[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrighton-seo-identify-fix-crawl-issues-barry-adams":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":454,"breadcrumbs":455,"reading_minutes":183,"category":462,"head":464},"2016-04-22T15:40:35",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Just like a school trip, we got in early and we got the back seats in the Studio at Brighton SEO. This mornings session was called ‘Crawl’ – and here’s what we learnt.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The first talk was by Dawn Anderson, titled \u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">Hunting For Googlebot – The Quest For ‘Crawl Rank.’ \u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\">The talk focused on the core principles of crawling websites and Google’s crawlers themselves. There was a large amount of research, so it’s best to have a \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.slideshare.net\u002FDawnFitton\u002Fseo-crawl-rank-and-crawl-tank-brighton-seo-april-2016\">\u003Cspan style=\"font-weight: 400;\">good read of the slides here.\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Second up was Oliver Mason with a talk titled ‘\u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">Server Logs After Excel Fails\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\">.’ It was a talk I can relate to all too well. So often we end up with with files that are too big for Excel to open and have to use various tools to open these files. Oliver’s talk discussed in details how to use the command line to run various commands to make sense and use of these otherwise unmanageable files. As most of the presentation was screenshots of chunks of code, I’d suggest \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fohgm.co.uk\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002FOliverMasonBrightonSEO-v2.pdf\">\u003Cspan style=\"font-weight: 400;\">checking out the slides.\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Having really enjoyed Oliver’s talk, Barry had to step up with something special to maintain the momentum. And that he did. Barry was doused up on painkillers as he’d put his back out earlier in the week. Not sure if that was also his excuse for his foul language through (which the audience enjoyed).\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Barry’s talk was titled \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.polemicdigital.com\u002F2016\u002F04\u002Ffind-fix-crawl-optimisation-issues-brightonseo\u002F\">\u003Ci>\u003Cspan style=\"font-weight: 400;\">‘How to Identify and Fix Crawl Optimisation Issues.’\u003C\u002Fspan>\u003C\u002Fi>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> Whilst most of Barry’s points were based on core fundamentals, it was refreshing to hear from someone so passionate discuss a topic that can have a real and quick impact on organic results.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2 id=\"how-google-crawls-your-site\">How Google Crawls Your Site\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Barry kicked off by talking about Google’s crawl sources. Googlebot needs to find a website’s pages, here’s a few ways that it does that:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Site crawl\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">XML sitemaps\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Inbound links\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">DNS records\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Domain registrations\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Browsing data\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.deepcrawl.com\u002F\">Deep Crawl\u003C\u002Fa> is one of Barry’s favourite tools – I’m not sure if they’re buying his beers – but I’m keen to give it a go following this morning’s talk. He showed us an example of one project he worked on, where a website had 96,000 urls that had been crawled by the bot, however only 412 of these were unique pages. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This is huge crawl waste – Barry made it very clear (including colourful language) that the developers messed this one up. Barry also sang the praises \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.screamingfrog.co.uk\u002Fseo-spider\u002F\">Screaming Frog\u003C\u002Fa> (a free tool, that also comes with a premium subscription) – we use this one on a daily basis. A second example was a website with over 73,000 url crawled, however using Google’s ‘site’ operators, only shows 250 or so pages in it’s index – Barry definitely highlighted that someone had a big problem here.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">However, the height of Barry’s frustration and language came through as he discussed receiving a message of through Google’s Search Console – ‘High number of URLs found on…” – something we’ve helped remedy on behalf of one of our clients previously. So, now we know we’ve got a crawl issue – we’re wasting Google’s time, what should we do about it?\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2 id=\"how-to-optimise-crawl-time\">How to optimise crawl time\u003C\u002Fh2>\n\u003Ch3 id=\"xml-sitemaps\">XML Sitemaps\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Check your XML sitemap. Common issues here are the same urls with and without a trailing slash. It’s a simple fix, but spot it early to avoid wasting Google’s time.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Optimise your XML sitemaps:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Ensure your sitemap contains final URLs only\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Minise 301-redirects or other non-200 status codes\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Use multiple sitemaps to identify crawl waste in GSC\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"pagination\">Pagination\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">One of Barry’s favourite topics is pagination and faceted navigation – mostly because so many people mess it up. This is particularly an issue for ecommerce websites. Another example that Barry shared was an ecommerce store store with 1,500 products but 1.5m pages in Google’s index.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">How to optimise paginated listings\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">List more items on a single page – it’s simple really\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Implement rel-prev\u002Fnext tags (pagination meta tags) – these are awesome. Advise having a list all products page.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Block sorting parameters in robots.txt, you can do this by adding \u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">Disallow: \u002F*?sort=*\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\"> into your robots.txt file; it’s also possible to do this via Google Search Console.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"faceted-navigation\">Faceted navigation\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Faceted navigation can also lead to an unoptimised crawl. Barry provided a few points on how to combat this: \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">How to optimise faceted navigation\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Decide which facets have SEO value and build static pages for these, e.g. categories or attribute pages. Yes this can take a while, but it’s the right thing to do – so do it.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">For all other facets – simply disallow the Googlebot, can you do that via the robots.txt file, similar to the previous example.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Further crawl waste can minimised by properly managing your internal site search results pages. Googlebot may try throwing random keywords into your site search – meaning you’ll end up with random indexed pages. Again, Barry advises blocking these pages, using the robots.txt file.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Barry emphasised that editing your robots.txt can lead to problems if done incorrectly. Therefore, you should always test any updates in Google Search Console, it’s easy to mess this up – we’re only human – so always give it a test.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"internal-redirects\">Internal Redirects\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Internal redirects is one of Barry’s bugbears. Redirect chains are bad – they have a dampening effect – it has been reported that they can lose about 15% of your link value. If you have multiple redirects, you’re really reducing your link building impact. Don’t have internal redirects if you can avoid it.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Check for layers of redirects – trying to keep a reasonably flat website structure will help with this. To check your current redirects, use the Screaming Frog spider tool to crawl your site and filter to 301\u002F302 redirects.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"canonicalisation\">Canonicalisation\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Another one of Barry’s favourite issues is canonicalised pages. One example Barry showed had 158,276 canonicalised pages.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Therefore, we must use canonicalisation wisely. Adding a canonical tag won’t fix or reduce crawl waste – Google still needs to crawl the page!\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Don’t use canonicalisation for\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Faceted navigation\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Pagination and sorting\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Site search pages\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Do use it for:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Separate mobile URLs\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Session specific url parameters\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Content syndication\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Unavoidable content duplication\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"site-speed\">Site Speed\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Barry touched on site speed at the end of his talk. Google has a set amount of time to crawl your website. If you’ve got a slow load speed, you’re limiting your crawl time from Google.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Therefore, you should look to optimise your load speed.Time To First Byte (TTFB) is used to understand the responsiveness of a web server. Google takes direction from TTFB to know how quickly to crawl your website. Barry emphasised having lightweight pages and to make use of caching and compression. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">To summarise, Barry said ‘don’t let the search engines do the hard work’ – this will have a negative impact on your website’s organic performance.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The time flew by, it’s now 11am and the end of the first session. Time to jump into the Corn Exchange and check out some of the sponsors!\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10],42,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17],146,[19,20,21,22,23,24,25,26,27],"post-2569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo","collections-brighton-seo",{"page_content_modules":29,"hero":179},[30,129],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Brighton SEO: How to Identify and Fix Crawl Issues – Barry Adams",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},70,"\u002Fabout\u002Four-team\u002Ftom-craig\u002F","Tom Craig","Chief Operations Officer","Co-founder of Impression. I oversee the operational side of the business, ensuring we deliver first-class work and impressive results for our clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":43,"job_title":39,"specialist_service_links":44,"photo":73},"\u003Cp>Chief Operations Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I started my career in internal systems development at a global engineering consultancy. This is where I learnt to code in a professional environment, having previously only built websites as a hobby. After four years in this role, I decided to pursue further education and studied at the University of Leeds. My next role was a digital marketing manager for a fast-growth cleantech company in Nottingham. Both the company and my responsibilities grew, and I held the position as Head of Marketing for 3 years, before leaving to co-found Impression. My role has evolved every year at Impression as the agency has grown and we’ve realigned responsibilities along the way, but it’s safe to say that I’ve worked in all areas of the business over the years.\u003C\u002Fp>\n\u003Cp>Day to day, Aaron and Mikey and I work closely to ensure we’re leading the agency forwards within our respective remits; performance, commercial and operations. I work closely with the management team, helping to ensure we’re all aligned in achieving our objectives. Much of my day is spent speaking with the team, where I work to improve systems and processes, and preempt future operational challenges. I really enjoy all aspects of planning and can easily get lost in a complex spreadsheet, but I work hard to ensure I stay in the big picture to provide the team the support they need to do the best job they can.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nIt has to be our baby boy!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nSkiing is number one, but when I can’t do that I enjoy cycling, swimming, playing tennis and squash, listening to music, (occasionally) playing guitar, cooking and seeing friends and family.\u003C\u002Fp>\n",[45,62],{"page":46,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":63,"link_text":72},{"ID":64,"post_author":48,"post_date":65,"post_date_gmt":65,"post_content":50,"post_title":66,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":67,"to_ping":50,"pinged":50,"post_modified":68,"post_modified_gmt":68,"post_content_filtered":50,"post_parent":69,"guid":70,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":71},108,"2020-12-16 14:36:55","Digital Marketing Strategy","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","\u002Fdigital-marketing\u002Fstrategy\u002F","Strategy",{"ID":74,"id":74,"title":75,"filename":76,"filesize":77,"url":78,"link":79,"alt":50,"author":80,"description":50,"caption":50,"name":81,"status":82,"uploaded_to":56,"date":83,"modified":83,"menu_order":56,"mime_type":84,"type":85,"subtype":86,"icon":87,"width":88,"height":89,"sizes":90},24283,"Tom-Craig-new-2023","Tom-Craig-new-2023.png",397051,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&q=90","\u002Ftom-craig-new-2023\u002F","12","tom-craig-new-2023","inherit","2023-08-02 10:41:27","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":91,"thumbnail-width":92,"thumbnail-height":92,"medium":93,"medium-width":94,"medium-height":95,"medium_large":96,"medium_large-width":97,"medium_large-height":98,"large":99,"large-width":100,"large-height":101,"1536x1536":102,"1536x1536-width":103,"1536x1536-height":104,"2048x2048":105,"2048x2048-width":106,"2048x2048-height":107,"post-thumbnail":108,"post-thumbnail-width":109,"post-thumbnail-height":110,"12_col":111,"12_col-width":112,"12_col-height":113,"default_landscape":114,"default_landscape-width":115,"default_landscape-height":89,"default_portrait":116,"default_portrait-width":89,"default_portrait-height":115,"6_col_and_margin_short":117,"6_col_and_margin_short-width":109,"6_col_and_margin_short-height":113,"11_col_and_margin":118,"11_col_and_margin-width":119,"11_col_and_margin-height":113,"9_col_rectangle":120,"9_col_rectangle-width":121,"9_col_rectangle-height":122,"11_col":123,"11_col-width":124,"11_col-height":113,"staff_image_696_600":125,"staff_image_696_600-width":88,"staff_image_696_600-height":89,"rectangular_thumbnail":126,"rectangular_thumbnail-width":127,"rectangular_thumbnail-height":128},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":130,"reduced":32,"top_overlap":131,"bottom_underlap":131,"disable_observer":-1,"heading":132,"cta_text":133,"cta_link":134,"items":135},"related_module","small","See 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The answer lies in information gain. 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