[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrightonseo-philip-gamble-technical-seo-beyond-initial-audit":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":27,"head_links":432,"breadcrumbs":433,"reading_minutes":170,"category":440,"head":442},"2017-04-07T13:00:13",{"rendered":6},"\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.found.co.uk\u002Fblog\u002Fauthor\u002Fphilip-gamble\u002F\">Philip from Found\u003C\u002Fa> discussed how we’re able to continue monitor SEO performance following on from an initial technical on-site audit.\u003C\u002Fp>\n\u003Cp>Philip started by saying typically clients will make changes, sometimes that we’re unaware of, and these changes typically bring SEO challenges.\u003C\u002Fp>\n\u003Cp>Philip broke this down into three sections:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Examples of performance impact\u003C\u002Fli>\n\u003Cli>How to identify issues quickly\u003C\u002Fli>\n\u003Cli>How to produce swift resolutions\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Philip’s first example was where a client relaunched their website (without telling the agency), and left the the no-index tag in the robots.txt file. As expected, pages started dropping out of the index, traffic reduced, followed by revenue. The agency asked the developers to remove the no-index tag and then submitted all pages via Google Search Console.\u003C\u002Fp>\n\u003Cp>The key learning from this was to set up methods of picking up these errors before they impact SEO performance. Tips included: monitoring your robots.txt file, monitoring your meta data and tracking keyword performance on a daily basis, with alerts setup for significant changes.\u003C\u002Fp>\n\u003Cp>At Impression we use a suite of tools, but particularly relevant to this situation is OnPage (a crawler) which monitors robots.txt files and alerts us of email changes. We also use STAT which provides daily keyword tracking, with alerts set up for significant keyword changes.\u003C\u002Fp>\n\u003Cp>So, now that we understand the impact these changes can have, how can we work to ensure these don’t happen in the future?\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Demand sign-off from the client, particularly during a relaunch, but also for new pages, URL updates and product categorisation changes\u003C\u002Fli>\n\u003Cli>Ask for access to any development timelines, plans and ticketing systems if possible so you can preempt some changes will be made\u003C\u002Fli>\n\u003Cli>Communicate! Agency \u002F Client communication is key, so ensure you’re setting up regularly update calls\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Philip rang through a few other examples which you’ll be able to view on his slides below.\u003C\u002Fp>\n\u003Cp>A take out from the talk was to work out what you need to be tracking, automate this where possible and set up alerts for changes at appropriate thresholds. Ideas of what you could monitor include:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Robots.txt\u003C\u002Fli>\n\u003Cli>Website uptime\u003C\u002Fli>\n\u003Cli>Crawl data (404s etc)\u003C\u002Fli>\n\u003Cli>Page speed\u003C\u002Fli>\n\u003Cli>Indexation\u003C\u002Fli>\n\u003Cli>Content changes\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>For the above you can use third party tools such as STAT, OnPage, Screaming Frog, Pingdom, Google Analytics and Google Search Console.\u003C\u002Fp>\n\u003Cp>Philip finished by saying some setup at the start of a campaign will take some investment, but it’ll be worth it in the long run through time savings and better SEO performance.\u003C\u002Fp>\n",false,"standard",[10],1,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17],146,[19,20,21,22,23,24,25,26],"post-3036","post","type-post","status-publish","format-standard","hentry","category-seo","collections-brighton-seo",{"page_content_modules":28,"hero":166},[29,128],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"BrightonSEO: Philip Gamble on Technical SEO beyond the initial audit",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},70,"\u002Fabout\u002Four-team\u002Ftom-craig\u002F","Tom Craig","Chief Operations Officer","Co-founder of Impression. I oversee the operational side of the business, ensuring we deliver first-class work and impressive results for our clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":42,"job_title":38,"specialist_service_links":43,"photo":72},"\u003Cp>Chief Operations Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I started my career in internal systems development at a global engineering consultancy. This is where I learnt to code in a professional environment, having previously only built websites as a hobby. After four years in this role, I decided to pursue further education and studied at the University of Leeds. My next role was a digital marketing manager for a fast-growth cleantech company in Nottingham. Both the company and my responsibilities grew, and I held the position as Head of Marketing for 3 years, before leaving to co-found Impression. My role has evolved every year at Impression as the agency has grown and we’ve realigned responsibilities along the way, but it’s safe to say that I’ve worked in all areas of the business over the years.\u003C\u002Fp>\n\u003Cp>Day to day, Aaron and Mikey and I work closely to ensure we’re leading the agency forwards within our respective remits; performance, commercial and operations. I work closely with the management team, helping to ensure we’re all aligned in achieving our objectives. Much of my day is spent speaking with the team, where I work to improve systems and processes, and preempt future operational challenges. I really enjoy all aspects of planning and can easily get lost in a complex spreadsheet, but I work hard to ensure I stay in the big picture to provide the team the support they need to do the best job they can.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nIt has to be our baby boy!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nSkiing is number one, but when I can’t do that I enjoy cycling, swimming, playing tennis and squash, listening to music, (occasionally) playing guitar, cooking and seeing friends and family.\u003C\u002Fp>\n",[44,61],{"page":45,"link_text":50},{"ID":46,"post_author":47,"post_date":48,"post_date_gmt":48,"post_content":49,"post_title":50,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":53,"to_ping":49,"pinged":49,"post_modified":54,"post_modified_gmt":54,"post_content_filtered":49,"post_parent":55,"guid":56,"menu_order":55,"post_type":57,"post_mime_type":49,"comment_count":58,"filter":59,"url_path":60},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":62,"link_text":71},{"ID":63,"post_author":47,"post_date":64,"post_date_gmt":64,"post_content":49,"post_title":65,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":66,"to_ping":49,"pinged":49,"post_modified":67,"post_modified_gmt":67,"post_content_filtered":49,"post_parent":68,"guid":69,"menu_order":55,"post_type":57,"post_mime_type":49,"comment_count":58,"filter":59,"url_path":70},108,"2020-12-16 14:36:55","Digital Marketing Strategy","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","\u002Fdigital-marketing\u002Fstrategy\u002F","Strategy",{"ID":73,"id":73,"title":74,"filename":75,"filesize":76,"url":77,"link":78,"alt":49,"author":79,"description":49,"caption":49,"name":80,"status":81,"uploaded_to":55,"date":82,"modified":82,"menu_order":55,"mime_type":83,"type":84,"subtype":85,"icon":86,"width":87,"height":88,"sizes":89},24283,"Tom-Craig-new-2023","Tom-Craig-new-2023.png",397051,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&q=90","\u002Ftom-craig-new-2023\u002F","12","tom-craig-new-2023","inherit","2023-08-02 10:41:27","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":90,"thumbnail-width":91,"thumbnail-height":91,"medium":92,"medium-width":93,"medium-height":94,"medium_large":95,"medium_large-width":96,"medium_large-height":97,"large":98,"large-width":99,"large-height":100,"1536x1536":101,"1536x1536-width":102,"1536x1536-height":103,"2048x2048":104,"2048x2048-width":105,"2048x2048-height":106,"post-thumbnail":107,"post-thumbnail-width":108,"post-thumbnail-height":109,"12_col":110,"12_col-width":111,"12_col-height":112,"default_landscape":113,"default_landscape-width":114,"default_landscape-height":88,"default_portrait":115,"default_portrait-width":88,"default_portrait-height":114,"6_col_and_margin_short":116,"6_col_and_margin_short-width":108,"6_col_and_margin_short-height":112,"11_col_and_margin":117,"11_col_and_margin-width":118,"11_col_and_margin-height":112,"9_col_rectangle":119,"9_col_rectangle-width":120,"9_col_rectangle-height":121,"11_col":122,"11_col-width":123,"11_col-height":112,"staff_image_696_600":124,"staff_image_696_600-width":87,"staff_image_696_600-height":88,"rectangular_thumbnail":125,"rectangular_thumbnail-width":126,"rectangular_thumbnail-height":127},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":129,"reduced":31,"top_overlap":130,"bottom_underlap":130,"disable_observer":-1,"heading":131,"cta_text":132,"cta_link":133,"items":134},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[135,148,157],{"type_key":20,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":140,"image":141,"authors":142,"category":146},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143],{"name":144,"image":145},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":147,"name":50},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":20,"title":149,"excerpt":150,"to":151,"postedAt":152,"readingTime":140,"image":153,"authors":154,"category":156},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[155],{"name":144,"image":145},{"to":147,"name":50},{"type_key":20,"title":158,"excerpt":159,"to":160,"postedAt":161,"readingTime":140,"image":162,"authors":163,"category":165},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[164],{"name":144,"image":145},{"to":147,"name":50},{"type":167,"style":168,"heading":32,"date":4,"updatedAt":169,"reading_minutes":170,"image":49,"imageAlt":32,"categories":171,"collections":350},"blog-post","light","2022-02-07T16:48:39",2,[172],{"id":10,"count":173,"description":174,"link":147,"name":50,"slug":53,"taxonomy":175,"parent":55,"meta":176,"acf":177,"head_links":178,"resource_count":179,"yoast_title":180,"yoast_meta":181,"yoast_json_ld":226,"_links":322,"path":147},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","category",[],[],[],28,"SEO Blog | SEO Tips, Advice & Guides | Impression",[182,184,187,190,193,196,199,201,203,205,208,211,214,217,220,223],{"property":183,"content":180},"title",{"property":185,"content":186},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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