[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrighton-seo-marcelle-antunes-produce-creative-campaigns-worthy-bbc-coverage":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":17,"class_list":20,"acf":31,"head_links":444,"breadcrumbs":445,"reading_minutes":87,"category":452,"head":455},"2017-09-15T15:57:01",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Marcelle Antunes is Research and Project Manager from the Verve and her talk featured examples and tips of how to produce creative campaigns worthy of high level links and coverage.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">I’ve listed a few of the highlights below.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>People will always try and challenge your ideas\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Marcelle used an example of \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fuk.businessinsider.com\u002Fcolleges-founders-unicorn-startups-1-billion-2017-1?r=US&IR=T\">Unicorn league,\u003C\u002Fa> that earned the Verve over 300 pieces of coverage, however, a Forbes journalists questioned this initially. Remember that people will always challenge your ideas and knock you down, but don’t let this dishearten you if you have a great idea. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Don’t make assumptions\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Sometimes sources can be too weak to make huge assumptions, make sure the data set is credible and holds strength, in case someone questions it. Also, m\u003C\u002Fspan>ake sure that your data is up to date and relevant.\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>Collaborate with industry experts when needing a data\u003C\u002Fstrong> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>The internet isn’t the only source of information – get experts on your side. The path to finding valuable data isn’t always the straightest, but by going deeper with your data and asking for comment from an industry expert is a great way to add credibility and additional relevant data to your content marketing plan.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Get them on the phone\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The best way to speak to get results is to somebody on the phone and speak to them. Not just with journalists, but with industry experts you’re reaching out for help with. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Creative ideas \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Pick things that make you feel something b\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">ecause other people will feel them too. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Celebrate every tiny victory \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Leave sticky notes with words of encouragement to your colleagues. Remember that your success is your colleagues success and vice versa. \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Attitude pays a lot to your campaigns. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>And finally, always be innovative in your pursuits \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">@marcellehoa\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10,11],38,45,[13],{"id":14,"name":15,"path":16},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[18,19],101,95,[21,22,23,24,25,26,27,28,29,30],"post-3318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-digital-pr","collections-brighton-seo",{"page_content_modules":32,"hero":83},[33,38],{"acf_fc_layout":34,"reduced":35,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":35,"title":36,"content":6,"authors":37},"blog_post_content",true,"Brighton SEO: Marcelle Antunes – How to produce creative campaigns worthy of BBC coverage",[],{"acf_fc_layout":39,"reduced":35,"top_overlap":40,"bottom_underlap":40,"disable_observer":-1,"heading":41,"cta_text":42,"cta_link":43,"items":44},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[45,59,71],{"type_key":22,"title":46,"excerpt":47,"to":48,"postedAt":49,"readingTime":50,"image":51,"authors":52,"category":56},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[53],{"name":54,"image":55},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":57,"name":58},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":22,"title":60,"excerpt":61,"to":62,"postedAt":63,"readingTime":64,"image":65,"authors":66,"category":70},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. 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At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[79],{"name":80,"image":81},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":57,"name":58},{"type":84,"style":85,"heading":36,"date":4,"updatedAt":86,"reading_minutes":87,"image":88,"imageAlt":36,"categories":89,"collections":362},"blog-post","light","2022-02-07T16:48:35",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FfhBc4ysJ-050720211625523261_WhatsApp-Image-2017-09-15-at-16.53.25.jpeg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[90,278],{"id":10,"count":91,"description":92,"link":93,"name":94,"slug":95,"taxonomy":96,"parent":97,"meta":98,"acf":99,"head_links":100,"resource_count":97,"yoast_title":101,"yoast_meta":102,"yoast_json_ld":147,"_links":246,"path":93},37,"\u003Cp class=\"p1\">Looking for the latest news in the world of content marketing? 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We hope you like it!","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[534,535,536,537,538,540,541,542,545,547,549,551,552,553,554,556,557,559],{"name":109,"content":110},{"property":115,"content":116},{"property":118,"content":119},{"property":121,"content":456},{"property":123,"content":539},"Marcelle Antunes is Research and Project Manager from the Verve and her talk featured examples and tips of how to produce creative campaigns worthy of high level links and coverage. I’ve listed a few of the highlights below. 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