[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbing-no-separate-mobile-index":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":410,"breadcrumbs":411,"reading_minutes":139,"category":418,"head":420},"2017-09-12T07:00:21",{"rendered":6},"\n\u003Cp>While Google has opted for a separate mobile index, Bing is sticking to a device-agnostic approach – marking one of the biggest moves away from Google-alignment for the growing search engine.\u003C\u002Fp>\n\n\n\n\u003Cp>In an interview \u003Cspan style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">with \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002F\">performance marketing agency\u003C\u002Fa> Impression, James Murray of \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.bing.com\u002F\">Bing\u003C\u002Fa> has said that Bing will not be implementing a separate mobile index – even though Google is.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F227753072\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fiframe>\u003C\u002Fp>\n\n\n\n\u003Cp>“Google’s decided that they want to have a separate mobile index and that’s important because they believe that the devices are separate and that’s important to them,” says Murray during the interview.\u003C\u002Fp>\n\n\n\n\u003Cp>“At Bing at the moment, we haven’t taken that decision because we think it’s more useful to have an integrated view and to be more device agnostic, and so, regardless of what device you’re using, we want to give you the same index and then personalise to you as the user.”\u003C\u002Fp>\n\n\n\n\u003Cp>When asked whether Bing would consider a separate voice index, Murray agreed it could happen, but again stated relevance as the key driver. Rather than a separate index, it’s more likely, he said, that Bing will make the decision at the point of search to say that a text or a voice answer is most relevant to the user at that time.\u003C\u002Fp>\n\n\n\n\u003Cp>So what does this mean for digital marketers?\u003C\u002Fp>\n\n\n\n\u003Cp>This idea of taking a device-agnostic approach is certainly interesting – and quite an exciting development in terms of Bing’s positioning alongside Google, as this is one of the first times Bing has taken such a clear departure from Google’s roadmap.\u003C\u002Fp>\n\n\n\n\u003Cp>That said, as marketers, it doesn’t change too much. Whether you’re focused on Bing or Google, your main focus has always got to be on your end user. That’s why we invest so much in ensuring our website provide a great experience across all devices. By ensuring we do that, we’ll make it possible for either search engine to use our pages in their results, regardless of device or index.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Laura Hampton spoke to James Murray about a range of topics relevant to search and paid advertising – view all \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcollection\u002Fbing-interview\u002F\">Bing Interviews\u003C\u002Fa> here.\u003C\u002Fem>\u003C\u002Fp>\n",false,"standard",[10],1,[12],{"id":13,"name":14,"path":15},65,"Bing Interview","\u002Fblog\u002Fcollection\u002Fbing-interview\u002F",[17],135,[19,20,21,22,23,24,25,26,27],"post-3225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","collections-bing-interview",{"page_content_modules":29,"hero":135},[30,96],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Bing Interview: No Separate Mobile Index",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. 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A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":112,"image":113},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":20,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":108,"image":122,"authors":123,"category":125},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":112,"image":113},{"to":115,"name":116},{"type_key":20,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":108,"image":131,"authors":132,"category":134},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[133],{"name":112,"image":113},{"to":115,"name":116},{"type":136,"style":137,"heading":33,"date":4,"updatedAt":138,"reading_minutes":139,"image":140,"imageAlt":33,"categories":141,"collections":323},"blog-post","light","2025-03-13T12:46:38",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Ffskn6iyM-050720211625523426_bing-impression-interview-mobile-index.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[142],{"id":10,"count":143,"description":144,"link":115,"name":116,"slug":145,"taxonomy":146,"parent":47,"meta":147,"acf":148,"head_links":149,"resource_count":150,"yoast_title":151,"yoast_meta":152,"yoast_json_ld":196,"_links":292,"path":115},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[153,155,158,161,164,167,170,172,174,176,179,182,185,188,190,193],{"property":154,"content":151},"title",{"property":156,"content":157},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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