[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Faugust-2022-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":471,"breadcrumbs":472,"reading_minutes":199,"category":480,"head":483},"2022-09-12T16:20:14",{"rendered":6},"\n\u003Cp>In August 2022, we got to see further developments to Google’s algorithm updates. Notably, the Helpful content algorithm update. \u003C\u002Fp>\n\n\n\n\u003Cp>There were also updates related to Google now utilising MUM in selected featured snippets, also we discovered the extent of the Product review update. Google has stepped up the reporting available in Search Console with URL level data, we are also seeing testing for ‘Quick read’ which displays the estimated reading time for pages in SERPs as Google continually aims to serve relevant information as quickly as possible.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong> In this post, we’ll explore: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#helpfulcontent\">Google’s Helpful Content Algorithm Update\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#productreview\">Product Review Update was Very Minor\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#mumfeaturedsnippets\">MUM Featured Snippets Stepped up by Google \u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#urlleveldata\">Google adds URL level data in GSC\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#quickread\">Google tests Quick Read, 5 Min. Read labels in search results \u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#reportissue\">Google reporting issue with Search Console Discover report\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>The usual traffic light system is in place to differentiate the updates that need immediate attention from those that are less pressing. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Red light updates are major changes that should be factored in straight away. \u003C\u002Fli>\u003Cli>Amber is for updates that you should take note of, but won’t need urgent action. \u003C\u002Fli>\u003Cli>Green updates are still worth knowing about, yet less critical than the others.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca href=\"\u002Fget-in-touch\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch\u003C\u002Fa> or visit our \u003Ca href=\"\u002Fseo\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"helpfulcontent\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2022\u002F08\u002Fhelpful-content-update\">Google’s Helpful Content Algorithm Update\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On the 18th of August 2022, only three months since the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmay-2022-google-algorithm-and-search-industry-updates\u002F\">May 2022 Core Update\u003C\u002Fa>, Google announced it was rolling out the second large update of the year – the Helpful Content update. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Faugust-2022-google-algorithm-search-industry-updates-1-helpful-content-min.png?auto=compress%2Cformat&q=90\" alt=\"Snipped tweet from Google Search Central's Twitter account. Text: "Next week, we will launch the helpful content update to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic."\" class=\"wp-image-19059\" width=\"452\" height=\"458\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The Helpful Content update \u003Cstrong>is currently ongoing\u003C\u002Fstrong>. It started rolling out on the 25th of August, and is likely to complete in the next week or two. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-the-helpful-content-update\">What is the Helpful Content Update?\u003C\u002Fh3>\n\n\n\n\u003Cp>This Google algorithm update is a part of a larger effort to serve people “more original, helpful content written by people, for people.” One of the key parts of this update is that it’s a \u003Cstrong>sitewide signal\u003C\u002Fstrong>, targeting sites that have a high proportion of unhelpful, unsatisfying content. \u003C\u002Fp>\n\n\n\n\u003Cp>As of late, Google has found that searchers are frustrated by high ranking content that in the end, doesn’t help them. Therefore the Helpful Content Update is the next logical step in removing unhelpful content, and rewarding those that are providing content for humans rather than search engines.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-will-this-affect-me\">How will this affect me?\u003C\u002Fh3>\n\n\n\n\u003Cp>As the Helpful Content update is still rolling out, it’s difficult to quantify what the final impact of the update will be. However, across the past week of the update rolling out, there’s been little impact on websites so far. \u003C\u002Fp>\n\n\n\n\u003Cp>Search Engine Journal have written \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-on-why-helpful-content-update-seems-quiet\u002F463218\u002F\">an article\u003C\u002Fa> highlighting the quietness of this update (so far), with a quote from Danny Sullivan stating that this is a part of an \u003Cstrong>ongoing effort \u003C\u002Fstrong>to refine rankings:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.\u003C\u002Fp>— Danny Sullivan (@dannysullivan) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fdannysullivan\u002Fstatus\u002F1564987982574231552?ref_src=twsrc%5Etfw\">August 31, 2022\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Although the update is still rolling out, it doesn’t necessarily mean we’re out of the woods yet. It’s important to remember that we’re creating content for people first, not search engines; Google has highlighted that in their update, giving us plenty of questions to consider when we’re creating content. Here are a few to keep in mind:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Is the content primarily to attract people from search engines, rather than made for humans?\u003C\u002Fli>\u003Cli>Are you producing lots of content on different topics in hopes that some of it might perform well in search results?\u003C\u002Fli>\u003Cli>Are you using extensive automation to produce content on many topics?\u003C\u002Fli>\u003Cli>Are you mainly summarising what others have to say without adding much value?\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>We’ll be taking a closer look into the impact of the Helpful Content update in our next algorithm update blog. If your site has been negatively affected, you could take a look at \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-recover-from-a-google-algorithm-update\u002F\">our guide to recovering from an algorithm update\u003C\u002Fa> for a step-by-step place on action.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"productreview\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-july-2022-product-reviews-update-had-very-little-ranking-volatility-say-data-providers-387061\">Google Product Review Update Was Very Minor\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google’s July 2022 Product Reviews Update had very little ranking volatility, say data providers. The update, which was first announced on July 27th (and took six days to fully roll out) is designed to improve the quality of product reviews in Google search results.\u003C\u002Fp>\n\n\n\n\u003Cp>According to data from MozCast, RankRanger \u002F Similarweb, and SEMRush, the update caused very little ranking volatility. In fact, all three data providers reported that the update had no significant impact on the Google search results.\u003C\u002Fp>\n\n\n\n\u003Cp>This is in contrast to the last major Google update, the June 2021 Core Update, which caused a great deal of ranking volatility. The July 2022 Product Reviews Update appears to be a much smaller update that is solely focused specifically on product reviews.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-do-i-do-if-im-negatively-impacted-by-the-july-update\">What do I do if I’m negatively impacted by the July update?\u003C\u002Fh3>\n\n\n\n\u003Cp>Besides from providing other multi-media evidence such as video, audio to reinforce your expertise and including links to various merchants you should also: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer \u003C\u002Fli>\u003Cli>Provide quantitative measurements about how a product measures up in various categories of performance \u003C\u002Fli>\u003Cli>Explain what sets a product apart from its competitors \u003C\u002Fli>\u003Cli>Cover comparable products to consider, or explain which products might be best for certain uses or circumstances \u003C\u002Fli>\u003Cli>Discuss the benefits and drawbacks of a particular product, based on research into it \u003C\u002Fli>\u003Cli>Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision \u003C\u002Fli>\u003Cli>Identify key decision-making factors for the product’s category and how the product performs in those areas. For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas. \u003C\u002Fli>\u003Cli>Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"mumfeaturedsnippets\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-steps-up-featured-snippets-with-mum-reducing-false-premise-results-by-40-387085\">MUM Featured Snippets Stepped Up by Google\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Featured snippet callouts will now use MUM, which hasn’t been used in a large amount of applications as of the time of writing (August 2022). Google has stated that “systems can now understand the notion by consensus” now utilising MUM, Google will understand if there’s a consensus across the web to highlight relevant portions of featured snippets. Although it doesn’t necessarily mean that will only show facts but it will help to the overall quality of featured snippet callouts.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s an example of this in action.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Faugust-2022-google-algorithm-search-industry-updates-7-featured-snippets-min.png?auto=compress%2Cformat&q=90\" alt=\"Featured snippet for search: how long does it take for light from the sun to reach earth. Answer: 8 and 1\u002F3 minutes.\" class=\"wp-image-19065\" width=\"540\" height=\"267\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"urlleveldata\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-adds-url-level-data-in-core-web-vitals-report-387391?mkt_tok=NzI3LVpRRS0wNDQAAAGGaOh8zqCE-Ra63PRzgskIw4hap-_76P7Cza1TcChf-heCFMsue294J-E1dk5vBXh7vN6J224lgH8T9Qv3Bfk5h11DLnyv8-RnbyFhzUEk39FahQ\">Google adds URL level data in GSC\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In August Google updated Google Search Console to include URL level data in their Core Web Vitals report. We’ll now be able to see data for individual URLs, rather than just aggregate data for the entire site. Below is an example screenshot of the report:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Faugust-2022-google-algorithm-search-industry-updates-5-url-level-data-min.png?auto=compress%2Cformat&q=90\" alt=\"CLS report. Access URL level data by selecting URL groups which opens URL in this group. You can then individually inspect URLs.\" class=\"wp-image-19063\" width=\"457\" height=\"439\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>This change will allow site owners to more easily identify which URLs are performing well, as well as which need improvement. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fjune-2022-google-algorithm-and-search-industry-updates\u002F\">In June\u003C\u002Fa>, we saw improvements to the classifications of Search Consoles reports; now with this update too, site owners and SEOs are able to get more intricate detail on how their website is performing.  \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"quickread\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-quick-read-5-min-read-labels-387599\">Google tests Quick Read, 5 Min. Read labels in search results\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5287\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is testing labels to its search results in order to help users outline whether it can be read in five minutes or less. The labels are:  \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Quick Read:\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Faugust-2022-google-algorithm-search-industry-updates-6-quick-read-min.png?auto=compress%2Cformat&q=90\" alt=\"Two URL snippets found in organic Google search with 'Quick read' found underneath the meta description.\" class=\"wp-image-19064\" width=\"457\" height=\"211\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>5 Minute Read:\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Faugust-2022-google-algorithm-search-industry-updates-2-reading-labels-min.png?auto=compress%2Cformat&q=90\" alt=\"Five URL snippets found in organic Google search with four snippets '\u003C 5 min read' underneath the meta description.\" class=\"wp-image-19060\" width=\"400\" height=\"460\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>These labels will be added to the bottom of each search result, will indicate whether the result is an article, a video, an image, or something else.\u003C\u002Fp>\n\n\n\n\u003Cp>This change is designed to help users quickly identify the type of content they are looking for, and to prevent them from accidentally clicking on something that is not relevant to their needs.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"other-updates-and-tests-to-search-features-and-functionality\">Other updates and tests to search features and functionality\u003C\u002Fh3>\n\n\n\n\u003Cp>There are \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftldrmarketing.com\u002Fseo\u002Fgoogle-tests-perspectives-search-results-to-show-multiple-results-in-featured-snippets\u002F\">further tweaks\u003C\u002Fa> being made to Google’s SERP, this is by the use of quotes and including multiple featured snippets instead of one. \u003C\u002Fp>\n\n\n\n\u003Cp>Google is now using \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fhow-were-improving-search-results-when-you-use-quotes\u002F?utm_source=%23SEOFOMO&utm_campaign=8d0043f5c9-seofomo-newsletter-by-aleyda-aug-7&utm_medium=email&utm_term=0_408af963b1-8d0043f5c9-1407640215\">quoted searches\u003C\u002Fa>, which is particularly helpful if you need to find a particular word or phrase on a webpage. The difference between the current process and the improved version of quoted searches, is that they will contain a snippet of where the quoted word appears. As well as, boldening the text of the quoted material if you are browsing on desktop. \u003C\u002Fp>\n\n\n\n\u003Cp>Google wants users to be aware of when carrying out quoted searches that: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Punctuation is sometimes seeen as spaces which can impact the quoted search. \u003C\u002Fli>\u003Cli>Pages may have changed since your last visit.\u003C\u002Fli>\u003Cli>Quoted searches may appear in title links and URLs.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Another update that is Google is testing is a new search box named “Perspectives” that will feature many results for featured snippets for a query. Here is the layout of “Perspectives”:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Faugust-2022-google-algorithm-search-industry-updates-3-search-functionality-min.png?auto=compress%2Cformat&q=90\" alt=\""Perspectives" results display showing all search results as featured snippets when responding to a question.\" class=\"wp-image-19061\" width=\"640\" height=\"639\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"reportissue\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-reporting-issue-with-search-console-discover-report-387105\">Google reporting issue with Search Console Discover report\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On the 26th July 2022, Google had a data logging error that impacted the performance report in Google Search Console, this likely resulted in a drop of number of clicks and impressions that Google logged. It’s important to note that this didn’t have an actual effect on these metrics just the reporting of them. This has been marked in GSC as you can see in the image below. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Faugust-2022-google-algorithm-search-industry-updates-4-discover-report-issue-min.png?auto=compress%2Cformat&q=90\" alt=\"Google Search Update tab within Google Search Console displaying text: An event has occurred in Google Search that might affect your site's data.\" class=\"wp-image-19062\" width=\"584\" height=\"192\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>There doesn’t seem to be a fix coming but fortunately it only lasted around a day so will have a relatively limited impact on longer term reporting but important to be aware of when tracking results for the month.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>For any further insights into what has been covered in this blog – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14,15],205,135,[17,18,19,20,21,22,23,24,25],"post-19028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":27,"hero":195},[28,151],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"August 2022 Google algorithm and search industry updates",[33,116],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},104,"\u002Fabout\u002Four-team\u002Fsophie-thompson\u002F","Sophie Thompson","Senior SEO Strategist","I'm a Senior SEO Strategist at Impression. My day to day involves performing keyword research, auditing client websites and writing content - whether that's new blogs or optimising existing pages!","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":37,"full_bio":41,"specialist_service_links":42,"photo":60},"\u003Cp>Senior SEO Strategist. Joined Impression in April 2022.\u003C\u002Fp>\n\u003Cp>I originally graduated with a first class degree in film production, however I was determined to find my career within digital. I gained a variety of experience in the past few years, finding a love for graphic design, coding and content writing. I learnt a lot about SEO in my previous role, I found it was the perfect balance of technical & creative for me, and now I’m super excited to be working in SEO full time!\u003C\u002Fp>\n\u003Cp>My day to day involves performing keyword research, auditing client websites and writing content – whether that’s new blogs or optimising existing pages. All in all pretty varied!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m so proud of my plants! I honestly thought I killed plants in a mile radius but now my garden & window garden is thriving!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI like to play squash, pool and lots of games with my partner. In the summer, most weekends I’ll be in Norfolk going on lots of walks and doing plenty of water sports. When I’m not doing those things, I’ll be reading, writing or bargain hunting!\u003C\u002Fp>\n",[43],{"page":44,"link_text":49},{"ID":45,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":54,"post_type":56,"post_mime_type":48,"comment_count":57,"filter":58,"url_path":59},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":61,"id":61,"title":62,"filename":63,"filesize":64,"url":65,"link":66,"alt":48,"author":67,"description":48,"caption":48,"name":68,"status":69,"uploaded_to":54,"date":70,"modified":70,"menu_order":54,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":75,"height":76,"sizes":77},24281,"Sophie-Thompson-NEW","Sophie-Thompson-NEW.png",376379,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&q=90","\u002Fsophie-thompson-new\u002F","12","sophie-thompson-new","inherit","2023-08-02 10:39:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":78,"thumbnail-width":79,"thumbnail-height":79,"medium":80,"medium-width":81,"medium-height":82,"medium_large":83,"medium_large-width":84,"medium_large-height":85,"large":86,"large-width":87,"large-height":88,"1536x1536":89,"1536x1536-width":90,"1536x1536-height":91,"2048x2048":92,"2048x2048-width":93,"2048x2048-height":94,"post-thumbnail":95,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":98,"12_col-width":99,"12_col-height":100,"default_landscape":101,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":103,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":104,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":105,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":107,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":110,"11_col-width":111,"11_col-height":100,"staff_image_696_600":112,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":113,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":117,"path":118,"display_name":119,"job_title":48,"description":120,"avatar_url":121,"acf":122},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":48,"full_bio":48,"specialist_service_links":7,"photo":123},{"ID":124,"id":124,"title":125,"filename":126,"filesize":54,"url":127,"link":128,"alt":48,"author":67,"description":48,"caption":48,"name":129,"status":69,"uploaded_to":54,"date":130,"modified":130,"menu_order":54,"mime_type":131,"type":72,"subtype":132,"icon":74,"width":133,"height":133,"sizes":134},12476,"Impression-Icon","Impression-Icon.jpg","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","impression-icon","2021-11-02 16:49:21","image\u002Fjpeg","jpeg",500,{"thumbnail":135,"thumbnail-width":79,"thumbnail-height":79,"medium":136,"medium-width":81,"medium-height":81,"medium_large":137,"medium_large-width":84,"medium_large-height":84,"large":138,"large-width":87,"large-height":88,"1536x1536":139,"1536x1536-width":90,"1536x1536-height":90,"2048x2048":140,"2048x2048-width":93,"2048x2048-height":93,"post-thumbnail":141,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":142,"12_col-width":99,"12_col-height":100,"default_landscape":143,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":144,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":145,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":146,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":147,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":148,"11_col-width":111,"11_col-height":100,"staff_image_696_600":149,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":150,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":152,"reduced":30,"top_overlap":153,"bottom_underlap":153,"disable_observer":-1,"heading":154,"cta_text":155,"cta_link":156,"items":157},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[158,171,180],{"type_key":18,"title":159,"excerpt":160,"to":161,"postedAt":162,"readingTime":163,"image":164,"authors":165,"category":169},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[166],{"name":167,"image":168},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":170,"name":49},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":18,"title":172,"excerpt":173,"to":174,"postedAt":175,"readingTime":163,"image":176,"authors":177,"category":179},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[178],{"name":167,"image":168},{"to":170,"name":49},{"type_key":18,"title":181,"excerpt":182,"to":183,"postedAt":184,"readingTime":185,"image":186,"authors":187,"category":194},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. 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