[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrightonseo-charlie-williams-commerce-content-thats-worth-damn":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":17,"class_list":19,"acf":30,"head_links":498,"breadcrumbs":499,"reading_minutes":143,"category":506,"head":509},"2017-04-10T18:12:40",{"rendered":6},"\u003Cp>Charlie Williams (\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fpagesauce\" target=\"_blank\" rel=\"noopener noreferrer\">@pagesauce\u003C\u002Fa>) of \u003Ca href=\"https:\u002F\u002Fwww.screamingfrog.co.uk\u002Fseo-spider\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">Screaming Frog\u003C\u002Fa> kicked-off BrightonSEO’s Ecommerce session by sharing tips, tactics, and tricks for creating better content for ecommerce sites.\u003C\u002Fp>\n\u003Cp>The slides from Charlie’s presentation can be found \u003Ca href=\"https:\u002F\u002Fwww.slideshare.net\u002Fpagesauce\u002Fshop-it-like-its-hot-ecommerce-content-thats-worth-a-damn-brightonseo-april-2017\" target=\"_blank\" rel=\"noopener noreferrer\">here\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch2 id=\"ecommerce-content-seo-considerations\">Ecommerce content: SEO considerations\u003C\u002Fh2>\n\u003Cp>Charlie began by outlining the SEO considerations to be made when planning content for ecommerce product and service pages.\u003C\u002Fp>\n\u003Ch3 id=\"layout-staff\">Layout & Staff\u003C\u002Fh3>\n\u003Cp>He used the effective analogy of the layout and staff of an offline store to describe the ideal structure for an ecommerce store.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Layout\u003C\u002Fstrong> being the technical SEO and site architecture.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Staff\u003C\u002Fstrong> being the content of the ecommerce site, which speaks to the user and guides them through their purchasing journey, helping them to understand and purchase\u003C\u002Fp>\n\u003Cp>We were reminded that a staff is always needed, even in the Amazon shop!\u003C\u002Fp>\n\u003Cp>According to Charlie, great shopping content should be three things:\u003C\u002Fp>\n\u003Cfigure style=\"width: 629px\" class=\"wp-caption alignnone\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-3050 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fwm0RBdzh-Screen-Shot-2017-04-10-at-18.12.29.png?auto=compress%2Cformat&q=90\" alt=\"Charlie-Williams-BrightonSEO\" width=\"629\" height=\"356\">\u003Cfigcaption class=\"wp-caption-text\">Charlie Williams, BrightonSEO\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Cp> \u003C\u002Fp>\n\u003Ch2 id=\"ecommerce-content-set-up\">Ecommerce content: set up\u003C\u002Fh2>\n\u003Cp>With that trio in mind, Charlie offered the following checklist for creating ecommerce content:\u003C\u002Fp>\n\u003Ch3 id=\"content-strategy\">Content strategy\u003C\u002Fh3>\n\u003Cp>Decide on the governance of content – who writes it, who edits it and how will it be published?\u003C\u002Fp>\n\u003Ch3 id=\"find-an-editor\">Find an editor\u003C\u002Fh3>\n\u003Cp>But they don’t need to be evil!\u003C\u002Fp>\n\u003Ch3 id=\"content-inventories\">Content inventories\u003C\u002Fh3>\n\u003Cp>Charlie believes that these are underused in tech SEO – content inventories show what’s working, and which product pages aren’t providing a good shopping experience.\u003C\u002Fp>\n\u003Ch3 id=\"learn-from-the-market\">Learn from the market\u003C\u002Fh3>\n\u003Cp>Build a picture of what works by conducting gap analysis. Can you target synonyms and variants? How can landing pages be improved?\u003C\u002Fp>\n\u003Ch3 id=\"templates\">Templates\u003C\u002Fh3>\n\u003Cp>Create two templates: one for the product page and one for the product info section of this page.\u003C\u002Fp>\n\u003Ch3 id=\"personas\">Personas\u003C\u002Fh3>\n\u003Cp>Charlie stated the importance of knowing who you’re writing for: ecommerce must have a target.\u003C\u002Fp>\n\u003Ch3 id=\"topics-not-just-keywords\">Topics not just keywords\u003C\u002Fh3>\n\u003Cp>..because intent is as important as volume.\u003C\u002Fp>\n\u003Ch3 id=\"user-journey\">User journey\u003C\u002Fh3>\n\u003Cp>Charlie provided this framework for thinking about the purchase story that you are writing.\u003C\u002Fp>\n\u003Cfigure style=\"width: 783px\" class=\"wp-caption alignnone\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3051\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGRljFSJ6-Screen-Shot-2017-04-10-at-18.32.13.png?auto=compress%2Cformat&q=90\" alt=\"Charlie-Williams-BrightonSEO\" width=\"783\" height=\"443\">\u003Cfigcaption class=\"wp-caption-text\">Charlie Williams, BrightonSEO\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Ch3 id=\"answer-intent\">Answer Intent\u003C\u002Fh3>\n\u003Cp>What is the user’s goal?\u003C\u002Fp>\n\u003Cp>What info, format & experience meet that goal?\u003C\u002Fp>\n\u003Ch3 id=\"content-render\">Content render\u003C\u002Fh3>\n\u003Cp>How is the content seen by Google?\u003C\u002Fp>\n\u003Ch3 id=\"structure\">Structure\u003C\u002Fh3>\n\u003Cp>Charlie talked through using schema and semantic markup to make the most of the product information available to you.\u003C\u002Fp>\n\u003Cp>Speed\u003C\u002Fp>\n\u003Cp>Charlie had some great stats on the benefits of getting faster and catering to those shopping on mobile. He also referenced ebay’s AMP site.\u003C\u002Fp>\n\u003Cfigure style=\"width: 772px\" class=\"wp-caption alignnone\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3052\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F5WZulwuG-Screen-Shot-2017-04-10-at-18.36.20.png?auto=compress%2Cformat&q=90\" alt=\"Charlie-Williams-BrightonSEO\" width=\"772\" height=\"443\">\u003Cfigcaption class=\"wp-caption-text\">Charlie Williams, BrightonSEO\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Ch3 id=\"advanced-on-page\">Advanced on-page\u003C\u002Fh3>\n\u003Cp>Charlie emphasised the importance of co-occurrence and TF-IDF to ensure that all terms in the coffee machine conversation are covered, for example.\u003C\u002Fp>\n\u003Ch3 id=\"images-and-video\">Images and video\u003C\u002Fh3>\n\u003Cp>Charlie is a believer of getting your own images of the products and making them the very best they can be on your budget.\u003C\u002Fp>\n\u003Cfigure style=\"width: 780px\" class=\"wp-caption alignnone\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3053\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Ft5MkrbOf-Screen-Shot-2017-04-10-at-18.40.48.png?auto=compress%2Cformat&q=90\" alt=\"Charlie-Williams-BrightonSEO\" width=\"780\" height=\"436\">\u003Cfigcaption class=\"wp-caption-text\">Charlie Williams, BrightonSEO\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Ch3 id=\"common-faqs\">Common FAQs\u003C\u002Fh3>\n\u003Cp>In Charlie’s words: “Remove friction by addressing issues”. Answer FAQs on the product page, don’t make the user find your FAQs page.\u003C\u002Fp>\n\u003Ch2 id=\"ecommerce-content-creation\">Ecommerce content: creation\u003C\u002Fh2>\n\u003Cp>When it comes to creating the content, Charlie has the following recommendations:\u003C\u002Fp>\n\u003Ch3 id=\"become-expert\">Become Expert\u003C\u002Fh3>\n\u003Cp>…and fake it until you make it. Charlie suggests finding the people in your business that know the products like the back of their hand and use this knowledge in your content.\u003C\u002Fp>\n\u003Cp>Don’t ask via email, ask them over a coffee. What are the most frequent FAQs?\u003C\u002Fp>\n\u003Ch3 id=\"software\">Software\u003C\u002Fh3>\n\u003Cp>Write in a collaborative way to gain knowledge, whether that’s through Google Docs, \u003Ca href=\"http:\u002F\u002Fwww.airstory.co\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">airstory\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fgathercontent.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">GatherContent\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch3 id=\"supplied-descriptions-use-them-to-an-extent\">Supplied descriptions – use them, to an extent….\u003C\u002Fh3>\n\u003Cp>Charlie recommends using the manufacturer’s description below your content, which might focus on user intent rather than product details.\u003C\u002Fp>\n\u003Ch3 id=\"user-question-tools\">User question tools\u003C\u002Fh3>\n\u003Cp>Charlie suggests the use of tools to “find the shopper’s language” and then answering their questions within product page content.\u003C\u002Fp>\n\u003Cp>These tools included \u003Ca href=\"http:\u002F\u002Fwww.contentforest.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">Content Forest\u003C\u002Fa> and \u003Ca href=\"http:\u002F\u002Fanswerthepublic.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">Answer The Public\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch3 id=\"qa-and-faqs\">Q&A and FAQs\u003C\u002Fh3>\n\u003Cp>In Charlie’s words: “Find the questions people can’t Google an answer for”.\u003C\u002Fp>\n\u003Cp>In a similar way, \u003Ca href=\"https:\u002F\u002Fwww.quora.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">Quora\u003C\u002Fa>, Amazon Customer Question and Answers, other forums, competitor FAQs can be mined to find out how about people talk about your products and the topics that they discuss. This will enable copywriters to join the conversation with a human voice.\u003C\u002Fp>\n\u003Ch3 id=\"better-meta\">Better Meta\u003C\u002Fh3>\n\u003Cp>Optimise meta descriptions to raise CTR.\u003C\u002Fp>\n\u003Ch3 id=\"ask-the-audience\">Ask the audience\u003C\u002Fh3>\n\u003Cp>….for their problems and queries, there’s no better way to find out. Charlie suggests surveying users or meeting real people to ask them about products and services.\u003C\u002Fp>\n\u003Ch3 id=\"encourage-ucg\">Encourage UCG\u003C\u002Fh3>\n\u003Cp>Such as testimonials, reviews, and third party influencer reviews.\u003C\u002Fp>\n\u003Cfigure style=\"width: 784px\" class=\"wp-caption alignnone\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3054\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FVMTaPrfu-Screen-Shot-2017-04-10-at-18.58.13.png?auto=compress%2Cformat&q=90\" alt=\"Charlie-Wiliams-Brighton-SEO\" width=\"784\" height=\"443\">\u003Cfigcaption class=\"wp-caption-text\">Charlie Williams, BrightonSEO\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Ch3 id=\"sell-the-usps\">Sell the USPs\u003C\u002Fh3>\n\u003Cp>You have chosen to create a separate product page, so what makes the content different?\u003C\u002Fp>\n\u003Ch3 id=\"sell-benefits-not-features\">Sell benefits not features\u003C\u002Fh3>\n\u003Cp>Charlie reminded the room that users buy their story, not the product.\u003C\u002Fp>\n\u003Ch3 id=\"knowledge-base\">Knowledge base\u003C\u002Fh3>\n\u003Cp>Create helpful product content by creating a simple product page with links to further knowledge pages.\u003C\u002Fp>\n\u003Ch3 id=\"develop-a-style\">Develop a style\u003C\u002Fh3>\n\u003Cp>Charlie noted the importance of writing in a brand voice – e.g. Apple focuses on how product makes the user feel.\u003C\u002Fp>\n\u003Ch3 id=\"emotion-and-logic\">Emotion and logic\u003C\u002Fh3>\n\u003Cp>Charlie recommended the \u003Ca href=\"http:\u002F\u002Fgetuplift.co\u002Fblog\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">GetUplift\u003C\u002Fa> blog and \u003Ca href=\"http:\u002F\u002Fcopyhackers.com\u002Fcategory\u002Fcopywriting\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">CopyHackers\u003C\u002Fa> resources to improve your writing for emotion, logic and conversions.\u003C\u002Fp>\n\u003Ch3 id=\"word-count\">Word count\u003C\u002Fh3>\n\u003Cp>According to Charlie, top pages have 25% more content.\u003C\u002Fp>\n\u003Ch2 id=\"final-thoughts\">Final thoughts…\u003C\u002Fh2>\n\u003Cp>Charlie finished by reminding us that we are a nation of shopkeepers and that content is our way to be unique.\u003C\u002Fp>\n\u003Cp>Creating better content is to provide a better user experience that is designed to meet intent.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",false,"standard",[10,11],59,1,[13],{"id":14,"name":15,"path":16},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[18],135,[20,21,22,23,24,25,26,27,28,29],"post-3049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-seo","collections-brighton-seo",{"page_content_modules":31,"hero":139},[32,98],{"acf_fc_layout":33,"reduced":34,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":34,"title":35,"content":6,"authors":36},"blog_post_content",true,"BrightonSEO: Charlie Williams – Shop it like it’s hot; Ecommerce content that’s worth a damn",[37],{"id":38,"path":39,"display_name":40,"job_title":41,"description":42,"avatar_url":43,"acf":44},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":41,"full_bio":41,"specialist_service_links":7,"photo":45},{"ID":46,"id":46,"title":47,"filename":48,"filesize":49,"url":50,"link":51,"alt":41,"author":52,"description":41,"caption":41,"name":53,"status":54,"uploaded_to":49,"date":55,"modified":55,"menu_order":49,"mime_type":56,"type":57,"subtype":58,"icon":59,"width":60,"height":60,"sizes":61},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":62,"thumbnail-width":63,"thumbnail-height":63,"medium":64,"medium-width":65,"medium-height":65,"medium_large":66,"medium_large-width":67,"medium_large-height":67,"large":68,"large-width":69,"large-height":70,"1536x1536":71,"1536x1536-width":72,"1536x1536-height":72,"2048x2048":73,"2048x2048-width":74,"2048x2048-height":74,"post-thumbnail":75,"post-thumbnail-width":76,"post-thumbnail-height":77,"12_col":78,"12_col-width":79,"12_col-height":80,"default_landscape":81,"default_landscape-width":82,"default_landscape-height":83,"default_portrait":84,"default_portrait-width":83,"default_portrait-height":82,"6_col_and_margin_short":85,"6_col_and_margin_short-width":76,"6_col_and_margin_short-height":80,"11_col_and_margin":86,"11_col_and_margin-width":87,"11_col_and_margin-height":80,"9_col_rectangle":88,"9_col_rectangle-width":89,"9_col_rectangle-height":90,"11_col":91,"11_col-width":92,"11_col-height":80,"staff_image_696_600":93,"staff_image_696_600-width":94,"staff_image_696_600-height":83,"rectangular_thumbnail":95,"rectangular_thumbnail-width":96,"rectangular_thumbnail-height":97},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":99,"reduced":34,"top_overlap":100,"bottom_underlap":100,"disable_observer":-1,"heading":101,"cta_text":102,"cta_link":103,"items":104},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[105,119,130],{"type_key":21,"title":106,"excerpt":107,"to":108,"postedAt":109,"readingTime":110,"image":111,"authors":112,"category":116},"October Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on new AI opt-out controls, algorithm freshness, and aggressive spam crackdowns. A major shift in AI control and integration is taking place. Google, Microsoft, OpenAI, and Anthropic have united to back a single AI opt-out token, vastly […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-google-algorithm-and-search-industry-updates\u002F","2026-11-09T16:59:13",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F11\u002Fclarisse-meyer-ULm4VOnLquY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[113],{"name":114,"image":115},"Rhianna Greensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":117,"name":118},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":21,"title":120,"excerpt":121,"to":122,"postedAt":123,"readingTime":110,"image":124,"authors":125,"category":129},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[126],{"name":127,"image":128},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":117,"name":118},{"type_key":21,"title":131,"excerpt":132,"to":133,"postedAt":134,"readingTime":110,"image":135,"authors":136,"category":138},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[137],{"name":127,"image":128},{"to":117,"name":118},{"type":140,"style":141,"heading":35,"date":4,"updatedAt":142,"reading_minutes":143,"image":144,"imageAlt":35,"categories":145,"collections":416},"blog-post","light","2022-02-07T16:48:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5k67bI7S-050720211625524680_pexels-photo-92020.jpeg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[146,332],{"id":10,"count":147,"description":148,"link":149,"name":150,"slug":151,"taxonomy":152,"parent":49,"meta":153,"acf":154,"head_links":155,"resource_count":156,"yoast_title":157,"yoast_meta":158,"yoast_json_ld":202,"_links":300,"path":149},55,"\u003Cp class=\"p1\">Ecommerce is an industry that never sits still. 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