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We hope to be able to tackle the barriers currently in place to drive a representative workforce for the future.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Through this area on our site, we hope to educate readers on the importance of representation in tech and raise awareness of the issues faced by underrepresented communities. We aim to provide a platform to allow minority groups to share their views and experiences and to be heard. Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":212,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2095,2096,2098,2099,2101,2102,2103,2104,2105,2106,2107,2108,2109,2110,2111,2112,2114,2116],{"property":48,"content":2093},{"property":227,"content":2097},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2100},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2093},{"property":236,"content":2097},{"property":64,"content":2100},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2113,"content":2093},"twitter:title",{"property":2115,"content":2097},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2118},[2119,2124,2128,2132],{"@type":90,"@id":2120,"url":2120,"name":2093,"isPartOf":2121,"description":2097,"breadcrumb":2122,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2123},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2123,"itemListElement":2125},[2126,2127],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2088},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2129,"inLanguage":110,"potentialAction":2130},{"@id":109},{"@type":112,"target":2131,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2133,"image":125,"sameAs":2134,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2135,"location":2136,"areaServed":2146},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2137,2140,2143],{"@type":146,"name":147,"geo":2138,"address":2139,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2141,"address":2142,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2144,"address":2145},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2147,2148,2149],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2151,"collection":2156,"about":2158,"wp:post_type":2160,"curies":2171},[2152],{"href":2153,"targetHints":2154},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2155},[190],[2157],{"href":193},[2159],{"href":196},[2161,2163,2165,2167,2169],{"href":2162},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2164},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2172],{"name":210,"href":211,"templated":212},{"id":102,"count":2174,"description":2175,"link":2176,"name":1532,"slug":2177,"taxonomy":39,"parent":40,"meta":2178,"acf":2179,"head_links":2180,"resource_count":215,"yoast_title":2181,"yoast_meta":2182,"yoast_json_ld":2201,"_links":2234},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? 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To be shortlisted is a brilliant acknowledgment of the talented people […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-four-times-in-the-drum-awards\u002F","2025-10-15T08:40:13","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fflorian-cordier-E6R0Kn8TKQg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3844],{"name":3845,"image":3846},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":898,"name":899},{"type_key":3770,"title":3849,"excerpt":3850,"to":3851,"postedAt":3852,"readingTime":105,"image":3853,"authors":3854,"category":3856},"Impression hires first Head of PR and Social","\u003Cp>We’re delighted to welcome Hannah Craig to Impression! Hannah brings more than a decade’s experience across integrated PR, influencer engagement and social strategies. Prior to joining Impression, she founded the northern division of The PHA Group, establishing and leading teams across Leeds and Manchester. Other previous roles include Group Account Director at creative agency Finn […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-hires-first-head-of-pr-and-social\u002F","2025-09-02T12:47:26","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Fgetty-images-yd9ussBXoT4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3855],{"name":3845,"image":3846},{"to":984,"name":20},{"type_key":3770,"title":3858,"excerpt":3859,"to":3860,"postedAt":3861,"readingTime":2353,"image":3862,"authors":3863,"category":3870},"Search in the AI Era: Optimising for Google AI Overviews & LLMs [Video]","\u003Cp>Navigating the AI era requires a new approach to search engine optimisation (SEO). In this video, join marketing experts Charlie Norledge and Lauren Henley as they break down how to show up and stay relevant in a world dominated by Google’s AI Overviews and Large Language Models (LLMs) such as ChatGPT. What you’ll learn: Transcript […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-in-the-ai-era-optimising-for-google-ai-overviews-llms-video\u002F","2026-04-28T13:08:54","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F03_showing-up-in-the-AI-era-optimising-for-googles-AI-overviews-LLMs-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3864,3867],{"name":3865,"image":3866},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3868,"image":3869},"Lauren","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FLauren-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":36,"name":37},{"type_key":3770,"title":3872,"excerpt":3873,"to":3874,"postedAt":3875,"readingTime":2259,"image":3876,"authors":3877,"category":3888},"A Strategic Guide to Brand Measurement","\u003Cp>Whilst measuring the impact of performance marketing comes with its own challenges, mostly due to privacy and technological pressures, understanding the true impact of brand investment has been notoriously difficult to measure. The importance of an integrated approach across the customer journey is well researched, with brand activation vital to overcoming the performance plateau. Research […]\u003C\u002Fp>\n","\u002Fblog\u002Fstrategic-guide-to-brand-measurement\u002F","2025-07-16T17:37:43","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fmarkus-spiske-pwpVGQ-A5qI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3878,3881,3884,3885],{"name":3879,"image":3880},"Abbie Hare","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3882,"image":3883},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3868,"image":3869},{"name":3886,"image":3887},"Greg Holland","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":898,"name":899},{"type_key":3770,"title":3890,"excerpt":3891,"to":3892,"postedAt":3893,"readingTime":105,"image":3894,"authors":3895,"category":3899},"Building effective PR strategies ‘BRIC’ by ‘BRIC’","\u003Cp>At Impression, all of our PR strategies are developed off the back of our B.R.I.C framework.  BRIC is a process designed to understand our client’s business through to the customer, their motivations and challenges, through data. The process ensures we can hold our ideas to account, ensure their relevance and build effective customer personas, to […]\u003C\u002Fp>\n","\u002Fblog\u002Fbric-pr-strategies\u002F","2025-02-28T10:33:50","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fgetty-images-RyEfgNzyNT0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3896],{"name":3897,"image":3898},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":984,"name":20},{"type_key":3770,"title":3901,"excerpt":3902,"to":3903,"postedAt":3904,"readingTime":311,"image":3905,"authors":3906,"category":3908},"Traditional PR vs Digital PR: The key differences and why it’s important","\u003Cp>When approached with a brief for ‘traditional PR’, ‘brand PR’ or ‘Digital PR’, the process we undergo is largely the same… PR fundamentally, is PR, the development of the strategy and the approach are all rooted in creating news and stories that travel across the media.  The purpose of this guide is to outline what […]\u003C\u002Fp>\n","\u002Fblog\u002Ftraditional-pr-vs-digital-pr-whats-difference-whats-point\u002F","2025-02-20T12:06:01","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FoOJHByww-050720211625519423_flipboard-650225-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3907],{"name":3897,"image":3898},{"to":984,"name":20},{"type_key":3770,"title":3910,"excerpt":3911,"to":3912,"postedAt":3913,"readingTime":2353,"image":3914,"authors":3915,"category":3918},"Measurement in Digital PR and Link Building","\u003Cp>When measuring the performance of digital PR, one common go-to metric is the number of links achieved. Brands may see this as the quintessential KPI that must be included in any campaign. However, we will cover why you should consider a variety of metrics when measuring the success of your digital PR campaigns, rather than […]\u003C\u002Fp>\n","\u002Fblog\u002Fmeasurement-in-digital-pr-and-link-building\u002F","2025-02-11T17:05:24","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fmeasurment-in-digital-pr-blog-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=254%2C159%2C1564%2C1564&w=640",[3916,3917],{"name":3845,"image":3846},{"name":3897,"image":3898},{"to":984,"name":20},{"type_key":3770,"title":3920,"excerpt":3921,"to":3922,"postedAt":3923,"readingTime":1759,"image":3924,"authors":3925,"category":3930},"ComplE-E-A-T: A framework to unite SEO and CRO strategy","\u003Cp>Historically, getting SEO and CRO teams to align on strategy and agree on the needs of a website has been challenging for marketing and product teams alike. This is despite both of their motivations requiring user-centricity. SEO tactics can easily sway towards influencing search engines only to build organic visibility, losing sight of user needs […]\u003C\u002Fp>\n","\u002Fblog\u002Fcomple-e-a-t-a-framework\u002F","2026-07-07T13:37:39","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002Fakira-hojo-cI-Ctf3PRPs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C1200%2C2400%2C2400&w=640",[3926,3927],{"name":3897,"image":3898},{"name":3928,"image":3929},"Isabel Nunez-Lopez","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FIsabel-Nunez-Lopez.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":645,"name":646},{"type_key":3770,"title":3932,"excerpt":3933,"to":3934,"postedAt":3935,"readingTime":2353,"image":3936,"authors":3937,"category":3939},"4 Digital PR tips for Black Friday","\u003Cp>Black Friday is one of those key dates that every PR and marketer worth their salt will be prepared for well in advance of the actual date. So, truth be told, if you haven’t started thinking about your own digital PR strategy for Black Friday 2024, you’re on the back foot. But given the pace […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-pr-for-black-friday\u002F","2024-11-14T14:37:54","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FD6Xq1Wo8-050720211625503719_black-friday-pr.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3938],{"name":3897,"image":3898},{"to":305,"name":306},{"type_key":3770,"title":3941,"excerpt":3942,"to":3943,"postedAt":3944,"readingTime":2353,"image":3945,"authors":3946,"category":3948},"Campaign Crunch #1: How we newsjacked Adele’s ‘30’ album to gain visibility for Funky Pigeon","\u003Cp>Campaign Crunch is a series from Impression’s Digital PR team that goes behind the scenes of our favourite campaigns. We chat with the creative minds behind the work to deep-dive into the idea, the execution and our key learnings.  In the first instalment of Campaign Crunch, we reveal our process for devising and delivering a […]\u003C\u002Fp>\n","\u002Fblog\u002Fcampaign-crunch-1-impression-and-funky-pigeon\u002F","2024-04-24T12:39:32","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FVTrp0MY8-campaign-crunch-1_featured-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3947],{"name":3778,"image":3779},{"to":984,"name":20},{"type_key":3770,"title":3950,"excerpt":3951,"to":3952,"postedAt":3953,"readingTime":3808,"image":3954,"authors":3955,"category":3957},"Managing affiliate partnerships through your Digital PR strategy","\u003Cp>“Yes, there’s a link… Oh it’s an affiliate”. A likely phrase uttered by Digital PR teams as the redirect chain flags when investigating the linked page.  But why is an affiliate link within coverage a point of frustration? Essentially an affiliate redirect on a link means there’s a redirect chain in place, the link often […]\u003C\u002Fp>\n","\u002Fblog\u002Fmanaging-affiliate-partnerships-through-your-digital-pr-strategy\u002F","2024-03-06T14:57:24","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002Fjonathan-velasquez-c1ZN57GfDB0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3956],{"name":3897,"image":3898},{"to":984,"name":20},{"type_key":3770,"title":3959,"excerpt":3960,"to":3961,"postedAt":3962,"readingTime":1248,"image":3963,"authors":3964,"category":3966},"How to use data to empower Digital PR strategies","\u003Cp>A well-researched digital PR strategy is essential to set your business up for success, and leveraging data can assist in establishing strong foundations. Putting together a long-term strategy can feel overwhelming; there is no one-size-fits-all approach in digital PR, however, by harnessing data you can ensure that you stay on the path for a relevant […]\u003C\u002Fp>\n","\u002Fblog\u002Fusing-data-to-empower-digital-pr-strategies\u002F","2024-02-26T16:57:28","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fmaximalfocus-HakTxidk36I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3965],{"name":3897,"image":3898},{"to":984,"name":20},{"type_key":3770,"title":3968,"excerpt":3969,"to":3970,"postedAt":3971,"readingTime":105,"image":3972,"authors":3973,"category":3975},"The crucial role of brand personalities and values in Digital PR","\u003Cp>Brand and personalities of brands are tricky concepts to dissect and understand, especially when they need to be understood and translated into singular service-level activity. As PRs, we are being challenged more and more on the relevance and alignment of our activity with the values and personality of brands, and rightly so. This demand to […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-personalities-and-values-in-digital-pr\u002F","2024-01-22T12:54:49","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fdaniel-kunz-Julh9dyJlDA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3974],{"name":3897,"image":3898},{"to":984,"name":20},{"type_key":3770,"title":3977,"excerpt":3978,"to":3979,"postedAt":3980,"readingTime":102,"image":3981,"authors":3982,"category":3984},"AvailableCar appoints Impression as its organic search partner","\u003Cp>Following a competitive three-way pitch, used car retailer AvailableCar has appointed Impression as its new organic search partner.  We’ll be helping increase organic growth to drive success in a hyper-competitive market, through technical SEO, on-page content and digital PR.  AvailableCar selected our agency based on our integrated approach to organic strategy, creative response to the […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-available-car-partnership\u002F","2024-01-18T13:07:59","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FavailableCar_featured-image-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3983],{"name":3845,"image":3846},{"to":984,"name":20},{"type_key":3770,"title":3986,"excerpt":3987,"to":3988,"postedAt":3989,"readingTime":2353,"image":3990,"authors":3991,"category":3993},"Captivating stakeholders: Winning Digital PR buy-in from C-suite","\u003Cp>Digital PR is a powerful tool to have in your marketing mix, with it embracing all of the core fundamentals and brand-building benefits of traditional PR, it leverages output to drive impact to your website.  But, it isn’t a direct revenue driver, as we see in paid channels and it is a long-term commitment. Being […]\u003C\u002Fp>\n","\u002Fblog\u002Fwinning-digital-pr-buy-in\u002F","2023-11-29T12:00:51","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fheadway-jfR5wu2hMI0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3992],{"name":3897,"image":3898},{"to":984,"name":20},{"type_key":3770,"title":3995,"excerpt":3996,"to":3997,"postedAt":3998,"readingTime":102,"image":3999,"authors":4000,"category":4002},"\u003Cstrong>Impression shortlisted for 8 UK Search Awards\u003C\u002Fstrong>","\u003Cp>It’s a challenging time for both brands and consumers right now so to be recognised for the hard work and effort put in by our teams and client partners feels especially rewarding.  The UK Search Awards celebrate the very best in Search across England, Ireland, Scotland and Wales. The accolades are industry-recognised and have been […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-8-times-2023-uk-search-awards\u002F","2023-10-23T07:28:22","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F10\u002Fpexels-karolina-grabowska-5725981.jpg",[4001],{"name":3845,"image":3846},{"to":984,"name":20},"131","8",{"category":982,"collection":29},{"title":990,"script":4007,"meta":4049,"link":4064},[4008],{"type":4009,"key":4010,"innerHTML":4011},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":4012},[4013,4023,4027,4031],{"@type":4014,"@id":2727,"url":2727,"name":4016,"isPartOf":4017,"datePublished":4018,"dateModified":4019,"description":4020,"breadcrumb":4021,"inLanguage":96},[4015,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. At Impression, we are always keeping up to date and discussing the latest trends",{"@id":4022},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F#breadcrumb",{"@type":98,"@id":4022,"itemListElement":4024},[4025,4026],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":19},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":4028,"inLanguage":110,"potentialAction":4029},{"@id":109},{"@type":112,"target":4030,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":4032,"image":125,"sameAs":4033,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":4034,"location":4035,"areaServed":4045},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[4036,4039,4042],{"@type":146,"name":147,"geo":4037,"address":4038,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":4040,"address":4041,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":4043,"address":4044},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[4046,4047,4048],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},[4050,4051,4052,4053,4054,4055,4056,4057,4058,4059,4060,4061,4062,4063],{"name":227,"content":994},{"name":50,"content":51},{"property":56,"content":110},{"property":59,"content":60},{"property":62,"content":990},{"property":236,"content":994},{"property":64,"content":997},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"name":81,"content":82},{"name":84,"content":85},[]]