[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fcampaign-crunch-1-impression-and-funky-pigeon":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":409,"breadcrumbs":410,"reading_minutes":144,"category":417,"head":419},"2024-04-24T12:39:32",{"rendered":6},"\n\u003Cp>\u003Cem>Campaign Crunch is a series from Impression’s \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">\u003Cem>Digital PR\u003C\u002Fem>\u003C\u002Fa>\u003Cem> team that goes behind the scenes of our favourite campaigns. We chat with the creative minds behind the work to deep-dive into the idea, the execution and our key learnings. \u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>In the first instalment of Campaign Crunch, we reveal our process for devising and delivering a campaign for greeting cards company, Funky Pigeon. Our work positioned the brand amongst coverage and conversation around Adele’s much-anticipated album, ‘30’, said to be about her divorce. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ceryn Morris, Digital PR Strategist at Impression\u003C\u002Fstrong> was the brains behind the campaign. Here’s what she had to say:\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-were-you-helping-the-brand-achieve\">What were you helping the brand achieve?\u003C\u002Fh2>\n\n\n\n\u003Cp>The long-term objective was to increase search visibility of the \u002Fcards\u002F areas of Funky Pigeon’s site while also impacting the site’s overall visibility and building brand awareness. Focusing on Funky Pigeon’s offering and USPs, we opted for a creative, product-led approach for this campaign, a great way to land deep category links and lean into the brand expertise and offering.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"where-did-the-idea-come-from\">Where did the idea come from?\u003C\u002Fh2>\n\n\n\n\u003Cp>Celebrity news, film and TV characters and trending memes are consistently used to create funny, engaging greeting cards. At the time of ideation, Adele had announced the release of her fourth studio album ‘30’, following a six-year break.\u003C\u002Fp>\n\n\n\n\u003Cp>With Adele being such a household name and with 16 Grammys under her belt, we knew there would be a lot of anticipation, speculation and news surrounding the album release.\u003C\u002Fp>\n\n\n\n\u003Cp>Based on previous album releases, trending memes, and conversations across the press and music radio stations, we knew it was going to be an emotional album, nodding to her divorce. Its release date was ahead of the weekend and we anticipated a lot of emotional listening parties for people worldwide. All of these factors provided additional hooks for the campaign.\u003C\u002Fp>\n\n\n\n\u003Cp>With all of the above in mind, we created a line of Adele-themed ‘emotional support cards’ for the loved ones in your life. The idea being that you could send this Adele-themed emotional support package to your friends and family potentially going through a breakup\u002Fdivorce or just prepping for an emotional evening of listening.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-were-the-essential-requirements-to-make-the-campaign-a-success\">What were the essential requirements to make the campaign a success?\u003C\u002Fh2>\n\n\n\n\u003Cp>Strong visuals! Given it would be the card itself that fronted any coverage, strong visual assets would improve its reach and shareability. Being a product-led campaign we needed to drive journalists and customers to an actual product they could see, browse and purchase.\u003C\u002Fp>\n\n\n\n\u003Cp>Our brief to the in-house creative team at Funky Pigeon instructed the cards to say the likes of ‘thinking of you’, ‘let it all out babe’, ‘get ready for a cry’, ‘text me if the album gets too much’, accompanied by Adele themed images.\u003C\u002Fp>\n\n\n\n\u003Cp>We were able to create a line of over 30 exclusive designs which were hosted within a new sub-category on the site dedicated to the emotional support cards. This supported our wider objective to increase search visibility of the \u002Fcards\u002F area of the site.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"2100\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fcard1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28113\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"2100\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fcard4.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28116\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"2100\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fcard2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28114\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"2100\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fcard5.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28117\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"2100\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fcard3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28115\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"2100\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fcard6.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28118\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-was-the-outreach-and-promotional-plan\">What was the outreach and promotional plan?\u003C\u002Fh2>\n\n\n\n\u003Cp>With the reactive nature of the campaign, we had a window of just five days to successfully outreach the cards in line with the release of the album – Monday to Friday. Beyond the album launch, we knew the opportunity to achieve coverage would shrink and if we launched too soon, we knew we wouldn’t have the momentum or trend to piggyback on.\u003C\u002Fp>\n\n\n\n\u003Cp>We built a media list of lifestyle and shopping editors, along with journalists who had previously published articles on both Adele and product launches. We regularly revisited the media list daily throughout the album launch week to ensure we captured journalists most likely to engage.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-was-your-favourite-element-of-the-campaign-and-why\">What was your favourite element of the campaign and why?\u003C\u002Fh2>\n\n\n\n\u003Cp>Having the space to be creative along with the opportunity to embrace the newsjacking element and react to a trending story with a custom-made product.\u003C\u002Fp>\n\n\n\n\u003Cp>The key to the campaign’s success was having strong designs that would appeal to fans of Adele and her music, which the Funky Pigeon team delivered. Timing was also key, we had a tight deadline to get this activity launched and outreached which added to the excitement of the campaign and its delivery.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-did-you-learn-from-this-campaign\">What did you learn from this campaign?\u003C\u002Fh2>\n\n\n\n\u003Cp>Many lessons came from this campaign. I found why there is a lot of value in taking a risk on a bigger creative idea – we knew there was a risk that the idea may not have worked, as with any campaign, but by calculating the risk and validating it with the team we knew there was a strong chance it would perform. We successfully responded quickly to a reactive news story which required a lot of organisation and planning. There was also a lot of learnings to be taken from working collaboratively with Funky Pigeon and their wider internal teams to communicate an idea and reach the same shared vision.\u003C\u002Fp>\n\n\n\n\u003Cp>The idea wouldn’t have been possible or as successful if we weren’t able to make a product or if the quality of the product didn’t align with the idea, therefore there was a lot of trust on both sides to deliver a successful campaign.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n \n\n\n\n\u003Cp>Overall the campaign was a success. It was shortlisted for two awards and achieved coverage across national, local and trade press while maximising a trending story with the brand’s product and expertise central to the campaign. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Ffunky-pigeon\u002F\">Read the case study here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"5280\" height=\"1340\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fl4Xf16ys-FP_Newspapers3.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28125\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>We asked \u003Cstrong>Furvah Shah, Entertainment and Lifestyle Writer at Cosmopolitan UK and formerly Indy100\u003C\u002Fstrong> to comment on why they covered the campaign, and here’s what they said: \u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>“Indy100 is a very fun publication, which made this story a good fit for the audience. Adele was trending well around the time we received the story, in the lead up to her album, so it was a trendy story that made sense to cover!”\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>If you want to find out more about this campaign or how we can help get your brand to be at the forefront of trending news, get in touch \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FDigital-PR_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27525\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10],45,[12],{"id":13,"name":14,"path":15},276,"Campaign Crunch","\u002Fblog\u002Fcollection\u002Fcampaign-crunch\u002F",[17],135,[19,20,21,22,23,24,25,26,27],"post-28109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","collections-campaign-crunch",{"page_content_modules":29,"hero":141},[30,96],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Campaign Crunch #1: How we newsjacked Adele’s ‘30’ album to gain visibility for Funky Pigeon",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":39,"specialist_service_links":7,"photo":43},{"ID":44,"id":44,"title":45,"filename":46,"filesize":47,"url":48,"link":49,"alt":39,"author":50,"description":39,"caption":39,"name":51,"status":52,"uploaded_to":47,"date":53,"modified":53,"menu_order":47,"mime_type":54,"type":55,"subtype":56,"icon":57,"width":58,"height":58,"sizes":59},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":60,"thumbnail-width":61,"thumbnail-height":61,"medium":62,"medium-width":63,"medium-height":63,"medium_large":64,"medium_large-width":65,"medium_large-height":65,"large":66,"large-width":67,"large-height":68,"1536x1536":69,"1536x1536-width":70,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":72,"post-thumbnail":73,"post-thumbnail-width":74,"post-thumbnail-height":75,"12_col":76,"12_col-width":77,"12_col-height":78,"default_landscape":79,"default_landscape-width":80,"default_landscape-height":81,"default_portrait":82,"default_portrait-width":81,"default_portrait-height":80,"6_col_and_margin_short":83,"6_col_and_margin_short-width":74,"6_col_and_margin_short-height":78,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":78,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":78,"staff_image_696_600":91,"staff_image_696_600-width":92,"staff_image_696_600-height":81,"rectangular_thumbnail":93,"rectangular_thumbnail-width":94,"rectangular_thumbnail-height":95},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":97,"reduced":32,"top_overlap":98,"bottom_underlap":98,"disable_observer":-1,"heading":99,"cta_text":100,"cta_link":101,"items":102},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[103,117,129],{"type_key":20,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":114},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":112,"image":113},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":20,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":122,"image":123,"authors":124,"category":128},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[125],{"name":126,"image":127},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},{"type_key":20,"title":130,"excerpt":131,"to":132,"postedAt":133,"readingTime":134,"image":135,"authors":136,"category":140},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[137],{"name":138,"image":139},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},{"type":142,"style":143,"heading":33,"date":4,"updatedAt":4,"reading_minutes":144,"image":145,"imageAlt":33,"categories":146,"collections":331},"blog-post","light",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FVTrp0MY8-campaign-crunch-1_featured-image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[147],{"id":10,"count":148,"description":149,"link":115,"name":116,"slug":150,"taxonomy":151,"parent":47,"meta":152,"acf":153,"head_links":154,"resource_count":155,"yoast_title":156,"yoast_meta":157,"yoast_json_ld":201,"_links":299,"path":115},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","digital-pr","category",[],[],[],13,"Digital PR Blog | PR Tips, Advice & Guides | Impression",[158,160,163,166,169,172,175,177,179,181,184,187,190,193,195,198],{"property":159,"content":156},"title",{"property":161,"content":162},"description","Keeping up to date with the latest digital PR trends, strategies, and announcements can be difficult. 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