[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fautomate-black-friday-budgets":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":419,"breadcrumbs":420,"reading_minutes":145,"category":428,"head":431},"2019-10-20T08:22:58",{"rendered":6},"\u003Cp>Whether it’s Black Friday, Cyber Monday or even Christmas, it’s important to give your PPC campaigns adequate budget to cover the influx of traffic around the holiday season. If your Black Friday budgets aren’t big enough, you could be missing out on valuable sales on the biggest shopping day of the year. Fortunately, this post will guide you through how to make sure your Google Ads budgets are ready to go as the clock strikes midnight – even if you’re fast asleep.\u003C\u002Fp>\n\u003Ch2 id=\"automate-your-black-friday-budgets\">Automate your Black Friday budgets\u003C\u002Fh2>\n\u003Cp>There are two types of campaign budgets in Google Ads:\u003C\u002Fp>\n\u003Col>\n\u003Cli>daily (individual) campaign budgets, which are specific to one particular campaign\u003C\u002Fli>\n\u003Cli>shared campaign budgets, which will allow you to share a budget across multiple campaigns\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Shared budgets are a bit trickier to automate, but we’ve got a Google Ads script for you below which will boost your Black Friday budgets while you’re still in bed. As for individual daily campaign budgets, it’s super easy to set up automated rules to kick in in time for the big day.\u003C\u002Fp>\n\u003Cp>Let’s start with the easier one then. How do we automate daily campaign budgets?\u003C\u002Fp>\n\u003Ch3 id=\"daily-campaign-budget-automation\">Daily campaign budget automation\u003C\u002Fh3>\n\u003Cp>Click \u003Cb>Tools\u003C\u002Fb> in the navigation bar and then, \u003Cb>Rules\u003C\u002Fb> under \u003Cb>Bulk Actions\u003C\u002Fb>.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4169\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FwylzWfZc-Screen-Shot-2018-11-21-at-15.32.38.png?auto=compress%2Cformat&q=90\" alt=\"You can automate your Black Friday budgets using rules\" width=\"1062\" height=\"369\" \u002F>\u003C\u002Fp>\n\u003Cp>Click the big blue button the left.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4170\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FkTUUnEUY-Screen-Shot-2018-11-21-at-15.37.46.png?auto=compress%2Cformat&q=90\" alt=\"Create a rule to boost your Black Friday budgets\" width=\"381\" height=\"109\" \u002F>\u003C\u002Fp>\n\u003Cp>Click on \u003Cb>Campaign Rules\u003C\u002Fb>.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4171\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FRpf4VsGQ-Screen-Shot-2018-11-21-at-15.38.54.png?auto=compress%2Cformat&q=90\" alt=\"Set up a campaign rule to boost your Black Friday budgets\" width=\"443\" height=\"280\" \u002F>\u003C\u002Fp>\n\u003Cp>Click on \u003Cb>Change budgets\u003C\u002Fb> in the dropdown menu.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4172\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FJ204789R-Screen-Shot-2018-11-21-at-15.40.48.png?auto=compress%2Cformat&q=90\" alt=\"Change budget using rules in Google Ads to increase your Black Friday budgets\" width=\"281\" height=\"320\" \u002F>\u003C\u002Fp>\n\u003Cp>From here, you can choose which campaigns you want your budget change to apply to, whether you want to set a specific budget or increase budgets by a certain amount, as well as which conditions the campaigns must meet in order to be affected.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4173\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FetdpMkLj-Screen-Shot-2018-11-21-at-15.42.08.png?auto=compress%2Cformat&q=90\" alt=\"Choose the conditions for your Black Friday budget changes\" width=\"371\" height=\"485\" \u002F>\u003C\u002Fp>\n\u003Cp>For example, to increase all enabled campaigns’ budgets by 10%, you need to click the \u003Cb>Action\u003C\u002Fb> dropdown menu and select \u003Cb>Increase budget\u003C\u002Fb>, then select \u003Cb>Increase by percentage\u003C\u002Fb> and then type “10” into the box.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4174\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuSiwcD2G-Screen-Shot-2018-11-21-at-15.44.54.png?auto=compress%2Cformat&q=90\" alt=\"Automate your individual daily campaign budgets with rules\" width=\"466\" height=\"567\" \u002F>\u003C\u002Fp>\n\u003Cp>From here, all that is left to do is schedule the rule.\u003C\u002Fp>\n\u003Ch4 id=\"schedule-the-rule-for-the-night-before\">Schedule the rule for the night before\u003C\u002Fh4>\n\u003Cp>Select \u003Cb>Once\u003C\u002Fb> under \u003Cb>Frequency\u003C\u002Fb> and select the Thursday before Black Friday (also known as Thanksgiving to our American friends!). Google can run the rule any time within the hour you specify, so set the hour to be 23:00 to make sure that the rule runs in time for midnight.\u003C\u002Fp>\n\u003Cp>Give your rule a suitable name and hit \u003Cb>Save\u003C\u002Fb>. There you go – your Black Friday budgets will be given the necessary boost in time for the big day!\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4175\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6G9j7Z8Q-Screen-Shot-2018-11-21-at-15.47.07.png?auto=compress%2Cformat&q=90\" alt=\"Boost your Black Friday budgets in time for midnight!\" width=\"674\" height=\"309\" \u002F>\u003C\u002Fp>\n\u003Ch3 id=\"impressions-script-to-automate-shared-budgets\">Impression’s script to automate shared budgets\u003C\u002Fh3>\n\u003Cp>We’ve written a super simple script to allow you to automatically boost your Black Friday budgets as the clock strikes midnight. Here’s how to get it going.\u003C\u002Fp>\n\u003Cp>First, copy the script below:\u003C\u002Fp>\n\u003Cpre>\u002F**\n*\n* [BFB] Black Friday Budgets\n* Author: Nathan Ifill, Impression\n* Any suggestions? Email nathan.ifill@impression.co.uk\n*\n* This script looks for shared budgets and increases them by a certain\n* percentage, ready to capture the holiday traffic.\n*\n* Current Version: v1.1\n*\n* CHANGE HISTORY\n*\n* v1.1\n* - Added budgetName \"does not contain\" feature\n**\u002F\n \nfunction main() {\n \n  \u002F** OPTIONS **\u002F\n  var budgetIncrease = 10;\n  \u002F\u002F Enter 10 for a 10% increase, 20 for a 20% increase etc. If you don't enter\n  \u002F\u002F a positive whole number (e.g. 10, 7, 25, 100), this script won't change\n  \u002F\u002F your budgets. This script doesn't do negative budget adjustments, but maybe\n  \u002F\u002F a future version will.\n\n  var budgetNameContains = \"\";\n  \u002F\u002F Want to only target specific shared budgets? Enter part of their name in\n  \u002F\u002F here. If you don't want to specifically target specific shared budgets and\n  \u002F\u002F want to change everything, you can leave this blank,\n  \u002F\u002F i.e. var budgetNameContains = \"\";\n\n  var budgetNameDoesNotContain = \"\";\n  \u002F\u002F Want to NOT change a particular shared budgets? Enter part of its name in\n  \u002F\u002F here.\n\n  \u002F\u002F You can use both budgetNameContains and budgetNameDoesNotContain at the\n  \u002F\u002F same time if you want to. Or you can leave both blank if you want to change\n  \u002F\u002F all of your shared budgets.\n\n  \u002F\u002F Please note, you can only enter one thing into either budgetNameContains\n  \u002F\u002F or budgetNameDoesNotContain, so what might be best is to rename your shared\n  \u002F\u002F budgets to have a codeword in their name for ones you want to change and\n  \u002F\u002F ones that you don't want to change (e.g. \"BLACKFRIDAY - UK Budget\",\n  \u002F\u002F \"IGNORE - US Budget\") and then type the codeword for shared budgets you\n  \u002F\u002F *want* to change into budgetNameContains and type the codeword for shared\n  \u002F\u002F budgets you *don't want* to change into budgetNameDoesNotContain.\n  \u002F\u002F\n  \u002F\u002F For the example above, that would mean:\n  \u002F\u002F\n  \u002F\u002F var budgetNameContains = \"BLACKFRIDAY\";\n  \u002F\u002F var budgetNameDoesNotContain = \"IGNORE\";\n  \u002F\u002F\n\n  \u002F** IGNORE EVERYTHING BELOW THIS LINE BECAUSE IT'S REALLY NERDY **\u002F\n \n  if (budgetIncrease < 0 || isNaN(budgetIncrease)) {\n    budgetIncrease = 0;\n  }\n\n  Logger.log(\"Increasing budgets by \" + budgetIncrease + \"%...\")\n  Logger.log(\" \");\n\n  if (budgetNameDoesNotContain != \"\") {\n    var budgetSelector = AdWordsApp\n    .budgets()\n    .withCondition(\"BudgetName CONTAINS_IGNORE_CASE '\" + budgetNameContains + \"'\")\n    .withCondition(\"BudgetName DOES_NOT_CONTAIN_IGNORE_CASE '\"\n    + budgetNameDoesNotContain + \"'\")\n    .withCondition(\"IsBudgetExplicitlyShared = true\");\n  } else {\n    var budgetSelector = AdWordsApp\n    .budgets()\n    .withCondition(\"BudgetName CONTAINS_IGNORE_CASE '\" + budgetNameContains + \"'\")\n    .withCondition(\"IsBudgetExplicitlyShared = true\");\n  }\n\n  var budgetIterator = budgetSelector.get();\n  while (budgetIterator.hasNext()) {\n    var budget = budgetIterator.next();\n    var currentBudget = budget.getAmount();\n    Logger.log(\"Name: \" + budget.getName());\n    Logger.log(\"- Current Budget: \" + currentBudget);\n\n    var newBudget = currentBudget * (1 + (budgetIncrease\u002F100));\n    budget.setAmount(newBudget);\n\n    Logger.log(\"- New Budget: \" + budget.getAmount());\n    Logger.log(\" \");\n  }\n\n  Logger.log(\"Happy Black Friday! **goes back to sleep**\");\n\n  \u002F*\n  FUN BLACK FRIDAY FACT:\n  This usage of the term \"Black Friday\" dates to at least 1961. More than twenty\n  years later, as the phrase became more widespread, a popular explanation\n  became that this day represented the point in the year when retailers begin to\n  turn a profit, thus going from being “in the red” to being “in the black”.\n  *\u002F\n}\u003C\u002Fpre>\n\u003Cp>Next, click \u003Cb>Tools\u003C\u002Fb> in the navigation bar and then, \u003Cb>Scripts\u003C\u002Fb> under \u003Cb>Bulk Actions\u003C\u002Fb>.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4176\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FCW3tUhES-Screen-Shot-2018-11-22-at-08.40.34.png?auto=compress%2Cformat&q=90\" alt=\"How to add a script to boost your shared Black Friday budgets\" width=\"1053\" height=\"366\" \u002F>\u003C\u002Fp>\n\u003Cp>Click the big blue button the left.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4177\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOLwMMI7h-Screen-Shot-2018-11-22-at-08.43.29.png?auto=compress%2Cformat&q=90\" alt=\"How to add a script to boost your Black Friday Budgets\" width=\"375\" height=\"146\" \u002F>\u003C\u002Fp>\n\u003Cp>Youll be presented with a code editor like the following. Don’t panic! I’ll guide you through.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4178\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F0ZjzcfOZ-Screen-Shot-2018-11-22-at-08.45.41.png?auto=compress%2Cformat&q=90\" alt=\"The code editor to enter your Black Friday budgets script into\" width=\"1899\" height=\"769\" \u002F>\u003C\u002Fp>\n\u003Cp>You’ll need to replace all of the code in there, so paste the code from above over the bit where it says…\u003C\u002Fp>\n\u003Cpre>function main() {\n  \n}\n\u003C\u002Fpre>\n\u003Cp>…to overwrite everything.\u003C\u002Fp>\n\u003Cp>Next, name the script “Impression Black Friday Budgets Script” in the top left where it says “Unnamed script”.\u003C\u002Fp>\n\u003Cp>Click the \u003Cb>Save\u003C\u002Fb> button in the bottom right-hand corner.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4179\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FHlTfDAeI-Screen-Shot-2018-11-22-at-08.52.34.png?auto=compress%2Cformat&q=90\" alt=\"Save your Black Friday budgets script\" width=\"293\" height=\"52\" \u002F>\u003C\u002Fp>\n\u003Cp>You should now have a screen which looks similar to this:\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4180\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FtrSDShju-Screen-Shot-2018-11-22-at-08.54.20.png?auto=compress%2Cformat&q=90\" alt=\"If you've put the Black Friday Budgets script in properly, it'll look something like this\" width=\"1753\" height=\"768\" \u002F>\u003C\u002Fp>\n\u003Ch4 id=\"authorisation\">Authorisation\u003C\u002Fh4>\n\u003Cp>You’ll need to authorise the script before you’ll be able to use it. Click the \u003Cb>Authorise\u003C\u002Fb> button in the yellow bar to do so.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4181\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FHy5aUEwX-Screen-Shot-2018-11-22-at-08.55.41.png?auto=compress%2Cformat&q=90\" alt=\"You'll need to authorise the Black Friday budgets script in order to run it.\" width=\"1751\" height=\"54\" \u002F>\u003C\u002Fp>\n\u003Cp>It will guide you through a few dialog boxes which you’ll have to accept in order to run the script. Once you’ve clicked the \u003Cb>Allow\u003C\u002Fb> button, your script should be good to go. (Sometimes Google can ask you to authenticate more than once, but in general, this tends to work first time.)\u003C\u002Fp>\n\u003Ch4 id=\"budget-boost\">Budget boost\u003C\u002Fh4>\n\u003Cp>Now you’ll need to decide how much you want to boost your budgets by. The default is 10%. If you want to increase your shared budget by 25%, for example, you’ll need to change the line that says:\u003C\u002Fp>\n\u003Cpre>var budgetIncrease = 10;\u003C\u002Fpre>\n\u003Cp>to\u003C\u002Fp>\n\u003Cpre>var budgetIncrease = 25;\u003C\u002Fpre>\n\u003Cp>This script doesn’t do negative bid adjustments, so you have to enter a positive whole number here.\u003C\u002Fp>\n\u003Cp>If you can’t find this line, it’s near the top of the code, just after \u003Cb>function main() {.\u003C\u002Fb>\u003C\u002Fp>\n\u003Ch4 id=\"preview-your-changes\">Preview your changes\u003C\u002Fh4>\n\u003Cp>To check that everything is working as it should, click the \u003Cb>Preview\u003C\u002Fb> button on the script.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4182\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FWqScxWDa-Screen-Shot-2018-11-22-at-09.56.24.png?auto=compress%2Cformat&q=90\" alt=\"Preview the script to check that it's only changing the budgets that you want to change\" width=\"304\" height=\"50\" \u002F>\u003C\u002Fp>\n\u003Cp>Now you can check the \u003Cb>Logs\u003C\u002Fb> and \u003Cb>Changes\u003C\u002Fb> to see that the script is changing the shared budgets that you’d expect it to do. (Don’t worry – Preview Mode won’t \u003Cem>actually\u003C\u002Fem> change any budgets, but it allows you to preview the changes that will be made while you’re fast asleep.)\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4183\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FcfkUWlH6-Screen-Shot-2018-11-22-at-09.59.33.png?auto=compress%2Cformat&q=90\" alt=\"Check logs and changes to preview the script\" width=\"569\" height=\"192\" \u002F>\u003C\u002Fp>\n\u003Cp>If you want to boost all of your shared budgets, then you’re done and can \u003Ca rel=\"noreferrer noopener\" href=\"#schedulingthescript\">move onto scheduling\u003C\u002Fa>. However, if you want to target specific shared budgets, see below.\u003C\u002Fp>\n\u003Ch4 id=\"targeting-specific-shared-budgets\">Targeting specific shared budgets\u003C\u002Fh4>\n\u003Cp>If you want to be more specific about the budgets you affect, you can use \u003Cb>budgetNameContains\u003C\u002Fb> and\u002For \u003Cb>budgetNameDoesNotContain\u003C\u002Fb> to select (and\u002For ignore) particular shared budgets.\u003C\u002Fp>\n\u003Cp>Let’s say for example that you only wanted to boost shared budgets with “UK” in their name. Simply enter:\u003C\u002Fp>\n\u003Cpre>var budgetNameContains = \"UK\"\u003C\u002Fpre>\n\u003Cp>…and you’re done. The script will only act upon shared budgets with “UK” in their name. The script isn’t case sensitive, so all shared budgets with “UK” in the name will be affected, for example, “Ukraine”, “Duke”, “Suzuki” etc. For this reason, we suggest \u003Ca rel=\"noreferrer noopener\" href=\"#renamesharedbudgets\">renaming your shared budgets\u003C\u002Fa> and adding a specific codeword to the shared budgets that you want to change, e.g. “BLACKFRIDAY” and using the codeword as the reference instead:\u003C\u002Fp>\n\u003Cpre>var budgetNameContains = \"BLACKFRIDAY\"\u003C\u002Fpre>\n\u003Cp>Alternatively, if there are particular budgets you want to ignore, we would suggest doing the same thing – renaming the shared budgets with a codeword for budgets you want to ignore and then entering that into \u003Cb>budgetNameDoesNotContain\u003C\u002Fb>. For example, if you renamed all budgets that you wanted the script to ignore with the codeword “IGNORE”, you could then enter it into \u003Cb>budgetNameDoesNotContain\u003C\u002Fb> like so:\u003C\u002Fp>\n\u003Cpre>var budgetNameDoesNotContain = \"IGNORE\"\u003C\u002Fpre>\n\u003Cp>Of course, you could use both \u003Cb>budgetNameContains\u003C\u002Fb> and \u003Cb>budgetNameDoesNotContain\u003C\u002Fb> if you needed to, but it’s probably simpler to either:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>rename the shared budgets you want to change and use \u003Cb>budgetNameContains\u003C\u002Fb>, \u003Cem>or…\u003C\u002Fem>\u003C\u002Fli>\n\u003Cli>rename the shared budgets you \u003Cem>don’t\u003C\u002Fem> want to change and use \u003Cb>budgetNameDoesNotContain\u003C\u002Fb>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch5 id=\"renamesharedbudgets\" style=\"margin-top: -50px; padding-top: 50px;\">How to rename a shared budget\u003C\u002Fh5>\n\u003Cp>Click \u003Cb>Tools\u003C\u002Fb> in the navigation bar and then, \u003Cb>Shared budgets\u003C\u002Fb> under \u003Cb>Shared library\u003C\u002Fb>.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4184\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fmd6cT9Kq-Screen-Shot-2018-11-22-at-09.15.24.png?auto=compress%2Cformat&q=90\" alt=\"How to change shared budget names ready for Black Friday\" width=\"1059\" height=\"365\" \u002F>\u003C\u002Fp>\n\u003Cp>Hover over the name of the shared budget you want to rename until you see a pencil.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4185\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FizVqKzdJ-Screen-Shot-2018-11-22-at-09.16.45.png?auto=compress%2Cformat&q=90\" alt=\"Hover over the name of the budget until you see a pencil. Then you can click on it to edit the name.\" width=\"442\" height=\"84\" \u002F>\u003C\u002Fp>\n\u003Cp>Click on the pencil to edit the name. Add the codeword and then click \u003Cb>Save\u003C\u002Fb>.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4186\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fd931TOF0-Screen-Shot-2018-11-22-at-09.18.46.png?auto=compress%2Cformat&q=90\" alt=\"Enter the codeword and then click Save.\" width=\"235\" height=\"135\" \u002F>\u003C\u002Fp>\n\u003Cp>You’re done. Now you need to schedule the script so that it runs on time ready for all of those Black Friday sales!\u003C\u002Fp>\n\u003Ch4 id=\"schedulingthescript\" style=\"margin-top: -50px; padding-top: 50px;\">Scheduling the script\u003C\u002Fh4>\n\u003Cp>Now that you’ve named your shared budgets accordingly, you need to schedule the script to run. We suggest you set it to run at 11pm on the night before Black Friday. This is because Google will run the script at any point between 23:00 and 23:59 and you have no control over when. The only way to ensure that your budgets will have increased in time for midnight is to schedule it for an hour before.\u003C\u002Fp>\n\u003Cp>To schedule the script, click \u003Cb>Tools\u003C\u002Fb> in the navigation bar and then, \u003Cb>Scripts\u003C\u002Fb> under \u003Cb>Bulk Actions\u003C\u002Fb>.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4176\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FCW3tUhES-Screen-Shot-2018-11-22-at-08.40.34.png?auto=compress%2Cformat&q=90\" alt=\"How to add a script to boost your shared Black Friday budgets\" width=\"1053\" height=\"366\" \u002F>\u003C\u002Fp>\n\u003Cp>You should see a list of the scripts on the account, including “Impression Black Friday Budgets Script” which you’ve just added.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4187\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv1ffDxNx-Screen-Shot-2018-11-22-at-09.28.15.png?auto=compress%2Cformat&q=90\" alt=\"The Impression Black Friday Budgets Script\" width=\"1190\" height=\"189\" \u002F>\u003C\u002Fp>\n\u003Cp>Hover over \u003Cb>Frequency\u003C\u002Fb> in the third column and a pencil should appear. Click on the pencil and a box like the following should appear with scheduling options.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4188\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FCnOfZ4vk-Screen-Shot-2018-11-22-at-09.29.42.png?auto=compress%2Cformat&q=90\" alt=\"How to schedule your Black Friday budgets script\" width=\"204\" height=\"173\" \u002F>\u003C\u002Fp>\n\u003Cp>Since we only need the script to run once, the day before Black Friday, we need to click \u003Cb>Once\u003C\u002Fb> in the dropdown menu and select \u003Cb>23:00\u003C\u002Fb> on the day before Black Friday (which is Thanksgiving if you’re in America).\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4189\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FqAiHp6vJ-Screen-Shot-2018-11-22-at-09.32.26.png?auto=compress%2Cformat&q=90\" alt=\"Schedule the script to run at 11pm on Thanksgiving\" width=\"395\" height=\"130\" \u002F>\u003C\u002Fp>\n\u003Cp>That’s it. All done, ready to rock for the big day. Are you excited?\u003C\u002Fp>\n\u003Ch2 id=\"how-we-can-help-you\">How we can help you\u003C\u002Fh2>\n\u003Cp>We do this sort of thing every day, using and writing bespoke scripts to give us enhanced functionality that allow us to manage our accounts for our clients more effectively. Automation, when used appropriately, frees up time for us to focus on the tasks that require our PPC expertise.\u003C\u002Fp>\n\u003Cp>To find out more about what kinds of solutions we solve for our clients, see our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-ppc-scripts\u002F\">Google Ads scripts\u003C\u002Fa> page.\u003C\u002Fp>\n",false,"standard",[10,11],141,40,[],[14,15],104,135,[17,18,19,20,21,22,23,24,25],"post-4168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-ppc",{"page_content_modules":27,"hero":141},[28,94],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"Automate Your Black Friday Budgets: How To Kick Off Your Google Ads Campaigns",[33],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":37,"full_bio":37,"specialist_service_links":7,"photo":41},{"ID":42,"id":42,"title":43,"filename":44,"filesize":45,"url":46,"link":47,"alt":37,"author":48,"description":37,"caption":37,"name":49,"status":50,"uploaded_to":45,"date":51,"modified":51,"menu_order":45,"mime_type":52,"type":53,"subtype":54,"icon":55,"width":56,"height":56,"sizes":57},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":58,"thumbnail-width":59,"thumbnail-height":59,"medium":60,"medium-width":61,"medium-height":61,"medium_large":62,"medium_large-width":63,"medium_large-height":63,"large":64,"large-width":65,"large-height":66,"1536x1536":67,"1536x1536-width":68,"1536x1536-height":68,"2048x2048":69,"2048x2048-width":70,"2048x2048-height":70,"post-thumbnail":71,"post-thumbnail-width":72,"post-thumbnail-height":73,"12_col":74,"12_col-width":75,"12_col-height":76,"default_landscape":77,"default_landscape-width":78,"default_landscape-height":79,"default_portrait":80,"default_portrait-width":79,"default_portrait-height":78,"6_col_and_margin_short":81,"6_col_and_margin_short-width":72,"6_col_and_margin_short-height":76,"11_col_and_margin":82,"11_col_and_margin-width":83,"11_col_and_margin-height":76,"9_col_rectangle":84,"9_col_rectangle-width":85,"9_col_rectangle-height":86,"11_col":87,"11_col-width":88,"11_col-height":76,"staff_image_696_600":89,"staff_image_696_600-width":90,"staff_image_696_600-height":79,"rectangular_thumbnail":91,"rectangular_thumbnail-width":92,"rectangular_thumbnail-height":93},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":95,"reduced":30,"top_overlap":96,"bottom_underlap":96,"disable_observer":-1,"heading":97,"cta_text":98,"cta_link":99,"items":100},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[101,117,129],{"type_key":18,"title":102,"excerpt":103,"to":104,"postedAt":105,"readingTime":106,"image":107,"authors":108,"category":114},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[109,111],{"name":110,"image":39},"Joe Turnbull",{"name":112,"image":113},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":18,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":122,"image":123,"authors":124,"category":128},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[125,127],{"name":126,"image":39},"Harry Clements",{"name":112,"image":113},{"to":115,"name":116},{"type_key":18,"title":130,"excerpt":131,"to":132,"postedAt":133,"readingTime":134,"image":135,"authors":136,"category":140},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[137,138],{"name":126,"image":39},{"name":139,"image":39},"Jennifer Shin",{"to":115,"name":116},{"type":142,"style":143,"heading":31,"date":4,"updatedAt":144,"reading_minutes":145,"image":146,"imageAlt":31,"categories":147,"collections":418},"blog-post","light","2022-02-07T16:48:20",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fxgrv8zBX-050720211625508012_black-1271449_1280.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[148,333],{"id":10,"count":149,"description":150,"link":151,"name":152,"slug":153,"taxonomy":154,"parent":45,"meta":155,"acf":156,"head_links":157,"resource_count":134,"yoast_title":158,"yoast_meta":159,"yoast_json_ld":203,"_links":301},23,"\u003Cp class=\"p1\">Are you preparing for Black Friday 2024? Our digital marketing experts have created various blogs sharing useful tips to help you gear up to the big day.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Our recommendations consider a wide range of businesses and industries, so no matter what your goals are this Black Friday, you’ll find relevant advice that can be applied to your digital marketing strategy.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fblack-friday\u002F","Black Friday","black-friday","category",[],{"sub_title_override":37,"title_override":37,"hidden":30},[],"Black Friday Marketing Tips & Ideas 2024 - Impression",[160,162,165,168,171,174,177,179,181,183,186,189,192,195,197,200],{"property":161,"content":158},"title",{"property":163,"content":164},"description","Preparing for Black Friday 2024? 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Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[343,344,346,347,349,351,352,353,354,355,356,357,358,359,360,361],{"property":161,"content":341},{"property":163,"content":345},"Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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