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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":216,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":48,"content":2098},{"property":231,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":50,"content":51},{"property":53,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":56,"content":57},{"property":59,"content":60},{"property":62,"content":2098},{"property":240,"content":2102},{"property":64,"content":2105},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"property":81,"content":82},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":84,"content":85},{"@context":87,"@graph":2123},[2124,2129,2133,2137],{"@type":90,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":96},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":93},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":98,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":2093},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":2134,"inLanguage":110,"potentialAction":2135},{"@id":109},{"@type":112,"target":2136,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":2138,"image":125,"sameAs":2139,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":2140,"location":2141,"areaServed":2151},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[2142,2145,2148],{"@type":146,"name":147,"geo":2143,"address":2144,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":2146,"address":2147,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":2149,"address":2150},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[2152,2153,2154],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[190,191,192,193,194],[2162],{"href":197},[2164],{"href":200},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":214,"href":215,"templated":216},{"id":102,"count":2179,"description":2180,"link":2181,"name":1537,"slug":2182,"taxonomy":39,"parent":40,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":48,"content":2187},{"property":231,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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There’s a myriad of factors why this is, which this […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-tips-for-black-friday-and-the-holiday-season\u002F","2024-11-14T14:38:59","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3805],{"name":3784,"image":3785},{"to":308,"name":20},{"type_key":3776,"title":3808,"excerpt":3809,"to":3810,"postedAt":3811,"readingTime":478,"image":3812,"authors":3813,"category":3820},"Planning for the peak selling season","\u003Cp>This year’s peak selling season is upon us! Black Friday, Christmas and the January sales are just around the corner. To help you make the most of your Paid Media performance, we’ve asked Impression’s experts, Yasmin Burchill and Jake Shaw, for some actionable tips and tactics to help you prepare for the biggest ecommerce events […]\u003C\u002Fp>\n","\u002Fblog\u002Fplanning-for-the-peak-selling-season\u002F","2026-04-14T14:21:08","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Ffreestocks-spP6LqxN0-g-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3814,3817],{"name":3815,"image":3816},"Jacob Shaw","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3818,"image":3819},"Mike Wickham","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":308,"name":20},{"data":3822,"total":3939,"pages":3940},[3823,3832,3843,3854,3863,3872,3883,3895,3904,3913,3921,3930],{"type_key":3776,"title":3824,"excerpt":3825,"to":3826,"postedAt":3827,"readingTime":44,"image":3828,"authors":3829,"category":3831},"Create urgency this Black Friday with dynamic countdown ads","\u003Cp>Black Friday is a crucial time for businesses to maximise Q4 sales. Therefore, businesses like yours need to be on its A-game when it comes to their Black Friday Google Ads Campaign – and Countdown Ads should be a central part of this.  What are Countdown Ads? Countdown Ads appear on the Google search results […]\u003C\u002Fp>\n","\u002Fblog\u002Fcreate-urgency-this-black-friday-with-dynamic-countdown-ads\u002F","2024-11-14T14:48:07","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fpexels-tima-miroshnichenko-8327976.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=551%2C0%2C1280%2C1280&w=640",[3830],{"name":3818,"image":3819},{"to":308,"name":20},{"type_key":3776,"title":3833,"excerpt":3834,"to":3835,"postedAt":3836,"readingTime":1165,"image":3837,"authors":3838,"category":3842},"Black Friday 2024: Strategies to maximise sales","\u003Cp>Black Friday, historically known as the year’s biggest shopping event, rolls around each year, and marketers prepare months ahead for the increased activity.  The UK is one of the biggest ecommerce markets in the world, however, reports have been mixed regarding the industry’s performance so far in 2024. Industries such as men’s fashion have seen […]\u003C\u002Fp>\n","\u002Fblog\u002Fblack-friday-2024-strategies-to-maximise-sales\u002F","2024-10-30T16:34:32","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Fave-calvar-V4EkslTKRG8-unsplash-3.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3839],{"name":3840,"image":3841},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":308,"name":20},{"type_key":3776,"title":3844,"excerpt":3845,"to":3846,"postedAt":3847,"readingTime":478,"image":3848,"authors":3849,"category":3853},"3 ways to capture market share in Q4 and beyond","\u003Cp>How can your business maximise performance in what’s going to be a very unique Q4? STOP preparing for Black Friday and the holiday season. Instead, use this year’s peak period as a chance to capture market share and drive first-party data collection.  During a time when consumer spending is dropping like there’s no tomorrow, I’m […]\u003C\u002Fp>\n","\u002Fblog\u002Fmaximising-paid-media-performance\u002F","2025-01-30T13:20:38","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fpexels-nataliya-vaitkevich-6214479-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3850],{"name":3851,"image":3852},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":308,"name":20},{"type_key":3776,"title":3855,"excerpt":3856,"to":3857,"postedAt":3858,"readingTime":2359,"image":3859,"authors":3860,"category":3862},"Black Friday: The countdown is on","\u003Cp>You can have ideas around the best pricing and promotion strategy in the industry, but that’s never going to be enough if you’re not putting plans in place now because, newsflash, all of your competitors will be.  In this article, I’ll share how you can get the most out of your current resource, the importance […]\u003C\u002Fp>\n","\u002Fblog\u002Fblack-friday-the-98-day-countdown\u002F","2023-10-05T13:40:49","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fjon-tyson-FlHdnPO6dlw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3861],{"name":3818,"image":3819},{"to":308,"name":20},{"type_key":3776,"title":3864,"excerpt":3865,"to":3866,"postedAt":3867,"readingTime":1764,"image":3868,"authors":3869,"category":3871},"How to prepare your on-site content for Black Friday","\u003Cp>Black Friday is on its way. You’ve weighed up the Black Friday vs Cyber Monday debate and started thinking about the great deals and exclusive discounts you’re going to offer your customers over the retail holiday.  Your business may be prepared, but is your on-site content?  As the Black Friday weekend marks the start of […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-prepare-your-on-site-content-for-black-friday\u002F","2025-02-12T17:06:23","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fnathan-dumlao-lvWw_G8tKsk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3870],{"name":3784,"image":3785},{"to":308,"name":20},{"type_key":3776,"title":3873,"excerpt":3874,"to":3875,"postedAt":3876,"readingTime":1764,"image":3877,"authors":3878,"category":3882},"Set your business up for success this Black Friday","\u003Cp>In our recent Black Friday webinar, two experts from Impression assessed the current state of the ecommerce market. They shared some of the key trends that they believe will shape Black Friday 2021, giving their recommendations as to how you should prepare for this year’s retail selling season.  Whilst Black Friday isn’t likely to be […]\u003C\u002Fp>\n","\u002Fblog\u002Fset-your-business-up-for-success-this-black-friday\u002F","2022-02-07T16:48:12","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpexels-karolina-grabowska-5632380-scaled-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3879],{"name":3880,"image":3881},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":308,"name":20},{"type_key":3776,"title":3884,"excerpt":3885,"to":3886,"postedAt":3887,"readingTime":3888,"image":3889,"authors":3890,"category":3894},"4 Essential Methods for Measuring Black Friday Success","\u003Cp>Black Friday is a huge opportunity for ecommerce businesses, this year in particular we expect to see an even bigger increase in online sales due to lockdown restrictions. As we know, in digital marketing, it’s essential to measure as much as possible in order to best understand which channels work for you and help you […]\u003C\u002Fp>\n","\u002Fblog\u002F4-essential-methods-for-measuring-black-friday-success\u002F","2022-02-07T16:48:14",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503633_campaign-creators-pypeCEaJeZY-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3891],{"name":3892,"image":3893},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":308,"name":20},{"type_key":3776,"title":3896,"excerpt":3897,"to":3898,"postedAt":3899,"readingTime":44,"image":3900,"authors":3901,"category":3903},"7 Merchandising Questions You Need to Answer Before Black Friday","\u003Cp>Merchandising is the practice of displaying and showcasing your goods in a way which is appealing to your audience and that manages stock levels effectively. It is a powerful lever that eCommerce businesses can use to their advantage to increase conversion rates and the surge of online shopping expected over Black Friday weekend needs to […]\u003C\u002Fp>\n","\u002Fblog\u002F7-merchandising-questions-you-need-to-answer-before-black-friday\u002F","2022-02-07T16:48:15","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FpKkk98E7-050720211625503730_Blog-Image_Black-Friday-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3902],{"name":3840,"image":3841},{"to":308,"name":20},{"type_key":3776,"title":3905,"excerpt":3906,"to":3907,"postedAt":3908,"readingTime":993,"image":3909,"authors":3910,"category":3912},"What Makes a Good Black Friday Deal?","\u003Cp>You are more likely to get injured on the high street on Black Friday than any other shopping day during the year, so it comes as no surprise that ecommerce sites are becoming increasingly popular for shoppers to grab their annual bargains. Black Friday is approaching, and with that in mind so are the campaigns […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhat-makes-a-good-black-friday-deal\u002F","2024-09-30T09:54:04","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FX5UYM019-050720211625503732_Blog-Image_Black-Friday-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3911],{"name":3840,"image":3841},{"to":308,"name":20},{"type_key":3776,"title":3914,"excerpt":3915,"to":3916,"postedAt":3899,"readingTime":3888,"image":3917,"authors":3918,"category":3920},"The Pros and Cons of Black Friday Marketing","\u003Cp>Every year Black Friday receives a lot of media coverage, with businesses and commentators weighing in with their thoughts on whether the period is a good thing for UK businesses and consumers. If you’re considering running a Black Friday marketing campaign in your business, you’ll need to consider both the pros and cons of doing […]\u003C\u002Fp>\n","\u002Fblog\u002Fpros-and-cons-of-black-friday-marketing\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FsAlp4YGi-050720211625504211_Blog-Image_Black-Friday-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3919],{"name":3784,"image":3785},{"to":308,"name":20},{"type_key":3776,"title":3922,"excerpt":3923,"to":3924,"postedAt":3925,"readingTime":3888,"image":3926,"authors":3927,"category":3929},"CRO fixes you need to make before Black Friday","\u003Cp>Black Friday represents a huge opportunity for businesses that sell products online. This year we’ve already seen a notable shift in the way consumers shop, heading online as a result of the ongoing pandemic. Although high street stores are now open, it’s likely that consumers may feel more comfortable shopping online as we continue to […]\u003C\u002Fp>\n","\u002Fblog\u002Fcro-fixes-black-friday\u002F","2022-11-16T09:08:56","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fs50lbSeY-050720211625504217_black-friday-shopping.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3928],{"name":3840,"image":3841},{"to":308,"name":20},{"type_key":3776,"title":3931,"excerpt":3932,"to":3933,"postedAt":3934,"readingTime":478,"image":3935,"authors":3936,"category":3938},"Automate Your Black Friday Budgets: How To Kick Off Your Google Ads Campaigns","\u003Cp>Whether it’s Black Friday, Cyber Monday or even Christmas, it’s important to give your PPC campaigns adequate budget to cover the influx of traffic around the holiday season. If your Black Friday budgets aren’t big enough, you could be missing out on valuable sales on the biggest shopping day of the year. Fortunately, this post […]\u003C\u002Fp>\n","\u002Fblog\u002Fautomate-black-friday-budgets\u002F","2022-02-07T16:48:20","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fxgrv8zBX-050720211625508012_black-1271449_1280.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3937],{"name":3840,"image":3841},{"to":308,"name":20},"12","1",{"category":306,"collection":29},{"title":314,"script":3943,"meta":3985,"link":4000},[3944],{"type":3945,"key":3946,"innerHTML":3947},"application\u002Fld+json","yoast-json-ld",{"@context":87,"@graph":3948},[3949,3959,3963,3967],{"@type":3950,"@id":2733,"url":2733,"name":3952,"isPartOf":3953,"datePublished":3954,"dateModified":3955,"description":3956,"breadcrumb":3957,"inLanguage":96},[3951,90],"WebPage","Digital and Internet Marketing Blog | Impression",{"@id":93},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. At Impression, we are always keeping up to date and discussing the latest trends",{"@id":3958},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F#breadcrumb",{"@type":98,"@id":3958,"itemListElement":3960},[3961,3962],{"@type":101,"position":102,"name":27,"item":103},{"@type":101,"position":105,"name":19},{"@type":107,"@id":93,"url":103,"name":67,"description":6,"publisher":3964,"inLanguage":110,"potentialAction":3965},{"@id":109},{"@type":112,"target":3966,"query-input":116},{"@type":114,"urlTemplate":115},{"@type":118,"@id":109,"name":67,"url":103,"logo":3968,"image":125,"sameAs":3969,"@context":130,"email":131,"foundingDate":132,"legalName":133,"vatID":134,"description":135,"telephone":136,"address":3970,"location":3971,"areaServed":3981},{"@type":120,"inLanguage":110,"@id":121,"url":122,"contentUrl":122,"width":123,"height":124,"caption":67},[127,128,129],{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},[3972,3975,3978],{"@type":146,"name":147,"geo":3973,"address":3974,"photo":125,"telephone":153},{"@type":149,"latitude":150,"longitude":151},{"@type":138,"streetAddress":139,"addressLocality":140,"addressRegion":141,"postalCode":142,"addressCountry":143},{"@type":146,"name":155,"geo":3976,"address":3977,"photo":164,"telephone":165},{"@type":149,"latitude":157,"longitude":158},{"@type":138,"streetAddress":160,"addressLocality":161,"addressRegion":162,"postalCode":163,"addressCountry":143},{"@type":146,"name":167,"geo":3979,"address":3980},{"@type":149,"latitude":169,"longitude":170},{"@type":138,"streetAddress":172,"addressLocality":173,"addressRegion":174,"postalCode":175,"addressCountry":176},[3982,3983,3984],{"@type":179,"name":180},{"@type":179,"name":182},{"@type":179,"name":176},[3986,3987,3988,3989,3990,3991,3992,3993,3994,3995,3996,3997,3998,3999],{"name":231,"content":318},{"name":50,"content":51},{"property":56,"content":110},{"property":59,"content":60},{"property":62,"content":314},{"property":240,"content":318},{"property":64,"content":321},{"property":66,"content":67},{"property":69,"content":70},{"property":72,"content":73},{"property":75,"content":76},{"property":78,"content":79},{"name":81,"content":82},{"name":84,"content":85},[]]