[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fbeginners-guide-submit-sitemap":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":448,"breadcrumbs":449,"reading_minutes":177,"category":457,"head":460},"2018-08-20T09:34:31",{"rendered":6},"\u003Ch2 id=\"what-exactly-is-a-sitemap\">\u003Cspan>What \u003C\u002Fspan>\u003Ci>\u003Cspan>exactly\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan> is a sitemap?\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan>In short, a sitemap is just a list of URLs mapped out of the website.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>Sitemaps advise search engines to find and crawl pages on your website which improves recognition and boosts a site’s overall ranking. A website sitemap, therefore, aid crawlers such as the Googlebot, to read data in the file, and crawl more intelligently on site as a result.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>Many automated sitemap tools have been known to include URLs that have been actively excluded from a search engine’s view. The last thing we want to do as digital marketers is to inform both to crawl and not crawl the very same page, simultaneously.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Ch3 id=\"what-functions-does-a-sitemap-perform\">\u003Cspan>What functions does a sitemap perform?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan>Depending on the purpose, two major website sitemaps can be created depending on the user:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>HTML sitemaps\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cspan>These sitemaps are constructed to aid visitors to view the website as a whole by linking through the site. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>XML sitemaps\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>XML sitemaps also link to every page on the site, however, are displayed to not be viewable to visitors of the website, but more straightforward for search engine bots to read.\u003C\u002Fp>\n\u003Cp>\u003Cspan>For this particular blog, we will just be focusing on you XML map, as it is arguably most important for SEO purposes. However, it should be noted that submitting a sitemap does not always assure that the pages linked to will be indexed at all, due to complicated algorithms crawling at different times. Although, that being said, your site will definitely gain from a sitemap and you will not be disciplined as a result.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"\">\u003C\u002Fh3>\n\u003Ch3 id=\"what-are-the-benefits-and-limitations-of-a-website-sitemap\">\u003Cspan>What are the benefits and limitations of a website sitemap?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Ch4 id=\"benefits\">\u003Cspan>Benefits:\u003C\u002Fspan>\u003C\u002Fh4>\n\u003Cul>\n\u003Cli>\u003Cspan>Improving the user experience considerably by developing site navigation\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>Creating priorities through content categorisation \u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>A more efficient and effective crawl\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch4 id=\"limitations\">\u003Cspan>Limitations:\u003C\u002Fspan>\u003C\u002Fh4>\n\u003Cul>\n\u003Cli>\u003Cspan>Broken links, that send visitors to a page, but no longer exist, could appear due to white spacing on tags when creating multiple sitemaps\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>Not catching, and adapting errors from the sitemap once submitted\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>Can be hard to manage large websites that have multiple sitemaps with lack of structure\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"\">\u003C\u002Fh3>\n\u003Ch3 id=\"how-to-create-xml-website\">\u003Cspan>How to create XML website?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan>Below is an anatomy of a standard XML sitemap URL entry.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>&lt;url&gt;\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>&lt;loc&gt;http:\u002F\u002Fwww.example.com\u002Fmypage&lt;\u002Floc&gt;\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>&lt;lastmod&gt;2018-10-11&lt;\u002Flastmod&gt;\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>&lt;changefreq&gt;weekly&lt;\u002Fchangefreq&gt;\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>&lt;priority&gt;1&lt;\u002Fpriority&gt;\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>&lt;\u002Furl&gt;\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>However, this being said, the question frequently pops up regarding how to create a sitemap manually? W\u003C\u002Fspan>\u003Cspan>e rarely have to create these sitemaps physically. This is due to most content management tools systems and crawling tools now creating an XML map automatically. Examples of sitemap generators include \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.screamingfrog.co.uk\u002Fxml-sitemap-generator\u002F\">\u003Cspan>Screaming Frog\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> and the \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fyoast.com\u002Fwordpress\u002Fplugins\u002Fseo\u002F\">\u003Cspan>Yoast\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> SEO sitemap plugin for WordPress.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Ch3 id=\"alternative-sitemap-plugins\">\u003Cspan>Alternative sitemap plugins\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cul>\n\u003Cli>\u003Cspan>Google XML Sitemaps (able to edit individual pages and post settings) \u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>Yoast SEO (splits down each section to ensure the site is easy to read)\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>Simple Sitemap ( the ability to view all site content in one place)\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>PS Auto Sitemap (easy to install for beginner’s and to customise for the advanced)\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Ch3 id=\"how-to-check-sitemap-in-website\">\u003Cspan>How to check sitemap in website? \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan>Before submitting your website sitemap to Google to show the search engine bots where your sitemap is, you are able to go into Google Search Console to test for any errors that may have arisen. This is a very important step to promptly fix, before being crawled.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"how-do-you-upload-a-sitemap-to-google\">\u003Cspan>How do you upload a sitemap to Google?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-4015 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGGn8vs0c-sitemap-2.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"681\" height=\"225\" \u002F>\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>\u003Cspan>After the sitemap is created, it \u003C\u002Fspan>\u003Ci>\u003Cspan>must \u003C\u002Fspan>\u003C\u002Fi>\u003Cspan>be uploaded onto your website, in order to gain any credit. After this, it’s essential to create a Google account, if not done so already, and upload the XML sitemap onto \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.com\u002Fwebmasters\u002F#?modal_active=none\">\u003Cspan>Google Search Console\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> (previously Google Webmaster Tools). This can be completed by selecting crawl &#8211; sitemaps &#8211; add\u002Ftest sitemap (on the far right-hand side). You can find the clear quality guidelines set by Google, \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F35769\">\u003Cspan>here\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan>. It is extremely important to follow these guidelines closely as a violation of them can result in penalties and potential removal from the SERPs (search engine results page).\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Ch3 id=\"the-process-of-submitting-a-sitemap\">\u003Cspan>The process of submitting a sitemap:\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Col>\n\u003Cli>\u003Cspan>Ensure you test your sitemap first, as stated earlier.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>Press the \u003C\u002Fspan>\u003Cstrong>Add\u002FTest Sitemap\u003C\u002Fstrong>\u003Cspan> button on the far right.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>Type in the website URL into the text box provided. \u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>Press \u003C\u002Fspan>\u003Cstrong>Submit.\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>\u003Cspan>Refresh your browser to see your new sitemap in the list.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan>Click on the new sitemap to open the \u003C\u002Fspan>\u003Cstrong>Sitemaps Details\u003C\u002Fstrong>\u003Cspan> page and examine any errors that may have arisen about the sitemap or the URLs the website may contain.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>\u003Cspan>It can take a while before Google can begin to process any sitemap that has been submitted. It should also be noted that Google cannot always crawl every single URL in the sitemap due to the very complex algorithms that make the decisions on what is best to crawl.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>Have you found this beginner’s guide helpful with understanding sitemaps? Let us know in the comments below, or check out our other informative blogs \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F\">\u003Cspan>here\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan>.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n",false,"standard",[10,11],66,42,[],[14],109,[16,17,18,19,20,21,22,23,24],"post-4014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners-guides","category-technical-seo",{"page_content_modules":26,"hero":173},[27,124],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"How to Submit a Sitemap: A Beginners&#8217; Guide",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":68},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I&#8217;ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn&#8217;t good for this!)\u003C\u002Fp>\n",[42,59],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":60,"link_text":63},{"ID":61,"post_author":45,"post_date":62,"post_date_gmt":62,"post_content":47,"post_title":63,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":64,"to_ping":47,"pinged":47,"post_modified":65,"post_modified_gmt":65,"post_content_filtered":47,"post_parent":44,"guid":66,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":67},57,"2020-03-12 15:49:37","Technical SEO","technical-seo","2025-10-28 09:41:49","\u002F?page_id=57","\u002Fseo\u002Ftechnical-seo\u002F",{"ID":69,"id":69,"title":70,"filename":71,"filesize":53,"url":72,"link":73,"alt":47,"author":74,"description":47,"caption":47,"name":75,"status":76,"uploaded_to":53,"date":77,"modified":78,"menu_order":53,"mime_type":79,"type":80,"subtype":81,"icon":82,"width":83,"height":84,"sizes":85},8558,"Charlie-Norledge","jVjBhz1i-Charlie-Norledge.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&q=90","\u002Fcharlie-norledge\u002F","12","charlie-norledge","inherit","2021-07-15 16:28:10","2021-10-11 10:06:22","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":86,"thumbnail-width":87,"thumbnail-height":87,"medium":88,"medium-width":89,"medium-height":90,"medium_large":91,"medium_large-width":92,"medium_large-height":93,"large":94,"large-width":95,"large-height":96,"1536x1536":97,"1536x1536-width":98,"1536x1536-height":99,"2048x2048":100,"2048x2048-width":101,"2048x2048-height":102,"post-thumbnail":103,"post-thumbnail-width":104,"post-thumbnail-height":105,"12_col":106,"12_col-width":107,"12_col-height":108,"default_landscape":109,"default_landscape-width":110,"default_landscape-height":84,"default_portrait":111,"default_portrait-width":84,"default_portrait-height":110,"6_col_and_margin_short":112,"6_col_and_margin_short-width":104,"6_col_and_margin_short-height":108,"11_col_and_margin":113,"11_col_and_margin-width":114,"11_col_and_margin-height":108,"9_col_rectangle":115,"9_col_rectangle-width":116,"9_col_rectangle-height":117,"11_col":118,"11_col-width":119,"11_col-height":108,"staff_image_696_600":120,"staff_image_696_600-width":83,"staff_image_696_600-height":84,"rectangular_thumbnail":121,"rectangular_thumbnail-width":122,"rectangular_thumbnail-height":123},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":125,"reduced":29,"top_overlap":126,"bottom_underlap":126,"disable_observer":-1,"heading":127,"cta_text":128,"cta_link":129,"items":130},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[131,147,159],{"type_key":17,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":136,"image":137,"authors":138,"category":145},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139,142],{"name":140,"image":141},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":143,"image":144},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":146,"name":63},"\u002Fblog\u002Fcategory\u002Ftechnical-seo\u002F",{"type_key":17,"title":148,"excerpt":149,"to":150,"postedAt":151,"readingTime":152,"image":153,"authors":154,"category":158},"Schema markup: The definitive guide","\u003Cp>Have you ever wondered how some websites appear in search results with rich snippets, including star ratings, reviews, or event details? The secret sauce behind these informative snippets is schema markup, also known as structured data. In this guide, we&#8217;ll delve into the world of schema markup, exploring its benefits, different types, and how to [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F","2026-06-17T10:00:34",28,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Fferenc-almasi-HfFoo4d061A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[155],{"name":156,"image":157},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":146,"name":63},{"type_key":17,"title":160,"excerpt":161,"to":162,"postedAt":163,"readingTime":164,"image":165,"authors":166,"category":170},"Digital marketing glossary – key terms for 2026","\u003Cp>In an ever-evolving field like digital marketing, new terminology and acronyms crop up constantly – and it can be difficult to keep tabs on it all. Here, we’ve compiled a glossary of digital marketing terms and definitions most commonly used within industry. 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