[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrightonseo-ecommerce-keyword-research-alec-bertram":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":17,"class_list":19,"acf":30,"head_links":529,"breadcrumbs":530,"reading_minutes":176,"category":537,"head":540},"2016-04-22T16:30:59",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-research-tips-for-seo\u002F\">Keyword research\u003C\u002Fa> for eCommerce can be a challenging and daunting affair. With hundreds of pages to potentially go through, where should eCommerce SEOs start, and to what extent should they pursue keyword research? Thankfully, Alec Bertram had all the answers at April 2016’s BrightonSEO. His talk,\u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">“eCommerce Keyword Research, Completing Large-Scale Analysis in a Small-Scale World”\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\">, was predominantly focused on conversion-focused keywords, i.e. those with purchase intent, and gave insight into how to conduct extensive keyword research with a unique approach.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2 id=\"back-to-basics\">\u003Cspan style=\"font-weight: 400;\">Back to basics\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Alec started his talk by covering the basics; why do we conduct keyword research and how? For many eCommerce SEOs, keyword research is our bread and butter but it’s useful to be reminded of this discipline from time to time. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"what-is-keyword-research\">What is keyword research?\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Keyword research is the process of understanding what your customers are searching for online. It’s the process of knowing the breadth and depth of the words, phrases, and topics your customers use to find products and services similar to yours. Undertaking proper keyword research allows you to inform your site structure, content strategy and link building strategy. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"how-do-we-conduct-keyword-research\">How do we conduct keyword research?\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For many SEOs, keyword research often starts with entering “seed” keywords into Google’s \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fadwords.google.com\u002FKeywordPlanner\">\u003Cspan style=\"font-weight: 400;\">Keyword Planner\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, but can extend to use the likes of \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fubersuggest.io\u002F\">\u003Cspan style=\"font-weight: 400;\">Ubersuggest\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> and \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002F\">\u003Cspan style=\"font-weight: 400;\">SEMrush\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, amongst others.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2 id=\"conducting-thorough-keyword-research\">Conducting thorough keyword research\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Alec then proceeded to share his method of conducting eCommerce keyword research; a process that looks to unlock the real potential of Keyword Planner in addition to unlocking the real volume of search out there.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"collate\">Collate\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The first step in the process is typical to that of keyword research, i.e. enter a seed keyword into Keyword Planner to access Google’s first 800 related ideas. You then proceed to put each of \u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">those\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\"> 800 keywords into keyword planner separately, revealing a further 640,000 keywords (800 x 800).\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"categorise\">Categorise\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The next step is to break down and categorise your keyword list by attribution groups. In eCommerce, an attribution is a variable used to describe your product, e.g. colour, size, material, occasion, style etc. Realising the themes of 640,000 keywords is obviously a resource-heavy affair so this task is best left to automation. It was at this juncture that Alec introduced the audience to his agency’s bespoke tool, \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fallotment.digital\u002Fkeyword\u002F\">\u003Cspan style=\"font-weight: 400;\">Keyword Intelligence\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, where one aspect of it allows you collate and realise keyword attributes.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"merge\">Merge\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Once your keyword list has been categorised into attributes, it’s then a case of merging these to create longer-tailed keywords, with multiple attribute variations, e.g. black leather shoes size 11. Although \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.toptal.com\u002Fmarketing\u002Fmergewords\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"font-weight: 400;\">mergewords\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> is seemingly the industry standard tool in combining keywords, it’s process and output is very much linear. Allotment Digital’s Keyword Intelligence tool is arguably a better alternative as it enables the user to retrieve every possible keyword combination and word order. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Once these new, reordered keywords have been retrieved, add them to your working attribution lists\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>This part of Alec’s talk was particularly insightful as it outlined the importance of keyword ordering. Ignoring keyword ordering can result in you ignoring a significant percentage of available search volume.\u003C\u002Fp>\n\u003Ch2 id=\"retrieving-search-volume\">\u003Cb>Retrieving search volume\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">What should be left now is a massively extensive list of keywords, some with keyword search volume and some without. To retrieve search volume data in bulk, consider these four tools:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cb>\u003Cb>Adwords API\u003Cbr \u002F>\n\u003C\u002Fb>\u003C\u002Fb>\u003Cb>\u003Cspan style=\"font-weight: 400;\">Although this is the most convenient solution, it’s difficult to retrieve Google’s AdWord API with solely the intent to use it for keyword research.\u003C\u002Fspan>\u003C\u002Fb>\u003C\u002Fli>\n\u003Cli>\u003Cb>Bing Ad Insight API\u003C\u002Fb>\u003Cb>\u003Cbr \u002F>\n\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">Bing’s API is an available option, although due to it’s search engine market share, a significantly smaller search volume is outputted.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fgrepwords.com\u002F\">GrepWords\u003C\u002Fa> \u003C\u002Fstrong>\u003Cspan style=\"font-weight: 400;\">\u003Cbr \u002F>\n\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Grepword’s has a keyword data for approximately 15 million keywords. Although this sounds plenty, depending on the extent of your keyword research, this may only be skimming the surface.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Bulk Search Volume Tool\u003C\u002Fstrong>\u003Cspan style=\"font-weight: 400;\">\u003Cbr \u002F>\n\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Allotment Digital’s \u003Ca href=\"https:\u002F\u002Fvolumeapi.com\u002Frequest-volume.php\" target=\"_blank\" rel=\"noopener noreferrer\">Bulk Search Volume Tool\u003C\u002Fa> allows you to download search data for one million keywords at a time.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Personally, I’m excited to use Alec’s keyword research method for my eCommerce clients. It’s exhaustive, thorough, and exactly what keyword research needs to be for an industry whose sites are so typically large.\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You can read Alec’s original presentation on eCommerce keyword research \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fallotment.digital\u002Flearn\u002Ftechnical-seo\u002Fadvanced-concepts\u002Fecommerce-keyword-research\u002F\">\u003Cspan style=\"font-weight: 400;\">here\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10,11],59,1,[13],{"id":14,"name":15,"path":16},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[18],143,[20,21,22,23,24,25,26,27,28,29],"post-2573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-seo","collections-brighton-seo",{"page_content_modules":31,"hero":172},[32,128],{"acf_fc_layout":33,"reduced":34,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":34,"title":35,"content":6,"authors":36},"blog_post_content",true,"BrightonSEO: eCommerce Keyword Research – Alec Bertram",[37],{"id":10,"path":38,"display_name":39,"job_title":40,"description":41,"avatar_url":42,"acf":43},"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":44,"job_title":40,"specialist_service_links":45,"photo":72},"\u003Cp>Executive Director – Organic Media. Joined Impression in July 2015.\u003C\u002Fp>\n\u003Cp>I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS5, much to my fiancée’s dismay.\u003C\u002Fp>\n",[46,63],{"page":47,"link_text":52},{"ID":48,"post_author":49,"post_date":50,"post_date_gmt":50,"post_content":51,"post_title":52,"post_excerpt":51,"post_status":53,"comment_status":54,"ping_status":54,"post_password":51,"post_name":55,"to_ping":51,"pinged":51,"post_modified":56,"post_modified_gmt":56,"post_content_filtered":51,"post_parent":57,"guid":58,"menu_order":57,"post_type":59,"post_mime_type":51,"comment_count":60,"filter":61,"url_path":62},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":64,"link_text":67},{"ID":65,"post_author":49,"post_date":66,"post_date_gmt":66,"post_content":51,"post_title":67,"post_excerpt":51,"post_status":53,"comment_status":54,"ping_status":54,"post_password":51,"post_name":68,"to_ping":51,"pinged":51,"post_modified":69,"post_modified_gmt":69,"post_content_filtered":51,"post_parent":57,"guid":70,"menu_order":57,"post_type":59,"post_mime_type":51,"comment_count":60,"filter":61,"url_path":71},37897,"2026-04-13 11:44:52","PR & Social","pr-social","2026-06-30 09:19:16","\u002F?page_id=37897","\u002Fpr-social\u002F",{"ID":73,"id":73,"title":74,"filename":75,"filesize":76,"url":77,"link":78,"alt":51,"author":79,"description":51,"caption":51,"name":80,"status":81,"uploaded_to":57,"date":82,"modified":82,"menu_order":57,"mime_type":83,"type":84,"subtype":85,"icon":86,"width":87,"height":88,"sizes":89},24289,"Pete-Jovetic-NEW","Pete-Jovetic-NEW.png",274057,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&q=90","\u002Fpete-jovetic-new\u002F","12","pete-jovetic-new","inherit","2023-08-02 10:44:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":90,"thumbnail-width":91,"thumbnail-height":91,"medium":92,"medium-width":93,"medium-height":94,"medium_large":95,"medium_large-width":96,"medium_large-height":97,"large":98,"large-width":99,"large-height":100,"1536x1536":101,"1536x1536-width":102,"1536x1536-height":103,"2048x2048":104,"2048x2048-width":105,"2048x2048-height":106,"post-thumbnail":107,"post-thumbnail-width":108,"post-thumbnail-height":109,"12_col":110,"12_col-width":111,"12_col-height":112,"default_landscape":113,"default_landscape-width":114,"default_landscape-height":88,"default_portrait":115,"default_portrait-width":88,"default_portrait-height":114,"6_col_and_margin_short":116,"6_col_and_margin_short-width":108,"6_col_and_margin_short-height":112,"11_col_and_margin":117,"11_col_and_margin-width":118,"11_col_and_margin-height":112,"9_col_rectangle":119,"9_col_rectangle-width":120,"9_col_rectangle-height":121,"11_col":122,"11_col-width":123,"11_col-height":112,"staff_image_696_600":124,"staff_image_696_600-width":87,"staff_image_696_600-height":88,"rectangular_thumbnail":125,"rectangular_thumbnail-width":126,"rectangular_thumbnail-height":127},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":129,"reduced":34,"top_overlap":130,"bottom_underlap":130,"disable_observer":-1,"heading":131,"cta_text":132,"cta_link":133,"items":134},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[135,148,162],{"type_key":21,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":140,"image":141,"authors":142,"category":146},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143],{"name":144,"image":145},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":147,"name":52},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":21,"title":149,"excerpt":150,"to":151,"postedAt":152,"readingTime":153,"image":154,"authors":155,"category":159},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[156],{"name":157,"image":158},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":160,"name":161},"\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce",{"type_key":21,"title":163,"excerpt":164,"to":165,"postedAt":166,"readingTime":167,"image":168,"authors":169,"category":171},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[170],{"name":157,"image":158},{"to":160,"name":161},{"type":173,"style":174,"heading":35,"date":4,"updatedAt":175,"reading_minutes":176,"image":177,"imageAlt":35,"categories":178,"collections":447},"blog-post","light","2024-06-25T11:21:32",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F7DCQ4nvJ-050720211625527527_25808900975_783fc9e54d_b.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[179,364],{"id":10,"count":180,"description":181,"link":160,"name":161,"slug":182,"taxonomy":183,"parent":57,"meta":184,"acf":185,"head_links":186,"resource_count":187,"yoast_title":188,"yoast_meta":189,"yoast_json_ld":234,"_links":332,"path":160},55,"\u003Cp class=\"p1\">Ecommerce is an industry that never sits still. Businesses are constantly developing new techniques and technologies to drive traffic and sales, whether through organic, paid or wider omnichannel marketing strategies.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">With competition being so fierce, it's crucial that businesses stay on top of the latest ecommerce trends. You'll find our expert guides here, all providing award-winning tips to drive more sales. Whether you're a small business or an international ecommerce retailer, you'll find all the information you need below.\u003C\u002Fp>","ecommerce","category",[],[],[],12,"Ecommerce Blog | Tips, Advice & Guides | Impression",[190,192,195,198,201,204,207,209,211,213,216,219,222,225,228,231],{"property":191,"content":188},"title",{"property":193,"content":194},"description","Keeping up to date with the latest ecommerce trends, strategies, and industry movements can be difficult. 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