[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Faugust-2023-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":408,"breadcrumbs":409,"reading_minutes":135,"category":417,"head":420},"2023-09-21T16:06:20",{"rendered":6},"\n\u003Cp>In August, there were multiple updates in Google’s systems, with the most significant being the latest Broad Core update (with the last major update in March this year). This August Core Update was launched on 22nd August and was rolled out over 16 days, ending on September 7th.\u003C\u002Fp>\n\n\n\n\u003Cp>This month, we will be covering some interesting changes across the Search landscape. Google is currently testing an additional search snippet feature called ‘Mentioned in’. This feature allows users to expand on a search result and discover which websites are linking to that webpage – a crucial factor in E-E-A-T. Additionally, Google is limiting the visibility of FAQ Rich results and limiting How-To Rich results on desktop.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp> In this post, we explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-august-2023-broad-core-update-is-now-complete\">Google’s August 2023 Broad Core update is now complete\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-was-the-impact-of-augusts-core-update-in-comparison-to-marchs-core-update\">What was the impact of August's Core Update in comparison to March’s Core Update?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-generative-experience-officially-rolls-out-links-to-web-pages-within-answers\">Google Search Generative Experience officially rolls out links to web pages within answers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-the-google-search-generative-experience\">What is the Google Search Generative Experience?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-are-the-results-of-the-sge-experiments\">What are the results of the SGE experiments?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-can-i-access-googles-search-generative-experience\">How can I access Google’s Search Generative Experience?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#dozens-of-big-brands-have-blocked-gptbot-openais-new-web-crawler\">Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-you\">What does this mean for you?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-testing-mentioned-in-search-snippet\">Google Search testing “Mentioned in” search snippet\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#why-you-should-prep-your-holiday-seo-campaigns-now\">Why you should prep your holiday SEO campaigns now\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#indexing\">Indexing\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#content\">Content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#consumer-trends\">Consumer Trends\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#threads-tests-keyword-search-in-australia-new-zealand\">Threads tests keyword search in Australia & New Zealand\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-is-this-development-important\">Why is this development important?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-august-2023-broad-core-update-is-now-complete\">Google’s August 2023 Broad Core update is now complete\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>August was the month of Google’s August Core Update: it was rolled out \u003Ca href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-releases-august-2023-broad-core-update-431043\">on August 22nd and was completed on September 7th, 2023\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>This marked the second expansive core algorithm adjustment of the year, with the first core update taking place in March 2023. Since the March 2023 core update, over five months have passed.\u003C\u002Fp>\n\n\n\n\u003Cp>The announcement regarding the rollout of the August 2023 core update was made by Google on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fgooglesearchc\u002Fstatus\u002F1694041614950293948\">Twitter\u003C\u002Fa> and was also updated on their \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fupdates\u002Franking\">search updates page\u003C\u002Fa>, where they stated: \u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003Cem>“Released the August 2023 core update. The rollout may take up to 2 weeks to complete.”\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>In the event that your website experiences a negative impact due to the core update, Google provided guidance on factors to consider based on past experiences:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Recovery actions\u003C\u002Fstrong>: No specific steps can be specified for recovery. A decrease in rankings may not necessarily indicate any issues with your web pages.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Guiding questions\u003C\u002Fstrong>: Google has supplied a list of questions to consider if your site is affected by a Core Update.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Google emphasises that some extent of recovery might occur between core updates, but significant changes are likely to appear following subsequent core updates.\u003C\u002Fp>\n\n\n\n\u003Cp>Understanding the timing of Google’s alterations to its search ranking algorithms is crucial, as they can influence the performance of your website in search results. Being informed about these updates allows for an assessment of whether changes made to your website are the cause, or if Google has changed its ranking algorithm.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-was-the-impact-of-augusts-core-update-in-comparison-to-marchs-core-update\">What was the impact of August’s Core Update in comparison to March’s Core Update?\u003C\u002Fh3>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1283\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fseptember-2023-search-trends-volatility.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24967\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>Image featured in: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fhow-the-august-2023-google-core-update-compared-to-march-2023-core-updates-431851\">How the August 2023 Google core update compared to March 2023 core updates\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Using data from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fsensor\u002F\">Semrush Sensor\u003C\u002Fa>,  the August 2023 core update did not cause a significant increase in rank volatility. Instead, there was a continuous, elevated level of rank volatility before, during, and after the update, with some larger peaks on August 25th and September 7th, the day it was completed.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-generative-experience-officially-rolls-out-links-to-web-pages-within-answers\">Google Search Generative Experience officially rolls out links to web pages within answers\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has begun including links to webpages within their Search Generative Experience (SGE) following \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-generative-experience-officially-rolls-out-links-to-web-pages-within-answers-431324\">a few weeks of testing various layouts\u003C\u002Fa>. The answers allow users to learn more about a topic by visiting these sites for more information.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1221\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fseptember-seo-search-generative-experience.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24964\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Google began testing three different types of links in the interface early in August before halting testing in the middle of the month. Since then, Google has decided to opt for the down-arrow cards format as seen in the screenshot above. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-the-google-search-generative-experience\">What is the Google Search Generative Experience?\u003C\u002Fh3>\n\n\n\n\u003Cp>The Google Search Generative Experience is a new experimental Al interface that appears above the search results listings. The responses answer your query by citing websites allowing you to ask additional questions. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-are-the-results-of-the-sge-experiments\">What are the results of the SGE experiments?\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has shared some findings from their early experiments stating that overall users have had a positive experience, with 18-24 year-olds utilising the feature most. They have found that users particularly enjoy using the follow-up questions allowing them to delve deeper into the responses for their queries. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-can-i-access-googles-search-generative-experience\">How can I access Google’s Search Generative Experience?\u003C\u002Fh3>\n\n\n\n\u003Cp>Currently, you can only access Google’s SGE through a Google Labs waitlist and this feature is only available to users in the USA and it will soon be launching in Japan and India.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"dozens-of-big-brands-have-blocked-gptbot-openais-new-web-crawler\">Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FIBoR31C3-Orange.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5438\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Amidst concerns about ChatGPT, a number of high-profile websites have \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fwebsites-blocking-gptbot-431183\">blocked OpenAI’s web crawler\u003C\u002Fa>, GPTBot. \u003C\u002Fp>\n\n\n\n\u003Cp>A study has found that at least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking the crawler, with this figure increasing at a rate of 5% each week. Just some of the high-profile sites that have blocked GPTBot include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Amazon\u003C\u002Fli>\n\n\n\n\u003Cli>New York Times\u003C\u002Fli>\n\n\n\n\u003Cli>Reuters\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">What does this mean for you?\u003C\u002Fh3>\n\n\n\n\u003Cp>Many SEOs have been deliberating as to whether to block the crawler or not. \u003C\u002Fp>\n\n\n\n\u003Cp>Language models like ChatGPT rely on crawling websites to gather information, train their models, and answer queries. However, this raises concerns, especially when it comes to crawling copyrighted material, particularly when sites such as ChatGPT do not attribute or link to their sources. Many of the websites that have blocked ChatGPT are news outlets that have done so to protect their intellectual property which their lifeblood is based on.\u003C\u002Fp>\n\n\n\n\u003Cp>By blocking GPTBot, organisations are able to control which pages (if any) are able to be crawled. \u003C\u002Fp>\n\n\n\n\u003Cp>However, it’s worth noting that while some of the most popular sites block GPTBot, they do not block CCbot whose data is used by OpenAI and Google. So, if your intention behind blocking these bots is to prevent your data from being used by these models, you may want to consider blocking CCBot as well.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-testing-mentioned-in-search-snippet\">Google Search testing “Mentioned in” search snippet\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has been testing a new feature titled ‘Mentioned in” which appears under the main search result snippet. This new feature is very similar to a previous feature Google had called ‘about this feature’.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1142\" height=\"446\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fseptember-2023-search-snippets.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24965\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>By clicking on the down arrow, users can see two other websites which mention the page listed in the search snippet. There are also options to scroll and see additional websites which reference the page. In addition to this, Google is also testing a version where the carousel is featured by default.  \u003C\u002Fp>\n\n\n\n\u003Cp>The “Mentioned in” feature gives users additional information from other websites and strengthens E-E-A-T signals increasing trust in the search results served. This feature currently appears to be a test phase and has not yet been made a permanent feature.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"why-you-should-prep-your-holiday-seo-campaigns-now\">Why you should prep your holiday SEO campaigns now\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Although we have only just reached the end of the summer, Search Engine Land recently \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fprep-holiday-seo-campaigns-now-how-430986\">published an article\u003C\u002Fa> reminding us that we should be actively preparing our SEO campaigns ahead of the holiday season. The main points raised focused on indexing, content and consumer trends.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"indexing\">Indexing\u003C\u002Fh3>\n\n\n\n\u003Cp>The article highlights the importance of allowing time for pages to be indexed in time for the holiday season and also suggests creating new pages annually for the holiday season is not the best approach. Instead, they recommend creating evergreen pages and redirecting historical pages to the evergreen page. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"content\">Content\u003C\u002Fh3>\n\n\n\n\u003Cp>General housekeeping tips are mentioned including ensuring images are compressed correctly, including supplementary media such as videos and images and also adding relevant schema markup.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"consumer-trends\">Consumer Trends\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s noted that trends such as “in-store” searches have increased dramatically since 2022 so integrating cross-channel features such as “Click and Collect” can have a great benefit. Consumers are also beginning to research more ahead of the holiday season and seeking these deals well before Black Friday officially starts. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"threads-tests-keyword-search-in-australia-new-zealand\">Threads tests keyword search in Australia & New Zealand\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Instagram has announced that it has been testing keyword search on Threads in both Australia and New Zealand in an attempt to improve how users are interacting with the platform.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"704\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fthreads-tests-keyword-search-in-australia-and-new-zealand.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24966\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fthreads-tests-keyword-search-in-australia-new-zealand\u002F495364\u002F#close\">Screenshot taken from Search Engine Journal\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-is-this-development-important\">Why is this development important?\u003C\u002Fh3>\n\n\n\n\u003Cp>This feature has followed a recent development where we saw Threads make its way onto desktop expanding its reach beyond mobile. This has given brands a more accessible way to reach their intended audience through Instagram. With the introduction of keyword search, this could change how users interact with Threads and more importantly, the brands.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fthierry-liburd-okure\u002F\" class=\"\">\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],135,[16,17,18,19,20,21,22,23,24],"post-24935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":132},[27,93],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"August 2023 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":36,"specialist_service_links":7,"photo":40},{"ID":41,"id":41,"title":42,"filename":43,"filesize":44,"url":45,"link":46,"alt":36,"author":47,"description":36,"caption":36,"name":48,"status":49,"uploaded_to":44,"date":50,"modified":50,"menu_order":44,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":55,"sizes":56},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":60,"medium_large":61,"medium_large-width":62,"medium_large-height":62,"large":63,"large-width":64,"large-height":65,"1536x1536":66,"1536x1536-width":67,"1536x1536-height":67,"2048x2048":68,"2048x2048-width":69,"2048x2048-height":69,"post-thumbnail":70,"post-thumbnail-width":71,"post-thumbnail-height":72,"12_col":73,"12_col-width":74,"12_col-height":75,"default_landscape":76,"default_landscape-width":77,"default_landscape-height":78,"default_portrait":79,"default_portrait-width":78,"default_portrait-height":77,"6_col_and_margin_short":80,"6_col_and_margin_short-width":71,"6_col_and_margin_short-height":75,"11_col_and_margin":81,"11_col_and_margin-width":82,"11_col_and_margin-height":75,"9_col_rectangle":83,"9_col_rectangle-width":84,"9_col_rectangle-height":85,"11_col":86,"11_col-width":87,"11_col-height":75,"staff_image_696_600":88,"staff_image_696_600-width":89,"staff_image_696_600-height":78,"rectangular_thumbnail":90,"rectangular_thumbnail-width":91,"rectangular_thumbnail-height":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":94,"reduced":29,"top_overlap":95,"bottom_underlap":95,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[100,114,123],{"type_key":17,"title":101,"excerpt":102,"to":103,"postedAt":104,"readingTime":105,"image":106,"authors":107,"category":111},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[108],{"name":109,"image":110},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":105,"image":119,"authors":120,"category":122},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[121],{"name":109,"image":110},{"to":112,"name":113},{"type_key":17,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":105,"image":128,"authors":129,"category":131},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":109,"image":110},{"to":112,"name":113},{"type":133,"style":134,"heading":30,"date":4,"updatedAt":4,"reading_minutes":135,"image":136,"imageAlt":30,"categories":137,"collections":407},"blog-post","light",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fdaniel-lerman-fr3YLb9UHSQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[138,323],{"id":10,"count":139,"description":140,"link":141,"name":142,"slug":143,"taxonomy":144,"parent":44,"meta":145,"acf":146,"head_links":147,"resource_count":148,"yoast_title":149,"yoast_meta":150,"yoast_json_ld":194,"_links":291,"path":141},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[151,153,156,159,162,165,168,170,172,174,177,180,183,186,188,191],{"property":152,"content":149},"title",{"property":154,"content":155},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":157,"content":158},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":160,"content":161},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":163,"content":164},"og:locale","en-GB",{"property":166,"content":167},"og:type","article",{"property":169,"content":149},"og:title",{"property":171,"content":155},"og:description",{"property":173,"content":161},"og:url",{"property":175,"content":176},"og:site_name","Impression",{"property":178,"content":179},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":181,"content":182},"og:image:width",1200,{"property":184,"content":185},"og:image:height",630,{"property":187,"content":51},"og:image:type",{"property":189,"content":190},"twitter:card","summary_large_image",{"property":192,"content":193},"twitter:site","@impressiontalk",{"@context":195,"@graph":196},"https:\u002F\u002Fschema.org",[197,205,214,224],{"@type":198,"@id":199,"url":199,"name":149,"isPartOf":200,"description":155,"breadcrumb":202,"inLanguage":204},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":201},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":203},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":206,"@id":203,"itemListElement":207},"BreadcrumbList",[208,212],{"@type":209,"position":11,"name":210,"item":211},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":209,"position":213,"name":142},2,{"@type":215,"@id":201,"url":211,"name":176,"description":36,"publisher":216,"inLanguage":164,"potentialAction":218},"WebSite",{"@id":217},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":219,"target":220,"query-input":223},"SearchAction",{"@type":221,"urlTemplate":222},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":225,"@id":217,"name":176,"url":211,"logo":226,"image":232,"sameAs":233,"@context":237,"email":238,"foundingDate":239,"legalName":240,"vatID":241,"description":242,"telephone":243,"address":244,"location":251,"areaServed":284},"Organization",{"@type":227,"inLanguage":164,"@id":228,"url":229,"contentUrl":229,"width":230,"height":231,"caption":176},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[234,235,236],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":245,"streetAddress":246,"addressLocality":247,"addressRegion":248,"postalCode":249,"addressCountry":250},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[252,261,273],{"@type":253,"name":254,"geo":255,"address":259,"photo":232,"telephone":260},"Place","Impression Digital - Nottingham",{"@type":256,"latitude":257,"longitude":258},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":245,"streetAddress":246,"addressLocality":247,"addressRegion":248,"postalCode":249,"addressCountry":250},"+44 01158 242 212",{"@type":253,"name":262,"geo":263,"address":266,"photo":271,"telephone":272},"Impression Digital - London",{"@type":256,"latitude":264,"longitude":265},"51.50237208377361","-0.09229841534284115",{"@type":245,"streetAddress":267,"addressLocality":268,"addressRegion":269,"postalCode":270,"addressCountry":250},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":253,"name":274,"geo":275,"address":278},"Impression Digital - New York",{"@type":256,"latitude":276,"longitude":277},"40.726722746949","-74.00527778220652",{"@type":245,"streetAddress":279,"addressLocality":280,"addressRegion":281,"postalCode":282,"addressCountry":283},"160 Varick St","New York","NY","10013","USA",[285,288,290],{"@type":286,"name":287},"Country","Worldwide",{"@type":286,"name":289},"GBR",{"@type":286,"name":283},{"self":292,"collection":302,"about":305,"wp:post_type":308,"curies":319},[293],{"href":294,"targetHints":295},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F43",{"allow":296},[297,298,299,300,301],"GET","POST","PUT","PATCH","DELETE",[303],{"href":304},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[306],{"href":307},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[309,311,313,315,317],{"href":310},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=43",{"href":312},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=43",{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=43",{"href":316},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=43",{"href":318},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=43",[320],{"name":321,"href":322,"templated":29},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":324,"description":325,"link":112,"name":113,"slug":326,"taxonomy":144,"parent":44,"meta":327,"acf":328,"head_links":329,"resource_count":330,"yoast_title":331,"yoast_meta":332,"yoast_json_ld":351,"_links":384,"path":112},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[333,334,336,337,339,340,341,342,343,344,345,346,347,348,349,350],{"property":152,"content":331},{"property":154,"content":335},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":157,"content":158},{"property":160,"content":338},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":163,"content":164},{"property":166,"content":167},{"property":169,"content":331},{"property":171,"content":335},{"property":173,"content":338},{"property":175,"content":176},{"property":178,"content":179},{"property":181,"content":182},{"property":184,"content":185},{"property":187,"content":51},{"property":189,"content":190},{"property":192,"content":193},{"@context":195,"@graph":352},[353,358,362,366],{"@type":198,"@id":354,"url":354,"name":331,"isPartOf":355,"description":335,"breadcrumb":356,"inLanguage":204},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":201},{"@id":357},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb",{"@type":206,"@id":357,"itemListElement":359},[360,361],{"@type":209,"position":11,"name":210,"item":211},{"@type":209,"position":213,"name":113},{"@type":215,"@id":201,"url":211,"name":176,"description":36,"publisher":363,"inLanguage":164,"potentialAction":364},{"@id":217},{"@type":219,"target":365,"query-input":223},{"@type":221,"urlTemplate":222},{"@type":225,"@id":217,"name":176,"url":211,"logo":367,"image":232,"sameAs":368,"@context":237,"email":238,"foundingDate":239,"legalName":240,"vatID":241,"description":242,"telephone":243,"address":369,"location":370,"areaServed":380},{"@type":227,"inLanguage":164,"@id":228,"url":229,"contentUrl":229,"width":230,"height":231,"caption":176},[234,235,236],{"@type":245,"streetAddress":246,"addressLocality":247,"addressRegion":248,"postalCode":249,"addressCountry":250},[371,374,377],{"@type":253,"name":254,"geo":372,"address":373,"photo":232,"telephone":260},{"@type":256,"latitude":257,"longitude":258},{"@type":245,"streetAddress":246,"addressLocality":247,"addressRegion":248,"postalCode":249,"addressCountry":250},{"@type":253,"name":262,"geo":375,"address":376,"photo":271,"telephone":272},{"@type":256,"latitude":264,"longitude":265},{"@type":245,"streetAddress":267,"addressLocality":268,"addressRegion":269,"postalCode":270,"addressCountry":250},{"@type":253,"name":274,"geo":378,"address":379},{"@type":256,"latitude":276,"longitude":277},{"@type":245,"streetAddress":279,"addressLocality":280,"addressRegion":281,"postalCode":282,"addressCountry":283},[381,382,383],{"@type":286,"name":287},{"@type":286,"name":289},{"@type":286,"name":283},{"self":385,"collection":390,"about":392,"wp:post_type":394,"curies":405},[386],{"href":387,"targetHints":388},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":389},[297,298,299,300],[391],{"href":304},[393],{"href":307},[395,397,399,401,403],{"href":396},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":398},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":400},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":402},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":404},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[406],{"name":321,"href":322,"templated":29},[],[],[410,412,414,415],{"path":411,"name":210},"\u002F",{"path":98,"name":413},"Blog",{"path":141,"name":142},{"path":416,"name":30},null,[418,419],{"id":10,"name":142,"path":141},{"id":11,"name":113,"path":112},{"title":421,"script":422,"meta":491,"link":521},"August 2023 Google algorithm and search industry updates | Impression",[423],{"type":424,"key":425,"innerHTML":426},"application\u002Fld+json","yoast-json-ld",{"@context":195,"@graph":427},[428,444,451,454,462,466,484],{"@type":429,"@id":430,"isPartOf":431,"author":433,"headline":30,"datePublished":435,"mainEntityOfPage":436,"wordCount":437,"publisher":438,"image":440,"thumbnailUrl":442,"articleSection":443,"inLanguage":164},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faugust-2023-google-algorithm-and-search-industry-updates\u002F#article",{"@id":432},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faugust-2023-google-algorithm-and-search-industry-updates\u002F",{"name":35,"@id":434},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2023-09-21T16:06:20+00:00",{"@id":432},1490,{"@id":439},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":441},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faugust-2023-google-algorithm-and-search-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fdaniel-lerman-fr3YLb9UHSQ-unsplash.jpg?auto=compress%2Cformat&q=90",[142,113],{"@type":445,"@id":432,"url":432,"name":421,"isPartOf":446,"primaryImageOfPage":447,"image":448,"thumbnailUrl":442,"datePublished":435,"breadcrumb":449,"inLanguage":204},"WebPage",{"@id":201},{"@id":441},{"@id":441},{"@id":450},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faugust-2023-google-algorithm-and-search-industry-updates\u002F#breadcrumb",{"@type":227,"inLanguage":164,"@id":441,"url":442,"contentUrl":442,"width":452,"height":453},2400,1600,{"@type":206,"@id":450,"itemListElement":455},[456,457,459,460],{"@type":209,"position":11,"name":210,"item":211},{"@type":209,"position":213,"name":413,"item":458},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":209,"position":148,"name":142,"item":199},{"@type":209,"position":461,"name":30},4,{"@type":215,"@id":201,"url":211,"name":176,"description":36,"publisher":463,"inLanguage":164,"potentialAction":464},{"@id":217},{"@type":219,"target":465,"query-input":223},{"@type":221,"urlTemplate":222},{"@type":225,"@id":217,"name":176,"url":211,"logo":467,"image":232,"sameAs":468,"@context":237,"email":238,"foundingDate":239,"legalName":240,"vatID":241,"description":242,"telephone":243,"address":469,"location":470,"areaServed":480},{"@type":227,"inLanguage":164,"@id":228,"url":229,"contentUrl":229,"width":230,"height":231,"caption":176},[234,235,236],{"@type":245,"streetAddress":246,"addressLocality":247,"addressRegion":248,"postalCode":249,"addressCountry":250},[471,474,477],{"@type":253,"name":254,"geo":472,"address":473,"photo":232,"telephone":260},{"@type":256,"latitude":257,"longitude":258},{"@type":245,"streetAddress":246,"addressLocality":247,"addressRegion":248,"postalCode":249,"addressCountry":250},{"@type":253,"name":262,"geo":475,"address":476,"photo":271,"telephone":272},{"@type":256,"latitude":264,"longitude":265},{"@type":245,"streetAddress":267,"addressLocality":268,"addressRegion":269,"postalCode":270,"addressCountry":250},{"@type":253,"name":274,"geo":478,"address":479},{"@type":256,"latitude":276,"longitude":277},{"@type":245,"streetAddress":279,"addressLocality":280,"addressRegion":281,"postalCode":282,"addressCountry":283},[481,482,483],{"@type":286,"name":287},{"@type":286,"name":289},{"@type":286,"name":283},{"@type":485,"@id":486,"name":35,"image":487,"description":37,"url":490},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":227,"inLanguage":164,"@id":488,"url":489,"contentUrl":489,"caption":35},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[492,493,495,496,497,499,500,501,504,506,508,509,510,512,514,515,518,520],{"name":157,"content":158},{"property":163,"content":494},"en_GB",{"property":166,"content":167},{"property":169,"content":421},{"property":171,"content":498},"In August, there were multiple updates in Google’s systems, with the most significant being the latest Broad Core update (with the last major update in March this year). This August Core Update was launched on 22nd August and was rolled out over 16 days, ending on September 7th. This month, we will be covering some […]",{"property":173,"content":432},{"property":175,"content":176},{"property":502,"content":503},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":505,"content":435},"article:published_time",{"property":178,"content":507},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fopen-graph-comprehensive-september-2023-google-algorithm.png?auto=compress%2Cformat",{"property":181,"content":182},{"property":184,"content":185},{"property":187,"content":511},"image\u002Fpng",{"name":513,"content":35},"author",{"name":189,"content":190},{"name":516,"content":517},"twitter:image","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fopen-graph-comprehensive-september-2023-google-algorithm.png?auto=compress%2Cformat&q=90",{"name":519,"content":193},"twitter:creator",{"name":192,"content":193},[]]