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Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>\u003C\u002Fp>",[],[],[25,28],{"path":26,"name":27},"\u002F","Home",{"path":29,"name":19},null,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. 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With so much information around, how do you know where to start, and what will help your business grow the most?\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Our beginners' guides can help. Whether you're just starting in your digital career, you're looking to learn more about digital techniques as part of a broader marketing role, or you're a business owner who wants a better understanding of the online opportunities available, you'll find everything you need here.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fbeginners-guides\u002F","Beginners' Guides","beginners-guides",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Beginners' Guides to Digital Marketing | Impression",[229,230,233,234,236,237,238,239,241,242,243,244,245,246,247,248],{"property":48,"content":227},{"property":231,"content":232},"description","Looking to learn about digital marketing? 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Our digital marketing experts have created various blogs sharing useful tips to help you gear up to the big day.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Our recommendations consider a wide range of businesses and industries, so no matter what your goals are this Black Friday, you’ll find relevant advice that can be applied to your digital marketing strategy.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fblack-friday\u002F","Black Friday","black-friday",[],{"sub_title_override":6,"title_override":6,"hidden":216},[],7,"Black Friday Marketing Tips & Ideas 2024 - Impression",[318,319,321,322,324,325,326,327,328,329,330,331,332,333,334,335],{"property":48,"content":316},{"property":231,"content":320},"Preparing for Black Friday 2024? 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Through conversion rate optimisation techniques, including split testing, experiments and user analysis, our \u003Ca href=\"\u002Fblog\u002Fcategory\u002Fcro\u002F\">CRO agency\u003C\u002Fa> helps businesses to make more money from their existing audience.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fcro\u002F","CRO","cro",[],{"sub_title_override":6,"title_override":6},[],16,"CRO Blog | CRO Tips, Advice & Guides | Impression",[658,659,661,662,664,665,666,667,668,669,670,671,672,673,674,675],{"property":48,"content":656},{"property":231,"content":660},"Keeping up to date with the latest CRO trends, strategies, and industry announcements can be difficult. 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We hope to be able to tackle the barriers currently in place to drive a representative workforce for the future.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Through this area on our site, we hope to educate readers on the importance of representation in tech and raise awareness of the issues faced by underrepresented communities. We aim to provide a platform to allow minority groups to share their views and experiences and to be heard. Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1537,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? 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There’s a myriad of factors why this is, which this […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-tips-for-black-friday-and-the-holiday-season\u002F","2024-11-14T14:38:59","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3856],{"name":3857,"image":3858},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":309,"name":310},{"type_key":3778,"title":3861,"excerpt":3862,"to":3863,"postedAt":3864,"readingTime":3865,"image":3866,"authors":3867,"category":3869},"Marketing Automation: Definition, Tools and Strategies","\u003Cp>Marketing automation is a powerful tool for businesses. By utilising software to automate key marketing tasks, it can streamline both your marketing operations and your customer journey, driving efficiency gains and delivering highly personalised experiences for your users. At its best, digital marketing automation extends way beyond the remit of email campaigns. From social media […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarketing-automation\u002F","2025-02-24T16:53:22",29,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Falmas-salakhov-duDbgis3f-Y-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3868],{"name":3846,"image":3847},{"to":736,"name":737},{"type_key":3778,"title":3871,"excerpt":3872,"to":3873,"postedAt":3874,"readingTime":1165,"image":3875,"authors":3876,"category":3880},"BrightonSEO: Our round-up from October 2024","\u003Cp>Not one, but two blogs? That’s right! We’re back with our roundup from BrightonSEO, covering the top talks we attended during this spooky, rainy October conference.  We had the opportunity not only to attend BrightonSEO but also to deliver talks, run our own training workshops, and participate in exciting roundtable & panel discussions. This blog […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-october-2024\u002F","2024-10-30T14:46:38","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Frad-ana-WgPC2oG_pYA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3877],{"name":3878,"image":3879},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":901,"name":20},{"type_key":3778,"title":3882,"excerpt":3883,"to":3884,"postedAt":3885,"readingTime":1252,"image":3886,"authors":3887,"category":3891},"Talk TV to me: Pros and cons of Linear vs Connected TV advertising","\u003Cp>Digital advertising tactics are evolving. Many traditionally ‘offline’ strategies are being connected to the internet, becoming highly targeted, measurable and impactful. TV advertising is no longer limited to live broadcast commercial breaks; with video streaming, there is ample opportunity for advertisers to integrate data and reach audiences in increasingly poignant moments. What is Linear TV […]\u003C\u002Fp>\n","\u002Fblog\u002Flinear-vs-connected-tv-advertising\u002F","2026-02-18T13:22:37","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Fgetty-images-qb20msTsY50-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3888],{"name":3889,"image":3890},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":901,"name":20},{"type_key":3778,"title":3893,"excerpt":3894,"to":3895,"postedAt":3896,"readingTime":3897,"image":3898,"authors":3899,"category":3904},"Email Marketing: The Definitive Guide","\u003Cp>Email marketing has been used by businesses since the early days of the internet, offering a direct method of communicating with customers that can yield a great return on investment. As the digital world has developed, an oversaturation of marketing emails has made it harder for brands to cut through the noise. Marketers are also […]\u003C\u002Fp>\n","\u002Fblog\u002Femail-marketing\u002F","2024-10-25T09:51:42",30,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Fbrett-jordan-LPZy4da9aRo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3900,3903],{"name":3901,"image":3902},"Michael Weir","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FMichael-Weir.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3846,"image":3847},{"to":901,"name":20},{"type_key":3778,"title":3906,"excerpt":3907,"to":3908,"postedAt":3909,"readingTime":734,"image":3910,"authors":3911,"category":3913},"Creative Testing and Experimentation – Tailored Ads, UGC, and stakeholder buy-in [Video]","\u003Cp>Did you know that creative is responsible for 86% of sales lift in digital ads? Isabella and Mike explore the importance of high-quality tailored creative in the digital advertising space. Isabella discusses several approaches and helpful tools for creating high-performing ads, focussing on testing and experimentation. Ready to start working with a leading Performance Creative […]\u003C\u002Fp>\n","\u002Fblog\u002Fcreative-testing-and-experimentation\u002F","2025-07-22T09:58:43","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FTMMS_Video_Isabella_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3912],{"name":3901,"image":3902},{"to":649,"name":650},{"type_key":3778,"title":3915,"excerpt":3916,"to":3917,"postedAt":3918,"readingTime":3919,"image":3920,"authors":3921,"category":3923},"Customer Data Platforms Explained: A guide for marketers","\u003Cp>For any marketer, your customer data is one of the most prized possessions you can have. However, it is surprising how many marketers do nothing with that data. Either, they don’t know how to use that data or they don’t have the tools in over to fully leverage it. If this sounds like you, you […]\u003C\u002Fp>\n","\u002Fblog\u002Fcustomer-data-platforms-explained\u002F","2024-09-06T09:40:13",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002Fgoogle-deepmind-_HnJfS6WhA8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3922],{"name":3846,"image":3847},{"to":736,"name":737},{"type_key":3778,"title":3925,"excerpt":3926,"to":3927,"postedAt":3928,"readingTime":315,"image":3929,"authors":3930,"category":3932},"Optimising website performance with a total testing approach to digital experience and SEO [Video]","\u003Cp>Impression’s Head of Behavioural Science, Mike Weir and Head of SEO Performance, Charlie Norledge explore how siloed departments can cause challenges for digital teams when it comes to creating optimal digital experience for users. Charlie explores why better communication is required between teams to create an integrated approach to SEO and digital experience, as sometimes […]\u003C\u002Fp>\n","\u002Fblog\u002Foptimising-website-performance-total-testing\u002F","2024-08-30T08:55:39","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FTMMS_Video_Charlie_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3931],{"name":3901,"image":3902},{"to":649,"name":650},{"type_key":3778,"title":3934,"excerpt":3935,"to":3936,"postedAt":3937,"readingTime":3938,"image":3939,"authors":3940,"category":3942},"Website heat maps: Definition, examples and analysis","\u003Cp>Heat maps provide valuable insights about your website, opening up opportunities to analyse how real users are engaging with your pages and content. With the ability to pinpoint elements that are performing well – as well as those that are underperforming – you can use website heat maps to fuel your conversion rate optimisation (CRO) […]\u003C\u002Fp>\n","\u002Fblog\u002Fheat-maps\u002F","2024-08-28T13:23:15",24,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002Flse-library-_mn9oGqeWRA-unsplash-2.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3941],{"name":3901,"image":3902},{"to":649,"name":650},{"type_key":3778,"title":3944,"excerpt":3945,"to":3946,"postedAt":3947,"readingTime":1764,"image":3948,"authors":3949,"category":3951},"Navigating changes in customer behaviour and improving user experience [Video]","\u003Cp>Join Impression’s experts Mike Weir and Yas Burchill as they explore the challenge of changing consumer behaviour online over the last 5 years. Yasmin notes that impulse buying may not be as common as it once was and that the customer journey has grown. This has led to changes in how we create digital marketing […]\u003C\u002Fp>\n","\u002Fblog\u002Fcustomer-behaviour-user-experience\u002F","2024-08-23T10:18:45","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FTMMS_Video_Yas_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3950],{"name":3901,"image":3902},{"to":649,"name":650},{"type_key":3778,"title":3953,"excerpt":3954,"to":3955,"postedAt":3956,"readingTime":734,"image":3929,"authors":3957,"category":3959},"Website Replatforming – Site migrations, redesigns and new domains [Video]","\u003Cp>Impression’s Head of SEO Performance, Charlie Norledge, and Head of Behavioural Science, Mike Weir, discuss why a business might want to replatform its website, through site migrations, new designs and new domains. Charlie talks about the risk to organic visibility and how to avoid losing out on search engine traffic. Mike explores how redesigning a […]\u003C\u002Fp>\n","\u002Fblog\u002Fwebsite-replatforming\u002F","2025-02-11T16:02:45",[3958],{"name":3901,"image":3902},{"to":649,"name":650},"182","11",{"category":899,"collection":29},{"title":907,"script":3964,"meta":4006,"link":4021},[3965],{"type":3966,"key":3967,"innerHTML":3968},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3969},[3970,3980,3984,3988],{"@type":3971,"@id":2733,"url":2733,"name":3973,"isPartOf":3974,"datePublished":3975,"dateModified":3976,"description":3977,"breadcrumb":3978,"inLanguage":96},[3972,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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