[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":344,"breadcrumbs":345,"reading_minutes":125,"category":353,"head":355},"2026-09-09T10:48:42",{"rendered":6},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour.\u003C\u002Fp>\n\n\n\n\u003Cp>The start of a large shift, and a slightly controversial one, is happening in the world of search: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-push-ai-mode-responses-41974.html\">Google has started pushing users into its AI mode\u003C\u002Fa> by taking away the ‘show more’ button and having the AIO box expand automatically, pushing organic links further down the page. This has left publishers frustrated, as their links are once again being taken over by AIOs, leading to fewer organic clicks. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-link-carousels-41947.html\">Google have also included link carousels in their AIO and AI search modes\u003C\u002Fa>, making AI search a ‘one-stop shop’ for users and driving them away from organic links.\u003C\u002Fp>\n\n\n\n\u003Cp>In terms of personalisation, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fpersonalize-search-discover-news\u002F?utm_source=convertkit&utm_medium=email&utm_campaign=%F0%9F%93%8A%20Core%20Updates%3A%20Google%20adds%20new%20visualisations%20to%20AIOs%20and%20August%202026%20spam%20update%20completes%20%5B24%20August%5D%20-%2023023813\">Google has released their ‘preferred sources’ filter\u003C\u002Fa> that allows users to save certain websites so that AIOs will pull from them first before others. Controversy has already broken out about how this may segregate data and create informational bias, but the results remain to be seen. And finally, recent research shows \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fipullrank.com\u002Fzero-click-behavior-analysis-q3-2026\">useful insights into the trend of zero-click data\u003C\u002Fa> and how this is changing the search landscape.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for red-light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green-light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-pushes-people-into-google-ai-mode-by-dropping-the-show-more-button\">Google pushes people into Google AI mode by dropping the ‘show more’ button\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#carousels-added-to-google-ai-mode\">Carousels added to Google AI Mode\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#personalise-the-content-you-see-on-search-discover-and-news\">Personalise the content you see on Search, Discover, and News\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-13-billion-google-searches-reveal-about-zero-click-behaviour\">What 13 billion Google searches reveal about zero-click behaviour\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-pushes-people-into-google-ai-mode-by-dropping-the-show-more-button\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-push-ai-mode-responses-41974.html\">Google pushes people into Google AI mode by dropping the ‘show more’ button\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In August, Google Search has confirmed it’s pushing people into AI mode by default. Before, users were shown an AIO summary with a “show more” button beneath it and were free to browse links as shown below. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"822\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fai-mode-show-more-button.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39882\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fseoroundtable.com\">SEOroundtable.com\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Now, Google has taken the ‘show more’ button out of the equation, automatically opening up the AIO to full size and pushing the default search results further down the page. What’s more, they’ve added an ‘ask me anything’ text box at the bottom, encouraging users to interact with AI mode instead of clicking organic links.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1720\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fai-mode-show-more-button-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39886\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fseoroundtable.com\">SEOroundtable.com\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Publishers are already giving criticism, arguing that this takes even more clicks away from creators and disrupts traditional SEO. However, Google has stated that this only takes place when it is deemed useful for users, and the AIO shrinks upon scrolling down so that users can browse links as usual. Regardless, this expansion of the AIO is likely going to result in a higher frequency of zero-click searches, which many publishers are not happy about.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"carousels-added-to-google-ai-mode\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-link-carousels-41947.html\">Carousels added to Google AI Mode\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has also included ‘link carousels’ into AIOs and AI search mode, making it easier for users to reach related articles and videos without having to explore the page or scroll down.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1969\" height=\"1999\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fcarousel-ai-mode.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39880\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002FSEOroundtable.com\">SEOroundtable.com\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Whilst this may be convenient for users, publishers are similarly upset by the consolidation and expansion of AIOs, which seem to be taking over traditional organic links, leading to fewer clicks and impressions for website owners.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"personalise-the-content-you-see-on-search-discover-and-news\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fpersonalize-search-discover-news\u002F?utm_source=convertkit&utm_medium=email&utm_campaign=%F0%9F%93%8A%20Core%20Updates%3A%20Google%20adds%20new%20visualisations%20to%20AIOs%20and%20August%202026%20spam%20update%20completes%20%5B24%20August%5D%20-%2023023813\">Personalise the content you see on Search, Discover, and News\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has also introduced a ‘preferred sources’ option in their search, which allows users to save preferred websites so that the AIO will take information from them before any other. Whilst Google ensures that this acts as a ‘favourite’ filter and allows users to customise their experience, others have already begun to worry about what this means for the future of information. \u003C\u002Fp>\n\n\n\n\u003Cp>If searches are being filtered and information separated, there is worry this could lead to informational bias, rather than providing all the information for objectivity. Of course, this feature is optional, but the effects of this are still to be seen.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-13-billion-google-searches-reveal-about-zero-click-behaviour\">What 13 billion Google searches reveal about zero-click behaviour\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Interesting research around zero-click behaviour shows that around 46.96% of searches end without a click due to AIOs. Similarly, Google now answers such a high frequency of informational queries that it absorbs nearly 30% of Wikipedia’s traffic, whilst sites like Reddit are effectively left untouched. \u003C\u002Fp>\n\n\n\n\u003Cp>It has also been shown that ChatGPT is pulling clicks away from organic searches but leaving paid advertisements relatively untouched, meaning paid media is becoming a more important part of the marketing process. Although users are still 25 times more likely to click on an organic search result than a paid ad, the reality is that organic clicks are slowly decreasing whilst paid clicks are steady.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1045\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fzero-click-behaviour-report-graph.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39884\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fipullrank.com\">Ipullrank.com\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>It also found that there is a generational divide between those who engage with LLMs like ChatGPT and those who prefer organic links. It was found that 52.3% of Gen-Z users’ searches end with zero-clicks, whereas that number drops to 42.7% for ages 55-64, showing that it’s the younger generation that is using AI more.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],316,[15,16,17,18,19,20,21,22],"post-39870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":155},[25,113],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"August 2026 Google algorithm and search industry updates",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},201,"\u002Fabout\u002Four-team\u002Fscott-lynam\u002F","Scott Lynam","SEO Executive","In my role as an SEO Executive, I seek out new opportunities for optimisation for client websites, covering both content and on-page copy.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":57},"\u003Cp>SEO Executive. Joined Impression in May 2025.\u003C\u002Fp>\n\u003Cp>I studied Marketing at Nottingham Trent University and then applied to join Impression through the \u003Ca href=\"\u002Fblog\u002Fimpression-launchpad-digital-careers\u002F\">Launchpad\u003C\u002Fa> programme before graduating.\u003C\u002Fp>\n\u003Cp>In my role as an SEO Executive, I seek out new opportunities for optimisation for client websites, covering both content and on-page copy.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I have starred in 9 stage productions (for now).\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Outside of work, I enjoy Theatre, filmmaking, swimming, and drumming\u003C\u002Fp>\n",[40],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":58,"id":58,"title":59,"filename":60,"filesize":61,"url":62,"link":63,"alt":45,"author":64,"description":45,"caption":45,"name":65,"status":66,"uploaded_to":51,"date":67,"modified":67,"menu_order":51,"mime_type":68,"type":69,"subtype":70,"icon":71,"width":72,"height":73,"sizes":74},33338,"Scott-Lynam","Scott-Lynam.png",389670,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&q=90","\u002Fscott-lynam\u002F","12","scott-lynam","inherit","2025-05-29 12:04:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":75,"thumbnail-width":76,"thumbnail-height":76,"medium":77,"medium-width":78,"medium-height":79,"medium_large":80,"medium_large-width":81,"medium_large-height":82,"large":83,"large-width":84,"large-height":85,"1536x1536":86,"1536x1536-width":87,"1536x1536-height":88,"2048x2048":89,"2048x2048-width":90,"2048x2048-height":91,"post-thumbnail":92,"post-thumbnail-width":93,"post-thumbnail-height":94,"12_col":95,"12_col-width":96,"12_col-height":97,"default_landscape":98,"default_landscape-width":99,"default_landscape-height":73,"default_portrait":100,"default_portrait-width":73,"default_portrait-height":99,"6_col_and_margin_short":101,"6_col_and_margin_short-width":93,"6_col_and_margin_short-height":97,"11_col_and_margin":102,"11_col_and_margin-width":103,"11_col_and_margin-height":97,"9_col_rectangle":104,"9_col_rectangle-width":105,"9_col_rectangle-height":106,"11_col":107,"11_col-width":108,"11_col-height":97,"staff_image_696_600":109,"staff_image_696_600-width":72,"staff_image_696_600-height":73,"rectangular_thumbnail":110,"rectangular_thumbnail-width":111,"rectangular_thumbnail-height":112},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":114,"reduced":27,"top_overlap":115,"bottom_underlap":115,"disable_observer":-1,"heading":116,"cta_text":117,"cta_link":118,"items":119},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[120,131,140],{"type_key":16,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":125,"image":126,"authors":127,"category":129},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128],{"name":33,"image":36},{"to":130,"name":46},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":16,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":125,"image":136,"authors":137,"category":139},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[138],{"name":33,"image":36},{"to":130,"name":46},{"type_key":16,"title":141,"excerpt":142,"to":143,"postedAt":144,"readingTime":145,"image":146,"authors":147,"category":154},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[148,151],{"name":149,"image":150},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":152,"image":153},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":130,"name":46},{"type":156,"style":157,"heading":28,"date":4,"updatedAt":158,"reading_minutes":125,"image":159,"imageAlt":28,"categories":160,"collections":343},"blog-post","light","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[161],{"id":10,"count":162,"description":163,"link":130,"name":46,"slug":49,"taxonomy":164,"parent":51,"meta":165,"acf":166,"head_links":167,"resource_count":168,"yoast_title":169,"yoast_meta":170,"yoast_json_ld":215,"_links":312,"path":130},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[171,173,176,179,182,185,188,190,192,194,197,200,203,206,209,212],{"property":172,"content":169},"title",{"property":174,"content":175},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":177,"content":178},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":180,"content":181},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":183,"content":184},"og:locale","en-GB",{"property":186,"content":187},"og:type","article",{"property":189,"content":169},"og:title",{"property":191,"content":175},"og:description",{"property":193,"content":181},"og:url",{"property":195,"content":196},"og:site_name","Impression",{"property":198,"content":199},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":201,"content":202},"og:image:width",1200,{"property":204,"content":205},"og:image:height",630,{"property":207,"content":208},"og:image:type","image\u002Fjpeg",{"property":210,"content":211},"twitter:card","summary_large_image",{"property":213,"content":214},"twitter:site","@impressiontalk",{"@context":216,"@graph":217},"https:\u002F\u002Fschema.org",[218,226,235,245],{"@type":219,"@id":220,"url":220,"name":169,"isPartOf":221,"description":175,"breadcrumb":223,"inLanguage":225},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":222},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":224},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":227,"@id":224,"itemListElement":228},"BreadcrumbList",[229,233],{"@type":230,"position":10,"name":231,"item":232},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":230,"position":234,"name":46},2,{"@type":236,"@id":222,"url":232,"name":196,"description":45,"publisher":237,"inLanguage":184,"potentialAction":239},"WebSite",{"@id":238},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":240,"target":241,"query-input":244},"SearchAction",{"@type":242,"urlTemplate":243},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":246,"@id":238,"name":196,"url":232,"logo":247,"image":253,"sameAs":254,"@context":258,"email":259,"foundingDate":260,"legalName":261,"vatID":262,"description":263,"telephone":264,"address":265,"location":272,"areaServed":305},"Organization",{"@type":248,"inLanguage":184,"@id":249,"url":250,"contentUrl":250,"width":251,"height":252,"caption":196},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[255,256,257],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":266,"streetAddress":267,"addressLocality":268,"addressRegion":269,"postalCode":270,"addressCountry":271},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[273,282,294],{"@type":274,"name":275,"geo":276,"address":280,"photo":253,"telephone":281},"Place","Impression Digital - Nottingham",{"@type":277,"latitude":278,"longitude":279},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":266,"streetAddress":267,"addressLocality":268,"addressRegion":269,"postalCode":270,"addressCountry":271},"+44 01158 242 212",{"@type":274,"name":283,"geo":284,"address":287,"photo":292,"telephone":293},"Impression Digital - London",{"@type":277,"latitude":285,"longitude":286},"51.50237208377361","-0.09229841534284115",{"@type":266,"streetAddress":288,"addressLocality":289,"addressRegion":290,"postalCode":291,"addressCountry":271},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":274,"name":295,"geo":296,"address":299},"Impression Digital - New York",{"@type":277,"latitude":297,"longitude":298},"40.726722746949","-74.00527778220652",{"@type":266,"streetAddress":300,"addressLocality":301,"addressRegion":302,"postalCode":303,"addressCountry":304},"160 Varick St","New York","NY","10013","USA",[306,309,311],{"@type":307,"name":308},"Country","Worldwide",{"@type":307,"name":310},"GBR",{"@type":307,"name":304},{"self":313,"collection":322,"about":325,"wp:post_type":328,"curies":339},[314],{"href":315,"targetHints":316},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":317},[318,319,320,321],"GET","POST","PUT","PATCH",[323],{"href":324},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[326],{"href":327},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[329,331,333,335,337],{"href":330},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":332},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":334},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":336},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":338},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[340],{"name":341,"href":342,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[346,348,350,351],{"path":347,"name":231},"\u002F",{"path":118,"name":349},"Blog",{"path":130,"name":46},{"path":352,"name":28},null,[354],{"id":10,"name":46,"path":130},{"title":356,"script":357,"meta":429,"link":458},"August 2026 Google algorithm and search industry updates | Impression",[358],{"type":359,"key":360,"innerHTML":361},"application\u002Fld+json","yoast-json-ld",{"@context":216,"@graph":362},[363,380,388,391,400,404,422],{"@type":364,"@id":365,"isPartOf":366,"author":368,"headline":28,"datePublished":370,"dateModified":371,"mainEntityOfPage":372,"wordCount":373,"publisher":374,"image":376,"thumbnailUrl":378,"articleSection":379,"inLanguage":184},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F#article",{"@id":367},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F",{"name":33,"@id":369},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fd2f31a611a4419666cdf6b6ab06a0b95","2026-09-09T10:48:42+00:00","2026-09-09T10:48:44+00:00",{"@id":367},919,{"@id":375},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":377},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&q=90",[46],{"@type":381,"@id":367,"url":367,"name":356,"isPartOf":382,"primaryImageOfPage":383,"image":384,"thumbnailUrl":378,"datePublished":370,"dateModified":371,"description":385,"breadcrumb":386,"inLanguage":225},"WebPage",{"@id":222},{"@id":377},{"@id":377},"Explore the August 2026 Google algorithm updates to see how expanded AI Overviews and search personalisation impact zero-click trends. Read more!",{"@id":387},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F#breadcrumb",{"@type":248,"inLanguage":184,"@id":377,"url":378,"contentUrl":378,"width":389,"height":390},2400,1600,{"@type":227,"@id":387,"itemListElement":392},[393,394,396,398],{"@type":230,"position":10,"name":231,"item":232},{"@type":230,"position":234,"name":349,"item":395},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":230,"position":397,"name":46,"item":220},3,{"@type":230,"position":399,"name":28},4,{"@type":236,"@id":222,"url":232,"name":196,"description":45,"publisher":401,"inLanguage":184,"potentialAction":402},{"@id":238},{"@type":240,"target":403,"query-input":244},{"@type":242,"urlTemplate":243},{"@type":246,"@id":238,"name":196,"url":232,"logo":405,"image":253,"sameAs":406,"@context":258,"email":259,"foundingDate":260,"legalName":261,"vatID":262,"description":263,"telephone":264,"address":407,"location":408,"areaServed":418},{"@type":248,"inLanguage":184,"@id":249,"url":250,"contentUrl":250,"width":251,"height":252,"caption":196},[255,256,257],{"@type":266,"streetAddress":267,"addressLocality":268,"addressRegion":269,"postalCode":270,"addressCountry":271},[409,412,415],{"@type":274,"name":275,"geo":410,"address":411,"photo":253,"telephone":281},{"@type":277,"latitude":278,"longitude":279},{"@type":266,"streetAddress":267,"addressLocality":268,"addressRegion":269,"postalCode":270,"addressCountry":271},{"@type":274,"name":283,"geo":413,"address":414,"photo":292,"telephone":293},{"@type":277,"latitude":285,"longitude":286},{"@type":266,"streetAddress":288,"addressLocality":289,"addressRegion":290,"postalCode":291,"addressCountry":271},{"@type":274,"name":295,"geo":416,"address":417},{"@type":277,"latitude":297,"longitude":298},{"@type":266,"streetAddress":300,"addressLocality":301,"addressRegion":302,"postalCode":303,"addressCountry":304},[419,420,421],{"@type":307,"name":308},{"@type":307,"name":310},{"@type":307,"name":304},{"@type":423,"@id":424,"name":33,"image":425,"description":35,"url":428},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fd2f31a611a4419666cdf6b6ab06a0b95",{"@type":248,"inLanguage":184,"@id":426,"url":427,"contentUrl":427,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96106b3ec86ee6a8a591d71dcb088dbc39","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fscott-lynam\u002F",[430,431,432,433,434,435,436,437,438,441,443,445,447,448,449,450,452,453,455,457],{"name":174,"content":385},{"name":177,"content":178},{"property":183,"content":184},{"property":186,"content":187},{"property":189,"content":356},{"property":191,"content":385},{"property":193,"content":367},{"property":195,"content":196},{"property":439,"content":440},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":442,"content":370},"article:published_time",{"property":444,"content":371},"article:modified_time",{"property":198,"content":446},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fopen-graph-aug-2026-google-algorithm.png?auto=compress%2Cformat&q=90",{"property":201,"content":202},{"property":204,"content":205},{"property":207,"content":68},{"name":451,"content":33},"author",{"name":210,"content":211},{"name":454,"content":446},"twitter:image",{"name":456,"content":214},"twitter:creator",{"name":213,"content":214},[]]