[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Faugust-2024-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":438,"breadcrumbs":439,"reading_minutes":168,"category":447,"head":450},"2024-09-11T11:05:28",{"rendered":6},"\n\u003Cp>This month we bring you some exciting developments and updates from the world of search including the release of an eagerly awaited Core Update from Google. \u003C\u002Fp>\n\n\n\n\u003Cp>First and foremost, Google rolled out the August 2024 core \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">algorithm update\u003C\u002Fa> which is the second one this year. This follows months of feedback from creators since the previous updates, with Google stating that they have considered this feedback for this release. \u003C\u002Fp>\n\n\n\n\u003Cp>Concerning the core update, Google has also revised a couple of pieces of documentation including their advice for recovery following a core update and a blog which covers new recommendations which will be a new feature in Google Search Console. \u003C\u002Fp>\n\n\n\n\u003Cp>In other news, the ongoing antitrust trial is heating up with new allegations and implications against Google. Despite beginning in September last year, another federal trial is set to take place this month, which will focus primarily on Google’s role and dominance in digital advertising.  \u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-releases-and-completes-its-august-core-update\">Google releases and completes its August Core Update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-has-been-the-impact-of-the-update\">What has been the impact of the update?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-updates-its-core-update-documentation\">Google updates its core update documentation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-core-updates-work\">How core updates work\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-investigate-a-ranking-drop\">How to investigate a ranking drop\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#things-to-keep-in-mind-when-making-changes\">Things to keep in mind when making changes\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#length-of-time-to-see-the-impact-of-changes\">Length of time to see the impact of changes\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-anti-rust-trial-unraveling-allegations-and-implications\">Google anti-rust trial: Unraveling allegations and implications\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-does-this-impact-seo\">How does this impact SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#yelp-sues-google-over-local-search-dominance\">Yelp sues Google over local search dominance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-is-introducing-recommendations-to-google-search-console\">Google is introducing recommendations to Google Search Console\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#does-google-search-console-only-show-35-of-your-data\">Does Google Search Console only show 35% of your data?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#state-of-seo-report-top-insights-for-2025-success\">State of SEO report: Top insights for 2025 success\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#top-challenges\">Top challenges\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#algorithm-changes\">Algorithm changes\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#budget-constraints\">Budget constraints\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-could-seo-change\">How could SEO change?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-releases-and-completes-its-august-core-update\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-august-2024-core-update-rollout-is-now-complete-446225\">Google releases and completes its August Core Update\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On 15th August Google \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fstatus.search.google.com\u002Fincidents\u002FgVx6b2o78zke7GrMidGy\">launched their core update\u003C\u002Fa> to Google Search. In a short blog article, they announced that the update is designed to improve the quality of search results but provide users with genuinely useful content, over content that was purely designed to do well in search. \u003C\u002Fp>\n\n\n\n\u003Cp>They also add that this update has taken onboard feedback from creators over the last few months following the previous \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">algorithm update\u003C\u002Fa> in March, stating that they aim to improve the way they identify and reward sites that have taken the correct steps for improvement. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-has-been-the-impact-of-the-update\">What has been the impact of the update?\u003C\u002Fh3>\n\n\n\n\u003Cp>Initial reports suggest that some websites that were negatively impacted by the previous core update have begun to see improvements in traffic and search rankings. While there was significant SERP volatility in the US during and after the update, it was less pronounced in the UK and throughout Europe. \u003C\u002Fp>\n\n\n\n\u003Cp>At the beginning of the update, a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-ranking-glitch-live-updates\u002F524620\u002F\">Google ranking bug\u003C\u002Fa> affected numerous search results. While this did affect rankings, it was unrelated to the update and the issue was fixed several days later.   \u003C\u002Fp>\n\n\n\n\u003Cp>Glenn Gabe, an SEO consultant at G-Squared Interactive, was also tracking visibility figures for over 390 websites and has noted that 18% of them have seen improvements during the rollout of the update.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"404\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Fglenn-gabe-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30334\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"459\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Fglenn-gabe-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30336\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1335\" height=\"344\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Fglenn-gabe-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30331\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshots taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fglenngabe\u002Fstatus\u002F1827687187170611690?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1827687187170611690%7Ctwgr%5Ec7aef3047d4fb320c92561427a4c373aacd05be5%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fsurferseo.com%2Fblog%2Fgoogle-august-2024-core-update%2F\">\u003Cem>Glenn Gab, X\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp>In another article published by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-august-2024-core-update-impact-poll-results-37989.html\">SEO Roundtable\u003C\u002Fa>, poll results suggest that the impacts from the August core update were evenly distributed between ranking\u002Ftraffic seeing improvement and no change. When the data across each platform was combined, it appeared that most users saw a decline in ranking\u002Ftraffic during the update. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"954\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Fseo-roundtable-august-2024.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30332\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-august-2024-core-update-impact-poll-results-37989.html\">\u003Cem>SEO Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The impact of the core update on Google’s AI Overviews\u003C\u002Fp>\n\n\n\n\u003Cp>With Google releasing their AI Overviews in the US back in May and since rolling them out worldwide, many people have had questions surrounding what impact the core updates will have on them. It has since been \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7232741933431828484\">confirmed by John Mueller\u003C\u002Fa> that core updates do affect them. Whilst it isn’t clear exactly how we can assume that it likely affects changes in the sources and how information is presented within the AI summaries. This presents many new questions for those in the SEO community and highlights the importance of adapting your content strategy to accommodate these new features.\u003C\u002Fp>\n\n\n\n\u003Cp>If your website has experienced a drop in rankings, visibility or overall performance following an algorithm update, we can help. With our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Falgorithm-recovery\u002F\">algorithm recovery\u003C\u002Fa> services, we can work with you to help you understand why your site was affected and formulate a strategy to help you recover.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-updates-its-core-update-documentation\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fupdates\u002Fcore-updates\">Google updates its core update documentation\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In addition to the release of the core update, Google has also updated its core update documentation. The latest version brings in 5 key changes which we will take a closer look at below.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"806\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Faleyda-solis-linkedin.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30335\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7229884156799774721\u002F\">\u003Cem>Aleyda Solis, LinkedIn\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-core-updates-work\">How core updates work\u003C\u002Fh3>\n\n\n\n\u003Cp>The first section which provides information about the inner workings of core updates has been reworded entirely. It still states general advice including that their mission is to “present helpful and reliable results for searchers” through their core updates and that the core updates are “broad in nature and don’t target specific sites or individual web pages”. \u003C\u002Fp>\n\n\n\n\u003Cp>In addition to this, they have also added a new paragraph which provides further context to the intention of core updates: \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“One way to think about a core update is to imagine that a friend asked you for your top food recommendations. While you do have a list of your 20 favorite restaurants, things have changed since you initially wrote it in 2019… The list will change, and restaurants that move down aren’t necessarily “bad”; there are just other restaurants that make your top 20.” \u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-investigate-a-ranking-drop\">How to investigate a ranking drop\u003C\u002Fh3>\n\n\n\n\u003Cp>The second section goes on to provide advice if users suspect that they have experienced a ranking drop due to a core update. Firstly, they recommend confirming that the core update has finished rolling out by checking the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fstatus.search.google.com\u002F\">Search Status Dashboard\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>They then recommend waiting at least a full week after a core update before analysing your website using Search Console. Once this time has passed, they then suggest comparing that week with the week before the core update began rolling out. \u003C\u002Fp>\n\n\n\n\u003Cp>In this analysis, they suggest reviewing any top pages and queries to assess for small drops (from position 2 to 4) and large drops (from position 4 to 29). If small drops are experienced, then they state that no drastic action is needed and you should avoid making changes to this content. For large drops, however, they recommend doing a deeper analysis and looking into different searches to determine where the drop happened. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"things-to-keep-in-mind-when-making-changes\">Things to keep in mind when making changes\u003C\u002Fh3>\n\n\n\n\u003Cp>In another new section, they explicitly highlight the things that users should keep in mind when making changes across their websites. This includes avoiding making “quick fix” changes and instead focusing on how your content can be improved in meaningful ways that aid the user. \u003C\u002Fp>\n\n\n\n\u003Cp>Deleting content is highly discouraged and only recommended if it is a last resort. Instead, users should look to salvage the content unless it’s unhelpful and has only been created with search engines in mind. If this is the case, they suggest that deleting unhelpful content can help the good content on your website perform better. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"length-of-time-to-see-the-impact-of-changes\">Length of time to see the impact of changes\u003C\u002Fh3>\n\n\n\n\u003Cp>Finally, they end the document by addressing how long users can expect to wait until they see results from making improvements. This advice is quite ambiguous, as they suggest that changes can take effect within a few days to several months. This is due to their systems working to determine how the site as a whole is contributing to providing helpful, reliable, people-first content. For users who haven’t seen any effect, they advise waiting until the next core update.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-anti-rust-trial-unraveling-allegations-and-implications\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fneilpatel.com\u002Fblog\u002Fgoogle-antitrust-trial\u002F\">Google anti-rust trial: Unraveling allegations and implications\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In early August, a federal judge ruled that Google has been using its dominance to create a monopoly, suppress competition, and stifle innovation. This decision follows the start of an antitrust trial a year ago and could significantly reshape how we approach search and online advertising.\u003C\u002Fp>\n\n\n\n\u003Cp>The judge found that Google abused its market power by striking exclusive deals with device manufacturers and browsers to make Google the default search engine. In 2021 alone, Google spent $26 billion on these agreements. The judge pointed to Microsoft’s Edge browser, where Bing controls 80% of the search traffic, as proof that other search engines can succeed when Google isn’t the default.\u003C\u002Fp>\n\n\n\n\u003Cp>These exclusive deals make it difficult for smaller search engines to grow, and they reduce innovation, allowing Google to avoid further investment in improving its search engine.\u003C\u002Fp>\n\n\n\n\u003Cp>A new legal phase will begin on September 6th to determine what changes or penalties should be implemented to undo the damage and restore competition in the market.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-does-this-impact-seo\">How does this impact SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>If Google is required to change its algorithms as a result of this ruling, it could affect SEO strategies. Businesses might need to focus even more on high-quality, authoritative content and factors like E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to stay competitive.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"yelp-sues-google-over-local-search-dominance\">Yelp sues Google over local search dominance\u003C\u002Fh3>\n\n\n\n\u003Cp>Shortly after a judge ruled that Google had illegally maintained its monopoly in search, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fyelp-sues-google-over-local-search-dominance\u002F525687\u002F\">Yelp filed an antitrust lawsuit\u003C\u002Fa> against the tech giant, challenging its dominance in local search. In the lawsuit, Yelp alleges that Google has unlawfully exploited its monopoly to control local search and advertising, harming both competition and consumer choice.\u003C\u002Fp>\n\n\n\n\u003Cp>Yelp accuses Google of engaging in anti-competitive behaviour by prioritising its own ‘inferior’ local search results and products over those of its competitors. They claim this diverts traffic and revenue from sites like Yelp, driving up their costs and making it more difficult for them to grow, while also restricting consumer options.\u003C\u002Fp>\n\n\n\n\u003Cp>Yelp argues that Google’s local listings are ‘inferior’ because they are, on average, “shorter, more prone to error, less subject to quality control, and less useful to consumers” when compared with rival services.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-is-introducing-recommendations-to-google-search-console\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fclick.convertkit-mail2.com\u002F5quwx4n0zeh7hv69mnmt6h94xo444tn\u002Fvqh3hrhpr8p6ovtw\u002FaHR0cHM6Ly9kZXZlbG9wZXJzLmdvb2dsZS5jb20vc2VhcmNoL2Jsb2cvMjAyNC8wOC9zZWFyY2gtY29uc29sZS1yZWNvbW1lbmRhdGlvbnM=\">Google is introducing recommendations to Google Search Console\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In August, Google introduced Search Console recommendations, allowing website owners to easily access suggested actions to improve their visibility on the search engine.\u003C\u002Fp>\n\n\n\n\u003Cp>These recommendations are based on data available in Google Search Console, such as indexing and crawling issues. The aim of this new feature is to make Search Console more user-friendly by offering direct, regularly updated suggestions.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1250\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Fgoogle-search-console-recommendations.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30333\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2024\u002F08\u002Fsearch-console-recommendations?utm_source=convertkit&utm_medium=email&utm_campaign=%E2%9A%96%EF%B8%8F%20Core%20Updates%3A%20%20Google%20declared%20an%20illegal%20monopoly%20and%20new%20GSC%20recommendations%20%5B12%20August%5D%20-%2014685752\">\u003Cem>Source: Google Search Central Blog\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp>To access these recommendations, simply go to the Overview page. If you can’t see this feature yet, don’t worry—Google is rolling it out gradually, so it may not be available for your site just yet.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"does-google-search-console-only-show-35-of-your-data\">Does Google Search Console only show 35% of your data?\u003C\u002Fh3>\n\n\n\n\u003Cp>When the recommendations feature began rolling out on Google Search Console, some website owners noticed a suggestion to ‘bulk export your data’ due to Search Console displaying only 35% of their performance data.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1774\" height=\"986\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Fgoogle-search-console-recommendations-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30337\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-console-35-percent-data-37901.html\">Source: \u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp>John Mueller addressed this, explaining that most sites will see all of their data in Search Console, but larger sites may receive less comprehensive data. If Google believes that a significant portion of your data isn’t being shown in Search Console, you may see this recommendation. If you don’t see it, you can assume the data displayed is representative of your entire site.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"state-of-seo-report-top-insights-for-2025-success\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fstate-of-seo-report-2025\u002F523463\u002F\">State of SEO report: Top insights for 2025 success\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Although summer has only just ended, it’s never too early to start discussing the opportunities SEO professionals can capitalise on in 2025, as highlighted in the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fstate-of-seo\u002F?itm_source=website-announcement-post&itm_medium=organic&itm_campaign=ebook-state-of-seo-0824\">State of SEO Report\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"top-challenges\">Top challenges\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"algorithm-changes\">Algorithm changes\u003C\u002Fh4>\n\n\n\n\u003Cp>According to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002F\">Search Engine Journal\u003C\u002Fa>, 22% of SEO professionals identified algorithm changes as their primary concern. Many of those surveyed noted that core and general algorithm updates were a major source of traffic instability over the past year. Interestingly, last year’s report showed that over half of those surveyed felt these updates had actually benefited their sites. This indicates that creating high-quality, authoritative content no longer guarantees a top spot in the SERPs.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"budget-constraints\">Budget constraints\u003C\u002Fh4>\n\n\n\n\u003Cp>Another major challenge facing SEO professionals is budget constraints. This not only limits the scope of work SEO practitioners can perform but is also a leading reason why clients leave.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-could-seo-change\">How could SEO change?\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Those surveyed predicted that AI will drive the most significant changes in the industry.\u003C\u002Fli>\n\n\n\n\u003Cli>16% of respondents believed that algorithm updates will continue to play a key role in shaping the industry.\u003C\u002Fli>\n\n\n\n\u003Cli>Nearly 70% (69.8%) of SEO professionals observed increased competition in the SERPs over the past 12 months.\u003C\u002Fli>\n\n\n\n\u003Cli>Only 13.2% of respondents thought that zero-click searches would cause major shifts in the SEO landscape.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Access the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002F\">full report by Search Engine Journal\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-30318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":164},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"August 2024 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":55,"url":74,"link":75,"alt":47,"author":76,"description":47,"caption":47,"name":77,"status":78,"uploaded_to":55,"date":79,"modified":79,"menu_order":55,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":87,"thumbnail-width":88,"thumbnail-height":88,"medium":89,"medium-width":90,"medium-height":91,"medium_large":92,"medium_large-width":93,"medium_large-height":94,"large":95,"large-width":96,"large-height":97,"1536x1536":98,"1536x1536-width":99,"1536x1536-height":100,"2048x2048":101,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":104,"post-thumbnail-width":105,"post-thumbnail-height":106,"12_col":107,"12_col-width":108,"12_col-height":109,"default_landscape":110,"default_landscape-width":111,"default_landscape-height":85,"default_portrait":112,"default_portrait-width":85,"default_portrait-height":111,"6_col_and_margin_short":113,"6_col_and_margin_short-width":105,"6_col_and_margin_short-height":109,"11_col_and_margin":114,"11_col_and_margin-width":115,"11_col_and_margin-height":109,"9_col_rectangle":116,"9_col_rectangle-width":117,"9_col_rectangle-height":118,"11_col":119,"11_col-width":120,"11_col-height":109,"staff_image_696_600":121,"staff_image_696_600-width":84,"staff_image_696_600-height":85,"rectangular_thumbnail":122,"rectangular_thumbnail-width":123,"rectangular_thumbnail-height":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":126,"reduced":29,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":128,"cta_text":129,"cta_link":130,"items":131},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[132,146,155],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":154},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":141,"image":142},{"to":144,"name":145},{"type_key":17,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":137,"image":160,"authors":161,"category":163},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[162],{"name":141,"image":142},{"to":144,"name":145},{"type":165,"style":166,"heading":30,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":30,"categories":170,"collections":437},"blog-post","light","2024-09-11T11:05:29",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171,353],{"id":10,"count":172,"description":173,"link":174,"name":175,"slug":176,"taxonomy":177,"parent":55,"meta":178,"acf":179,"head_links":180,"resource_count":181,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":228,"_links":325,"path":174},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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