":3817,"image":3818},{"to":984,"name":20},{"type_key":3773,"title":3918,"excerpt":3919,"to":3920,"postedAt":3921,"readingTime":2687,"image":3922,"authors":3923,"category":3924},"Creating news for your digital PR clients in 2020: The questions you should be asking","\u003Cp>Happy New Year to all you SEOs and digital PRs out there. If you have any new clients kicking off this month and need some help with some potential “quick win” ideas then please read on… One of the main conversations I (and I’m sure many others) have dreaded over the past six years since […]\u003C\u002Fp>\n","\u002Fblog\u002Fcreating-news-for-your-digital-pr-clients-in-2020-the-questions-you-should-be-asking\u002F","2022-02-07T16:48:19","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FRUsbdaOL-050720211625506292_man-reading-newspaper-while-sitting-near-table-with-935979.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":984,"name":20},{"type_key":3773,"title":3926,"excerpt":3927,"to":3928,"postedAt":3921,"readingTime":3870,"image":3929,"authors":3930,"category":3931},"Pressworthiness: how to get the sixth sense of the media","\u003Cp>Something that’s talked about a lot in the industry is “pressworthiness” – a concept that seemingly comes naturally to those of us that have been fortunate enough to spend the last decade-ish in PR agencies and press offices. However, those fresher to PR or dabbling in link-building for SEO purposes may become frustrated when their […]\u003C\u002Fp>\n","\u002Fblog\u002Fpressworthiness-how-to-get-the-sixth-sense-of-the-media\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FXwkMp5A8-050720211625506300_nofollow-links-press.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":984,"name":20},"131","8",{"category":982,"collection":29},{"title":990,"script":3936,"meta":3978,"link":3993},[3937],{"type":3938,"key":3939,"innerHTML":3940},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3941},[3942,3952,3956,3960],{"@type":3943,"@id":2728,"url":2728,"name":3945,"isPartOf":3946,"datePublished":3947,"dateModified":3948,"description":3949,"breadcrumb":3950,"inLanguage":96},[3944,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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