[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrighton-seo-chelsea-blacker-taming-wild-west-aso":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":412,"breadcrumbs":413,"reading_minutes":10,"category":420,"head":422},"2018-04-27T11:51:27",{"rendered":6},"\u003Cp>We only have a minimal amount of opportunities for brands to be featured in terms of SEO. Voice search is creating a bigger marketplace for app store optimisation. The Web of Apps means that our apps need to be appearing at the top of Google searches.\u003C\u002Fp>\n\u003Cp>App Store Optimisation (ASO) there are a number of factors to focus on. The ASO industry is similar to what  SEO was 10 years ago in terms of how people are struggling to discover how to work everything out.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Play around with categories\u003C\u002Fli>\n\u003Cli>Ensure keyword is in the title + name of your app\u003C\u002Fli>\n\u003Cli>Developer profile – Ensure the brand owns the developer profile\u003C\u002Fli>\n\u003Cli>Add videos into the app preview to provide a dynamic experience\u003C\u002Fli>\n\u003Cli>Ensure the short and long description are rich with keywords\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"keyword-research-for-app-stores\">Keyword research for app stores\u003C\u002Fh2>\n\u003Cp>ASODesk and other tools allow you to perform keyword research for apps, however, the search volumes are wildly different. Take the data with a pinch of salt and always tackle those longtail keywords. Google play has a lot more stability in the rankings than the Apple App Store, especially below position 20, it gets volatile.\u003C\u002Fp>\n\u003Cp>When learning about ASO you may encounter the following two terms, Chelsea defined them so.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Deep linking –\u003C\u002Fstrong> App content deep in the app, not in the homepage\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Universal links –\u003C\u002Fstrong> Apple app store uses this for bringing up in-app content when you use your phones internal search.\u003C\u002Fp>\n",false,"standard",[10],1,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17],135,[19,20,21,22,23,24,25,26,27],"post-3814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","collections-brighton-seo",{"page_content_modules":29,"hero":141},[30,96],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Brighton SEO: Chelsea Blacker – Taming the Wild West of ASO",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":39,"specialist_service_links":7,"photo":43},{"ID":44,"id":44,"title":45,"filename":46,"filesize":47,"url":48,"link":49,"alt":39,"author":50,"description":39,"caption":39,"name":51,"status":52,"uploaded_to":47,"date":53,"modified":53,"menu_order":47,"mime_type":54,"type":55,"subtype":56,"icon":57,"width":58,"height":58,"sizes":59},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":60,"thumbnail-width":61,"thumbnail-height":61,"medium":62,"medium-width":63,"medium-height":63,"medium_large":64,"medium_large-width":65,"medium_large-height":65,"large":66,"large-width":67,"large-height":68,"1536x1536":69,"1536x1536-width":70,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":72,"post-thumbnail":73,"post-thumbnail-width":74,"post-thumbnail-height":75,"12_col":76,"12_col-width":77,"12_col-height":78,"default_landscape":79,"default_landscape-width":80,"default_landscape-height":81,"default_portrait":82,"default_portrait-width":81,"default_portrait-height":80,"6_col_and_margin_short":83,"6_col_and_margin_short-width":74,"6_col_and_margin_short-height":78,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":78,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":78,"staff_image_696_600":91,"staff_image_696_600-width":92,"staff_image_696_600-height":81,"rectangular_thumbnail":93,"rectangular_thumbnail-width":94,"rectangular_thumbnail-height":95},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":97,"reduced":32,"top_overlap":98,"bottom_underlap":98,"disable_observer":-1,"heading":99,"cta_text":100,"cta_link":101,"items":102},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[103,117,126],{"type_key":20,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":114},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":112,"image":113},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":20,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":108,"image":122,"authors":123,"category":125},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":112,"image":113},{"to":115,"name":116},{"type_key":20,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":140},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134,137],{"name":135,"image":136},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":138,"image":139},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},{"type":142,"style":143,"heading":33,"date":4,"updatedAt":144,"reading_minutes":10,"image":145,"imageAlt":33,"categories":146,"collections":329},"blog-post","light","2022-02-07T16:48:30","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FFdDujvWC-050720211625519886_rami-al-zayat-170349-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[147],{"id":10,"count":148,"description":149,"link":115,"name":116,"slug":150,"taxonomy":151,"parent":47,"meta":152,"acf":153,"head_links":154,"resource_count":155,"yoast_title":156,"yoast_meta":157,"yoast_json_ld":201,"_links":298,"path":115},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[158,160,163,166,169,172,175,177,179,181,184,187,190,193,195,198],{"property":159,"content":156},"title",{"property":161,"content":162},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":164,"content":165},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":167,"content":168},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":170,"content":171},"og:locale","en-GB",{"property":173,"content":174},"og:type","article",{"property":176,"content":156},"og:title",{"property":178,"content":162},"og:description",{"property":180,"content":168},"og:url",{"property":182,"content":183},"og:site_name","Impression",{"property":185,"content":186},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":188,"content":189},"og:image:width",1200,{"property":191,"content":192},"og:image:height",630,{"property":194,"content":54},"og:image:type",{"property":196,"content":197},"twitter:card","summary_large_image",{"property":199,"content":200},"twitter:site","@impressiontalk",{"@context":202,"@graph":203},"https:\u002F\u002Fschema.org",[204,212,221,231],{"@type":205,"@id":206,"url":206,"name":156,"isPartOf":207,"description":162,"breadcrumb":209,"inLanguage":211},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":208},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":210},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":213,"@id":210,"itemListElement":214},"BreadcrumbList",[215,219],{"@type":216,"position":10,"name":217,"item":218},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":216,"position":220,"name":116},2,{"@type":222,"@id":208,"url":218,"name":183,"description":39,"publisher":223,"inLanguage":171,"potentialAction":225},"WebSite",{"@id":224},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":226,"target":227,"query-input":230},"SearchAction",{"@type":228,"urlTemplate":229},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":232,"@id":224,"name":183,"url":218,"logo":233,"image":239,"sameAs":240,"@context":244,"email":245,"foundingDate":246,"legalName":247,"vatID":248,"description":249,"telephone":250,"address":251,"location":258,"areaServed":291},"Organization",{"@type":234,"inLanguage":171,"@id":235,"url":236,"contentUrl":236,"width":237,"height":238,"caption":183},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[241,242,243],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[259,268,280],{"@type":260,"name":261,"geo":262,"address":266,"photo":239,"telephone":267},"Place","Impression Digital - Nottingham",{"@type":263,"latitude":264,"longitude":265},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},"+44 01158 242 212",{"@type":260,"name":269,"geo":270,"address":273,"photo":278,"telephone":279},"Impression Digital - London",{"@type":263,"latitude":271,"longitude":272},"51.50237208377361","-0.09229841534284115",{"@type":252,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":257},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":260,"name":281,"geo":282,"address":285},"Impression Digital - New York",{"@type":263,"latitude":283,"longitude":284},"40.726722746949","-74.00527778220652",{"@type":252,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":290},"160 Varick St","New York","NY","10013","USA",[292,295,297],{"@type":293,"name":294},"Country","Worldwide",{"@type":293,"name":296},"GBR",{"@type":293,"name":290},{"self":299,"collection":308,"about":311,"wp:post_type":314,"curies":325},[300],{"href":301,"targetHints":302},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":303},[304,305,306,307],"GET","POST","PUT","PATCH",[309],{"href":310},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[312],{"href":313},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[315,317,319,321,323],{"href":316},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":318},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":320},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":322},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":324},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[326],{"name":327,"href":328,"templated":32},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[330],{"id":13,"count":331,"description":39,"link":15,"name":14,"slug":332,"taxonomy":333,"parent":47,"meta":334,"acf":335,"head_links":336,"resource_count":47,"yoast_title":337,"yoast_meta":338,"yoast_json_ld":357,"_links":394},100,"brighton-seo","collections",[],{"sub_title_override":39,"title_override":39},[],"brightonSEO Conference Write-Ups | Impression",[339,340,342,343,345,346,347,348,349,350,351,352,353,354,355,356],{"property":159,"content":337},{"property":161,"content":341},"Couldn't make it to the most recent BrightonSEO, or just want a recap on a previous talk? Read Impression's round-ups of BrightonSEO from over the years.",{"name":164,"content":165},{"property":167,"content":344},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",{"name":170,"content":171},{"property":173,"content":174},{"property":176,"content":337},{"property":178,"content":341},{"property":180,"content":344},{"property":182,"content":183},{"property":185,"content":186},{"property":188,"content":189},{"property":191,"content":192},{"property":194,"content":54},{"property":196,"content":197},{"property":199,"content":200},{"@context":202,"@graph":358},[359,364,372,376],{"@type":205,"@id":360,"url":360,"name":337,"isPartOf":361,"description":341,"breadcrumb":362,"inLanguage":211},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",{"@id":208},{"@id":363},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F#breadcrumb",{"@type":213,"@id":363,"itemListElement":365},[366,367,370],{"@type":216,"position":10,"name":217,"item":218},{"@type":216,"position":220,"name":368,"item":369},"Blog","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":216,"position":371,"name":14},3,{"@type":222,"@id":208,"url":218,"name":183,"description":39,"publisher":373,"inLanguage":171,"potentialAction":374},{"@id":224},{"@type":226,"target":375,"query-input":230},{"@type":228,"urlTemplate":229},{"@type":232,"@id":224,"name":183,"url":218,"logo":377,"image":239,"sameAs":378,"@context":244,"email":245,"foundingDate":246,"legalName":247,"vatID":248,"description":249,"telephone":250,"address":379,"location":380,"areaServed":390},{"@type":234,"inLanguage":171,"@id":235,"url":236,"contentUrl":236,"width":237,"height":238,"caption":183},[241,242,243],{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},[381,384,387],{"@type":260,"name":261,"geo":382,"address":383,"photo":239,"telephone":267},{"@type":263,"latitude":264,"longitude":265},{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},{"@type":260,"name":269,"geo":385,"address":386,"photo":278,"telephone":279},{"@type":263,"latitude":271,"longitude":272},{"@type":252,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":257},{"@type":260,"name":281,"geo":388,"address":389},{"@type":263,"latitude":283,"longitude":284},{"@type":252,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":290},[391,392,393],{"@type":293,"name":294},{"@type":293,"name":296},{"@type":293,"name":290},{"self":395,"collection":401,"about":404,"wp:post_type":407,"curies":410},[396],{"href":397,"targetHints":398},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections\u002F128",{"allow":399},[304,305,306,307,400],"DELETE",[402],{"href":403},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections",[405],{"href":406},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcollections",[408],{"href":409},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?collections=128",[411],{"name":327,"href":328,"templated":32},[],[414,416,417,418],{"path":415,"name":217},"\u002F",{"path":101,"name":368},{"path":115,"name":116},{"path":419,"name":33},null,[421],{"id":10,"name":116,"path":115},{"title":423,"script":424,"meta":499,"link":527},"Brighton SEO: Chelsea Blacker - Taming the Wild West of ASO - Impression",[425],{"type":426,"key":427,"innerHTML":428},"application\u002Fld+json","yoast-json-ld",{"@context":202,"@graph":429},[430,453,460,463,470,474,492],{"@type":431,"@id":432,"isPartOf":433,"author":435,"headline":33,"datePublished":437,"dateModified":438,"mainEntityOfPage":439,"wordCount":440,"commentCount":47,"publisher":441,"image":443,"thumbnailUrl":445,"articleSection":446,"inLanguage":171,"potentialAction":447},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-chelsea-blacker-taming-wild-west-aso\u002F#article",{"@id":434},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-chelsea-blacker-taming-wild-west-aso\u002F",{"name":38,"@id":436},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2018-04-27T11:51:27+00:00","2022-02-07T16:48:30+00:00",{"@id":434},247,{"@id":442},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":444},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-chelsea-blacker-taming-wild-west-aso\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FFdDujvWC-050720211625519886_rami-al-zayat-170349-unsplash-scaled.jpg?auto=compress%2Cformat&q=90",[116],[448],{"@type":449,"name":450,"target":451},"CommentAction","Comment",[452],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-chelsea-blacker-taming-wild-west-aso\u002F#respond",{"@type":454,"@id":434,"url":434,"name":423,"isPartOf":455,"primaryImageOfPage":456,"image":457,"thumbnailUrl":445,"datePublished":437,"dateModified":438,"breadcrumb":458,"inLanguage":211},"WebPage",{"@id":208},{"@id":444},{"@id":444},{"@id":459},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-chelsea-blacker-taming-wild-west-aso\u002F#breadcrumb",{"@type":234,"inLanguage":171,"@id":444,"url":445,"contentUrl":445,"width":461,"height":462},2560,1707,{"@type":213,"@id":459,"itemListElement":464},[465,466,467,468],{"@type":216,"position":10,"name":217,"item":218},{"@type":216,"position":220,"name":368,"item":369},{"@type":216,"position":371,"name":116,"item":206},{"@type":216,"position":469,"name":33},4,{"@type":222,"@id":208,"url":218,"name":183,"description":39,"publisher":471,"inLanguage":171,"potentialAction":472},{"@id":224},{"@type":226,"target":473,"query-input":230},{"@type":228,"urlTemplate":229},{"@type":232,"@id":224,"name":183,"url":218,"logo":475,"image":239,"sameAs":476,"@context":244,"email":245,"foundingDate":246,"legalName":247,"vatID":248,"description":249,"telephone":250,"address":477,"location":478,"areaServed":488},{"@type":234,"inLanguage":171,"@id":235,"url":236,"contentUrl":236,"width":237,"height":238,"caption":183},[241,242,243],{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},[479,482,485],{"@type":260,"name":261,"geo":480,"address":481,"photo":239,"telephone":267},{"@type":263,"latitude":264,"longitude":265},{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},{"@type":260,"name":269,"geo":483,"address":484,"photo":278,"telephone":279},{"@type":263,"latitude":271,"longitude":272},{"@type":252,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":257},{"@type":260,"name":281,"geo":486,"address":487},{"@type":263,"latitude":283,"longitude":284},{"@type":252,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":290},[489,490,491],{"@type":293,"name":294},{"@type":293,"name":296},{"@type":293,"name":290},{"@type":493,"@id":494,"name":38,"image":495,"description":40,"url":498},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":234,"inLanguage":171,"@id":496,"url":497,"contentUrl":497,"caption":38},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[500,501,503,504,505,507,508,509,512,514,516,518,519,520,521,523,524,526],{"name":164,"content":165},{"property":170,"content":502},"en_GB",{"property":173,"content":174},{"property":176,"content":423},{"property":178,"content":506},"We only have a minimal amount of opportunities for brands to be featured in terms of SEO. Voice search is creating a bigger marketplace for app store optimisation. The Web of Apps means that our apps need to be appearing at the top of Google searches. App Store Optimisation (ASO) there are a number of […]",{"property":180,"content":434},{"property":182,"content":183},{"property":510,"content":511},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":513,"content":437},"article:published_time",{"property":515,"content":438},"article:modified_time",{"property":185,"content":517},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FFdDujvWC-050720211625519886_rami-al-zayat-170349-unsplash-scaled.jpg?auto=compress%2Cformat",{"property":188,"content":461},{"property":191,"content":462},{"property":194,"content":54},{"name":522,"content":38},"author",{"name":196,"content":197},{"name":525,"content":200},"twitter:creator",{"name":199,"content":200},[]]