[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrightonseo-mel-carson-importance-personal-branding":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":411,"breadcrumbs":412,"reading_minutes":145,"category":419,"head":421},"2016-04-22T09:52:38",{"rendered":6},"\u003Cp>Mel Carson is certainly a man who knows about personal branding. He engaged the audience in the Brighton SEO concert theatre with anecdotes of the last time he was in the Dome 20 years ago as a backing singer who couldn’t dance…\u003C\u002Fp>\n\u003Cp>\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FPnhOS5nF6sA\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fiframe>\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FvRcUOMk9-mel-carson-brighton-seo-2016-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892\" rel=\"attachment wp-att-3304\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2542\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FvRcUOMk9-mel-carson-brighton-seo-2016-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892\" alt=\"mel carson brighton seo 2016\" width=\"1024\" height=\"768\" \u002F>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>His talk focused on personal branding and how important that is to our success.\u003C\u002Fp>\n\u003Ch2 id=\"what-is-personal-branding\">What is personal branding?\u003C\u002Fh2>\n\u003Cp>It all starts with your personal purpose. Why do you do what you do? Get that right in your own mind.\u003C\u002Fp>\n\u003Cp>“It’s the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and in person.”\u003C\u002Fp>\n\u003Cp>The ultimate goals are around being:\u003C\u002Fp>\n\u003Col>\n\u003Cli>Discoverable\u003C\u002Fli>\n\u003Cli>Sharable\u003C\u002Fli>\n\u003Cli>Memorable\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Test it for yourself. What happens when you Google your name? Do you come up in the best light? Do the search results represent your personal brand?\u003C\u002Fp>\n\u003Cp>Do people share the content you create?\u003C\u002Fp>\n\u003Cp>The two together lead to you being memorable. This means someone might not necessarily need something from you right now, but something about what you do means they remember you when they do need you.\u003C\u002Fp>\n\u003Ch2 id=\"brand-building-through-pr-and-social\">Brand Building Through PR and Social\u003C\u002Fh2>\n\u003Cp>You need to build a relationship first, according to Forrester research. 90% of people trust in what their friends and family say, while only 15% trust brands. We need to build that relationship to gain trust.\u003C\u002Fp>\n\u003Cp>And we do this by being a real person. By encouraging empathy, creating an emotional connection.\u003C\u002Fp>\n\u003Cp>We spend 27% of our time on social media, according to Experian. We need to make sure this time is useful and that we use it to represent our brand.\u003C\u002Fp>\n\u003Ch2 id=\"the-science-of-great-content-aura\">The Science of Great Content = Aura\u003C\u002Fh2>\n\u003Cp>The DNA of successful and enduring digital content has 4 main elements:\u003C\u002Fp>\n\u003Col>\n\u003Cli>Authentic\u003C\u002Fli>\n\u003Cli>Useful\u003C\u002Fli>\n\u003Cli>Relevant\u003C\u002Fli>\n\u003Cli>Actionable\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Aim for this in all you do.\u003C\u002Fp>\n\u003Ch2 id=\"some-quick-fire-tips\">Some Quick Fire Tips\u003C\u002Fh2>\n\u003Col>\n\u003Cli>Own your own name! Set up a website which talks about you, your experience, your resume. Four or five pages, giving information about you, working to ensure it is future proof so that people who search for you see you, not LinkedIn, or Facebook, or Twitter, all of which can change any minute.\u003C\u002Fli>\n\u003Cli>Invest in a professional photo! It makes a huge difference to your perceived brand. According to Photofeeler.com, you should be smiling in your photo for best engagement.\u003C\u002Fli>\n\u003Cli>Make your out of office work harder. Use it as an opportunity to help people engage with you, and stand out from all the others.\u003C\u002Fli>\n\u003Cli>Create a social media ratio. Don’t have a professional social profile and a personal one – better to share some personal insight in a professional manner where appropriate. LinkedIn has now added functionality which sends you a link to the person you’re due to be meeting that day – so ensure you get your LinkedIn profile up to date.\u003C\u002Fli>\n\u003Cli>Use your name in the alt tags of photos of you, especially when you’re sending them to other people.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Ch2 id=\"how-do-i-know-if-im-doing-it-well\">How Do I Know If I’m Doing It Well?\u003C\u002Fh2>\n\u003Cp>Start by setting communication goals for yourself and follow it.\u003C\u002Fp>\n\u003Cp>You’ll see an increase in social engagement if you’re smart about it.\u003C\u002Fp>\n\u003Cp>You’ll see an increase in mentions of you in your industry, in blogs, in publications. This is how you become a thought leader.\u003C\u002Fp>\n\u003Cp>You’ll see an increase in placements for you to speak on your specialism at events and conferences.\u003C\u002Fp>\n\u003Cp>You’ll see an increase in positive sentiment towards you externally as well as internally within your business.\u003C\u002Fp>\n\u003Ch2 id=\"the-future-for-personal-branding\">The Future for Personal Branding\u003C\u002Fh2>\n\u003Cp>The potential is there for our personal brand to be a clone of ourselves. When we can’t be there, our personal brand works for us, helping us to make the very best impression.\u003C\u002Fp>\n\u003Cp>Check out Mel’s book ‘\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.amazon.co.uk\u002Fs\u002Fref=nb_sb_noss?url=search-alias%3Daps&field-keywords=mel+carson+personal+branding\">introduction to personal branding’ on Amazon\u003C\u002Fa> now.\u003C\u002Fp>\n",false,"standard",[10],1,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17],135,[19,20,21,22,23,24,25,26,27],"post-2541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","collections-brighton-seo",{"page_content_modules":29,"hero":141},[30,96],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"#BrightonSEO: Mel Carson – The Importance of Personal Branding",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":39,"specialist_service_links":7,"photo":43},{"ID":44,"id":44,"title":45,"filename":46,"filesize":47,"url":48,"link":49,"alt":39,"author":50,"description":39,"caption":39,"name":51,"status":52,"uploaded_to":47,"date":53,"modified":53,"menu_order":47,"mime_type":54,"type":55,"subtype":56,"icon":57,"width":58,"height":58,"sizes":59},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":60,"thumbnail-width":61,"thumbnail-height":61,"medium":62,"medium-width":63,"medium-height":63,"medium_large":64,"medium_large-width":65,"medium_large-height":65,"large":66,"large-width":67,"large-height":68,"1536x1536":69,"1536x1536-width":70,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":72,"post-thumbnail":73,"post-thumbnail-width":74,"post-thumbnail-height":75,"12_col":76,"12_col-width":77,"12_col-height":78,"default_landscape":79,"default_landscape-width":80,"default_landscape-height":81,"default_portrait":82,"default_portrait-width":81,"default_portrait-height":80,"6_col_and_margin_short":83,"6_col_and_margin_short-width":74,"6_col_and_margin_short-height":78,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":78,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":78,"staff_image_696_600":91,"staff_image_696_600-width":92,"staff_image_696_600-height":81,"rectangular_thumbnail":93,"rectangular_thumbnail-width":94,"rectangular_thumbnail-height":95},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":97,"reduced":32,"top_overlap":98,"bottom_underlap":98,"disable_observer":-1,"heading":99,"cta_text":100,"cta_link":101,"items":102},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[103,117,126],{"type_key":20,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":114},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":112,"image":113},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":20,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":108,"image":122,"authors":123,"category":125},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":112,"image":113},{"to":115,"name":116},{"type_key":20,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":140},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134,137],{"name":135,"image":136},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":138,"image":139},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},{"type":142,"style":143,"heading":33,"date":4,"updatedAt":144,"reading_minutes":145,"image":146,"imageAlt":33,"categories":147,"collections":330},"blog-post","light","2022-02-07T16:48:44",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fx6RMobqH-050720211625527674_lIZrwvbeRuuzqOoWJUEn_Photoaday_CSD-1-of-1-5.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[148],{"id":10,"count":149,"description":150,"link":115,"name":116,"slug":151,"taxonomy":152,"parent":47,"meta":153,"acf":154,"head_links":155,"resource_count":156,"yoast_title":157,"yoast_meta":158,"yoast_json_ld":202,"_links":299,"path":115},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[159,161,164,167,170,173,176,178,180,182,185,188,191,194,196,199],{"property":160,"content":157},"title",{"property":162,"content":163},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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