[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbrighton-seo-2018-craig-campbell-risks-rewards-pbns":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":442,"breadcrumbs":443,"reading_minutes":175,"category":450,"head":452},"2018-04-27T11:54:04",{"rendered":6},"\u003Cp>Craig is an SEO consultant who’s been in the game for 16 years, he’s sets out his talk as a list of the benefits and risks of PBNs along with the initial setup.\u003C\u002Fp>\n\u003Ch2 id=\"why-use-pbns\">Why use PBNs\u003C\u002Fh2>\n\u003Cp>Craig mentions that link building is an important piece of SEO and PBNs are a good way to achieve this. PBNs are used to manipulate search engines so they have an inherent risk, these are likely to get you penalised by Google. Craig says a poor PBN is one with:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Low domain metrics\u003C\u002Fli>\n\u003Cli>PBNs on the same server\u003C\u002Fli>\n\u003Cli>Copied, spun or low-quality content\u003C\u002Fli>\n\u003Cli>PBNs that publically sell links\u003C\u002Fli>\n\u003Cli>PBN site with no traffic\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>There are lots of PBN sellers which offer things such as 50 links for 20$, these are NOT ok to buy. They will harm your backlink profile.\u003C\u002Fp>\n\u003Ch2 id=\"he-who-is-not-courageous-enough-to-take-risks-will-accomplish-nothing-in-life\">“He who is not courageous enough to take risks will accomplish nothing in life”\u003C\u002Fh2>\n\u003Cp>Craig says that lots of big businesses are backed up by PBN’s, this is a tried and tested method. He goes on to show an example of a website that uses a PBN within SEMRush that grew a huge amount of traffic in a short time, this shows that PBNs work!\u003C\u002Fp>\n\u003Cp>If PBNs are done properly you will get a nice uplift in traffic which Craig calls a ‘Traffic Boner’\u003C\u002Fp>\n\u003Ch2 id=\"what-is-a-real-pbn\">What is a real PBN\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>Quality websites with unique content and real traffic and rankings\u003C\u002Fli>\n\u003Cli>Social activity\u003C\u002Fli>\n\u003Cli>Citations and PR links\u003C\u002Fli>\n\u003Cli>All on different IP addresses\u003C\u002Fli>\n\u003Cli>Footprint free\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Buying Expired domain names is an important part of building PBN’s, getting these URLs is a huge part of the process and can be done through dropped domains. It’s a difficult process trying to get this on your own as other experts have been doing this or a long time. Don’t chase domain metrics when trying to select your dropped domains, these aren’t first party metrics so don’t have to much impact.\u003C\u002Fp>\n\u003Ch2 id=\"initial-setup\">Initial Setup\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>Simple website\u003C\u002Fli>\n\u003Cli>Unique content\u003C\u002Fli>\n\u003Cli>Good, footprint free and varied hosting\u003C\u002Fli>\n\u003Cli>A PBN should take months to build, they aren’t a huge time investment\u003C\u002Fli>\n\u003Cli>Have your citations done properly, these need to be unique and local. Make sure these citations are indexed as well. Use citation builder to get these done at a good rate\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Massplanner automates all of the social media for your PBN, this takes a lot of the hard work out of the initial setup. It can follow people, unfollow people and say hello to people, tweet and retweet. It adds a reality to your website giving it an authentic feeling\u003C\u002Fp>\n\u003Cp>Craig goes on to show a fake persona he has created using the above methods called ‘Adam Howard’ which has a real following.\u003C\u002Fp>\n\u003Cp>It’s important to leave no footprint when creating a PBN, using Ghost Browser you can log into all of your fake accounts meaning it makes it much easier to manage your multiple personas for Google reviews and social media.\u003C\u002Fp>\n\u003Cp>GoPBN.com is a website that allows you to host your PBNs, the benefit of this is they do much of the hard work. It installs the WordPress for you, deploys your website and gives you a unique IP address. Use this if you’re looking to start creating PBNs.\u003C\u002Fp>\n\u003Cp>Serped.net helps you manage and monitor your PBN which offers an uptime monitor, domain finding, rank tracking and domain metrics along with 45 other functions.\u003C\u002Fp>\n\u003Cp>The job as a PBN is to feed Google what it wants, this can drive power to your money site.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Benefits of a PBN\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Link building power\u003C\u002Fli>\n\u003Cli>Treat your PBNS well and they will look after you\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Risks of a PBN\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Google might take actions\u003C\u002Fli>\n\u003Cli>Can be costly\u003C\u002Fli>\n\u003Cli>Will Google trust you 100% again even if you fix the domain\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Craig comes back full circle and gives the target of what PBNs can bring if used correctly\u003C\u002Fp>\n\u003Cp>1. Ranks\u003Cbr \u002F>\n2. Traffic\u003Cbr \u002F>\n3. Leads\u003C\u002Fp>\n",false,"standard",[10],1,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17],109,[19,20,21,22,23,24,25,26,27],"post-3809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","collections-brighton-seo",{"page_content_modules":29,"hero":171},[30,127],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Brighton SEO 2018 : Craig Campbell – Risks and Rewards of PBNs",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":43,"job_title":39,"specialist_service_links":44,"photo":71},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[45,62],{"page":46,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":63,"link_text":66},{"ID":64,"post_author":48,"post_date":65,"post_date_gmt":65,"post_content":50,"post_title":66,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":67,"to_ping":50,"pinged":50,"post_modified":68,"post_modified_gmt":68,"post_content_filtered":50,"post_parent":47,"guid":69,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":70},57,"2020-03-12 15:49:37","Technical SEO","technical-seo","2025-10-28 09:41:49","\u002F?page_id=57","\u002Fseo\u002Ftechnical-seo\u002F",{"ID":72,"id":72,"title":73,"filename":74,"filesize":56,"url":75,"link":76,"alt":50,"author":77,"description":50,"caption":50,"name":78,"status":79,"uploaded_to":56,"date":80,"modified":81,"menu_order":56,"mime_type":82,"type":83,"subtype":84,"icon":85,"width":86,"height":87,"sizes":88},8558,"Charlie-Norledge","jVjBhz1i-Charlie-Norledge.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&q=90","\u002Fcharlie-norledge\u002F","12","charlie-norledge","inherit","2021-07-15 16:28:10","2021-10-11 10:06:22","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":89,"thumbnail-width":90,"thumbnail-height":90,"medium":91,"medium-width":92,"medium-height":93,"medium_large":94,"medium_large-width":95,"medium_large-height":96,"large":97,"large-width":98,"large-height":99,"1536x1536":100,"1536x1536-width":101,"1536x1536-height":102,"2048x2048":103,"2048x2048-width":104,"2048x2048-height":105,"post-thumbnail":106,"post-thumbnail-width":107,"post-thumbnail-height":108,"12_col":109,"12_col-width":110,"12_col-height":111,"default_landscape":112,"default_landscape-width":113,"default_landscape-height":87,"default_portrait":114,"default_portrait-width":87,"default_portrait-height":113,"6_col_and_margin_short":115,"6_col_and_margin_short-width":107,"6_col_and_margin_short-height":111,"11_col_and_margin":116,"11_col_and_margin-width":117,"11_col_and_margin-height":111,"9_col_rectangle":118,"9_col_rectangle-width":119,"9_col_rectangle-height":120,"11_col":121,"11_col-width":122,"11_col-height":111,"staff_image_696_600":123,"staff_image_696_600-width":86,"staff_image_696_600-height":87,"rectangular_thumbnail":124,"rectangular_thumbnail-width":125,"rectangular_thumbnail-height":126},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":128,"reduced":32,"top_overlap":129,"bottom_underlap":129,"disable_observer":-1,"heading":130,"cta_text":131,"cta_link":132,"items":133},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[134,147,156],{"type_key":20,"title":135,"excerpt":136,"to":137,"postedAt":138,"readingTime":139,"image":140,"authors":141,"category":145},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142],{"name":143,"image":144},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":146,"name":51},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":20,"title":148,"excerpt":149,"to":150,"postedAt":151,"readingTime":139,"image":152,"authors":153,"category":155},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[154],{"name":143,"image":144},{"to":146,"name":51},{"type_key":20,"title":157,"excerpt":158,"to":159,"postedAt":160,"readingTime":161,"image":162,"authors":163,"category":170},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[164,167],{"name":165,"image":166},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":168,"image":169},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":146,"name":51},{"type":172,"style":173,"heading":33,"date":4,"updatedAt":174,"reading_minutes":175,"image":176,"imageAlt":33,"categories":177,"collections":360},"blog-post","light","2022-02-07T16:48:30",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FIfYTCZWE-050720211625519882_pbn.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[178],{"id":10,"count":179,"description":180,"link":146,"name":51,"slug":54,"taxonomy":181,"parent":56,"meta":182,"acf":183,"head_links":184,"resource_count":185,"yoast_title":186,"yoast_meta":187,"yoast_json_ld":232,"_links":329,"path":146},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[188,190,193,196,199,202,205,207,209,211,214,217,220,223,226,229],{"property":189,"content":186},"title",{"property":191,"content":192},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":194,"content":195},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":197,"content":198},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":200,"content":201},"og:locale","en-GB",{"property":203,"content":204},"og:type","article",{"property":206,"content":186},"og:title",{"property":208,"content":192},"og:description",{"property":210,"content":198},"og:url",{"property":212,"content":213},"og:site_name","Impression",{"property":215,"content":216},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":218,"content":219},"og:image:width",1200,{"property":221,"content":222},"og:image:height",630,{"property":224,"content":225},"og:image:type","image\u002Fjpeg",{"property":227,"content":228},"twitter:card","summary_large_image",{"property":230,"content":231},"twitter:site","@impressiontalk",{"@context":233,"@graph":234},"https:\u002F\u002Fschema.org",[235,243,252,262],{"@type":236,"@id":237,"url":237,"name":186,"isPartOf":238,"description":192,"breadcrumb":240,"inLanguage":242},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":239},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":241},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":244,"@id":241,"itemListElement":245},"BreadcrumbList",[246,250],{"@type":247,"position":10,"name":248,"item":249},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":247,"position":251,"name":51},2,{"@type":253,"@id":239,"url":249,"name":213,"description":50,"publisher":254,"inLanguage":201,"potentialAction":256},"WebSite",{"@id":255},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":257,"target":258,"query-input":261},"SearchAction",{"@type":259,"urlTemplate":260},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":263,"@id":255,"name":213,"url":249,"logo":264,"image":270,"sameAs":271,"@context":275,"email":276,"foundingDate":277,"legalName":278,"vatID":279,"description":280,"telephone":281,"address":282,"location":289,"areaServed":322},"Organization",{"@type":265,"inLanguage":201,"@id":266,"url":267,"contentUrl":267,"width":268,"height":269,"caption":213},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[272,273,274],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[290,299,311],{"@type":291,"name":292,"geo":293,"address":297,"photo":270,"telephone":298},"Place","Impression Digital - Nottingham",{"@type":294,"latitude":295,"longitude":296},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},"+44 01158 242 212",{"@type":291,"name":300,"geo":301,"address":304,"photo":309,"telephone":310},"Impression Digital - London",{"@type":294,"latitude":302,"longitude":303},"51.50237208377361","-0.09229841534284115",{"@type":283,"streetAddress":305,"addressLocality":306,"addressRegion":307,"postalCode":308,"addressCountry":288},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":291,"name":312,"geo":313,"address":316},"Impression Digital - New York",{"@type":294,"latitude":314,"longitude":315},"40.726722746949","-74.00527778220652",{"@type":283,"streetAddress":317,"addressLocality":318,"addressRegion":319,"postalCode":320,"addressCountry":321},"160 Varick St","New York","NY","10013","USA",[323,326,328],{"@type":324,"name":325},"Country","Worldwide",{"@type":324,"name":327},"GBR",{"@type":324,"name":321},{"self":330,"collection":339,"about":342,"wp:post_type":345,"curies":356},[331],{"href":332,"targetHints":333},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":334},[335,336,337,338],"GET","POST","PUT","PATCH",[340],{"href":341},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[343],{"href":344},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[346,348,350,352,354],{"href":347},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":349},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":351},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":353},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":355},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[357],{"name":358,"href":359,"templated":32},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[361],{"id":13,"count":362,"description":50,"link":15,"name":14,"slug":363,"taxonomy":364,"parent":56,"meta":365,"acf":366,"head_links":367,"resource_count":56,"yoast_title":368,"yoast_meta":369,"yoast_json_ld":388,"_links":424},100,"brighton-seo","collections",[],{"sub_title_override":50,"title_override":50},[],"brightonSEO Conference Write-Ups | Impression",[370,371,373,374,376,377,378,379,380,381,382,383,384,385,386,387],{"property":189,"content":368},{"property":191,"content":372},"Couldn't make it to the most recent BrightonSEO, or just want a recap on a previous talk? Read Impression's round-ups of BrightonSEO from over the years.",{"name":194,"content":195},{"property":197,"content":375},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",{"name":200,"content":201},{"property":203,"content":204},{"property":206,"content":368},{"property":208,"content":372},{"property":210,"content":375},{"property":212,"content":213},{"property":215,"content":216},{"property":218,"content":219},{"property":221,"content":222},{"property":224,"content":225},{"property":227,"content":228},{"property":230,"content":231},{"@context":233,"@graph":389},[390,395,402,406],{"@type":236,"@id":391,"url":391,"name":368,"isPartOf":392,"description":372,"breadcrumb":393,"inLanguage":242},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",{"@id":239},{"@id":394},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F#breadcrumb",{"@type":244,"@id":394,"itemListElement":396},[397,398,401],{"@type":247,"position":10,"name":248,"item":249},{"@type":247,"position":251,"name":399,"item":400},"Blog","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":247,"position":175,"name":14},{"@type":253,"@id":239,"url":249,"name":213,"description":50,"publisher":403,"inLanguage":201,"potentialAction":404},{"@id":255},{"@type":257,"target":405,"query-input":261},{"@type":259,"urlTemplate":260},{"@type":263,"@id":255,"name":213,"url":249,"logo":407,"image":270,"sameAs":408,"@context":275,"email":276,"foundingDate":277,"legalName":278,"vatID":279,"description":280,"telephone":281,"address":409,"location":410,"areaServed":420},{"@type":265,"inLanguage":201,"@id":266,"url":267,"contentUrl":267,"width":268,"height":269,"caption":213},[272,273,274],{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},[411,414,417],{"@type":291,"name":292,"geo":412,"address":413,"photo":270,"telephone":298},{"@type":294,"latitude":295,"longitude":296},{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},{"@type":291,"name":300,"geo":415,"address":416,"photo":309,"telephone":310},{"@type":294,"latitude":302,"longitude":303},{"@type":283,"streetAddress":305,"addressLocality":306,"addressRegion":307,"postalCode":308,"addressCountry":288},{"@type":291,"name":312,"geo":418,"address":419},{"@type":294,"latitude":314,"longitude":315},{"@type":283,"streetAddress":317,"addressLocality":318,"addressRegion":319,"postalCode":320,"addressCountry":321},[421,422,423],{"@type":324,"name":325},{"@type":324,"name":327},{"@type":324,"name":321},{"self":425,"collection":431,"about":434,"wp:post_type":437,"curies":440},[426],{"href":427,"targetHints":428},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections\u002F128",{"allow":429},[335,336,337,338,430],"DELETE",[432],{"href":433},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections",[435],{"href":436},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcollections",[438],{"href":439},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?collections=128",[441],{"name":358,"href":359,"templated":32},[],[444,446,447,448],{"path":445,"name":248},"\u002F",{"path":132,"name":399},{"path":146,"name":51},{"path":449,"name":33},null,[451],{"id":10,"name":51,"path":146},{"title":453,"script":454,"meta":532,"link":561},"Brighton SEO 2018 : Craig Campbell - Risks and Rewards of PBNs - Impression",[455],{"type":456,"key":457,"innerHTML":458},"application\u002Fld+json","yoast-json-ld",{"@context":233,"@graph":459},[460,483,490,493,500,504,522],{"@type":461,"@id":462,"isPartOf":463,"author":465,"headline":33,"datePublished":467,"dateModified":468,"mainEntityOfPage":469,"wordCount":470,"commentCount":56,"publisher":471,"image":473,"thumbnailUrl":475,"articleSection":476,"inLanguage":201,"potentialAction":477},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-2018-craig-campbell-risks-rewards-pbns\u002F#article",{"@id":464},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-2018-craig-campbell-risks-rewards-pbns\u002F",{"name":38,"@id":466},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fda6bfab4cfa3123547b3491ceea076e9","2018-04-27T11:54:04+00:00","2022-02-07T16:48:30+00:00",{"@id":464},658,{"@id":472},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":474},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-2018-craig-campbell-risks-rewards-pbns\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FIfYTCZWE-050720211625519882_pbn.jpg?auto=compress%2Cformat&q=90",[51],[478],{"@type":479,"name":480,"target":481},"CommentAction","Comment",[482],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-2018-craig-campbell-risks-rewards-pbns\u002F#respond",{"@type":484,"@id":464,"url":464,"name":453,"isPartOf":485,"primaryImageOfPage":486,"image":487,"thumbnailUrl":475,"datePublished":467,"dateModified":468,"breadcrumb":488,"inLanguage":242},"WebPage",{"@id":239},{"@id":474},{"@id":474},{"@id":489},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrighton-seo-2018-craig-campbell-risks-rewards-pbns\u002F#breadcrumb",{"@type":265,"inLanguage":201,"@id":474,"url":475,"contentUrl":475,"width":491,"height":492},2000,1125,{"@type":244,"@id":489,"itemListElement":494},[495,496,497,498],{"@type":247,"position":10,"name":248,"item":249},{"@type":247,"position":251,"name":399,"item":400},{"@type":247,"position":175,"name":51,"item":237},{"@type":247,"position":499,"name":33},4,{"@type":253,"@id":239,"url":249,"name":213,"description":50,"publisher":501,"inLanguage":201,"potentialAction":502},{"@id":255},{"@type":257,"target":503,"query-input":261},{"@type":259,"urlTemplate":260},{"@type":263,"@id":255,"name":213,"url":249,"logo":505,"image":270,"sameAs":506,"@context":275,"email":276,"foundingDate":277,"legalName":278,"vatID":279,"description":280,"telephone":281,"address":507,"location":508,"areaServed":518},{"@type":265,"inLanguage":201,"@id":266,"url":267,"contentUrl":267,"width":268,"height":269,"caption":213},[272,273,274],{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},[509,512,515],{"@type":291,"name":292,"geo":510,"address":511,"photo":270,"telephone":298},{"@type":294,"latitude":295,"longitude":296},{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},{"@type":291,"name":300,"geo":513,"address":514,"photo":309,"telephone":310},{"@type":294,"latitude":302,"longitude":303},{"@type":283,"streetAddress":305,"addressLocality":306,"addressRegion":307,"postalCode":308,"addressCountry":288},{"@type":291,"name":312,"geo":516,"address":517},{"@type":294,"latitude":314,"longitude":315},{"@type":283,"streetAddress":317,"addressLocality":318,"addressRegion":319,"postalCode":320,"addressCountry":321},[519,520,521],{"@type":324,"name":325},{"@type":324,"name":327},{"@type":324,"name":321},{"@type":523,"@id":524,"name":38,"image":525,"description":40,"sameAs":528,"url":531},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fda6bfab4cfa3123547b3491ceea076e9",{"@type":265,"inLanguage":201,"@id":526,"url":527,"contentUrl":527,"caption":38},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=960b079bc4f22eec1a6d2b164bfcebb677","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[529,530],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcharlie-norledge-97984099\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002FNorledgeCharlie","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F",[533,534,536,537,538,540,541,542,545,547,549,551,552,553,554,556,557,560],{"name":194,"content":195},{"property":200,"content":535},"en_GB",{"property":203,"content":204},{"property":206,"content":453},{"property":208,"content":539},"Craig is an SEO consultant who’s been in the game for 16 years, he’s sets out his talk as a list of the benefits and risks of PBNs along with the initial setup. Why use PBNs Craig mentions that link building is an important piece of SEO and PBNs are a good way to achieve […]",{"property":210,"content":464},{"property":212,"content":213},{"property":543,"content":544},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":546,"content":467},"article:published_time",{"property":548,"content":468},"article:modified_time",{"property":215,"content":550},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FIfYTCZWE-050720211625519882_pbn.jpg?auto=compress%2Cformat",{"property":218,"content":491},{"property":221,"content":492},{"property":224,"content":225},{"name":555,"content":38},"author",{"name":227,"content":228},{"name":558,"content":559},"twitter:creator","@https:\u002F\u002Ftwitter.com\u002FNorledgeCharlie",{"name":230,"content":231},[]]