[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrighton-seo-5-truths-gurus-wont-tell-facebook-ads":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":27,"head_links":419,"breadcrumbs":420,"reading_minutes":151,"category":427,"head":429},"2018-10-01T11:39:55",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400\">Jon Quinton, of Overdrive Digital, opened the Paid Social talks looking at 5 key principles he believes will help you deliver results in your paid social campaigns. Jon began his talk focusing on what advice you can really trust regarding paid social strategies, \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400\">the truth being that there is no one size fits all approach.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"5-truths-about-facebook-ads\">\u003Cb>5 Truths About Facebook Ads\u003C\u002Fb>\u003C\u002Fh3>\n\u003Ch4 id=\"truth-1-creative-matters\">\u003Cb>Truth 1: Creative Matters\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">With this first “truth” Jon goes on talk about how people use social media as a way to escape, \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400\">so\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400\"> you need to find a way to make your creative fit into a user’s news feed. He suggests investing in quality photography, keeping copy punchy and also relevant to your target audience.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">When building ads on Facebook, here at Impression, we would always suggest testing a minimum of 3 different ad variations per ad set, be it creatives, supporting copy, headlines or calls-to-action. Applying multiple ad variations to each ad set enables Facebook to optimise the best performing piece of content which can help to improve your \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400\">overall\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400\"> ad relevance score.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch4 id=\"truth-2-you-dont-have-to-spend-a-fortune\">\u003Cb>Truth 2: You Don’t Have to Spend a Fortune\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Just because your budget is small, doesn’t mean your results have to be too! With this truth, we’re taken through a case study to show how you can still deliver big bucks with a small budget.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">The objective was to generate class bookings for a series of dates for a jewellery making business. They spent £233.91 on Facebook and generated a booking revenue of £1,200, and here’s how they did it:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Their first test was at audience-level in an engagement campaign. After reviewing performance shortly after they went live with the campaign, they switched their optimisation tactics to website traffic in order to drive users to site to book their classes. Finally, after seeing a low number of leads, they opted to change up the creative copy to offer a sense of urgency.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Moral of this case study: Know what metrics to look for in order to achieve results, and be prepared to act fast to test results. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch4 id=\"truth-3-lead-volume-doesnt-equal-roi\">\u003Cb>Truth 3: Lead Volume Doesn’t Equal ROI\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">As with any channel, Jon’s point here is to be aware of your lead quality when running lead campaigns. Although CPL with Facebook’s own lead forms can seem desirable, it doesn’t necessarily mean your leads are going to be of any good to the client. In order to measure lead quality, Jon suggests hooking up your CRM system to Facebook to ensure that you are able to track the leads right back to campaign and ad set level, as this will allow you to optimise your leads for quality and not just volume.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch4 id=\"truth-4-let-the-pixel-work-for-you\">\u003Cb>Truth 4: Let the Pixel Work for You\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">To prove just how amazing the Facebook pixel is, Jon shared an extreme case study where they ran an ad set with absolutely no targeting beyond location, versus an ad set with granular targeting. They found that the ad set with no targeting achieved almost half the CPA compared to a traditional lookalike ad set. The point he’s making here is that if you provide the pixel with enough data and optimise your ad sets to the right objective, your pixel should be able to do the legwork for you.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">My thoughts on this, although Facebook’s tracking pixel is good, I wouldn’t recommend running campaigns with no targeting. With audience targeting, you’re able to identify who your ideal customer. Also, with no targeting at all, you’re probably looking at a lot of wasted spend and low-quality leads!\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch4 id=\"truth-5-best-practice-is-not-always-best-practice\">\u003Cb>Truth 5: Best Practice is Not Always Best Practice\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Jon’s truth surrounding best practices is to \u003C\u002Fspan>\u003Cb>test\u003C\u002Fb>\u003Cspan style=\"font-weight: 400\"> everything for your business, or clients, instead of relying on other marketers’ case studies, because remember folks – no one size fits all!\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">He goes on to talk about some common, good, best practice for Facebook ads:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cb>Nurture cold traffic through a sequence of ads prior to making the “sell”\u003Cbr \u002F>\n\u003C\u002Fb>\u003Cspan style=\"font-weight: 400\">With Facebook custom audiences, you can create a series of funneled approaches to your marketing strategy that does exactly what Jon is talking about. We suggest starting off with a cold audience and using a series of remarketing tactics, be it website traffic, engagement traffic, move these interested users through the funnel to conversion.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"list-style-type: none\">\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>\u003Cb>Video is your best chance of engaging an audience\u003Cbr \u002F>\n\u003C\u002Fb>\u003Cspan style=\"font-weight: 400\">And is also a great way to remarket to users based on how long they viewed your video content for.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"list-style-type: none\">\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>\u003Cb>Split ad sets by placement, demographics and device\u003C\u002Fb>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400\">\u003Cb>Don’t rely on conversion ads, as CPMs tend to be higher.\u003Cbr \u002F>\n\u003C\u002Fb>\u003Cspan style=\"font-weight: 400\">Like Jon’s point above, don’t be afraid to split test your ads by conversion tactic, you may be surprised to find that the most obvious objective isn’t always the best one for generating ROI.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",false,"standard",[10],36,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17],135,[19,20,21,22,23,24,25,26],"post-4086","post","type-post","status-publish","format-standard","hentry","category-paid-social","collections-brighton-seo",{"page_content_modules":28,"hero":147},[29,95],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"Brighton SEO: 5 Truths The Gurus Won’t Tell You About Facebook Ads",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":38,"full_bio":38,"specialist_service_links":7,"photo":42},{"ID":43,"id":43,"title":44,"filename":45,"filesize":46,"url":47,"link":48,"alt":38,"author":49,"description":38,"caption":38,"name":50,"status":51,"uploaded_to":46,"date":52,"modified":52,"menu_order":46,"mime_type":53,"type":54,"subtype":55,"icon":56,"width":57,"height":57,"sizes":58},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":59,"thumbnail-width":60,"thumbnail-height":60,"medium":61,"medium-width":62,"medium-height":62,"medium_large":63,"medium_large-width":64,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x1536-height":69,"2048x2048":70,"2048x2048-width":71,"2048x2048-height":71,"post-thumbnail":72,"post-thumbnail-width":73,"post-thumbnail-height":74,"12_col":75,"12_col-width":76,"12_col-height":77,"default_landscape":78,"default_landscape-width":79,"default_landscape-height":80,"default_portrait":81,"default_portrait-width":80,"default_portrait-height":79,"6_col_and_margin_short":82,"6_col_and_margin_short-width":73,"6_col_and_margin_short-height":77,"11_col_and_margin":83,"11_col_and_margin-width":84,"11_col_and_margin-height":77,"9_col_rectangle":85,"9_col_rectangle-width":86,"9_col_rectangle-height":87,"11_col":88,"11_col-width":89,"11_col-height":77,"staff_image_696_600":90,"staff_image_696_600-width":91,"staff_image_696_600-height":80,"rectangular_thumbnail":92,"rectangular_thumbnail-width":93,"rectangular_thumbnail-height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":96,"reduced":31,"top_overlap":97,"bottom_underlap":97,"disable_observer":-1,"heading":98,"cta_text":99,"cta_link":100,"items":101},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[102,122,136],{"type_key":20,"title":103,"excerpt":104,"to":105,"postedAt":106,"readingTime":107,"image":108,"authors":109,"category":119},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[110,113,116],{"name":111,"image":112},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":114,"image":115},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":117,"image":118},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":120,"name":121},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":20,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":135},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130,132],{"name":131,"image":40},"Joe Turnbull",{"name":133,"image":134},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":120,"name":121},{"type_key":20,"title":137,"excerpt":138,"to":139,"postedAt":140,"readingTime":107,"image":141,"authors":142,"category":146},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143,145],{"name":144,"image":40},"Harry Clements",{"name":133,"image":134},{"to":120,"name":121},{"type":148,"style":149,"heading":32,"date":4,"updatedAt":150,"reading_minutes":151,"image":38,"imageAlt":32,"categories":152,"collections":337},"blog-post","light","2022-02-07T16:48:27",4,[153],{"id":10,"count":154,"description":155,"link":120,"name":121,"slug":156,"taxonomy":157,"parent":46,"meta":158,"acf":159,"head_links":160,"resource_count":161,"yoast_title":162,"yoast_meta":163,"yoast_json_ld":207,"_links":305,"path":120},104,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!","paid-social","category",[],[],[],11,"Paid Social Media Blog | Tips & Advice | Impression",[164,166,169,172,175,178,181,183,185,187,190,193,196,199,201,204],{"property":165,"content":162},"title",{"property":167,"content":168},"description","Keeping up to date with the latest paid social media trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":170,"content":171},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":173,"content":174},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"name":176,"content":177},"og:locale","en-GB",{"property":179,"content":180},"og:type","article",{"property":182,"content":162},"og:title",{"property":184,"content":168},"og:description",{"property":186,"content":174},"og:url",{"property":188,"content":189},"og:site_name","Impression",{"property":191,"content":192},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":194,"content":195},"og:image:width",1200,{"property":197,"content":198},"og:image:height",630,{"property":200,"content":53},"og:image:type",{"property":202,"content":203},"twitter:card","summary_large_image",{"property":205,"content":206},"twitter:site","@impressiontalk",{"@context":208,"@graph":209},"https:\u002F\u002Fschema.org",[210,218,228,238],{"@type":211,"@id":212,"url":212,"name":162,"isPartOf":213,"description":168,"breadcrumb":215,"inLanguage":217},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"@id":214},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":216},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F#breadcrumb","en",{"@type":219,"@id":216,"itemListElement":220},"BreadcrumbList",[221,226],{"@type":222,"position":223,"name":224,"item":225},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":222,"position":227,"name":121},2,{"@type":229,"@id":214,"url":225,"name":189,"description":38,"publisher":230,"inLanguage":177,"potentialAction":232},"WebSite",{"@id":231},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":233,"target":234,"query-input":237},"SearchAction",{"@type":235,"urlTemplate":236},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":239,"@id":231,"name":189,"url":225,"logo":240,"image":246,"sameAs":247,"@context":251,"email":252,"foundingDate":253,"legalName":254,"vatID":255,"description":256,"telephone":257,"address":258,"location":265,"areaServed":298},"Organization",{"@type":241,"inLanguage":177,"@id":242,"url":243,"contentUrl":243,"width":244,"height":245,"caption":189},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[248,249,250],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[266,275,287],{"@type":267,"name":268,"geo":269,"address":273,"photo":246,"telephone":274},"Place","Impression Digital - Nottingham",{"@type":270,"latitude":271,"longitude":272},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},"+44 01158 242 212",{"@type":267,"name":276,"geo":277,"address":280,"photo":285,"telephone":286},"Impression Digital - London",{"@type":270,"latitude":278,"longitude":279},"51.50237208377361","-0.09229841534284115",{"@type":259,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":264},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":267,"name":288,"geo":289,"address":292},"Impression Digital - New York",{"@type":270,"latitude":290,"longitude":291},"40.726722746949","-74.00527778220652",{"@type":259,"streetAddress":293,"addressLocality":294,"addressRegion":295,"postalCode":296,"addressCountry":297},"160 Varick St","New York","NY","10013","USA",[299,302,304],{"@type":300,"name":301},"Country","Worldwide",{"@type":300,"name":303},"GBR",{"@type":300,"name":297},{"self":306,"collection":316,"about":319,"wp:post_type":322,"curies":333},[307],{"href":308,"targetHints":309},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F36",{"allow":310},[311,312,313,314,315],"GET","POST","PUT","PATCH","DELETE",[317],{"href":318},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[320],{"href":321},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[323,325,327,329,331],{"href":324},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=36",{"href":326},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=36",{"href":328},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=36",{"href":330},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=36",{"href":332},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=36",[334],{"name":335,"href":336,"templated":31},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[338],{"id":13,"count":339,"description":38,"link":15,"name":14,"slug":340,"taxonomy":341,"parent":46,"meta":342,"acf":343,"head_links":344,"resource_count":46,"yoast_title":345,"yoast_meta":346,"yoast_json_ld":365,"_links":402},100,"brighton-seo","collections",[],{"sub_title_override":38,"title_override":38},[],"brightonSEO Conference Write-Ups | Impression",[347,348,350,351,353,354,355,356,357,358,359,360,361,362,363,364],{"property":165,"content":345},{"property":167,"content":349},"Couldn't make it to the most recent BrightonSEO, or just want a recap on a previous talk? Read Impression's round-ups of BrightonSEO from over the years.",{"name":170,"content":171},{"property":173,"content":352},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",{"name":176,"content":177},{"property":179,"content":180},{"property":182,"content":345},{"property":184,"content":349},{"property":186,"content":352},{"property":188,"content":189},{"property":191,"content":192},{"property":194,"content":195},{"property":197,"content":198},{"property":200,"content":53},{"property":202,"content":203},{"property":205,"content":206},{"@context":208,"@graph":366},[367,372,380,384],{"@type":211,"@id":368,"url":368,"name":345,"isPartOf":369,"description":349,"breadcrumb":370,"inLanguage":217},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",{"@id":214},{"@id":371},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F#breadcrumb",{"@type":219,"@id":371,"itemListElement":373},[374,375,378],{"@type":222,"position":223,"name":224,"item":225},{"@type":222,"position":227,"name":376,"item":377},"Blog","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":222,"position":379,"name":14},3,{"@type":229,"@id":214,"url":225,"name":189,"description":38,"publisher":381,"inLanguage":177,"potentialAction":382},{"@id":231},{"@type":233,"target":383,"query-input":237},{"@type":235,"urlTemplate":236},{"@type":239,"@id":231,"name":189,"url":225,"logo":385,"image":246,"sameAs":386,"@context":251,"email":252,"foundingDate":253,"legalName":254,"vatID":255,"description":256,"telephone":257,"address":387,"location":388,"areaServed":398},{"@type":241,"inLanguage":177,"@id":242,"url":243,"contentUrl":243,"width":244,"height":245,"caption":189},[248,249,250],{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},[389,392,395],{"@type":267,"name":268,"geo":390,"address":391,"photo":246,"telephone":274},{"@type":270,"latitude":271,"longitude":272},{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},{"@type":267,"name":276,"geo":393,"address":394,"photo":285,"telephone":286},{"@type":270,"latitude":278,"longitude":279},{"@type":259,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":264},{"@type":267,"name":288,"geo":396,"address":397},{"@type":270,"latitude":290,"longitude":291},{"@type":259,"streetAddress":293,"addressLocality":294,"addressRegion":295,"postalCode":296,"addressCountry":297},[399,400,401],{"@type":300,"name":301},{"@type":300,"name":303},{"@type":300,"name":297},{"self":403,"collection":408,"about":411,"wp:post_type":414,"curies":417},[404],{"href":405,"targetHints":406},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections\u002F128",{"allow":407},[311,312,313,314,315],[409],{"href":410},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections",[412],{"href":413},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcollections",[415],{"href":416},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?collections=128",[418],{"name":335,"href":336,"templated":31},[],[421,423,424,425],{"path":422,"name":224},"\u002F",{"path":100,"name":376},{"path":120,"name":121},{"path":426,"name":32},null,[428],{"id":10,"name":121,"path":120},{"title":430,"script":431,"meta":497,"link":524},"Brighton SEO: 5 Truths The Gurus Won’t Tell You About Facebook Ads - Impression",[432],{"type":433,"key":434,"innerHTML":435},"application\u002Fld+json","yoast-json-ld",{"@context":208,"@graph":436},[437,457,462,468,472,490],{"@type":438,"@id":439,"isPartOf":440,"author":442,"headline":32,"datePublished":444,"dateModified":445,"mainEntityOfPage":446,"wordCount":447,"commentCount":46,"publisher":448,"articleSection":450,"inLanguage":177,"potentialAction":451},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-5-truths-gurus-wont-tell-facebook-ads\u002F#article",{"@id":441},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-5-truths-gurus-wont-tell-facebook-ads\u002F",{"name":37,"@id":443},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2018-10-01T11:39:55+00:00","2022-02-07T16:48:27+00:00",{"@id":441},811,{"@id":449},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",[121],[452],{"@type":453,"name":454,"target":455},"CommentAction","Comment",[456],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-5-truths-gurus-wont-tell-facebook-ads\u002F#respond",{"@type":458,"@id":441,"url":441,"name":430,"isPartOf":459,"datePublished":444,"dateModified":445,"breadcrumb":460,"inLanguage":217},"WebPage",{"@id":214},{"@id":461},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-5-truths-gurus-wont-tell-facebook-ads\u002F#breadcrumb",{"@type":219,"@id":461,"itemListElement":463},[464,465,466,467],{"@type":222,"position":223,"name":224,"item":225},{"@type":222,"position":227,"name":376,"item":377},{"@type":222,"position":379,"name":121,"item":212},{"@type":222,"position":151,"name":32},{"@type":229,"@id":214,"url":225,"name":189,"description":38,"publisher":469,"inLanguage":177,"potentialAction":470},{"@id":231},{"@type":233,"target":471,"query-input":237},{"@type":235,"urlTemplate":236},{"@type":239,"@id":231,"name":189,"url":225,"logo":473,"image":246,"sameAs":474,"@context":251,"email":252,"foundingDate":253,"legalName":254,"vatID":255,"description":256,"telephone":257,"address":475,"location":476,"areaServed":486},{"@type":241,"inLanguage":177,"@id":242,"url":243,"contentUrl":243,"width":244,"height":245,"caption":189},[248,249,250],{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},[477,480,483],{"@type":267,"name":268,"geo":478,"address":479,"photo":246,"telephone":274},{"@type":270,"latitude":271,"longitude":272},{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},{"@type":267,"name":276,"geo":481,"address":482,"photo":285,"telephone":286},{"@type":270,"latitude":278,"longitude":279},{"@type":259,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":264},{"@type":267,"name":288,"geo":484,"address":485},{"@type":270,"latitude":290,"longitude":291},{"@type":259,"streetAddress":293,"addressLocality":294,"addressRegion":295,"postalCode":296,"addressCountry":297},[487,488,489],{"@type":300,"name":301},{"@type":300,"name":303},{"@type":300,"name":297},{"@type":491,"@id":492,"name":37,"image":493,"description":39,"url":496},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":241,"inLanguage":177,"@id":494,"url":495,"contentUrl":495,"caption":37},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[498,499,501,502,503,505,506,507,510,512,514,515,516,517,518,520,521,523],{"name":170,"content":171},{"property":176,"content":500},"en_GB",{"property":179,"content":180},{"property":182,"content":430},{"property":184,"content":504},"Jon Quinton, of Overdrive Digital, opened the Paid Social talks looking at 5 key principles he believes will help you deliver results in your paid social campaigns. Jon began his talk focusing on what advice you can really trust regarding paid social strategies, the truth being that there is no one size fits all approach. […]",{"property":186,"content":441},{"property":188,"content":189},{"property":508,"content":509},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":511,"content":444},"article:published_time",{"property":513,"content":445},"article:modified_time",{"property":191,"content":192},{"property":194,"content":195},{"property":197,"content":198},{"property":200,"content":53},{"name":519,"content":37},"author",{"name":202,"content":203},{"name":522,"content":206},"twitter:creator",{"name":205,"content":206},[]]