[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrighton-seo-dixon-jones-workflows-sustainable-link-building":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":19,"acf":29,"head_links":352,"breadcrumbs":353,"reading_minutes":85,"category":360,"head":362},"2017-09-15T15:05:41",{"rendered":6},"\u003Cp>Dixon Jones asked, \u003Cem>does link-building for SEO still matter\u003C\u002Fem>?\u003C\u002Fp>\n\u003Cp>Right now, he says, it does matter.\u003C\u002Fp>\n\u003Cp>According to Dixon, the page rank algorithm still exists. Third party research from Stone Temple and Search Engine Land show that Google’s top 3 search ranking factors include links, which means that links are still very valuable.\u003C\u002Fp>\n\u003Cp>Dixon’s next question was, how many links is enough?\u003C\u002Fp>\n\u003Cp>This is something we’re often asked in SEO, and our answer is always, ‘it depends’ – because different links have different strengths. The vast majority of web pages are not very valuable, and we also know that internal links affect the strength of a website too. However, we can estimate the page strength, through platforms such as Moz, Majestic and Google Page rank.\u003C\u002Fp>\n\u003Cp>So, back to the original question – how many links is enough? Dixon says that it can sometime be one, or even zero. However, links still matter, Dixon claims.\u003C\u002Fp>\n\u003Cp>Dixon then gives us an overview of his workflow that he uses for sustainable link-building.\u003C\u002Fp>\n\u003Cp>Creating the workflow looks like thi\u003C\u002Fp>\n\u003Col>\n\u003Cli>identify the right influencers\u003C\u002Fli>\n\u003Cli>engage\u003C\u002Fli>\n\u003Cli>define the digital asset\u003C\u002Fli>\n\u003Cli>prepare the launch\u003C\u002Fli>\n\u003Cli>monitor results\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>The tools he uses for initial research and identifying the right influencers are:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Buzzsumo\u003C\u002Fli>\n\u003Cli>Clique Hunter\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>When engaging, Dixon claims that the following connection building tools are useful:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>LinkedIn is great\u003C\u002Fli>\n\u003Cli>Email is good\u003C\u002Fli>\n\u003Cli>Facebook is still okay\u003C\u002Fli>\n\u003Cli>Twitter is a stepping stone\u003C\u002Fli>\n\u003Cli>Reddit and other forums\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Engaging is the hardest part, he claims, as it’s always about chemistry. 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