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If you knew what you were doing, a little bit of social media and journalist outreach was an effective strategy to engage with your potential audience. However, as we witness […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-be-heard-over-the-noise-in-content-marketing\u002F","2024-09-19T16:40:44","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fj2MZJImt-050720211625511950_crowd-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":391,"name":20},{"type_key":3772,"title":3836,"excerpt":3837,"to":3838,"postedAt":3839,"readingTime":3840,"image":3841,"authors":3842,"category":3846},"Brighton SEO – Kat Kynes – The Art of Content Necromancy: How to Resurrect a Dead Campaign","\u003Cp>Kat Kynes is Content and Outreach Consultant at Pole Star Digital. She wants to talk through a campaign which she ran in the past which was not initially successful. Going through her mistakes will help teach us some valuable lessons, so that we don’t have to repeat them ourselves, she says. You can follow her […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-kat-kynes-the-art-of-content-necromancy-how-to-resurrect-a-dead-campaign\u002F","2022-02-07T16:48:25",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FlM68hNEy-050720211625512704_graveyard.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3843],{"name":3844,"image":3845},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":391,"name":20},{"type_key":3772,"title":3848,"excerpt":3849,"to":3850,"postedAt":3839,"readingTime":311,"image":3851,"authors":3852,"category":3854},"SMX Munich 2019: Rand Fishkin – The Four Horseman of the Web Marketing Apocalypse","\u003Cp>Rand Fishkin opened SMX Muenchen today with a keynote in the main auditorium. Rand is a great digital marketer and having read his blogs and guides and followed his digital marketing insights for the 5 years I’ve been in SEO, it was great to see him speak today. The SEO + Content playbook The SEO […]\u003C\u002Fp>\n","\u002Fblog\u002Fsmx-munich-2019-rand-fishkin-the-four-horseman-of-the-web-marketing-apocalypse\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FuqGLT2tq-050720211625512786_IMG_0284-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3853],{"name":3844,"image":3845},{"to":391,"name":20},{"type_key":3772,"title":3856,"excerpt":3857,"to":3858,"postedAt":3859,"readingTime":3840,"image":3860,"authors":3861,"category":3862},"Duplicate Content Check: A Beginners’ Guide","\u003Cp>After mastering the art of writing content for your site, the next step to be aware of is demonstrating a comprehensive understanding of the disadvantages of having duplicate content on site. What is duplicate content? Duplicate content is large blocks of identical or similar content that has been published in more than one place on […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeginners-guides-duplicate-content\u002F","2025-01-23T12:21:12","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUP2tzOWg-050720211625515548_background-black-blank-733857-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":217,"name":218},{"type_key":3772,"title":3864,"excerpt":3865,"to":3866,"postedAt":3867,"readingTime":2688,"image":3868,"authors":3869,"category":3871},"Optimising informational content in 2018 and beyond","\u003Cp>Writing well-optimised informational content is no longer just a way of ranking for long-tail keywords. While going after the long-tail is certainly still a valid strategy, we’re thinking too small if that’s the only purpose behind our informational content. Increasing demand for good voice search results, Google’s improving understanding of semantics and an expanding range of […]\u003C\u002Fp>\n","\u002Fblog\u002Foptimising-informational-content-in-2018-and-beyond\u002F","2022-02-07T16:48:27","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5XyiE0P2-050720211625515891_elijah-o-donnell-760367-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3870],{"name":3780,"image":3781},{"to":391,"name":20},{"type_key":3772,"title":3873,"excerpt":3874,"to":3875,"postedAt":3867,"readingTime":2355,"image":3876,"authors":3877,"category":3879},"6 copy editing tips for digital marketers","\u003Cp>Copy editing is an essential skill for the modern digital marketer. However, it is often forgotten as guides on writing steal the spotlight. Despite its neglect, editing is important in a number of situations, including checking your own work, casting an eye over something a colleague has written or updating something that already exists on […]\u003C\u002Fp>\n","\u002Fblog\u002Fcopy-editing-tips\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FyvJHaQwa-050720211625516542_antique-book-hand-207681-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3878],{"name":3780,"image":3781},{"to":391,"name":20},{"type_key":3772,"title":3881,"excerpt":3882,"to":3883,"postedAt":3884,"readingTime":2355,"image":3885,"authors":3886,"category":3887},"Trends and innovation: the importance of emojis","\u003Cp>? Alright, so this blog title might be slightly misleading. I’m not actually going to go over the importance of emojis itself but more the importance of trends, innovation and the natural evolution of language that emojis represent, and the responsibility we have as marketers to embrace and adapt to these changes of communication. We live […]\u003C\u002Fp>\n","\u002Fblog\u002Ftrends-innovation-importance-emojis\u002F","2022-02-07T16:48:28","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FWESyR7bl-050720211625517695_emoji-blog.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":391,"name":20},{"type_key":3772,"title":3889,"excerpt":3890,"to":3891,"postedAt":3884,"readingTime":2355,"image":3892,"authors":3893,"category":3895},"A Beginner’s Guide To Writing Content For Your Website","\u003Cp>Let’s take things back to basics and talk content writing. As someone who spends most of their working day writing and receiving feedback, I have picked up a few gems. This guide should be useful to fresh graduates, anyone pursuing a career in digital marketing or just anyone wants to make sure their content is […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeginners-guide-writing-content-website\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FNqbaZE5I-050720211625517697_black-white-macbook-notebook-min-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3894],{"name":3844,"image":3845},{"to":217,"name":218},{"type_key":3772,"title":3897,"excerpt":3898,"to":3899,"postedAt":3900,"readingTime":44,"image":3901,"authors":3902,"category":3903},"Search Leeds 2018 – Content marketing tips that won’t break the bank – Kirsty Hulse","\u003Cp>Kirsty Hulse is the founder and MD of Manyminds. She is talking today about content marketing tips that won’t break the bank (or you spirit). She starts by sharing a secret: she found selling content marketing very easy for the first 2 years, but it’s been harder over the last 6 months. Why? Is it […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-2018-content-marketing-tips-wont-break-bank-kirsty-hulse\u002F","2022-02-07T16:48:29","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F0Gy7OmBK-050720211625519362_WhatsApp-Image-2018-06-14-at-11.58.19.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":391,"name":20},{"type_key":3772,"title":3905,"excerpt":3906,"to":3907,"postedAt":3908,"readingTime":3840,"image":3909,"authors":3910,"category":3912},"Circles of Focus: A Targeted Approach to Content Production","\u003Cp>Successful digital marketing is founded in the creation of great content. After all, content is king, right? Today more than ever before, brands need to be creating the highest quality of content for their audience (which comprises both end users and promoters, such as the media) if they are to differentiate from their competition and achieve […]\u003C\u002Fp>\n","\u002Fblog\u002Fcircles-focus-targeted-approach-content-production\u002F","2022-02-07T16:48:31","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FyxYfWrIB-050720211625520996_targeting.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3911],{"name":3844,"image":3845},{"to":391,"name":20},{"type_key":3772,"title":3914,"excerpt":3915,"to":3916,"postedAt":3917,"readingTime":728,"image":3918,"authors":3919,"category":3921},"Human-centred content for a tech-addicted world","\u003Cp>Earlier this month I wrote a blog post on the need for better quality content in marketing. That topic ties into a wider concern that January’s headlines have brought back into the spotlight: the role of technology in our lives. Specifically, the harmful effects of technology like smartphones and related products like Facebook, both of […]\u003C\u002Fp>\n","\u002Fblog\u002Fcreating-content-tech-addicted-world\u002F","2022-02-07T16:48:32","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fss6epCF7-050720211625521236_pexels-photo-541522-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3920],{"name":3780,"image":3781},{"to":391,"name":20},{"type_key":3772,"title":3923,"excerpt":3924,"to":3925,"postedAt":3926,"readingTime":2355,"image":3927,"authors":3928,"category":3930},"8 questions to ask before making an infographic","\u003Cp>Infographics are an essential piece in the 21st-century marketer’s audience-engaging toolbox, however, they can often fall flat and gain no traction. So before you spend hours of resource, ask the following questions and understand your infographic campaign now before it’s too late. 1. Who will care about our infographic? It’s really important for the success […]\u003C\u002Fp>\n","\u002Fblog\u002Finfographic-guide\u002F","2022-02-07T16:48:33","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FkFIHbN6b-050720211625522241_pexels-photo-669615-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3929],{"name":3844,"image":3845},{"to":391,"name":20},{"type_key":3772,"title":3932,"excerpt":3933,"to":3934,"postedAt":3935,"readingTime":311,"image":3936,"authors":3937,"category":3939},"Search Love: The Why and How of Creating Video Content for Search – Justin Briggs","\u003Cp>Often when we talk about video optimisation, we’re talking about featured snippets, that small portion of search results with video. Which, Justin says, is a topic he could smash up on the Search Love stage – but it doesn’t tell a complete story. He shared a result for ‘how to paint a room’, where only […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-love-justin-briggs\u002F","2022-02-07T16:48:34","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FU6JpcLnt-050720211625523103_justin-briggs-search-love-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3938],{"name":3844,"image":3845},{"to":391,"name":20},{"type_key":3772,"title":3941,"excerpt":3942,"to":3943,"postedAt":3944,"readingTime":2688,"image":3945,"authors":3946,"category":3948},"Search Love: What To Do When Your Content Fails – Kirsty Hulse","\u003Cp>Have you ever been in that point where your content has flopped and you have to explain yourself to your client? It can be, says Kirsty Hulse, absolutely horrifying. And it’s something she’s experienced many times in her 10 year career. In recent times when running her agency Many Minds, she found that things were […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-love-kirsty-hulse\u002F","2026-04-14T14:45:10","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FyUM3iOJX-050720211625523129_kirsty-hulse-search-love-2017-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3947],{"name":3844,"image":3845},{"to":391,"name":20},{"type_key":3772,"title":3950,"excerpt":3951,"to":3952,"postedAt":3953,"readingTime":105,"image":3954,"authors":3955,"category":3957},"Search Love: Content Distribution – Ross Simmonds","\u003Cp>Ross joined us from Canada for his talk, and opened with a chat about how a conversation at a networking event was overthrown by another conversation nearby about butter. What happened in his head, he wondered, that made him focus on the other conversation over his own? It’s called the Cocktail Party Effect. We’re able […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-love-ross-simmonds\u002F","2022-02-07T16:48:35","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FC7S3IxqM-050720211625523146_ross-simmonds-search-love-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3956],{"name":3844,"image":3845},{"to":391,"name":20},{"type_key":3772,"title":3959,"excerpt":3960,"to":3961,"postedAt":3953,"readingTime":102,"image":3962,"authors":3963,"category":3964},"Brighton SEO: Marcelle Antunes – How to produce creative campaigns worthy of BBC coverage","\u003Cp>Marcelle Antunes is Research and Project Manager from the Verve and her talk featured examples and tips of how to produce creative campaigns worthy of high level links and coverage. I’ve listed a few of the highlights below. People will always try and challenge your ideas Marcelle used an example of Unicorn league, that earned […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-marcelle-antunes-produce-creative-campaigns-worthy-bbc-coverage\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FfhBc4ysJ-050720211625523261_WhatsApp-Image-2017-09-15-at-16.53.25.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":391,"name":20},{"type_key":3772,"title":3966,"excerpt":3967,"to":3968,"postedAt":3953,"readingTime":102,"image":6,"authors":3969,"category":3971},"Brighton SEO: Rebecca Brown – Why you should scrap your content budget line","\u003Cp>The theory The current advice for people wanting to invest in content is hugely varied and in terms of measurement, it is a minefield. Content marketers are currently picking and choosing how to measure each content piece respectively. Content KPIs don’t actually exist. Its purpose is to heighten the performance of a different marketing channel, […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-rebecca-brown-scrap-content-budget-line\u002F",[3970],{"name":3844,"image":3845},{"to":391,"name":20},"33","2",{"category":389,"collection":29},{"title":396,"script":3976,"meta":4018,"link":4033},[3977],{"type":3978,"key":3979,"innerHTML":3980},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3981},[3982,3992,3996,4000],{"@type":3983,"@id":2729,"url":2729,"name":3985,"isPartOf":3986,"datePublished":3987,"dateModified":3988,"description":3989,"breadcrumb":3990,"inLanguage":96},[3984,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. At Impression, we are always keeping up to date and discussing the latest trends",{"@id":3991},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F#breadcrumb",{"@type":98,"@id":3991,"itemListElement":3993},[3994,3995],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":19},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":3997,"inLanguage":110,"potentialAction":3998},{"@id":109},{"@type":112,"target":3999,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":4001,"image":125,"sameAs":4002,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":4003,"location":4004,"areaServed":4014},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[4005,4008,4011],{"@type":146,"name":147,"geo":4006,"address":4007,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":4009,"address":4010,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":4012,"address":4013},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[4015,4016,4017],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},[4019,4020,4021,4022,4023,4024,4025,4026,4027,4028,4029,4030,4031,4032],{"name":227,"content":400},{"name":50,"content":51},{"property":56,"content":57},{"property":59,"content":60},{"property":62,"content":396},{"property":236,"content":400},{"property":64,"content":403},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"name":81,"content":82},{"name":84,"content":85},[]]