[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbuilding-a-marketing-plan-that-actually-works":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":451,"breadcrumbs":452,"reading_minutes":177,"category":460,"head":463},"2025-02-28T09:54:00",{"rendered":6},"\n\u003Cp>Marketing moves fast, and building a plan that actually works can be tricky; not because of a lack of new ideas, but because it’s hard to know what’s genuinely moving the needle versus what’s just noise. More often than not, this is because the fundamentals of the plan aren’t solid enough to guide decision-making.\u003C\u002Fp>\n\n\n\n\u003Cp>Even the best ideas will struggle to prove their value without the right groundwork setting them up for success. Focusing on the fundamentals might not be the most exhilarating part of our jobs, but it’s what separates teams who get lucky from those who build success on purpose. Those who see sustained success are the ones who get the basics right, stay focused on what actually moves the needle, and build a plan that evolves with their business.\u003C\u002Fp>\n\n\n\n\u003Cp>Without strong foundations, marketing efforts can either be left up to chance or lack the space for improvement, optimisation and – most importantly – genuine growth. A great marketing plan is designed to keep learning and improving. Get the fundamentals right, and everything else will follow.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#setting-the-right-objectives\">Setting the Right Objectives\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#stop-gambling-and-start-testing\">Stop gambling and start testing\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#measure-what-actually-matters\">Measure what actually matters?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#a-plan-that-evolves-with-you\">A plan that evolves with you\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"setting-the-right-objectives\">Setting the Right Objectives\u003C\u002Fh2>\n\n\n\n\u003Cp>Just because you \u003Cem>can\u003C\u002Fem> track it, doesn’t mean you should \u003Cem>necessarily\u003C\u002Fem> focus on it. High engagement? Low CPA? Great, but what does that actually mean?\u003C\u002Fp>\n\n\n\n\u003Cp>A solid \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmeasurement-plans-and-kpi-frameworks\u002F\">KPI framework\u003C\u002Fa> is built top-down, starting at the business level and laddering into the jobs-to-be-done across marketing and media:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Business Objective\u003C\u002Fstrong> – the big picture: revenue growth, market expansion – the thing which gets the boardroom popping the champagne. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Marketing Objective\u003C\u002Fstrong> – what marketing needs to do to support the business in achieving its goal: brand awareness, lead generation, and customer retention.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Media Objective\u003C\u002Fstrong> – how media should be optimised to deliver the jobs to be done in marketing: cost-per-acquisition, engagement rates, unique reach and so on.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"654\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fmarketing-plan.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32238\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>How you identify the jobs to be done will depend on your strategy. We use an approach called \u003Cstrong>Growth Dynamics\u003C\u002Fstrong> – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fyoutu.be\u002Ff10ib9oz0vg?si=VjjHOe3cV0-Rtn_r\">more info here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Too often, businesses hold up tactical, media-optimisation metrics disproportionately high versus their relative importance to the business. This is important because if we’re looking at the wrong data, we end up making decisions based on incomplete data and misleading insight; which ultimately might lead us away from making good decisions which contribute to our business goals. \u003C\u002Fp>\n\n\n\n\u003Cp>Good objectives are specific, realistic, and accountable. That last part is key—if you don’t have a framework that keeps everything on track, you’re just guessing. Build a structure that makes it clear what success looks like and how you’ll measure progress.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"stop-gambling-and-start-testing\">Stop gambling and start testing\u003C\u002Fh2>\n\n\n\n\u003Cp>The marketing industry loves a shiny new trend, and they always come with a promise of instant results. But smart marketers don’t gamble; they test.\u003C\u002Fp>\n\n\n\n\u003Cp>A structured experimentation plan should:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Prioritise\u003C\u002Fstrong> – identify which tactics are actually worth testing.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Define\u003C\u002Fstrong> – set clear hypotheses and expected outcomes.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Measure\u003C\u002Fstrong> – using a holistic approach to measurement, not just what individual ad platforms claim.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Iterate\u003C\u002Fstrong> – a plan to learn from the results and refine your approach as you integrate it into your plan at large.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Whether it’s hold-out tests, geo-experimentation, or upweighted campaign trials, the goal is always the same: prove effectiveness before scaling. The best marketing plans build continuous testing into the strategy, so you’re always improving.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"measure-what-actually-matters\">Measure what actually matters \u003C\u002Fh2>\n\n\n\n\u003Cp>There is no silver bullet for accurate marketing effectiveness measurement, despite what some platforms will say. If you’re only looking at platform-reported data, you’re not getting the full picture. But some more data-intensive solutions are slower to digest, and not as agile if you’re trying to optimise more frequently. \u003C\u002Fp>\n\n\n\n\u003Cp>A mature measurement strategy includes:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fincrementality-testing\u002F\">\u003Cstrong>Incrementality Testing\u003C\u002Fstrong>\u003C\u002Fa> – Understanding the true causal impact of media.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Fmeasurement\u002F\">Media Mix Modelling (MMM)\u003C\u002Fa>\u003C\u002Fstrong> – A big-picture view of how different channels contribute to business outcomes.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Multi-Touch Attribution (MTA)\u003C\u002Fstrong> – Connecting the dots across customer touchpoints (where privacy laws allow).\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpressions-modern-measurement-series\u002F\">Learn more about these in our video series.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Real measurement means looking beyond last-click attribution and focusing on contribution-based insights. The goal? To make marketing decisions defensible, strategic, and aligned with actual business growth.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"a-plan-that-evolves-with-you\">A plan that evolves with you\u003C\u002Fh2>\n\n\n\n\u003Cp>Marketing isn’t about quick wins, it’s about building a strategy that adapts, evolves, and consistently delivers.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Set clear, meaningful objectives that align with business growth.\u003C\u002Fli>\n\n\n\n\u003Cli>Test before you invest, ensuring every tactic earns its place in the strategy.\u003C\u002Fli>\n\n\n\n\u003Cli>Measure contribution over attribution to get a more accurate picture of what’s working.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>A great marketing plan isn’t static; it’s built to keep learning and improving. Get the fundamentals right, and everything else will follow.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FDigital-Strategy_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27526\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11],39,284,[],[14],106,[16,17,18,19,20,21,22,23,24],"post-32231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-digital-strategy",{"page_content_modules":26,"hero":173},[27,124],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Building a marketing plan that actually works",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},28,"\u002Fabout\u002Four-team\u002Fgreg-holland\u002F","Greg Holland","Associate Director - Strategy","Associate Director - Strategy, with a love for data-driven analysis. Puts the \"fun\" in \"conversion funnel.\"","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":68},"\u003Cp>Associate Director – Strategy. Joined Impression in August 2017.\u003C\u002Fp>\n\u003Cp>I joined Impression straight from University where I studied Economics. Coming straight from an Economics degree helped me fit right into the world of PPC and gave me the ability to spot the potential for growth and create strategies to achieve said growth in accounts both big and small.\u003C\u002Fp>\n\u003Cp>Day to day I focus on managing my team, delivering clients’ strategies and I also get involved in pitching. I specialise in data analysis tools like Supermetics, creating templates and automating processes for the wider team to use in everyday account management and in their own data analysis.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I’m proud of completing the Pokedex when I was younger, my extensive collection of duck ornaments and landing a job at Impression.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I enjoy playing music, going to gigs, watching something at the cinema and nerding out over some chunky board games. I’m also usually up for a drink and love a good beer.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},221,"98","2020-12-18 15:16:14","","PPC","publish","closed","ppc","2026-02-25 14:37:29",169,"\u002F?page_id=221",0,"page","0","raw","\u002Fpaid-media\u002Fppc\u002F",{"page":61,"link_text":63},{"ID":53,"post_author":45,"post_date":62,"post_date_gmt":62,"post_content":47,"post_title":63,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":64,"to_ping":47,"pinged":47,"post_modified":65,"post_modified_gmt":65,"post_content_filtered":47,"post_parent":55,"guid":66,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":67},"2020-12-17 10:02:30","Paid Media","paid-media","2026-06-15 15:58:53","\u002F?page_id=169","\u002Fpaid-media\u002F",{"ID":69,"id":69,"title":70,"filename":71,"filesize":72,"url":73,"link":74,"alt":47,"author":75,"description":47,"caption":47,"name":76,"status":77,"uploaded_to":55,"date":78,"modified":78,"menu_order":55,"mime_type":79,"type":80,"subtype":81,"icon":82,"width":83,"height":84,"sizes":85},24287,"Greg-Holland-NEW","Greg-Holland-NEW.png",356302,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&q=90","\u002Fgreg-holland-new\u002F","12","greg-holland-new","inherit","2023-08-02 10:43:43","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":86,"thumbnail-width":87,"thumbnail-height":87,"medium":88,"medium-width":89,"medium-height":90,"medium_large":91,"medium_large-width":92,"medium_large-height":93,"large":94,"large-width":95,"large-height":96,"1536x1536":97,"1536x1536-width":98,"1536x1536-height":99,"2048x2048":100,"2048x2048-width":101,"2048x2048-height":102,"post-thumbnail":103,"post-thumbnail-width":104,"post-thumbnail-height":105,"12_col":106,"12_col-width":107,"12_col-height":108,"default_landscape":109,"default_landscape-width":110,"default_landscape-height":84,"default_portrait":111,"default_portrait-width":84,"default_portrait-height":110,"6_col_and_margin_short":112,"6_col_and_margin_short-width":104,"6_col_and_margin_short-height":108,"11_col_and_margin":113,"11_col_and_margin-width":114,"11_col_and_margin-height":108,"9_col_rectangle":115,"9_col_rectangle-width":116,"9_col_rectangle-height":117,"11_col":118,"11_col-width":119,"11_col-height":108,"staff_image_696_600":120,"staff_image_696_600-width":83,"staff_image_696_600-height":84,"rectangular_thumbnail":121,"rectangular_thumbnail-width":122,"rectangular_thumbnail-height":123},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":125,"reduced":29,"top_overlap":126,"bottom_underlap":126,"disable_observer":-1,"heading":127,"cta_text":128,"cta_link":129,"items":130},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[131,151,163],{"type_key":17,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":136,"image":137,"authors":138,"category":148},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139,142,145],{"name":140,"image":141},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":143,"image":144},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":146,"image":147},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":149,"name":150},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":17,"title":152,"excerpt":153,"to":154,"postedAt":155,"readingTime":156,"image":157,"authors":158,"category":162},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[159],{"name":160,"image":161},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":149,"name":150},{"type_key":17,"title":164,"excerpt":165,"to":166,"postedAt":167,"readingTime":168,"image":169,"authors":170,"category":172},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[171],{"name":160,"image":161},{"to":149,"name":150},{"type":174,"style":175,"heading":30,"date":4,"updatedAt":176,"reading_minutes":177,"image":178,"imageAlt":30,"categories":179,"collections":450},"blog-post","light","2025-02-28T09:54:01",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fyunus-tug-kAm6BXQLVmE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&rect=0%2C1377%2C2400%2C1522&w=1860",[180,365],{"id":10,"count":181,"description":182,"link":149,"name":150,"slug":183,"taxonomy":184,"parent":55,"meta":185,"acf":186,"head_links":187,"resource_count":188,"yoast_title":189,"yoast_meta":190,"yoast_json_ld":235,"_links":333,"path":149},283,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. 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