[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrighton-seo-gareth-simpson-lmfao-leveraging-machines-for-awesome-outreach":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":414,"breadcrumbs":415,"reading_minutes":145,"category":422,"head":424},"2019-04-12T11:12:57",{"rendered":6},"\n\u003Cp>\u003Cem>\u003Cspan data-sheets-value=\"{"1":2,"2":"Use machine learning for data heavy lifting in order to increase efficiency at multiple stages of the outreach lifecycle.nnGareth will share how his agency is scaling their outreach activities, allowing them to have more conversations with the right people, and ultimately win more links.nnAll of this is already possible with readily-available technologies: most of these tactics aren’t as far-fetched as you might think…"}\" data-sheets-userformat=\"{"2":513,"3":{"1":0},"12":0}\">“Use machine learning for data heavy lifting in order to increase efficiency at multiple stages of the outreach lifecycle. \u003C\u002Fspan>Gareth will share how his agency is scaling their outreach activities, allowing them to have more conversations with the right people, and ultimately win more links. All of this is already possible with readily-available technologies: most of these tactics aren’t as far-fetched as you might think…” \u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Read more about Gareth on the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.brightonseo.com\u002Fpeople\u002Fgareth-simpson\u002F\">Brighton SEO site here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Gareth Simpson is co-founder of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fseeker.digital\u002F\">Seeker Digital\u003C\u002Fa>, an outreach, linkbuilding and Digital PR agency who focus on campaigns.  Follow him on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fsimpsongareth\">Twitter here. \u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Gareth says they have been using these AI technologies themselves to automate their outreach process at Seeker Digital, so wants to share some top tips.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-machine-learning\">What is machine learning?\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Machine learning makes data more accessible. What is it specifically?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>It is the simplest form of AI\u003C\u002Fli>\u003Cli>the best type of machine learning is \u003Cstrong>supervised machine learning \u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>this can be implemented across a variety of disciplines\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Flevering-machines-for-awesome-outreach-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-14246\" width=\"576\" height=\"320\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cstrong>What can supervised machine learning do?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>ML helps us to classify data\u003C\u002Fli>\u003Cli>Understand information embedded within it without a human looking at it\u003C\u002Fli>\u003Cli>Once we’ve done that, we can then take the next action\u003C\u002Fli>\u003Cli>Perform actions without instruction\u003C\u002Fli>\u003Cli>We can use it to improve its own performance\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>A basic example is from Facebook: the alt attribute. Facebook uses machine learning to identify what is in an image\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>So as content marketers and outreach specialists, how can we apply this to our own work?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>within the industry as a whole: the google assistant uses ML through use of a voice interface\u003C\u002Fli>\u003Cli>this conversational technology – so how can we implement this into outreach?\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Firstly what are the barriers?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>with ML, often the assumptions are incorrect\u003C\u002Fli>\u003Cli>there is a resistance in society and how it fits in\u003C\u002Fli>\u003Cli>it raises ethical questions\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\u003Cp>The key point to remember here is that transparency is key.\u003C\u002Fp>\u003C\u002Fblockquote>\n\n\n\n\u003Cp>One thing he’d really like to champion is that we don’t want to go \u003Cem>fully automatic\u003C\u002Fem> – outreach is still about relationships and human interaction. However, we can use this to speed up the work that we do.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-outreach-process\">The outreach process\u003C\u002Fh2>\n\n\n\n\u003Cp>The outreach process at Seeker looks like this:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Flevering-machines-for-awesome-outreach-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-14247\" width=\"576\" height=\"335\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cstrong>However, claims Gareth, doing this at scale means the following issues:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>sometimes low quality\u003C\u002Fli>\u003Cli>speed inefficient\u003C\u002Fli>\u003Cli>unfulfilling work for employees\u003C\u002Fli>\u003Cli>limited insight\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-does-ai-tech-help-us-reach-new-heights\">How does AI tech help us reach new heights?\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>So using an AI solution within this process actually allows:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>automation of repetitive tasks\u003C\u002Fli>\u003Cli>can emulate human decision\u003C\u002Fli>\u003Cli>content classification\u003C\u002Fli>\u003Cli>helps us to concentrate on the human interactions\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-it-look-like-and-how-does-it-work\">What does it look like and \u003Cstrong>how does it work?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>There are a variety of platforms that you can gather data from to use within their Machine learning, including PitchBox which Seeker use for their outreach purposes. Once you have the data, you need to then take a few steps.\u003C\u002Fp>\n\n\n\n\u003Cp>1.\u003Cstrong>Data\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Firstly, we take the data. This might include emails or SEO data from a variety of SEO tools that we use on a daily basis. Whatever tools you use within your agency, you can take the data from within it. The data can also be taken from social media.\u003C\u002Fp>\n\n\n\n\u003Cp>2. \u003Cstrong>Process\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Secondly, we need to process the data. We can put it through ML models that already exist and text codifiers. This analyses the semantics behind your data.\u003C\u002Fp>\n\n\n\n\u003Cp>3. \u003Cstrong>Output\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Finally, the output. This includes improvements, actions and routing.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Flevering-machines-for-awesome-outreach-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-14248\" width=\"576\" height=\"296\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cstrong>What does the supervised ML process look like?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Firstly, you first need to train the data. The process of training data looks like this:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>human processed data\u003C\u002Fli>\u003Cli>features and tags\u003C\u002Fli>\u003Cli>good data in > good data out\u003C\u002Fli>\u003Cli>refine over time\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Flevering-machines-for-awesome-outreach-4.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-14249\" width=\"576\" height=\"313\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>For example, you can train model using email conversations\u003C\u002Fli>\u003Cli>classify inbound email and route to team member\u003C\u002Fli>\u003Cli>there are a variety of tools and platforms you can use here to train your data\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Contact filtering and enrichment\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>You can use machine learning to filter contacts and enrich your database.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Flevering-machines-for-awesome-outreach-5.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-14250\" width=\"576\" height=\"316\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cstrong>#JournoRequest\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>You can use ML to classify data on journorequest. As we know, journorequest is a powerful tool in outreach, however filtering the data takes so long because there is too much. Using text classification, using prebuilt ML models, Seeker now have tags and filters which are connected to their keywords which are relevant to their clients.\u003C\u002Fp>\n\n\n\n\u003Cp>You can apply this to response source, HARO and Talkwalker alerts as well.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Flevering-machines-for-awesome-outreach-6.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-14251\" width=\"576\" height=\"353\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cstrong>Pitch optimisation\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>They use a tool call \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fphrasee.co\u002F\">phrasee\u003C\u002Fa>– this uses ML to write better subject lines based on whats popular, learning from previous campaigns.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"this-is-the-future\">This is the future\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>There are many grassroots applications – not just for the big tech companies\u003C\u002Fli>\u003Cli>There is exponential growth in this area\u003C\u002Fli>\u003Cli>It will give you a competitive edge in your campaigns\u003C\u002Fli>\u003C\u002Ful>\n",false,"standard",[10],45,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17],135,[19,20,21,22,23,24,25,26,27],"post-4358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","collections-brighton-seo",{"page_content_modules":29,"hero":141},[30,96],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Brighton SEO – Gareth Simpson – LMFAO: Leveraging Machines for Awesome Outreach",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":39,"specialist_service_links":7,"photo":43},{"ID":44,"id":44,"title":45,"filename":46,"filesize":47,"url":48,"link":49,"alt":39,"author":50,"description":39,"caption":39,"name":51,"status":52,"uploaded_to":47,"date":53,"modified":53,"menu_order":47,"mime_type":54,"type":55,"subtype":56,"icon":57,"width":58,"height":58,"sizes":59},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":60,"thumbnail-width":61,"thumbnail-height":61,"medium":62,"medium-width":63,"medium-height":63,"medium_large":64,"medium_large-width":65,"medium_large-height":65,"large":66,"large-width":67,"large-height":68,"1536x1536":69,"1536x1536-width":70,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":72,"post-thumbnail":73,"post-thumbnail-width":74,"post-thumbnail-height":75,"12_col":76,"12_col-width":77,"12_col-height":78,"default_landscape":79,"default_landscape-width":80,"default_landscape-height":81,"default_portrait":82,"default_portrait-width":81,"default_portrait-height":80,"6_col_and_margin_short":83,"6_col_and_margin_short-width":74,"6_col_and_margin_short-height":78,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":78,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":78,"staff_image_696_600":91,"staff_image_696_600-width":92,"staff_image_696_600-height":81,"rectangular_thumbnail":93,"rectangular_thumbnail-width":94,"rectangular_thumbnail-height":95},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":97,"reduced":32,"top_overlap":98,"bottom_underlap":98,"disable_observer":-1,"heading":99,"cta_text":100,"cta_link":101,"items":102},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[103,117,129],{"type_key":20,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":114},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":112,"image":113},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":20,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":122,"image":123,"authors":124,"category":128},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[125],{"name":126,"image":127},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},{"type_key":20,"title":130,"excerpt":131,"to":132,"postedAt":133,"readingTime":134,"image":135,"authors":136,"category":140},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[137],{"name":138,"image":139},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},{"type":142,"style":143,"heading":33,"date":4,"updatedAt":144,"reading_minutes":145,"image":146,"imageAlt":33,"categories":147,"collections":332},"blog-post","light","2022-02-07T16:48:24",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fzvm182W1-050720211625512703_AI.jpeg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[148],{"id":10,"count":149,"description":150,"link":115,"name":116,"slug":151,"taxonomy":152,"parent":47,"meta":153,"acf":154,"head_links":155,"resource_count":156,"yoast_title":157,"yoast_meta":158,"yoast_json_ld":202,"_links":300,"path":115},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. 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